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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Kinerja The Asian Journal of Technology Management (AJTM) Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) Journal of Innovation, Business and Entrepreneurship Jurnal Maenpo : Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi JBMR: Journal of Business and Management Review Jurnal Cahaya Mandalika Eduvest - Journal of Universal Studies IIJSE
Leo Aldianto
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Public Health Social Sciences Other

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Marketing Strategy and Capacity Planning for Pastel Chic Utami, Sarah Sari; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 3, No 2 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract—Nowadays, there are so many brands of Muslim fashion competing to enter the same market. Pastel Chic as a new brand of Muslim fashion strives to attract customer with a different product. But after running 4 months, there is no significant improvement in term of sales. Tight competition, high production cost, and lack of awareness in social media are problems faced by Pastel Chic thus resulting in unachieved sales target. The finding in this research show that there are three root causes which cause unachieved sales target that are unplanned capacity production, marketing communication is not maximal, and design characteristic design of product is not strong. Root causes analysis in this research are determined based on conceptual framework that contains of competitor analysis, capacity planning and integrated marketing communication. The results this research generate a marketing strategy and capacity planning strategy that can be implemented by Pastel Chic to achieve its objective that is increase of brand awareness and increase of sales and profit. By doing capacity planning, marketing communication and media mix, also product planning and development, it is expected that brand awareness of Pastel Chic will increase and sales target can be achieved. The implementation of business solution will be implemented for 1 year and will be evaluated every 3 months. Keywords: Integrated Marketing Communication, product planning and development, Muslim fashion product.
The Innovative Business Model Concept Generation for PT. LEN Industri Business Model Solutions in Achieving the Expected Net Profit Margin Mappangara, Darman; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 1, No 2 (2012)
Publisher : The Indonesian Journal of Business Administration

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As a state owned company, PT. Len Industri(Persero), an electronic industry and infrastructure company,has passed three transformation phases throughout its effort inimproving the company performance in the passed 20 years. Inthe final state of the third transformation phase, despite itssignificant sales growth (averaging to 30 percent per year from2006), PT. Len is unable to achieve the expected KPI (keyperformance Indicator) for NPM (net profit margin) of 5% set bythe stake holder.In order to achieve the requested NPM, PT. Len has to carefullyselect projects with low COGS only (80% to 85%). This can onlybe done through a high value project content which means usingan innovative product that has a high selling value or bydeveloping an innovative business model which can givesignificantly higher return. In this case study, the latter choice ischosen.Business model initiative is not new to PT. Len, but acomprehensive way of creating the business model that involvesdetails steps has never been generated. Business ModelGeneration using a 9 blocks building concept is introduced here.The designing concept uses the “Unbundling” business modelpattern that suit business at PT. Len. The designing take exampleone of the business lines in the integrated PV (photovoltaic)system supply. This business is then recast into the standardizedformat of business model canvas and unbundled to get a new corebusiness. This new core business will improve the NPM of PT.Len Industri.Keywords: NPM, Business Model, COGS, KPI , Unbundling businesspattern
Proposed Product Design of Solar Street Lighting System Using Quality FUnction Deployment (QFD) Method in PT Solare Bandung Prabowo, Wisnu Ajie; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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The emergence of competition in business is inevitable. With competition, every company faced with both opportunities and threats coming from outside or from within the country. Companies should seek to minimize their weaknesses and maximize strengths. Thus the company is required to select and define strategies that can be used to deal within the competition. PT SOLARE was established in 2004, as a manufacturer of solar home lighting system and at 2007 manufacture a street lighting system. PT SOLARE has never achieved sales target of street lighting system that defined by the management. That was an impact of the intense competition in the industry. It also because PT SOLARE was unable to achieved customer needs and wants from the street lighting system. Root cause need to be determined to know why PT SOLARE unable to achieve the sales target. Business situation analysis and Customer needs and wants analysis need to be conducted. Business situation analyses were conducted by analyze Porter’s Six Forces and Ansoff Matrix. Customer needs and wants analysis was conducted by Quality Function Deployment (QFD) method. Based on above analyses, the root causes are PT SOLARE were unable to fulfill the customer need for a product that able to operate in wide battery fluctuation, the selection height of the product according to the provision, and a low temperature LED lamp.  Objective of this research is to give a recommendation proposed design of street lighting system for PT SOLARE, suggestion for adding more production lines, some suggestion price from target profit pricing method for the minimal product sales per month for PT SOLARE to get the break-even-point (BEP) and an implementation plan to manufacture the product. These recommendations are expected to help PT SOLARE to achieve the target sales. Keywords: Quality Function Deployment (QFD), Solar Street Lighting System, New Product Development. 
Proposed Marketing Strategy for Enjoy Tour and Travel Hadianie, Zenie; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 3, No 10 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Nowdays every people need a holiday for entertaining themself after density of their activity. Holiday for every people has been important. Todays how many tour and travel services which is can help us to arrange our holiday so it easier to do a holiday. The business players in the Tour and Travel industry were competing to gain profit by providing various attractive offers so that customer prefer to receipts their services compared to its competitors. Enjoy Tour and Travel participate in providing tour and travel services, especially in Bandung and Jakarta. Enjoy Tour and Travel be operates since 2011. And in 2012 Enjoy Tour and Travel doing the expansion of destination in their business. And nowdays they faced the problem the unsuccessful the expansion and the increasing of the competitor in this industry. The variuous analysis such as external analysis, internal analysis, customer analysis, competitor analysis and SWOT analysis doing to know the root cause of the problem that faced by Enjoy Tour and Travel. The main cause of this problem then grouped by three type, they are the problem of no strategy marketing, the problem of limited financial of company and the problem of barrier to entry is low. To rising this problem, the writer proposed the solution for Enjoy Tour and Travel. The Solution business consist of the proporse the STP and proposed the marketing mix. As for the plan implementation for doing the solution business that proposed consist of plan implementation marketing mix, budgeting financial and plan time activity. Keyword : Tour and Travel, Strategy Marketing, Marketing Mix
Proposed Integrated Marketing Strategy for NahlaFashion.com Johara, Ace; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 3, No 4 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract – The increasing number of Internet users in Indonesia led to many online business opportunities, Muslim fashion online store is one of them. Nahla Fashion, Muslim fashion online store, established on November 4, 2009 with the main business is selling various brands of Muslim Fashion through online media such as: Facebook and Website. Currently, Nahla Fashion faces two main problems: decreasing of sales and online promotion problems. To find out the root of the problems faced by Nahla Fashion, the study conducted using quantitative approach such as: sales database and qualitative approach such as: customer experience questionnaire survey. The decreasing of sales was analyzed by using segmenting, targeting and positioning (STP) and the 4Ps (product, price, place and promotion). While online promotion problem is analyzed by using customer experience surveys and web analytics. From those analysis obtained three main root causes: simple marketing strategy approach, bad Content Management System (CMS) of website and no website optimization with SEO techniques. To solve the problems faced by the proposed Integrated Marketing Strategy, a combination of online marketing strategy and offline marketing strategy (brick and mortar). For online marketing strategy is to sharpen STP strategy and 4Ps strategy. In addition to the proposed changes Content Management System of NahlaFashion.com website and optimization with SEO techniques to increase SERP rankings (search engine results pages) for some targeted keywords on Google. For offline marketing strategy, it is suggested to build an offline store with the new STP and The 4Ps same with online store. Implementation plan is divided into two categories: short term strategic plan is to implement an online marketing strategy and the long term plan for implementing of offline marketing strategy. Keywords: Online store, Internet marketing, Web analytics, Brick and mortar, Integrated Marketing Strategy
Business Strategy for PT. Bhakti Usaha Era Makmur in Purpose to Increase Sales Yosheko, Tita Gracia; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 3, No 2 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Albizia is a plan with high functional value and also reasonable price. As a trading company, PT. Bhakti Usaha Era Makmur is trading albizia timber. Currently, there are several disadvantages situation for West Java business segment. Decreasing number of suppliers, high uncollectible receivable, and low customer demand satisfaction are became company business issues for recent years. Those three business issues will be analyzed by Carter 10 C’s, value chain etc. The root causes are legal agreement cannot implemented properly, few customers were active, and delegated primary activity to suppliers.. Considering the root cause and objective, and also remembering the business life cycle of company which is in growth stage, the author propose that company is conducting backward vertical integration. The strategy is completed with financial analysis, which is resulting positively (IRR 64% and BEP in 4 years). Keywords: Agribusiness, Ablizia, Vertical Integration, Business Strategy
Business Strategy Recommendation for Warung Lepak Restaurant Using Quantitative Strategic Planning Matrix (QSPM) Garthinda, Denna; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

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Tourism has developed into a major industry and has a strategic role and position of Bandung city development. The development has affected to its culinary business growth. Culinary business environment in the recent time has so many changes and becomes much more competitive. The competitiveness leads to Warung Lepak’s performance loss and causes a decrease in sales. Dealing with current situation, the company should be survive and beats the competition through implementing strategic management which covers all future orientated aspects as provided the Quantitative Strategic Planning (QSPM) method. Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies. Quantitative Strategic Planning Matrix or a QSPM provides an analytical method for comparing feasible alternative actions. The QSPM approach attempts to objectively select the best strategy using input from other management techniques and some easy computations. This Final Project is trying to apply a strategic management systematically of Warung Lepak to return its performance, based on the strategic management framework. First step are scanning the environment and internal organizational, this step would identify possible opportunities and threats and its internal environment for strengths and weaknesses. The next step is formulating strategy which divides into three-stage decision-making framework. Stage 1 is The Input Stage, stage 2 is The Matching Stage, and stage 3 is The Decision Stage. The frameworks are applicable company such as Warung Lepak and can help strategists identify, evaluate, and select strategies. Based on the QSPM analysis result, a turnaround strategy becomes the most appropriate alternative strategy compared with market penetration and market development strategy. Turnaround strategy is a time based systematic process of stabilizing and revitalizing distressed or underperforming firms through financial, operational, and structural reorganization with the aim of achieving sustainable result. The strategy is appropriate to the company in declining phase.  To be succeed, the implementation of alternative strategy needs the role and responsibility of the owners, socialization, and participation from all employees. The systematic step in the Quantitative Strategic Planning Matrix (QSPM) method makes the choosing processes of alternative strategies at Warung Lepak can be done appropriately, therefore the continuous improvement processes can be done in an effective way. Keywords: Quantitative Strategic Planning Matrix, Turnaround Management, Strategic Management.
Box For Living Business Strategy 7Cs Compass Model Analysis And The Implementation Of Business Model Canvas Gunawan, Meliesa Florentin; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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This research aims to find the root cause of the company with 7Cs Compass Model Analysis combined with IFAS, EFAS, and Fishbone Diagram. The solution in this research is using TOWS Matrix to find the effective strategies for Box For Living, the strategies are : focus to develop their brand image, focus about container modification product, the research and how to deliver the knowledge to public, sharping the diversification strategy and harmonize the development of special products and their diversification product. The implementation of those strategies in Business Model Canvas can describe every aspect of company’s business model block and the whole mechanism of Box For Living business process. Keywords : Container Modification, Building Design Consultation and Construction, 7Cs Compass Model, Business Model Canvas, Diversification Strategy.
PENGEMBANGAN SCIENCE DAN TECHNOPARK DALAM MENGHADAPI ERA INDUSTRI 4.0 - SEBUAH STUDI PUSTAKA Leo Aldianto; Isti Raafaldini Mirzanti; Dedy Sushandoyo; Emilia Fitriana Dewi
Jurnal Manajemen Indonesia Vol 18 No 1 (2018): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.855 KB) | DOI: 10.25124/jmi.v18i1.1261

Abstract

Indonesia mulai menghadapi era Industri 4.0, dimana semua sistem mulai terhubung secara digital. Tentu saja perkembangan industri ini memiliki manfaat yang sangat besar karena dapat mengoptimalkan dan menyederhanakan rantai suplai bisnis. Tantangan terbesar menghadapi revolusi Industri 4.0 adalah dalam menciptakan teknologi dan pendekatan baru yang menggabungkan dunia fisik dan digital. Di era ini kolaborasi menjadi sangat penting, terutama dalam proses komersialisasi hasil penelitian yang tepat guna yang dilakukan oleh akademisi yang dapat diaplikasikan dan dipasarkan oleh pebisnis atau industri. Peran serta pemerintah menjadi sangat krusial untuk membangun ekosistem yang mendukung dan berkelanjutan. Salah satu strategi yang dikembangkan di Indonesia adalah dengan menciptakan Science dan Technopark, yaitu sebagai hub yang dapat meningkatkan jejaring dan kolaborasi antar pemangku kepentingan. Penelitian ini fokus pada studi pustaka, dengan melakukan tinjauan terhadap penelitian terbaru yang berhubungan dengan Industri 4.0 dan juga berkaitan dengan Science dan Technopark. Hasil penelitian ini bermanfaat sebagai rekomendasi dalam mengembangkan Science dan Technopark di Indonesia.
Exploring Voice of Customers to Chatbot for Customer Service with Sentiment Analysis Murwati, Anggun Siwi; Aldianto, Leo
The Asian Journal of Technology Management (AJTM) Vol. 15 No. 2 (2022)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.4

Abstract

Abstract. Chatbots have been widely employed across a wide variety of companies and industries, from small- and medium-sized businesses to large corporations, and from e-commerce to financial institutions. Although chatbots have proven to be far more efficient and quicker than human agents, they do not always provide customers with a satisfactory experience because they lack a personal touch. Customer issues are often left unresolved and many are unsatisfied with chatbot services. This is unfavorable for firms that use chatbots for customer services as this jeopardizes their relationship with valued consumers. Thus, customer input is essential to streamline the product innovation process. This study uses a hybrid method involving lexicon-based TextBlob and logistic regression techniques to identify the sentiments of consumers toward chatbots for customer services based on user-generated content on Twitter. The results show that although people generally have positive encounters with chatbots, the gap between positive and negative sentiments is relatively small. This research provides insights that businesses can use to improve chatbot technology based on the voice of the customer to provide users with higher quality customer services in the future, especially since unsatisfied customers could be a threat to a business’s performance. Keywords:  chatbot, customer services, sentiment analysis, social media mining, voice of customers.
Co-Authors Ace Johara, Ace Aditya Nugroho Santoso Affan Abdul Ghaffur Feizal AINA, QORRI AKBAR, MUHAMMAD FIKRI Amellia Adani Hamid Angga Nugraha Annisa Putri Saraswati Annisa Shafira Aprizal, Doni Budi, Adi Asmariadi Christina Wirawan Cut Anggun Venina, Cut Anggun Darman Mappangara Darmawan, Gega Dedy Sushandoyo Denna Garthinda Dian Fatimah Imhadi Dimas Prakoso Putra Eka Wijayanti, Arlyza Emilia Fitriana Dewi Faisal Rasyid Zulkarnaen Grisna Anggadwita Hanifinsani Muhammad, Dhahana Hardianto Nugroho Humaid Junior, Ghazi Satriando Iffah Shabirah Imaduddin Islam, Ibrahim Imbang Agung Gumilang Yulius, Muhammad Isti Raafaldini Mirzanti Karim, Edwin Karuza, Naura Pasya Kristian Luas Sautan Jefry Legia, Mariska Marthalius, Anton Martin Hutagalung Mauhibi, Irfan Meliesa Florentin Gunawan Murwati, Anggun Siwi Nia Sri Ramania Pesta Ferdinan Sitohang, Pesta Ferdinan Putra, Narendra Kurnia Rabbani, Rahmi Retta Margaretta Tedjalaksana Samawi, Nugraha Budi Santi Novani Sarah Sari Utami, Sarah Sari Seroya Indah, Mira Sri Hartati SUSI LESTARI Sweeta Elfonsia Tutupary Tita Gracia Yosheko, Tita Gracia Veby Lin Zonia Wisnu Ajie Prabowo Yanti, Mulyani Dwi Zam Harira, Emil Zenie Hadianie, Zenie