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Journal : International Journal of Advanced Multidisciplinary

Bal??le As A Ritual To Inherit Banggai Cultural Values Samatan, Nuriyati; Wahyudin; Ariandi Putra; Robingah
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.323

Abstract

This research aims to examine Baleele culture as a value inheritance ritual in Banggai culture. This research is qualitative, using an ethnographic approach with the following steps: [1] Determining the object of ethnographic research; [2] Identifying and determining the location of the cultural group; [3] Selecting the cultural theme of the cultural group; [4] Determining the type of ethnography; [5] Collecting information; [6] Writing research results. The result found that Baleele is a form of ritual communication carried out at a certain time, ahead of the "Big Ritual" of Banggai custom, namely the Mabangun Tunggul Ritual, held every 6 years. Baleele is one of the rituals that takes place three nights before the Mabangun Tunggul Ritual. The Banggai people strongly believe in the advice delivered, and consider the process as something sacred, valuable, for themselves, their families and the Banggai community as a whole.
The Use of Artificial Intelligence (AI) Technology and Visual Design of Campaign Billboards on The Decision to Vote For Presidential Candidates in Generation Z Samatan, Nuriyati; Londol, Marwan; Nurhasanah; Robingah; Abdurrahman, Muzakky
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.743

Abstract

This research aims to determine the effect of the use of Artificial Intelligence (AI) technology and the visual design of campaign billboards on the decision to vote for presidential candidates in Generation Z. In addition, this research seeks to understand how these two elements interact and influence each other on the choice of Presidential candidates in Generation Z.  This research focuses on how the use of Artificial Intelligence (AI) technology and visual design of billboards in political campaigns to encourage the level of decision to vote for presidential candidates in Generation Z. The research was conducted using quantitative methods and the data collection process was carried out by distributing questionnaires. The sampling technique used in determining the research sample is Probability Sampling, with the Simple Random Sampling technique, the determination of respondents is based on the Slovin Formula with a margin of error level of 0.5% with a sample number of 400 respondents. Data processing in this research was carried out by multiple linear regression analysis using the SPSS (Statistical Product and Service Solutions) version 29 statistical program. The results showed that each of the X variables had a positive and significant influence on the Choice Decision variable (Y).