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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Kinerja The Asian Journal of Technology Management (AJTM) Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) Journal of Innovation, Business and Entrepreneurship Jurnal Maenpo : Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi JBMR: Journal of Business and Management Review Jurnal Cahaya Mandalika Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Eduvest - Journal of Universal Studies Journal Integration of Management Studies
Leo Aldianto
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Public Health Social Sciences Other

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Articulating the Brand Value through Storytelling: Case Study of Oseng Balayar Company Rabbani, Rahmi; Aldianto, Leo
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8902024

Abstract

Research Aims: A decrease in a company's sales can occur due to customer awareness of brand value. Creating a good brand value requires relevance to customer's needs and desires. However, creating brand value will only be successful if communicated well. This research aims to propose a brand communication strategy through storytelling to articulate the brand value. Design/methodology/approach: The methodology of this research use qualitative research methods which collected using the interview method conducted with nine customers, referring to the saturation method for the number of respondents. The data analysis of this research uses thematic analysis to understand the value proposition of customers and create company value related to customers, followed by business model innovation analysis using the business model canvas tools to capture and articulate the company's external value obtained from a customer perspective and combined with the company's internal values. Research Findings: This research uses the Oseng Balayar case study because this company has products with cultural values ​​and culinary heritage that can be communicated through storytelling. The results of this research are proposals for a storytelling concept that become a brand communication tool to increase customer awareness and engagement. Theoretical Contribution/Originality: The design of the storytelling concept was found through the slow storytelling method to articulate the company's value using value proposition and business model analysis. Keywords: Brand Value, Brand Communication, Value Proposition, Business Model Innovation, Brand Storytelling.
Analysis of Gliding Sport Enthusiast Humaid Junior, Ghazi Satriando; Aldianto, Leo; Ramania, Nia Sri; Putra, Narendra Kurnia
Jurnal Maenpo : Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi Vol 13, No 2 (2023): VOLUME 13 NOMOR 2 TAHUN 2023
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jm.v13i2.3629

Abstract

The purpose of this study is to figure out people who has an enthusiasm on gliding sport by looking on their geodemography and psychography, because gliding sport still uncommon for people in Indonesia. This study uses survey method with Google Form as an instrument. The subject of this study are 15 customers of Jakarta Soaring Club. The result of this study shows that mostly the customers of Jakarta Soaring Club come from a male in the age of 21 – 26 years old, have a bachelor’s degree, working as a company employee, have a monthly salary between RP 10.000.000 – 15.000.000, lives in Jabodetabek, and have an adrenaline junkie. The conclusion of this study is the gliding sport enthusiast come from upper-level society who have an interest in gliding and high adrenaline sport, so they choose gliding sport as an activity to do their hobby and interest. This research can conclude that gliding is still an exclusive sport in Indonesia due to expensive fee and difficult access. To expand this sport and for gaining more enthusiasts, we must promote this sport more often especially to those who matched the demography and psychography characteristics based on this survey. The discussion among gliding sport enthusiasts showcased a vibrant and passionate community dedicated to the unique experience of soaring through the skies. From technical details to the camaraderie and environmental considerations, participants demonstrated a holistic approach to gliding, emphasizing the need for continuous learning, safety, and community support within this exhilarating sport.Key words: Analysis, Gliding, Enthusiast, Sport
IMPROVING ERP ACCEPTANCE AT NIRWANA YUDHA TEKNIK USING THE UTAUT MODEL Mauhibi, Irfan; Aldianto, Leo
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i4.15551

Abstract

In the Industry 4.0 era, digital transformation is crucial for organizations to stay competitive and enhance operational efficiency. Enterprise Resource Planning (ERP) systems, such as Trexa adopted by Nirwana Yudha Teknik, an Indonesian oil and gas company, in 2020, are central to this transformation. Trexa was designed to integrate core business functions like inventory, procurement, and project management, but it faced challenges in user adoption, with employees continuing to rely on manual tools. This research aimed to identify factors influencing the acceptance and use of the Trexa system and to propose strategic solutions for enhancing its implementation. The study employed the Unified Theory of Acceptance and Use of Technology (UTAUT) model, focusing on Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions. A quantitative approach was used, surveying 47 employees, with data analyzed through PLS-SEM. The results showed that Performance Expectancy and Effort Expectancy positively influenced Behavioral Intention to use Trexa, but Social Influence did not significantly affect user motivation. Facilitating Conditions had the strongest effect on actual usage. Based on the ADKAR model, recommendations include improving IT infrastructure, aligning processes, enforcing digital policies, and offering targeted training. This study contributes to the UTAUT framework and ERP adoption strategies.
The Challenge Of Implementation Indonesia Industry 4.0 Readiness Index (Indi 4.0) In Infrastructure Company Case Study: At Pt. Hutama Karya (Persero) Hutagalung, Martin; Aldianto, Leo
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1372

Abstract

This thesis examines the challenges faced by PT Hutama Karya (Persero) in achieving a score of 4.0 on the Indonesia Industry 4.0 Readiness Index (INDI 4.0), highlighting the gap between current industrial practices and the optimal outcomes set by the INDI 4.0 framework. Through qualitative and quantitative research methodologies, this study conducts an in-depth gap analysis across various domains such as management and organization, human resources and culture, products and services, technology, and company operations to evaluate the current state of digital transformation within the company. The findings indicate significant gaps in strategic alignment, technology adoption, and employee engagement with digital initiatives. These gaps contribute to the current INDI 4.0 score of 3.56, limiting the company's progress toward the desired level of industrial readiness. Additionally, survey results show a score of 3.25, indicating that PT Hutama Karya is still in the early stages of implementation with uneven technology adoption. Strategic recommendations are proposed to bridge these gaps, including enhanced strategic coordination, strengthened technology integration, and the development of a digital-supportive culture. These strategies are designed to facilitate a smoother transition to Industry 4.0 for PT Hutama Karya and provide a framework applicable to similar companies in the infrastructure sector. This research contributes to a broader understanding of the digital transformation challenges within the construction and infrastructure industry, offering a detailed roadmap for effective Industry 4.0 implementation
Proposed Process Changes In Product Development Process At Pharmaceutical Company Yanti, Mulyani Dwi; Aldianto, Leo
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51313

Abstract

This study investigates operational pain points and inefficiencies along to identify process-related changes within the current product development process of a pharmaceutical company, Imedco Djaja. The cycle of development new pharmaceutical products starting from formulation to registration until the product launched into the market, follows a linear and sequential process but suffered to adapt in delivering innovative, high-quality products while competing in time-to-market arrival and reducing intensive development costs. As the landscape demands evolves and the market pressure keep increasing, these business issues create both strategic and financial risks. The research applies Design Thinking as diagnostic tools, particularly Emphasize and Define to focus on problem identification and capture both the pain points and human-centric solutions. Furthermore, the study delves deeper in identifying the root causes of the deliverable delays and rising cost, which sometimes not only underlie on the technical failures, but hidden organizational barriers. The findings derived from both the semi-structured interview with internal cross-functional key stakeholders involved in product development process at Imedco Djaja exposed key issues such as how teams plan, misalignment in communicate between managerial and operations, overlapping and unclear roles, with low sense of the belonging over the projects. These insights examined using Directed Content Analysis (DCA), Thematic Analysis (TA), and Failure Mode and Effects Analysis (FMEA) to identify and prioritize most critical bottlenecks then address user-centric needs in providing potential process improvement.
Penerapan Aplikasi Crapco Dalam Meningkatkan Efektivitas Pengolahan Sampah Rumah Tangga di Desa Sayang, Kabupaten Sumedang Aina, Qorri; Hartati, Sri; Karim, Edwin; Aldianto, Leo; Karuza, Naura Pasya
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 2 (2024)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i2.3908

Abstract

Di berbagai wilayah permasalahan sampah rumah tangga selalu menjadi isu krusial, termasuk di Desa Sayang Kecamatan Jatinangor Kabupaten Sumedang. Hal tersebut dipicu dari kurangnya kesadaran masyarakat dalam pemilahan dan pengolahan sampah yang berdampak pada pencemaran lingkungan dan kesehatan. Pengabdian masyarakat ini bertujuan untuk meningkatkan efektivitas pengolahan sampah rumah tangga di Desa Sayang melalui penerapan aplikasi CRAPCO Indonesia yang dipadukan dengan pelatihan dan pendampingan. Metode yang digunakan meliputi: sosialisasi, pelatihan untuk menyampaikan pemahaman tentang pentingnya pengolahan sampah rumah tangga, serta pengenalan aplikasi CRAPCO Indonesia, pendampingan,dan monitoring. Hasil pengabdian menunjukkan peningkatan pengetahuan dan kesadaran masyarakat tentang pentingnya pengolahan sampah, serta kemampuan dalam memanfaatkan aplikasi CRAPCO untuk mengolah sampah organik menjadi kompos dan ecoenzyme. Mendorong kemandirian masyarakat dalam mengelola sampah rumah tangga secara efektif dan berkelanjutan.
DESIGNING A BUSINESS INTELLIGENCE DASHBOARD FOR DEMAND-DRIVEN INVENTORY MANAGEMENT: A CASE STUDY OF MEDIKLUG PHARMACEUTICAL DISTRIBUTION COMPANY Mamonto, Nicolaus Ernest; Leo Aldianto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18821611

Abstract

In pharmaceutical distribution, balancing high product variety with fluctuating demand is a constant challenge. When inventory decisions don’t reflect actual customer usage, companies face a frustrating cycle of stock-outs for popular items and dusty shelves for slow-movers—eventually hurting the bottom line. Mediklug, a healthcare tech firm, faced this exact issue; despite having detailed clinic-level consumption data from their EMR system, they saw a significant revenue dip in late 2025. This study explores how to bridge that gap using Demand-Driven Supply Chain (DDSC) principles. By leveraging Business Intelligence (BI), we aimed to turn Mediklug’s "data wealth" into actual insights. The research focused on three areas: identifying where demand and inventory were mismatched, building a BI dashboard to guide better purchasing, and seeing if the team would actually find the tool useful. We took a mixed-methods approach, cleaning up messy EMR data to match inventory records and interviewing the people on the front lines. The results were clear: the mismatches were systemic, but the new dashboard made demand much easier to see and manage. Most importantly, the stakeholders found the solution practical and easy to use. Ultimately, this case shows that even in complex pharmaceutical environments, BI can make "demand-driven" management a reality rather than just a theory.
Managing The Invisible Product: A Strategic Framework for Geospatial Infrastructure Investment in Indonesian Ride-Hailing Platform Muhammad Iqnaul Haq; Aldianto, Leo
Journal Integration of Management Studies Vol. 4 No. 1 (2026): Article In Press
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v4i1.457

Abstract

Geospatial capabilities have become critical dependencies in ride-hailing platforms, providing maps, routing, and location services. However, these foundational technologies frequently face prioritization challenges against more visible product features. This research addresses the "Invisible Product Paradox" by developing a Geospatial Product Strategy Framework for Indonesian ride-hailing platforms, using PT GoTo Gojek Tokopedia Tbk as the primary case. Employing a sequential mixed-methods design, the study integrates qualitative analysis of eight expert interviews (275 coded quotations using Atlas.ti) with quantitative validation through sentiment analysis of 4,806 user reviews. The theoretical lens combines Jobs-to-be-Done, Product-Market Fit, and Platform Strategy theories. Two complementary analyses were conducted: an independent platform-based validation (Kimola.com) identified a -1.07 star penalty across 586 geospatial reviews (12.19%), while the primary keyword-filtered analysis revealed a -1.21 star penalty across 520 reviews (10.81%, p<0.001). Three emergent concepts were identified: the Invisible Product Paradox, Silent Killer Effect, and Frequency-Severity Disconnect. The framework resulting from this research comprises three integrated tools: Job-to-Geo Impact Matrix, PMF Threshold Metrics Framework, and Build-vs-Buy Geospatial Sourcing Decision Framework, providing systematic approaches for geospatial investment prioritization in emerging market contexts.
Co-Authors Ace Johara, Ace Aditya Nugroho Santoso Affan Abdul Ghaffur Feizal AINA, QORRI AKBAR, MUHAMMAD FIKRI Amellia Adani Hamid Angga Nugraha Annisa Putri Saraswati Annisa Shafira Aprizal, Doni Budi, Adi Asmariadi Christina Wirawan Cut Anggun Venina, Cut Anggun Darman Mappangara Darmawan, Gega Dedy Sushandoyo Denna Garthinda Dian Fatimah Imhadi Dimas Prakoso Putra Eka Wijayanti, Arlyza Emilia Fitriana Dewi Faisal Rasyid Zulkarnaen Grisna Anggadwita Hanifinsani Muhammad, Dhahana Hardianto Nugroho Humaid Junior, Ghazi Satriando Iffah Shabirah Imaduddin Islam, Ibrahim Imbang Agung Gumilang Yulius, Muhammad Isti Raafaldini Mirzanti Karim, Edwin Karuza, Naura Pasya Kristian Luas Sautan Jefry Legia, Mariska Mamonto, Nicolaus Ernest Marthalius, Anton Martin Hutagalung Mauhibi, Irfan Meliesa Florentin Gunawan Muhammad Iqnaul Haq Murwati, Anggun Siwi Nia Sri Ramania Pesta Ferdinan Sitohang, Pesta Ferdinan Putra, Narendra Kurnia Rabbani, Rahmi Retta Margaretta Tedjalaksana Santi Novani Sarah Sari Utami, Sarah Sari Seroya Indah, Mira Sri Hartati SUSI LESTARI Sweeta Elfonsia Tutupary Tita Gracia Yosheko, Tita Gracia Veby Lin Zonia Wisnu Ajie Prabowo Yanti, Mulyani Dwi Zam Harira, Emil Zenie Hadianie, Zenie