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All Journal Jurnal Dedikasi Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Manajemen Bisnis Journal of Innovation in Business and Economics Studi Kasus Inovasi Ekonomi Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Asian Journal of Management Analytics Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Business Innovation Management and Entrepreneurship Journal
Sri Nastiti Andharini
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Influence of Promotion Through Social Media on Purchasing Decisions Mediated By Consumer Buying Interest In Malang City Melinda Yunita Sari; Marsudi Marsudi; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 01 (2022): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i1.20699

Abstract

The research was conducted with the aim of obtaining knowledge about the influence of promotions on purchasing decisions for Wardah Products. Using a sample of one hundred respondents. The questionnaire was used as a data collection technique. Scale range analysis and path analysis were used as data analysis techniques. The research conducted has the result that promotion through social media has a positive and significant influence on purchasing decisions. Then promotion through social media has a positive and significant influence on buying interest. Promotions have an influence on purchasing decisions through buying interest variables with the presence of direct and indirect effects, meaning that promotions on purchasing decisions will have a greater influence if buying interest is used.
Analisis Kepuasan Pelanggan Pengguna Jasa Transportasi Ojek Online: Studi Pada Pengguna Grab Bike Chalimatuz Sa'diyah; Dian Aulia; Sri Nastiti Andharini
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 1 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i1.3036

Abstract

This study aims to determine the influence of service quality, price, and brand image toward customer satisfaction on GrabBike online transportation services in Malang City, either partially or simultaneously. The population in this study comes from the customers who use the GrabBike online transportation in Malang City which consists of 100 respondents. The sampling technique that used in this study is purposive sampling with the respondent's criteria, namely the Malang citizens who used GrabBike more than three times in less than six months and have Grab application on their own smartphone. The results of this study indicates that service quality, price, and brand image has a positive and significant impact toward customer satisfaction on using GrabBike online transportation services in Malang City, either partially or simultaneously. Based on the results of this study, it can be concluded that service quality, price, and brand image has a positive and significant impact toward customer satisfaction on using GrabBike online transportation services in Malang City.
PEMBERDAYAAN PEREMPUAN MELALUI USAHA MINUMAN TRADISIONAL DI DESA JATIKERTO KECAMATAN KROMENGAN KABUPATEN MALANG Dewi Nurjannah; Sri Nastiti Andharini
Studi Kasus Inovasi Ekonomi Vol. 6 No. 02 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v6i02.21750

Abstract

Potensi sumber daya di Desa Jatikerto Kecamatan Kromengan Kabupaten Malang dimana masyarakat yang memanfaatkan pekarangan rumahnya dengan menanam tanaman sayuran untuk kebutuhan sehari-hari seperti beluntas, sawi, bayam, pepaya dan lain-lain juga menanam jahe, lengkuas, kunyit dan lain-lain untuk bumbu. Banyak orang telah menggunakan jamu ini untuk minuman dan saat ini hanya menggunakan minuman keluarga untuk kebutuhan mereka. Hal ini perlu disikapi dengan pelatihan yang melibatkan perempuan dalam memanfaatkan dan mengelola tanaman bumbu dapur yang tergolong tanaman toga (tanaman obat keluarga) sehingga dapat ditingkatkan manfaatnya menjadi minuman tradisional yang memiliki nilai tambah bagi keluarga. Pelatihan dalam kegiatan pengabdian ini bertujuan untuk: (1) Meningkatkan pengetahuan ibu-ibu Desa Jatikerto dalam peluang usaha (2) Memberdayakan ibu- ibu dalam pemanfaatan sumber daya desa berupa tanaman obat keluarga (Toga) menjadi minuman tradisional yang memiliki nilai jual nilai (3) Membuat kemasan yang menarik ke pasar. Kegiatan pengabdian dilakukan dengan metode ceramah dan demonstrasi. Metode ceramah dan metode demonstrasi untuk mempraktekkan tata cara pembuatan jahe instan, minuman kunyit instan dan membuat kemasan yang menarik. Hasil dari kegiatan ini adalah produk minuman tradisional memiliki nilai jual sehingga dapat meningkatkan pendapatan rumah tangga kelompok ibu-ibu di desa Jatikerto. Pada masa pandemi, peserta berjumlah delapan orang dan menghasilkan produk minuman jahe instan dan kunyit instan yang siap dijual.
The Effect of Product Quality, Store Atmosphere, and Promotion on Purchase Decisions at Hagaa Coffee Shop Malang NOPENDRA; Rahmad Wijaya; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 02 (2022): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i02.20324

Abstract

This study aims to analyze the effect of product quality, store atmosphere, and promotion on purchasing decisions at Hagaa Coffee. As for the background of this writing because of the emergence of many cafe businesses in the city of Malang. This study uses a quantitative descriptive approach. Data were collected through an online survey with a non-probability method of purposive sampling using a questionnaire instrument. Respondents are consumers who have made transactions at Hagaa coffee within the last 3 months totaling 100 respondents. The data analysis technique used is the multiple linear analysis techniques. The results of regression analysis show that product quality, store atmosphere, and promotions have a significant partial and simultaneous effect on consumer purchasing decisions at Hagaa Coffee Malang and product quality has the most dominant influence on purchasing decisions.
The Influence of Celebrity Endorsers on Purchasing Intention through the Shopee Application with Brand Trust as Mediation Variable Citra Fitrah Nuraida; Sri Nastiti Andharini; Novita Ratna Satiti
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 03 (2022): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i03.22742

Abstract

This study aims to determine the effect of celebrity endorsers on purchasing intention through the Shopee application with brand trust as a mediating variable. The variables in this study include celebrity endorsers, purchasing intention, and brand trust as mediating variables. The population in this study is people who have seen Shopee advertisements and become potential consumers of Shopee. The sample in this study amounted to 140 respondents determined by the purposive sampling method. The data analysis technique used is path analysis. Data was collected by distributing questionnaires. The results of the study show that celebrity endorser has a positive and significant effect on brand trust and purchasing intention. Brand trust has a positive and significant effect on purchasing intention. Brand trust can mediate the influence of celebrity endorsers on purchasing intention. It can be interpreted that if the brand trust variable increases, the influence of the celebrity endorser variable on purchasing intention also increases. The results of the study are intended for Shopee marketing actors to be more selective in choosing celebrity endorsers and this research can be used in future research.
PENDAMPINGAN UMKM DALAM MEMENUHI PERSYARATAN SERTIFIKASI HALAL UNTUK MENINGKATKAN DAYA SAING Viajeng Purnama Putri; Sri Nastiti Andharini
Studi Kasus Inovasi Ekonomi Vol. 7 No. 02 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v7i02.29794

Abstract

Sertifikat halal adalah pengakuan resmi bahwa suatu produk atau layanan memenuhi persyaratan kehalalan sesuai dengan ajaran agama Islam. Sertifikat halal diberikan oleh lembaga sertifikasi yang memiliki otoritas dan kredibilitas untuk memverifikasi dan mengawasi proses produksi, bahan-bahan yang digunakan, dan metode pengolahan yang digunakan dalam industri makanan, minuman, kosmetik, farmasi, dan sektor lainnya. Tujuan dari sertifikat halal adalah untuk memberikan jaminan kepada konsumen Muslim bahwa produk atau layanan yang mereka gunakan sesuai dengan prinsip kehalalan yang diatur dalam ajaran agama Islam. Sertifikat halal juga menjadi alat penting dalam membangun kepercayaan konsumen, membuka akses ke pasar yang lebih luas, dan meningkatkan daya saing perusahaan di industri tersebut. Proses sertifikasi halal melibatkan beberapa tahap, seperti pemeriksaan bahan baku, verifikasi proses produksi, pengujian laboratorium, dan audit terhadap praktik-produksi yang dilakukan oleh perusahaan. Lembaga sertifikasi yang berwenang akan melakukan penilaian menyeluruh terhadap produk atau layanan tersebut sebelum memberikan sertifikat halal. Sertifikat halal tidak hanya berlaku untuk produk makanan yang dihasilkan, tetapi juga mencakup seluruh rantai pasok, mulai dari bahan baku hingga proses distribusi. Sertifikat halal juga dapat diperbaharui secara berkala melalui proses audit dan pemeriksaan yang dilakukan secara berkala. Dalam konteks global, sertifikat halal juga berperan penting dalam perdagangan internasional, di mana permintaan produk halal terus meningkat. Pemerintah dan lembaga-lembaga terkait di banyak negara bekerja sama untuk memfasilitasi proses sertifikasi halal dan memastikan keberlanjutan dan kredibilitas sertifikat yang dikeluarkan. Secara keseluruhan, sertifikat halal merupakan instrumen yang penting dalam menjaga kehalalan produk dan layanan, memberikan kepastian kepada konsumen Muslim, serta membantu perusahaan untuk meningkatkan daya saing mereka di pasar global yang semakin beragam.
PENDAMPINGAN PEMANFAATAN LAHAN PEKARANGAN SEBAGAI NILAI TAMBAH PENDAPATAN POHARIN KARANGBESUKI KOTA MALANG Andharini, Sri Nastiti; Roz, Kenny; Nurjannah, Dewi
Studi Kasus Inovasi Ekonomi Vol. 8 No. 01 (2024)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v8i01.32096

Abstract

Pemanfaatan lahan pekarangan merupakan praktik memanfaatkan area terdekat di sekitar rumah, baik di depan, belakang, maupun samping rumah, untuk berbagai kegiatan produktif. Kelompok Budidaya Ikan (Pokdakan) “ Mitra Tangguh” merupakan kelompok budidaya ikan yang terletak di RW.04 Poharin Kelurahan. Karangbesuki Kec. Sukun Kota Malang. Permasalahan yang dihadapi oleh mitra adalah kurangnya optimalisasi pemanfaatan lahan pekarangan yang masih kosong serta pemeliharaan benih ikan yang mengalami banyak kematian akibat minimnya informasi terkait cara pemeliharaan yang baik dan benar, serta pengelolaan limbah budidaya ikan. Hasil dari kegiatan ini adalah pengoptimalan lahan pekarangan, kemampuan pemiliharaan ikan serta kemandiraan untuk melakukan penjualan hasil panen. Pemanfaatan lahan kosong pekarangan sebagai nilai tambah ekonomi adalah langkah cerdas yang tidak hanya menguntungkan pengelola lahan tetapi juga memberikan dampak positif bagi lingkungan dan masyarakat secara keseluruhan.
Influence of Experiential Marketing on Patient Loyalty Through Patient Satisfaction as Intervening Variable Hidayah, Alfina Okta Nur; Marsudi; Andharini, Sri Nastiti
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.27250

Abstract

This study aimed to analyze and describe the effect of experiential marketing, patient satisfaction, and patient loyalty at As-Syifa Husada Clinic. This research uses quantitative research. The population of this study is people who are currently or have used the services of the As-Syifa Husada Clinic, and the sample is 110 respondents who have used the services of the KIA Poly (Mother & Child Clinic) at least two times. Data collection techniques in this study used a questionnaire distributed to respondents. The analytical method used is path analysis and hypothesis testing using T-test and mediation test using the SPSS analysis tool. The results of this study indicate that: Experiential marketing has a positive and significant effect on patient loyalty; Experiential marketing has a positive and significant effect on patient satisfaction; Patient satisfaction has a positive and significant effect on patient loyalty; experiential marketing has an influence on patient loyalty through patient satisfaction. Good experiential marketing can shape patient satisfaction which will also have an impact on creating patient loyalty at As-Syifa Husada Clinic.
What Are the Main Factors That Influence Purchasing Decisions at Bukalapak? Aulia, Yasmin Rachma; Wijaya, Rahmad; Andharini, Sri Nastiti
Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 01 (2024): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v3i01.33671

Abstract

The era of globalization and online transactions has changed many aspects of human life, especially in terms of how people interact, work, shop, and make purchasing decisions. Therefore, this study examines the effect of E-service quality and promotion on purchasing decisions. This data was obtained through an online survey using a Google form for 105 respondents using a purposive sampling technique, di Kota Malang. The data analysis used in this study, namely linear regression analysis, shows that E-service quality has a significant positive effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions, and promotion is more dominant than e-service quality in influencing purchasing decisions. This finding implies that e-commerce, especially Bukalapak, needs to continue to improve the quality of their electronic services to meet customer expectations. However, sales promotion should remain the main focus of a marketing strategy, as it has a greater influence on driving purchasing decisions.
Pendampingan Pemberdayaan Tanaman Aquaponik Masyarakat Perum Emerald Garden Bumiayu Viajeng Purnama Putri; Novita Ratna Satiti; Sri Nastiti Andharini
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 3 (2024): Juni : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i3.606

Abstract

The aquaponic plant empowerment mentoring program at Emerald Garden Housing, Bumiayu, aims to improve community skills and welfare through environmentally friendly cultivation technology. Aquaponics is a system that combines the cultivation of fish (aquaculture) and plants (hydroponics) in a mutually beneficial environment. This activity includes several stages, namely socialization, training, technical assistance and evaluation. The methods used include outreach, direct demonstrations, and field practice involving all residents. The program results show an increase in community knowledge and skills in managing aquaponic systems, as well as a significant increase in plant and fish production. Apart from that, this program also has a positive impact on improving the household economy and local food security. From the evaluation results, it can be seen that there is high enthusiasm from the community to continue developing and utilizing this aquaponic technology. This program has succeeded in creating a sustainable community empowerment model that can be replicated in other areas. The challenges faced include limited land and the need for technical adjustments that require further attention
Co-Authors . Widayat Alfitri Jayanti Aulia, Yasmin Rachma Chalimatuz Sa'diyah Citra Fitrah Nuraida Deva Nur Marifah Dewi Nurjannah Dian Aulia Erna Retna Rahadjeng Erna Retna Rahadjeng, Erna Hidayah, Alfina Okta Nur Jayanti, Alfitri Marsudi MARSUDI Melinda Yunita Sari Muhammad Chalid Rasyidy NOPENDRA Novita Ratna Satiti Nurjannah, Dewi Ova Nia Amalia Rahmad Wijaya Rohmat Dwi Jatmiko Rohmat Dwi Jatmiko Rohmat Dwi Jatmiko Rohmat Dwi Jatmiko Roz, Kenny Sri Wahjuni Latifah Viajeng Purnama Putri WIDAYAT - Yulist Rima Fiandari