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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Kinerja Gadjah Mada International Journal of Business The Asian Journal of Technology Management (AJTM) Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) Journal of Innovation, Business and Entrepreneurship International Journal of Applied Business Research Jurnal Maenpo : Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi JBMR: Journal of Business and Management Review Jurnal Cahaya Mandalika Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Eduvest - Journal of Universal Studies Journal of Event, Travel and Tour Management IIJSE Journal Integration of Management Studies
Leo Aldianto
School Of Business And Management Institut Teknologi Bandung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Public Health Social Sciences Other

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A Technological Innovativeness Measurement Framework: A Case Study of Technology Based Indonesian Companies Leo Aldianto; Jann Hidajat Tjakraatmadja; Dwi Larso; Ina Primiana; Grisna Anggadwita
Gadjah Mada International Journal of Business Vol 23, No 1 (2021): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.33105

Abstract

The measurement of innovation has been developed by various previous studies with a specific focus and goal. However, the existing measurement framework still cannot be applied all that easily by companies in Indonesia for assessing, evaluating, and improving their innovations. This study aims to propose a measurement framework using a multiple case study approach. Cases were selected from companies in the pharmaceutical and information and communications technology (ICT) industries because they contribute substantially to the manufacturing sector and both are vital to Indonesia. The results of this study indicate that the measurement model of innovation consists of technological innovation and the management of technological innovation. There are three phases in the technological innovation process which include the initiation phase (conceiving ideas and acquiring information, then transforming it into knowledge), the development phase (validating knowledge and checking its appropriateness), and the diffusion phase (getting users' feedback and Go & scaling up). Meanwhile, the management of technological innovation consists of having a strategy, the necessary resources, and operation. The analytical generalization of this study is still considered to be limited, so further studies are needed to analyze cases in other industrial sectors. In addition, a quantitative study is required to construct a measuring instrument for the variables proposed in this study.
CITY BRANDING VS. CULTURAL BRANDING: TOWARDS A THEORITICAL FOR DEVELOPING BANDUNG IDENTITY Leo Aldianto; Adi Asmariadi Budi; Grisna Anggadwita; Santi Novani; Christina Wirawan
KINERJA Vol. 23 No. 1 (2019): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v23i1.2125

Abstract

City branding is not just an image of the city but also an identity which shows the origin and character of the city. When branding is associated to marketing and advertisement of the city, image/identity shows sovereignty and pride of the city. The transformation of Indonesian government mechanism from centralization to decentralization has brought new sight of government leadership and management. Regional government like city, district, or province has almost full authority on conducting their own government. Bandung city as one of cities in Indonesia has showed its ability on conducting city branding. “Bandung Juara” as Bandung city branding could give positive impact on regional economic development through city advertisement. In the other side, the cultural identity of Bandung city does not arise along with those city branding. This study aims to identify the identity of Bandung through city branding compared with cultural branding. This research uses descriptive analysis method by analyzing synthesis literature from some previous researches and related information of Bandung city which collected and summarized to get conclusion about Bandung as branding city vs. culture branding. The finding shows that creativity and modernity are very dominant on Bandung city branding strategy. It gives positive impact on economic development, but in the other side it covers  their original culture. Sundanese culture as original culture of Bandung city did not totally supported on city branding strategy. This problem could make Sundanese culture extinct because it will be leaft behind  and replaced with modern- culture.Keywords: Bandung, city branding, cultural branding, city image, creative city, Sundanese culture
The Impact of Business Ecosystem and Lifecycle on Start-up Creation Process – A Case Study of Indonesian Software Technology Start-ups Febrianto Mulyawan; Wawan Dhewanto; Leo Aldianto
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 02 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i02.294

Abstract

Establishing start-ups with a higher level of maturity requires a higher level of techniques, methods, and tools. However, presently established start-ups still encounter difficulties in determining how to quantify their performance and resilience with knowledge of the start-up development process. This study intends to investigate and evaluate the features of the start-up ecosystem throughout its existence. It employed an in-depth case study through interviews and observations to better understand the start-up ecosystem and lifecycle of Indonesian software technology start-up companies. This study utilized a qualitative approach based on multiple explanatory case studies. By providing a conceptual understanding of eight fundamental elements of the start-up ecosystem and lifecycle processes, this study contributes to the identification and investigation of start-up enterprises. The findings provide insight into how to describe start-up enterprises through a multiple-case study. This study discovered that each stage of the start-up lifecycle has a distinct emphasis on improving the ecosystem in order to create a more resilient start-up company.
Exploring Voice of Customers to Chatbot for Customer Service with Sentiment Analysis Murwati, Anggun Siwi; Aldianto, Leo
The Asian Journal of Technology Management (AJTM) Vol. 15 No. 2 (2022)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.4

Abstract

Abstract. Chatbots have been widely employed across a wide variety of companies and industries, from small- and medium-sized businesses to large corporations, and from e-commerce to financial institutions. Although chatbots have proven to be far more efficient and quicker than human agents, they do not always provide customers with a satisfactory experience because they lack a personal touch. Customer issues are often left unresolved and many are unsatisfied with chatbot services. This is unfavorable for firms that use chatbots for customer services as this jeopardizes their relationship with valued consumers. Thus, customer input is essential to streamline the product innovation process. This study uses a hybrid method involving lexicon-based TextBlob and logistic regression techniques to identify the sentiments of consumers toward chatbots for customer services based on user-generated content on Twitter. The results show that although people generally have positive encounters with chatbots, the gap between positive and negative sentiments is relatively small. This research provides insights that businesses can use to improve chatbot technology based on the voice of the customer to provide users with higher quality customer services in the future, especially since unsatisfied customers could be a threat to a business’s performance. Keywords:  chatbot, customer services, sentiment analysis, social media mining, voice of customers.
Articulating the Brand Value through Storytelling: Case Study of Oseng Balayar Company Rabbani, Rahmi; Aldianto, Leo
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8902024

Abstract

Research Aims: A decrease in a company's sales can occur due to customer awareness of brand value. Creating a good brand value requires relevance to customer's needs and desires. However, creating brand value will only be successful if communicated well. This research aims to propose a brand communication strategy through storytelling to articulate the brand value. Design/methodology/approach: The methodology of this research use qualitative research methods which collected using the interview method conducted with nine customers, referring to the saturation method for the number of respondents. The data analysis of this research uses thematic analysis to understand the value proposition of customers and create company value related to customers, followed by business model innovation analysis using the business model canvas tools to capture and articulate the company's external value obtained from a customer perspective and combined with the company's internal values. Research Findings: This research uses the Oseng Balayar case study because this company has products with cultural values ​​and culinary heritage that can be communicated through storytelling. The results of this research are proposals for a storytelling concept that become a brand communication tool to increase customer awareness and engagement. Theoretical Contribution/Originality: The design of the storytelling concept was found through the slow storytelling method to articulate the company's value using value proposition and business model analysis. Keywords: Brand Value, Brand Communication, Value Proposition, Business Model Innovation, Brand Storytelling.
Analysis of Gliding Sport Enthusiast Humaid Junior, Ghazi Satriando; Aldianto, Leo; Ramania, Nia Sri; Putra, Narendra Kurnia
Jurnal Maenpo : Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi Vol 13, No 2 (2023): VOLUME 13 NOMOR 2 TAHUN 2023
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jm.v13i2.3629

Abstract

The purpose of this study is to figure out people who has an enthusiasm on gliding sport by looking on their geodemography and psychography, because gliding sport still uncommon for people in Indonesia. This study uses survey method with Google Form as an instrument. The subject of this study are 15 customers of Jakarta Soaring Club. The result of this study shows that mostly the customers of Jakarta Soaring Club come from a male in the age of 21 – 26 years old, have a bachelor’s degree, working as a company employee, have a monthly salary between RP 10.000.000 – 15.000.000, lives in Jabodetabek, and have an adrenaline junkie. The conclusion of this study is the gliding sport enthusiast come from upper-level society who have an interest in gliding and high adrenaline sport, so they choose gliding sport as an activity to do their hobby and interest. This research can conclude that gliding is still an exclusive sport in Indonesia due to expensive fee and difficult access. To expand this sport and for gaining more enthusiasts, we must promote this sport more often especially to those who matched the demography and psychography characteristics based on this survey. The discussion among gliding sport enthusiasts showcased a vibrant and passionate community dedicated to the unique experience of soaring through the skies. From technical details to the camaraderie and environmental considerations, participants demonstrated a holistic approach to gliding, emphasizing the need for continuous learning, safety, and community support within this exhilarating sport.Key words: Analysis, Gliding, Enthusiast, Sport
Penerapan Aplikasi Crapco Dalam Meningkatkan Efektivitas Pengolahan Sampah Rumah Tangga di Desa Sayang, Kabupaten Sumedang Aina, Qorri; Hartati, Sri; Karim, Edwin; Aldianto, Leo; Karuza, Naura Pasya
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 2 (2024)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i2.3908

Abstract

Di berbagai wilayah permasalahan sampah rumah tangga selalu menjadi isu krusial, termasuk di Desa Sayang Kecamatan Jatinangor Kabupaten Sumedang. Hal tersebut dipicu dari kurangnya kesadaran masyarakat dalam pemilahan dan pengolahan sampah yang berdampak pada pencemaran lingkungan dan kesehatan. Pengabdian masyarakat ini bertujuan untuk meningkatkan efektivitas pengolahan sampah rumah tangga di Desa Sayang melalui penerapan aplikasi CRAPCO Indonesia yang dipadukan dengan pelatihan dan pendampingan. Metode yang digunakan meliputi: sosialisasi, pelatihan untuk menyampaikan pemahaman tentang pentingnya pengolahan sampah rumah tangga, serta pengenalan aplikasi CRAPCO Indonesia, pendampingan,dan monitoring. Hasil pengabdian menunjukkan peningkatan pengetahuan dan kesadaran masyarakat tentang pentingnya pengolahan sampah, serta kemampuan dalam memanfaatkan aplikasi CRAPCO untuk mengolah sampah organik menjadi kompos dan ecoenzyme. Mendorong kemandirian masyarakat dalam mengelola sampah rumah tangga secara efektif dan berkelanjutan.
Information System Success Model Analysis - Enhancing User Satisfaction in Video Streaming Platforms Using Video Streaming Analytics Features Nugraha Budi Samawi; Leo Aldianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7568

Abstract

The swift expansion of Subscription Video on Demand (SVoD) platforms in Indonesia is resulting in user retention challenges; data indicates that 23% of users plan to terminate their subscriptions. This research study examines the determinants of user happiness with the objective of giving pragmatic methods to mitigate subscription cancellation rates. The foundational principle of this research study is the Delone & McLean Information System Success Model. This theory elucidates the quality of the system, the quality of information, and the quality of service, which are identified as critical factors of user satisfaction and will ultimately influence the net benefits. This study employed a quantitative methodology, gathering data from 186 Indonesian SVoD respondents and analysing it by Partial Least Squares Structural Equation Modelling. The analysis results indicate a substantial beneficial impact of system quality, information quality, and service quality on user happiness. User happiness influences net benefits, which can lead to user retention and market expansion. To address the problem of subscription cancellation business, this research study proposes a Video Streaming Analytics (VSA) system. The proposed VSA solution is a surveillance system to collect real-time information about video streaming KPIs. VSA uses machine learning models to improve network performance and can be used for personalization. The next step after implementing VSA is to use the information collected to create licenses and partnerships according to Indonesian user trends and preferences. By implementing VSA and personalized campaigns, SVoD platforms and telecom service providers can improve their user satisfaction and further reduce churn rates and tap into the potential of Indonesia's entertainment content market. This research study emphasizes analytics-based strategies to create competitive advantage and long-term sustainability in the industry.
The Challenge Of Implementation Indonesia Industry 4.0 Readiness Index (Indi 4.0) In Infrastructure Company Case Study: At Pt. Hutama Karya (Persero) Martin Hutagalung; Leo Aldianto
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1372

Abstract

This thesis examines the challenges faced by PT Hutama Karya (Persero) in achieving a score of 4.0 on the Indonesia Industry 4.0 Readiness Index (INDI 4.0), highlighting the gap between current industrial practices and the optimal outcomes set by the INDI 4.0 framework. Through qualitative and quantitative research methodologies, this study conducts an in-depth gap analysis across various domains such as management and organization, human resources and culture, products and services, technology, and company operations to evaluate the current state of digital transformation within the company. The findings indicate significant gaps in strategic alignment, technology adoption, and employee engagement with digital initiatives. These gaps contribute to the current INDI 4.0 score of 3.56, limiting the company's progress toward the desired level of industrial readiness. Additionally, survey results show a score of 3.25, indicating that PT Hutama Karya is still in the early stages of implementation with uneven technology adoption. Strategic recommendations are proposed to bridge these gaps, including enhanced strategic coordination, strengthened technology integration, and the development of a digital-supportive culture. These strategies are designed to facilitate a smoother transition to Industry 4.0 for PT Hutama Karya and provide a framework applicable to similar companies in the infrastructure sector. This research contributes to a broader understanding of the digital transformation challenges within the construction and infrastructure industry, offering a detailed roadmap for effective Industry 4.0 implementation
Proposed Process Changes In Product Development Process At Pharmaceutical Company Mulyani Dwi Yanti; Leo Aldianto
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51313

Abstract

This study investigates operational pain points and inefficiencies along to identify process-related changes within the current product development process of a pharmaceutical company, Imedco Djaja. The cycle of development new pharmaceutical products starting from formulation to registration until the product launched into the market, follows a linear and sequential process but suffered to adapt in delivering innovative, high-quality products while competing in time-to-market arrival and reducing intensive development costs. As the landscape demands evolves and the market pressure keep increasing, these business issues create both strategic and financial risks. The research applies Design Thinking as diagnostic tools, particularly Emphasize and Define to focus on problem identification and capture both the pain points and human-centric solutions. Furthermore, the study delves deeper in identifying the root causes of the deliverable delays and rising cost, which sometimes not only underlie on the technical failures, but hidden organizational barriers. The findings derived from both the semi-structured interview with internal cross-functional key stakeholders involved in product development process at Imedco Djaja exposed key issues such as how teams plan, misalignment in communicate between managerial and operations, overlapping and unclear roles, with low sense of the belonging over the projects. These insights examined using Directed Content Analysis (DCA), Thematic Analysis (TA), and Failure Mode and Effects Analysis (FMEA) to identify and prioritize most critical bottlenecks then address user-centric needs in providing potential process improvement.
Co-Authors Ace Johara, Ace Adi Asmariadi Budi Aditya Nugroho Santoso Affan Abdul Ghaffur Feizal AINA, QORRI AKBAR, MUHAMMAD FIKRI Amellia Adani Hamid Angga Nugraha Annisa Putri Saraswati Annisa Shafira Aprizal, Doni Budi, Adi Asmariadi Budi, Adi Asmariadi Christina Wirawan Cut Anggun Venina, Cut Anggun Darman Mappangara Darmawan, Gega Denna Garthinda Dian Fatimah Imhadi Dimas Prakoso Putra Dwi Larso Eka Wijayanti, Arlyza Faisal Rasyid Zulkarnaen Febrianto Mulyawan Fitriana Dewi, Emilia Grisna Anggadwita Hanifinsani Muhammad, Dhahana Hardianto Nugroho Humaid Junior, Ghazi Satriando Iffah Shabirah Imaduddin Islam, Ibrahim Imbang Agung Gumilang Yulius, Muhammad Ina Primiana Irfan Mauhibi Jann Hidajat Tjakraatmadja Karim, Edwin Karuza, Naura Pasya Kristian Luas Sautan Jefry Legia, Mariska Marthalius, Anton Martin Hutagalung Meliesa Florentin Gunawan Mirzanti, Isti Raafaldini Muhammad Iqnaul Haq Mulyani Dwi Yanti Murwati, Anggun Siwi Narendra Kurnia Putra Nia Sri Ramania Nicolaus Ernest Mamonto Nugraha Budi Samawi Pesta Ferdinan Sitohang, Pesta Ferdinan Rabbani, Rahmi Retta Margaretta Tedjalaksana Salsabila, Unik Hanifah Santi Novani Sarah Sari Utami, Sarah Sari Seroya Indah, Mira Sri Hartati Sushandoyo, Dedy SUSI LESTARI Sweeta Elfonsia Tutupary Tita Gracia Yosheko, Tita Gracia Veby Lin Zonia Viga Sakina Ramadhanty Wawan Dhewanto Wisnu Ajie Prabowo Zam Harira, Emil Zenie Hadianie, Zenie