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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Business and Entrepreneurial Review International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Economics and Strategic Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Bintang Narpati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan

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HUBUNGAN KUALITAS PELAYANAN, CITRA SEKOLAH, LOYALITAS SISWA DAN KEPUTUSAN MEMILIH SEKOLAH Dian Sudiantini; Kardinah Indrianna Meutia; Bintang Narpati; Farhan Saputra
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2023): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i1.881

Abstract

This study aims to analyze the effect of school service quality on guardian student loyalty, to analyze the effect of school image on student guardian loyalty and to analyze the effect of guardian student loyalty on parents' decision to choose. The data analysis used in this research is Partial Least Square (PLS). Guidelines in PLS-Parth. The hypothesis in this study is that there is a positive relationship between service quality and student guardian loyalty. There is a positive relationship between school image and student guardian loyalty. There is a positive relationship between service quality and parents' decision to choose. There is a positive relationship between school image and parents' decision to choose. There is a positive relationship between student guardian loyalty and parents' decision to choose.
Co-Authors Abdul Gofur Adelia Frilianda Adhitya Rizqi Sindu Tjahyo Pradhanaputra Adler Haymans Manurung Ahmad Faqih Syukri Amelia Putri Anah Indriyanah Bergin Abisal Putra Bukhari, Eri Dela Rosa Della Restu Cahyani Dian Sudiantini Dian Sudiantini Eva Fadilla Anggraeni Farhan Saputra Friska Natalia Herwanti Sulistiani Indra Lubis Intan Cahyani Abadi Jhonni Sinaga Kardinah Indrianna Meutia Kardinah Indrianna Meutia Khalishah Ika Putri Muhammad Asif Khan Nabila Alodia Nathania yunus, Angeline Ningrum, Endah Prawesti Pratika Maulinna Widadi Putri Hana Salsafila Rafi Eka Nugraha Resma Nurlela Rianto, Muhammad Richo Risa Hasnawati Septiana Cahyaningrum Tarmono Putri Setya Ningrum Silvia Nurul Izati Afriliani Siswandi Siswandi Sugeng Sismayadi Wastam Wahyu Hidayat Wijayanti, Murti Wirawan Widjanarko Yulaeli, Tri Yuniati, Triana