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Amrusi
Department Of Economics Education, Universitas Syiah Kuala (USK), Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP

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Black Coffee Shop Customer Satisfaction Based on Product Quality and Service Razak, A; Amrusi, Amrusi; Husna, Asmaul; Musfiana, Musfiana; Mustofa, Achmad
Journal of Economics Education and Entrepreneurship Vol 2, No 2 (2021): JEE, October 2021
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v2i2.3924

Abstract

This research was conducted with the aim of knowing the level of customer satisfaction at the Black Coffee Shop business in the city of Banda Aceh. This research was conducted using a quantitative approach with descriptive methods. The sampling technique was simple random sampling, where each sample was taken randomly without looking at the strata. By using the Slovin formula, the number of samples in this study was 80 consumers. Analysis of research data using multiple linear regression analysis model which is used to see the effect between product quality and service variables (independent variables) on customer satisfaction (dependent variable). The results of the partial calculation of the variable product quality and service quality have a positive and significant effect on customer satisfaction. Between product quality and service quality, the more dominant quality is product quality. The results of the calculation of the coefficient of determination show that the variables of product quality and service quality can explain the change in customer satisfaction by 62.9%, while the remaining 37.1% is influenced by other factors not discussed in this study.
Khop Kupi Marketing Strategy In Attracting Consumers In Banda Aceh City Utami, Ayu Riska; Amrusi, Amrusi; Anggraini, Irma; Mustofa, Achmad; Razak, A.
Journal of Economics Education and Entrepreneurship Vol 4, No 1 (2023): JEE, April 2023
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v4i1.8292

Abstract

This study aims to determine the marketing strategy used by Kupi Khop in Banda Aceh City. The approach used is qualitative with data collection methods using interviews, observation, and documentation. Informants in this study are business owners, employees, and consumers. The results of the study can be concluded that the products sold in the form of drinks made from coffee and non-coffee basic ingredients have gone well. The menu provided by Kupi Khop is also very diverse. The price of each drink is determined taking into account the cost of raw materials. The location of Kupi Khop is very strategic and is easily accessible to consumers because it is in an urban area. Maximum promotion on Instagram social media accounts is very good even though the social media used by Kupi Khop is only Instagram, but Kupi Khop often takes part in coffee festivals. In placing employees in accordance with their respective fields, there are employees in the service department, employees in the kitchen, employees specifically making coffee, so this shows that the organizational structure of Kupi Khop is going well. Kupi Khop prioritizes comfort and cleanliness. The process strategy includes ordering, serving, and paying in cash. Based on the results of this study it can be concluded that Kupi Khop has used a good marketing strategy by implementing the 7p marketing mix.
Co-Authors A Razak A. Razak A. Razak A. Razak A. Razak Achmad Mustofa Achmad Mustofa Achmad Mustofa* Alfi FJ Syahril Ali Basyah, Nazaruddin Amiruddin Hasan Anggraini, Irma Asmaul Husna Balyan Muammar Budiman, Raihani Eva Arumma Hasan, Amiruddin Irma Anggraini Irma Anggraini Irsyadillah Irsyadillah Khairul Aswadi Maqhfirah, Maqhfirah Mardhani, Martahadi Marsyidar . , Maulidaini, Sastri Mila Puspita Mohd Difa Musfiana Musfiana, Musfiana Mustofa*, Achmad Mustofa, Achmad Mutia Rahmi Mutia, Ratna Nora Afriyanti Nurul Akmal Pratiwi, Yosha Putri, Yolanda Dewi Rafikah Rafikah Raihani Budiman Raihani Raihani Razak, A Raziah, Gus Risma Andriani Risma Chairunnisah Ruaida Ruaida Said Ahmad Sabri Sakdiyah Sakdiyah Sari, Novilia Suraiya, Nana Syahnaz Wili Aprilia Utami, Ayu Riska Yundari, Yundari Zafirah Zafirah Zafirah, Zafirah Zakaria Zakaria