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All Journal YUME : Journal of Management Jurnal Ekonomi Manajemen E-JRM
Arsyianto, Muhammad Tody
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Pengaruh Media Sosial dan Web Quality terhadap Citra Merek pada Malang Autism Center di Kota Malang (Studi Kasus pada Akun Instagram dan Komunitas Malang Autism Center) Purnama, Muhammad Bintang Widya; Primanto, Alfian Budi; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and analyze the influence of social media and web quality on brand image at Malang Autism Center in Malang City (Case Study on Instagram Account and Malang Autism Center Community). The population in this study The general population in this study are followers of the MAC account, consumers, communities gathered by the Malang Autism Center, visitors on the website, Community Members of the Malang Autism Center or Recipients of educational / therapy services from the Malang Autism Center and also Malang Autism Center Instagram followers with ages 17 - 60 years While the sample in this study amounted to 85 samples. Data analysis using Multiple Linear Regression. The results of this study indicate 1) Social media has a positive but insignificant effect on brand image 2) Web quality has a positive and significant effect on brand image 3) Social media and web quality have a simultaneous effect.  Keywords: Social Media, Web Quality, Brand Image, Autism
Pengaruh Budaya Organisasi, Kecerdasan Emosional dan Lingkungan Kerja Terhadap Organizational Citizenship Behavior Berlianto, Wildan Pramestia Nur; Slamet, Afi Rachmat; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study purpose to analyze the influence of organizational culture, emotional intelligence, and work environment on organizational citizenship behavior (OCB) among teachers at Madrasah Ibtidaiyah (MI) in Malang City. This research employs an explanatory research method with a quantitative approach. The sample consists of 60 teachers selected using a saturated sampling technique from four MI schools in the Lowokwaru District. The data were analyzed using multiple linear regression to examine the relationship between the independent variables (organizational culture, emotional intelligence, and work environment) and the dependent variable (OCB). The results show that organizational culture, emotional intelligence, and work environment simultaneously have a significant influence on OCB. Partially, each of the three independent variables also has a positive effect on OCB. The Adjusted R² value of 57.3% indicates that the model used is able to explain a majority of the variation in OCB. These findings emphasize the importance of improving organizational culture, emotional intelligence, and the work environment in fostering organizational citizenship behavior within the educational context. Keywords: Organizational Culture, Emotional Intelligence, Work Environment, Organizational Citizenship Behavior
Pengaruh Promosi Media Sosial Terhadap Keputusan Pembelian Produk Kosmetik Daviena Dengan Brand Image Sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa FEB Unisma) Isnulsari, Melly; Hidayati, Nur; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of Social Media Promotion on Purchasing Decisions for Daviena Cosmetic Products through Brand Image as an intervening variable. Data was collected using purposive sampling from 95 respondents through questionnaires with a Likert Scale. Data analysis was performed using path analysis, Sobel test, and hypothesis testing (t-test) with the IBM SPSS 25 program. The results showed that partially, Social Media Promotion had a positive and significant effect on Purchasing Decisions (significance 0.000 < 0.05), Brand Image had no effect on Purchasing Decisions (significance 0.323 > 0.05), and Social Media Promotion had a positive and significant effect on Brand Image (significance 0.000 < 0.05). Meanwhile, from the Sobel test results, Brand Image was not able to mediate between the Social Media Promotion and Purchasing Decision variables (Two-tailed probability value 0.32212151 > 0.05). Keywords: Social Media Promotion, Purchasing Decisions, Brand Image, Intervening Variable
Pengaruh Budaya Organisasi dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Karyawan BMT NU Kabupaten Pamekasan Nufus, Yuhyin; Basalamah, Muhammad Ridwan; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine and analyze the influence of organizational culture and work motivation on employee performance at BMT NU Pamekasan Regency. Employee performance can be interpreted as an assessment tool that compares the abilities and skills of employee work results or that have been completed. This study is an explanatory research study with a quantitative approach. This study collected data with a total of 60 respondents who were employees of BMT NU Pamekasan Regency. The variables contained in this study are organizational culture, work motivation, and employee performance. The results of this study indicate that organizational culture and work motivation have a significant effect on employee performance, organizational culture has a significant effect on employee performance, and work motivation has a significant effect on employee performance. This study suggests that companies continue to maintain and improve employee consistency by providing job promotions, appreciation, and benefits, as well as improving more communicative services. Keywords: Organizational Culture, Work Motivation, and Employee Performance
Pengaruh Live Streaming, Product Quality Dan Trust Terhadap Impulsive Buying Dirumah Kosmetik Belleza Kecamatan Mojoagung Kabupaten Jombang ‘ Aini, Nur; Arifin, Rois; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to examine and clarify the impact of three independent variables: Live Streaming, Product Quality, and Trust on the dependent variable, Impulsive Buying at Beleza Cosmetics House, located in Mojoagung District, Jombang Regency. Data gathering utilized the Purposive Sampling Method through the distribution of Likert-scale questionnaires, yielding a total of 75 responses collected. The collected information was then analyzed using the Multiple Linear Regression Method along with Hypothesis Testing, which included the F Test (Simultaneous Test) and the T Test (Partial Test), aided by IBM SPSS Version 25 Software. The study's outcomes collectively indicate that the three independent variables Live Streaming, Product Quality, and Trust significantly affect Impulsive Buying at Beleza Cosmetics House in Mojoagung District, Jombang Regency. Partial/Single Test Outcomes Indicate That Live Streaming Influences Impulse Buying Significantly, Product Quality Affects Impulse Buying Significantly, While Trust Does Not Significantly Impact Impulse Buying. Keywords: Live Streaming, Product Quality, Trust, Impulse Buying
Pengaruh Price Discount, Bonus Pack, Dan Kualitas Pelayanan Terhadap Impulsif Buying ( Survei Pada Mahasiswa Dan Warga Umum Minimarket Al Khaibar Unisma Malang ) Yasifah, Siti Ana; Nurhidayah, Nurhidayah; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Finding the price discount on impulsive purchases at Al-Khaibar Minimarket in Malang is The primary objective of this research. to ascertain the Al-Khaibar Minimarket Malang Bonus Pack on Impulsive Buying. At Al-Khaibar Minimarket in Malang, impulsive buying is used to assess quality service. Students at the Islamic University of Malang and members of the general public who shop at the Al Khaibar Unisma Malang minimarket make up the study's demographic. It's unclear how many people responded. The nonprobability sampling methodology combined with the purposive sampling technique a method for selecting samples based on specific considerations is the selection strategy employed in this investigation, resulting in 97 samples. A questionnaire is the method of data collecting, and SPSS is utilized for processing. The process of examining, classifying, organizing, analyzing, and confirming data in order to provide a phenomena social, scholarly, and scientific significance is known as data analysis. The study's findings demonstrated that impulsive purchasing is significantly impacted by price reductions and service quality. However, impulsive purchases in Malang City's Al-Khaibar Unisma Minimarket are not significantly impacted by the bonus bundle. Keywords : Impulsif Buying, Price Discount, Bonus Pack, Quality Service
Pengaruh Digital Marketing, Brand Image, dan Inovasi Produk Terhadap Repurchase Intention Produk Skincare Somethinc Pada Mahasiswa Di Kota Malang Halimah, Istik Noor; Basalamah, Muhammad Ridwan; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Digital Marketing, Brand Image, and Product Innovation on Repurchase Intention on Somethinc skincare products among Malang City students. The study used a quantitative approach with a sample of 85 respondents from the Islamic University of Malang (UNISMA), State University of Malang (UM), and Brawijaya University (UB). The selection of respondents was based on ease of access, efficiency of questionnaire distribution, and affordability of researchers as active students of UNISMA. Data collection was conducted through an online questionnaire using Google Form, and analyzed using SPSS version 27. The results showed that Digital Marketing has no significant effect on repurchase intention, while Brand Image and Product Innovation have a positive and significant effect on repurchase intention. 
Pengaruh Kepemimpinan Transformasional, Work Life Balance, Role Clarity, Dan Psychological Empowerment Terhadap Kinerja Karyawan ( Studi Kasus Pada Kantor Pegadaian Di Kabupaten Malang ) Putra, Satrio Airlangga; Rizal, Mohammad; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study attempts to measure the contribution  of Transformational Leadership, Work-Life Balance, Role Clarity, and Psychological Empowerment on Employee Performance. Data were collected using a saturation technique from 33 respondents through a questionnaire and a Likert Scale. Data analysis was performed using multiple linear regression and hypothesis testing (F and t tests). The results showed that simultaneously and partially, all four variables had a positive and significant influence on employee performance. Keywords : Transformational Leadership, Work-Life Balance, Role Clarity, and Psychological Empowerment on Employee Performance 
Pengaruh Sales Promotion Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Sepatu Dan Sandal Brand Geoff Max (Studi Kasus Mahasiswa Manajemen Unisma Angkatan 2021) Ayodya, Muhammad Vigas Frasta; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Sales Promotion and Electronic Word of Mouth (E-WOM) on Purchase Intention among Management students at Universitas Islam Malang (UNISMA) class of 2021. Using a quantitative approach with a survey method, data were collected from 82 respondents determined through purposive sampling. The analysis employed multiple linear regression with the assistance of SPSS software. The results indicate that Sales Promotion has a positive and significant effect on Purchase Intention, suggesting that promotional strategies such as discounts, cashback, flash sales, and bundling can effectively attract students to consider purchasing products. Similarly, E-WOM also shows a strong and significant effect on Purchase Intention, highlighting the importance of digital reviews, comments, and recommendations in shaping consumer trust and purchase decisions. Furthermore, the simultaneous test confirms that both variables together contribute significantly, explaining 85% of the variation in Purchase Intention. These findings emphasize that combining economic incentives with social validation through E-WOM creates a more effective marketing strategy, especially for young digital consumers like university students. Keywords: Sales Promotion, Electronic Word of Mouth, Purchase Intention, University Students
Co-Authors Achmad Agus Priyono Afi Rachmat Slamet Akmal, Ahmad Mustahiq Al Amin, Rintan Anastasya Alan, Tri Setyo Budi Alfian Budi Primanto Amanda, Nina Septira Putri Ayodya, Muhammad Vigas Frasta Basalamah, Muhammad Ridwan Berlianto, Wildan Pramestia Nur Fa’iqoh, Fina Hilyah Halimah, Istik Noor Harun Alrasyid Irawati, Khusnul Isnulsari, Melly Karima, Isnaini Khalikussabir, Khalikussabir Khasanah, Nur Uswatun Kumaidah, Siti Mohammad Rizal, Mohammad Muslimin, Nurul Nufus, Yuhyin Nur Hidayati Nurhidayah Nurhidayah Pratiwi, Dinda Intan Purnama, Muhammad Bintang Widya Putra, Satrio Airlangga Putri, Fadilah Adheyanti Arifin Rachma, N. Riski, Riski Rohmah, Dikri Minatur Rois Arifin Rosaliana, Hilda Angeningtyas Sahidah, Putri Nuramrina Saputra, Alfito Mauliddani Sinollah Ula, Jauza’ Nuril Widarko, Agus Yasifah, Siti Ana ‘ Aini, Nur