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All Journal Majalah Ilmiah Bijak Community Service Journal of Indonesia Jurnal Penelitian Manajemen Terapan (Penataran) Arus Jurnal Sosial dan Humaniora Jurnal Locus Penelitian dan Pengabdian International Journal of Economics, Business and Innovation Research CITACONOMIA : Economic and Business Studies Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Scripta Economica: Journal of Economics, Management, and Accounting
Muniroh
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Religion Aerospace Engineering Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Hubungan Transformational Leadership dan Job Satisfaction dengan Employee Performance melalui Innovative Work Behavior pada Instansi X Nisa, Putri Chairun; Muniroh
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2494

Abstract

Instansi public dituntut untuk meningkatkan kinerja pegawai seiring dengan perubahan lingkungan kerja dan meningkatnya tuntutan pelayanan. Namun, Instansi X di Jakarta Pusat masih menghadapi permasalahan berupa penurunan kinerja pegawai dan rendahnya perilaku kerja inovatif. Kondisi ini diduga berkaitan dengan belum optimalnya penerapan kepemimpinan transformasional serta tingkat kepuasan kerja pegawai. Penelitian ini bertujuan untuk menganalisis pengaruh transformational leadership dan job satisfaction terhadap employee performance dengan innovative work behavior sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 130 responden. Data dikumpulkan melalui kuesioner skala Likert 4 poin dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa transformational leadership dan job satisfaction berpengaruh positif dan signifikan terhadap innovative work behavior dan employee performance. Innovative work behavior juga terbukti memediasi pengaruh kedua variabel tersebut terhadap employee performance. Temuan ini menegaskan pentingnya kepemimpinan transformasional dan kepuasan kerja dalam meningkatkan kinerja pegawai instansi publik.
The Influence of Perceived Value and Brand Image on Customer Citizenship Behavior is Mediated by Customer Loyalty Atmaja, Dodi Ria; Muniroh
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5760

Abstract

The dynamics of contemporary business competition require companies to understand consumer behavior, which is not only limited to purchasing activities, but also extends to active participation in supporting brands through customer citizenship behavior. Previous research has shown that perceived value and brand image play important antecedents in shaping customer loyalty, but the mechanism by which these two variables influence customer citizenship behavior through loyalty mediation still requires further investigation. This study aims to analyze the influence of perceived value and brand image on customer citizenship behavior with customer loyalty as a mediating variable. The research method used a quantitative design with an explanatory research approach and a purposive sampling technique on 35 respondents who met the research criteria. Data were collected through a structured questionnaire using a 5-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results showed that perceived value had a positive and significant effect on customer citizenship behavior (β = 0.287, p < 0.05), while brand image had no significant effect (β = 0.231, p > 0.05). Both antecedent variables were shown to have a significant effect on customer loyalty, with perceived value showing a stronger influence (β = 0.456) than brand image (β = 0.318). Customer loyalty partially mediated the relationship between perceived value and customer citizenship behavior (β = 0.177, p < 0.05), but did not mediate the relationship between brand image and customer citizenship behavior. The research model was able to explain 65.1% of the variability in customer citizenship behavior. The study concluded that companies need to prioritize increasing perceived value through strategies that focus on superior product quality and excellent customer service to encourage customer citizenship behavior, as well as developing comprehensive loyalty programs to strengthen long-term relationships with consumers.
Co-Authors Ahmad Husein Aisyah Husaini Amalia, Laila Annisa, Faida Arief Suwandi Ayu Larasati Edi Sudiarto Elicia, Ega Husin As’ari Imama Zuchroh Khoirun Nisa Piliang Muhammad Razali Musila, Branick Imanuel Nisa, Putri Chairun Nola Ajeng Adellia Nur Aliyah Lubis Nurlelawati Simanungkalit Pawenary, Pawenary Pratama Hafidz, Gilang Pujiastuti, Widarnani Resdilla Pratiwi Ria Atmaja, Dodi Robbani, Adhar Rouhul Ni’am Robiatul Adawiyah Rosyid, Jalalul Savitri, Fitri Sura Klaudia Wanda Indriani Putri Widanarni Pudjiastuti