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Purchase Intention of Halal Toiletries: The Role of Mediating and Moderating Effects Fiandari, Yulist Rima; Andharini, Sri Nastiti
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.21073

Research aims: This study analyzes consumers’ purchase intentions regarding halal toiletries by examining the independent variables of halal awareness, attitude, subjective norms and behavioral control. Design/Methodology/Approach: Data were collected from 260 consumers throughout questionnaires. The respondents had all purchased and used halal toiletries at least once. Hypothesis testing of the independent variable on the dependent variable was conducted using Partial Least Square (PLS) analysis, with the Smart PLS 3.0 software.Research findings: The findings indicate that halal awareness significantly influences the purchase intention of halal toiletries and has a strong impact on customer attitudes. The results also show that subjective norms influence the purchase intention of halal toiletries. Additionally, behavioral control contributes to shaping the purchase intentions. Theoretical Contribution/Originality: The study demonstrates that well-developed halal awareness significantly influences the intention to purchase halal toiletries and is a key factor in shaping consumer attitudes. The findings also highlight the role of subjective norms in forming purchase intentions, while behavioral control plays a crucial role in supporting these intentions. Practitioners/Policy Implications: The results of this study are expected to support the development of a sustainable halal industry, especially within the toiletry sector. Research Limitations/Implications: This study is limited by the indicators tested and offers opportunities for future research to explore additional variables. Future studies could incorporate a gender perspective to provide insights into differences in purchase intentions between men and women.

Uncovering The Importance Of Halal Toiletries: Determinant Factors Contributing Halal Toiletries’ Purchase Intention Fiandari, Yulist Rima; Andharini, Sri Nastiti
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8500

One of the products that needs to have halal label is toiletries. Toiletries are ranked as fourth halal product that receives attention so that they have huge potential to optimize. This research is needed to support the sustainability of halal industry especially toiletries product. This research is aimed at investigating the impact of halal awareness, attitude, subjective norms, perceived behavior control towards halal toiletries’ purchase intention. This study was conducted on 274 respondents through questionnaire as the research instrument. The research findings portrayed a significant impact of halal awareness, attitude, subjective norms, perceived behavior control towards halal toiletries’ purchase intention. Attitude played the role as the partial mediation between halal awareness and halal toiletries’ purchase intention.

PENDAMPINGAN INOVASI PENGOLAHAN DAN PEMASARAN HASIL BUDI DAYA IKAN SEBAGAI USAHA PENINGKATAN NILAI EKONOMI HASIL PERIKANAN POKDAKAN “MINA TANGGUH” DI POHARIN RW 04 KELURAHAN KARANGBESUKI KECAMATAN SUKUN KOTA MALANG Roz, Kenny; Andharini, Sri Nastiti; Widayat, Widayat
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i1.16989

Pemanfaatan lahan pekarangan adalah kegiatan yang dilakukan untuk memanfaatkan area di sekitar rumah, baik di depan, belakang, maupun di samping, untuk berbagai aktivitas yang bernilai. Kelompok Budidaya Ikan (Pokdakan) “Mitra Tangguh”, merupakan kelompok yang bergerak dalam budidaya ikan dan berlokasi di RW 04 Poharin, Kelurahan Karangbesuki, Kecamatan Sukun, Kota Malang. Beberapa tantangan yang dihadapi oleh kelompok ini adalah kurangnya kemampuan dalam melakukan inovasi pengelolaan pemasaran secara efisien, kesulitan dalam menentukan harga jual yang sesuai karnea terbatasnya bahan pangan, kurangnya informasi mengenai inovasi pengelolaan hasil budidaya ikan, serta minimnya pengetahuan tentang pengelolaan limbah dari budidaya ikan. Tujuan dari kegiatan ini adalah untuk meningkatkan pengelolaan pemasaran dan keuangan, menambah pengetahuan tentang pengelolaan hasil budidaya ikan nilai merah atau lele, serta memberikan solusi berkelanjutan untuk mengurangi dampak lingkungan dari aktivitas budidaya ikan tersebut. Pemanfaatn limbah organik dan anorganik yang dihasilkan selama proses budidaya, merupakan penerapan tehnologi yang ramah lingkungan dan memberikan dukungan pada ekosistem perairan. Dengan demikian, penggunaan lahan pekarangan dapat menjadi sumber nilai ekonomi tambahan yang tidak hanya memberikan manfaat bagi pengelola lahan, tetapi juga menciptakan dampak positif bagi lingkungan dan Masyarakat secara keseluruhan.

Purchase Intention of Halal Toiletries: The Role of Mediating and Moderating Effects Fiandari, Yulist Rima; Andharini, Sri Nastiti
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.21073

Research aims: This study analyzes consumers’ purchase intentions regarding halal toiletries by examining the independent variables of halal awareness, attitude, subjective norms and behavioral control. Design/Methodology/Approach: Data were collected from 260 consumers throughout questionnaires. The respondents had all purchased and used halal toiletries at least once. Hypothesis testing of the independent variable on the dependent variable was conducted using Partial Least Square (PLS) analysis, with the Smart PLS 3.0 software.Research findings: The findings indicate that halal awareness significantly influences the purchase intention of halal toiletries and has a strong impact on customer attitudes. The results also show that subjective norms influence the purchase intention of halal toiletries. Additionally, behavioral control contributes to shaping the purchase intentions. Theoretical Contribution/Originality: The study demonstrates that well-developed halal awareness significantly influences the intention to purchase halal toiletries and is a key factor in shaping consumer attitudes. The findings also highlight the role of subjective norms in forming purchase intentions, while behavioral control plays a crucial role in supporting these intentions. Practitioners/Policy Implications: The results of this study are expected to support the development of a sustainable halal industry, especially within the toiletry sector. Research Limitations/Implications: This study is limited by the indicators tested and offers opportunities for future research to explore additional variables. Future studies could incorporate a gender perspective to provide insights into differences in purchase intentions between men and women.

Loyal Now Or Loyal Later : Moderating Role Of Satisfaction In Customer Loyalty Marsudi, Marsudi; Andharini, Sri Nastiti
Manajemen Bisnis Vol. 14 No. 01 (2024): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v14i01.41977

This research is aimed at analyzing the role of customer satisfaction as a moderator of the relationship or influence between product and service quality on customer loyalty. The population in this study was obtained from customers who had enjoyed products and services at the Tenes fried chicken restaurant in Malang city. Sampling used a purposive sampling technique with the criteria that customers were at least 18 years old, had purchased and enjoyed products and services at least three times and lived in the city of Malang. The data collection technique used was by distributing questionnaires to 100 respondents. The data analysis technique in this research used structural equation modeling-partial least squares (SEM-PLS) with the results that service quality and product quality each have a positive and significant effect on customer loyalty, service quality has a negative effect. and significant on customer loyalty which is moderated by customer satisfaction, product quality has a positive and significant effect on customer loyalty which is moderated by customer satisfaction.

Analisis Kepuasan Pelanggan Pengguna Jasa Transportasi Ojek Online: Studi Pada Pengguna Grab Bike Chalimatuz Sa'diyah; Dian Aulia; Sri Nastiti Andharini
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 1 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i1.3036

This study aims to determine the influence of service quality, price, and brand image toward customer satisfaction on GrabBike online transportation services in Malang City, either partially or simultaneously. The population in this study comes from the customers who use the GrabBike online transportation in Malang City which consists of 100 respondents. The sampling technique that used in this study is purposive sampling with the respondent's criteria, namely the Malang citizens who used GrabBike more than three times in less than six months and have Grab application on their own smartphone. The results of this study indicates that service quality, price, and brand image has a positive and significant impact toward customer satisfaction on using GrabBike online transportation services in Malang City, either partially or simultaneously. Based on the results of this study, it can be concluded that service quality, price, and brand image has a positive and significant impact toward customer satisfaction on using GrabBike online transportation services in Malang City.

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