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All Journal IKRA-ITH ABDIMAS Journal Of Management Science (JMAS) Enrichment : Journal of Management Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Jurnal Ekonomi Jurnal Manajemen LEBAH Jurnal Pelita Ilmu J-CEKI
Primaraga Sumantri Indra Wicaksana
Universitas Pelita Bangsa
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Journal : Journal Of Management Science (JMAS)

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The Effect of Price, Location and Innovation on the Purchasing Decision of Aglonema Ornamental Plants at CV Gantina Flora Cikarang Primaraga Sumantri Indra Wicaksana; Surya Bintarti
Junal Ilmu Manajemen Vol 5 No 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study is to determine the influence of price, location and innovation on the purchasing decision of aglonema ornamental plants at CV Gantina Flora Cikarang. The sampling technique in this study used probability sampling technique and obtained 100 respondents. Data collection techniques include observation, dissemination of questionnaires and literature studies. The data were analyzed using SPSS program. Analytical methods to be used are validity test, reliability test, classical assumption test, multiple linear analysis and hypothesis test. From the results of the t test states that the price partially affects positive and significant to the purchase decision, location partially affects positive and significant to purchasing decisions and innovation partially affects positive and significant towards crop purchasing decisions Ornamental Aglonema CV Gantina Flora Cikarang.
Co-Authors Abdul Latif Agustini Tanjung Dadang Heri Kusumah Ergo Nurpatria Kurniawan Firsta Rifsi Mey Atshari Helen Parkhurst Hermiyetti Iis Indarti Indra Permana Inna Nisawati Mardiani Intan Putri Rahayu Joko Mulyono Lea Afriyani Melissa Eka Murti Hartono Nani Hartati Nasrun Baldah Nugroho, Arief Teguh Nur Aeni Nur Hidayati Nurfahrisya Adisti Anggraeni Rita Sari Rustianah Sarwo Edy sarwo edy Setyawan, Wisnu Suriyanti Suriyanti Suriyanti Surya Bintarti Susi Ari Widiastuti Tika Wulandari Usmar Wachid Hasyim Wida Nurhaliza Yolanda Yadita Mahmud