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Journal : West Science Interdisciplinary Studies

The Effect of Product and Service Diversification in Ecotourism Business Management on Beaches in Bali Kurniawan, Ramdhan; Saununu, Siska Jeanete; Harsono, Iwan; Dewi, Henny Budhysetia
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.670

Abstract

This research investigates the dynamic interplay between ecotourism, product and service diversification, and their impact on the beaches of Bali. Through a quantitative analysis involving 150 tourists and 150 local businesses, the study explores awareness levels, preferences, and economic outcomes associated with ecotourism practices. Descriptive statistics reveal a heightened awareness among tourists and a prevalent adoption of diversification strategies by local businesses. Correlation analysis establishes strong connections between tourist awareness, preferences for diversified destinations, and the positive correlation between business diversification and community involvement. Regression analysis underscores the economic advantages linked to businesses implementing diversification strategies. Comparative analyses shed light on subgroup differences, emphasizing the influence of awareness and diversification on preferences and economic impact. The discussion underscores the implications for sustainable ecotourism, emphasizing the role of collaboration among businesses, communities, and policymakers. The study contributes valuable insights to the discourse on sustainable tourism practices, offering actionable recommendations for the ecotourism industry on Bali's beaches.
Instagramability and Algorithmic Influence in Travel Intentions: A Bibliometric Mapping of Visual-Driven Tourism Judijanto, Loso; Kurniawan, Ramdhan; Suharto, Bambang
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2302

Abstract

This paper investigates the convergence of Instagramability, algorithmic impact, and travel intention using an extensive bibliometric analysis of visual-centric tourism research. Utilizing 350 Scopus-indexed documents published from 2010 to 2025, the analysis employs VOSviewer and Biblioshiny to investigate publication trends, subject clusters, and collaborative networks across authors, institutions, and countries. The results indicate three primary research areas: (1) social media and decision-making, (2) sustainable tourism and destination development, and (3) the psychological and behavioral aspects of travel. The topic has transitioned from traditional examinations of tourist motivation to digitally mediated paradigms that prioritize visual communication, influencer marketing, and algorithmic curation. China, the United States, and the United Kingdom have become important places for people from all over the world to work together. There are also strong intellectual links between Asia and Europe. The study advances theoretical frameworks by amalgamating theories of visual communication, algorithmic mediation, and behavioral intention, while also providing practical guidance for destination marketers and policymakers to enhance digital engagement methods. The study, constrained by its dependence on Scopus data, provides a robust basis for subsequent empirical and computational investigations into the interplay between algorithms and visual culture in shaping contemporary travel behavior.
The Effect of Product and Service Diversification in Ecotourism Business Management on Beaches in Bali Kurniawan, Ramdhan; Saununu, Siska Jeanete; Harsono, Iwan; Dewi, Henny Budhysetia
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.670

Abstract

This research investigates the dynamic interplay between ecotourism, product and service diversification, and their impact on the beaches of Bali. Through a quantitative analysis involving 150 tourists and 150 local businesses, the study explores awareness levels, preferences, and economic outcomes associated with ecotourism practices. Descriptive statistics reveal a heightened awareness among tourists and a prevalent adoption of diversification strategies by local businesses. Correlation analysis establishes strong connections between tourist awareness, preferences for diversified destinations, and the positive correlation between business diversification and community involvement. Regression analysis underscores the economic advantages linked to businesses implementing diversification strategies. Comparative analyses shed light on subgroup differences, emphasizing the influence of awareness and diversification on preferences and economic impact. The discussion underscores the implications for sustainable ecotourism, emphasizing the role of collaboration among businesses, communities, and policymakers. The study contributes valuable insights to the discourse on sustainable tourism practices, offering actionable recommendations for the ecotourism industry on Bali's beaches.