Article Per Year (5 Year)
p-Index From 2021 - 2026
1.573
P-Index
This Author published in this journals
All Journal JURNAL SAINS DAN TEKNOLOGI INDONESIA Jurnal Litbang Industri JISIP: Jurnal Ilmu Sosial dan Pendidikan Convergence; Jurnal Oneline Jurnalistik Jurnal Sosial dan Abdimas Psycho Idea Jurnal Ilmiah Psikologi (JIPSI) International Journal of Economics, Management and Accounting Nomico Journal of Social Science and Multidisciplinary Analysis
Amos Amos
BPPT
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Marketing Strategy for Meatball Sellers in Pekanbaru in Increasing Profitability Witjakso, Ario; Ardan Mardan, Jhonni; Amos, Amos; Medina Dzikra, Faira; Hidayat, Muhammad
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 7 (2023): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i7.86

Abstract

This research is motivated by the marketing strategy used by meatball sellers in Pekanbaru to increase profitability. Information regarding interesting marketing strategies implemented by meatball sellers in Pekanbaru already involves elements of sharia marketing. The objectives of this research are: 1) Analyzing the marketing strategies of meatball sellers in Pekanbaru to increase their profitability. 2) Analyze the impact of marketing strategies implemented by meatball sellers in Pekanbaru in increasing profitability. This research includes field study research, in the implementation process, this research uses a qualitative descriptive approach that focuses the study on product marketing and pricing. Data was collected using the interview method with meatball shop informants in Pekanbaru, observation and documentation in the Bakso Shop environment in Pekanbaru, then the data was processed and then analyzed using descriptive-qualitative methods. Based on the results of research that has been carried out regarding the marketing strategy of meatball sellers in increasing profitability from a Sharia economic perspective, the conclusions obtained are 1) Marketing strategy for Product, Price, Promotion, Distribution, Place, People, Process and Physical Evidence are used to analyze and determine business policies to attract consumer interest and satisfaction. 2) Analyzing the impacts that occur with the existence of the meatball business, the impacts are divided into two types, namely positive and negative impacts, the positive impact is family and community income, while the negative impact is the influence of imported meat ingredients and the increase in basic prices which reduces income.
Adaptasi Budaya Kuda Lumping Pada Masyarakat Desa Mekar Sari Kabupaten Konawe Selatan amos, Amos; Ramalan, Laode; Azwar Anas, Abdullah
CONVERGENCE Jurnal Online Jurnalistik
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji proses adaptasi budaya kesenian Kuda Lumping di Desa Mekar Sari, Kecamatan Palangga, Kabupaten Konawe Selatan, dalam perspektif komunikasi antarbudaya. Desa Mekar Sari merupakan wilayah transmigrasi dengan karakter masyarakat multietnis yang terdiri atas suku Jawa, Tolaki, Sunda, Bugis, dan Muna. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa kesenian Kuda Lumping telah terintegrasi secara harmonis ke dalam kehidupan sosial masyarakat tanpa menimbulkan resistensi budaya. Proses adaptasi tersebut mencerminkan strategi integrasi dalam teori akulturasi John W. Berry, di mana budaya Jawa sebagai budaya asal tetap dipertahankan sekaligus berinteraksi aktif dengan budaya lokal. Efektivitas komunikasi antarbudaya tercermin melalui penggunaan bahasa Indonesia sebagai bahasa penghubung, keterbukaan dalam pertukaran makna simbolik pertunjukan, serta partisipasi lintas etnis dalam berbagai kegiatan sosial dan budaya. Temuan ini menegaskan bahwa kesenian tradisional tidak hanya berfungsi sebagai hiburan, tetapi juga berperan sebagai media komunikasi antarbudaya yang memperkuat integrasi sosial dan identitas kolektif masyarakat multikultural.Kuda Lumping; adaptasi budaya; komunikasi antarbudaya; masyarakat multietnis; akulturasi budaya
Co-Authors Abdul Latif Abdullah, Muh. Zein Aditya Eka Putra, Aditya Eka ANNISA, NIDA MUTHI Ardan Mardan, Jhonni Azwar Anas, Abdullah Hanafi Hanafi Hermawan, Cyndi Fiolandha Kartika, Bunga Keke, Ahmat Manalu, Lamhot P Medina Dzikra, Faira Merlina, Waode Uun Muh. Husriadi Muhammad Hidayat Musawir, La Ode Abdul Nahrudin, Muhammad Novan Rhamdani Purwanto Purwanto Putri, Pradiptya S Ramalan, Laode Sudu, La Sugiarta, Nugraha Usman. M, Usman. M Wahyu Wahyu Widhyastuti, Cahyaning Wildan Wildan Witjakso, Ario YUSNITA YUSNITA