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Analisis Umpan Balik Pelaku Usaha terhadap Efektivitas Komunikasi Pelayanan Perdagangan Luar Negeri melalui Kegiatan Pengabdian Masyarakat di Kota Surakarta Nathania Agriscia Angie; Laila Listiana Ulya; Warsiti
Mitra Teras: Jurnal Terapan Pengabdian Masyarakat Vol. 5 No. 1 (2026): Mitra Teras: Jurnal Terapan Pengabdian Masyarakat, Volume 5 Issue 1, June 2026
Publisher : MJI Publisher by PT Mitra Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58797/teras.0501.04

Abstract

This community service program aimed to evaluate the effectiveness of communication in the dissemination of foreign trade policies conducted by the Surakarta City Department of Trade and to formulate recommendations for improving communication strategies based on business actors’ feedback. The program involved 29 export-oriented business representatives from various industrial sectors. The evaluation employed a qualitative approach using content analysis of written feedback forms collected at the end of the dissemination program. A total of 16 out of 29 participants (55.2%) provided written feedback, which was classified into five main categories: service quality and responsiveness (4 responses), media and information systems (3 responses), frequency of dissemination activities (3 responses), clarity of information (1 response), and overall appreciation of the program (5 responses). The findings indicate that the communication strategy has provided valuable benefits for business actors; however, improvements are still required in terms of service responsiveness, the provision of more interactive digital communication media, regular dissemination activities, and the delivery of information in a clearer and more concise manner. The primary output of this community service program is a set of communication strategy recommendations that can be utilized by the Surakarta City Department of Trade to enhance the quality of future foreign trade policy dissemination. The results are expected to support the development of more effective, adaptive, and stakeholder-oriented public communication in foreign trade services.
INTERVENSI PSIKOSOSIAL PENERIMA MANFAAT NAPZA MELALUI PSIKOEDUKASI REGULASI EMOSI DAN KONTROL DIRI Salsabila Nurul Fatonah; Laila Listiana Ulya; Risye Yulia Triana
Jurnal Edukasi Pengabdian Masyarakat Vol 5 No 3 (2026): JULI 2026
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/eduabdimas.v5i3.9978

Abstract

Substance abuse involving narcotics, psychotropics, and addictive substances (NAPZA) is a complex issue that affects individuals physically, psychologically, and socially, and increases the risk of relapse. One contributing factor is the lack of emotional regulation and self-control. This study aims to improve emotional regulation and self-control among a beneficiary undergoing substance rehabilitation through psychoeducation and psychosocial assistance. The subject was a 27-year-old male receiving social rehabilitation at Sentra Satria Baturraden. The method included initial assessment, intervention design, implementation of psychoeducation, observation, and evaluation through reflection. The intervention consisted of material delivery, group discussion, question cards, and role play activities, supported by vocational rehabilitation programs as a contextual component in fostering adaptive behavior. The results indicate improvements in the participant’s ability to recognize, understand, and express emotions adaptively, as well as enhanced self-control in dealing with social pressures. Additionally, there were improvements in self-disclosure, social interaction, and motivation to change. These findings suggest that psychoeducation combined with psychosocial assistance using interactive media is effective in supporting the rehabilitation process and reducing relapse risk among individuals with substance use history.
Pengaruh Intensitas Penggunaan Media Sosial terhadap Impulse Buying Lia Ni'matul Maula; Laila Listiana Ulya
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5856

Abstract

Media sosial yang semakin intensif mendorong terjadinya perubahan dalam pola perilaku konsumsi, termasuk kecenderungan untuk melakukan pembelian impulsif. Fenomena ini menjadi semakin signifikan di kalangan masyarakat digital yang rentan terhadap paparan konten promosi. Penelitian ini bertujuan untuk mengetahui pengaruh intensitas penggunaan media sosial terhadap impulse buying pada masyarakat digital di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif korelasional dengan desain survei, melibatkan 288 responden yang dipilih melalui teknik purposive sampling. Instrumen yang digunakan terdiri dari dua skala, yaitu skala intensitas penggunaan media sosial dan skala impulse buying, yang keduanya telah diuji validitas dan reliabilitasnya. Analisis data dilakukan menggunakan uji korelasi Spearman dengan bantuan SPSS versi 31. Hasil penelitian menunjukkan adanya pengaruh positif yang signifikan antara intensitas penggunaan media sosial dan perilaku impulse buying. Semakin tinggi intensitas penggunaan media sosial, semakin besar kecenderungan individu untuk melakukan pembelian impulsif. Temuan ini diharapkan dapat memperkaya literatur psikologi konsumen dan memberikan kontribusi terhadap pengembangan teori consumer behavior di era digital.
Strategi Pemasaran pada Wirausaha Kreator Kuliner: Studi Kasus di Ayam Panggang Jon-Gil Jessica Chandra Dewi; Laila Listiana Ulya
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6105

Abstract

Perkembangan teknologi digital telah mendorong perubahan signifikan dalam strategi pemasaran UMKM, khususnya pada pelaku usaha kuliner yang juga berperan sebagai content creator. Penelitian ini bertujuan untuk menganalisis strategi pemasaran berbasis 4P (Product, Price, Place, Promotion) yang diterapkan oleh wirausaha kreator kuliner pada usaha Ayam Panggang Jon-Gil. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif deskriptif melalui wawancara mendalam dengan dua orang, terdiri dari satu narasumber utama dan satu significant others. Analisis data dilakukan menggunakan teknik reduksi data (open coding, axial coding, selective coding), penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa integrasi antara strategi pemasaran 4P dan digital marketing melalui content creation yang diterapkan oleh wirausaha kreator kuliner, menjadi kunci keberhasilan dalam meningkatkan pertumbuhan usaha kuliner, memperluas jangkauan pasar, meningkatkan loyalitas pelanggan, hingga keberlanjutan usaha kuliner. Penelitian ini merekomendasikan agar pelaku UMKM kuliner memaksimalkan pemanfaatan platform digital serta mengembangkan kreativitas dalam produksi konten untuk menghadapi persaingan yang kompetitif di era digital.
Love of Money and Adversity Quotient: Catalyzers of Entrepreneurial Intention of MSME Actors in Semarang City Alifa Putri Hervina; Laila Listiana Ulya
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 5 : Al Qalam (September 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i5.4892

Abstract

Being an MSME entrepreneur is not easy because of the various obstacles and risks, which require strong entrepreneurial intentions to survive. MSME entrepreneurs must be adaptive to the business challenges that they needadversity quotientto turn limitations into opportunities andlove of moneythat encourages entrepreneurial intentions through money. This research was conducted to determine the effect oflove of moneyandadversity quotienton entrepreneurial intention by involving 384 MSME entrepreneurs in Semarang City who fulfilled the MSME criteria based onGovernment Regulation No. 7 of 2021. The number of subjects was determined through Lemeshow's formula using a sampling error of 5%. The subjects came from various MSME communities such as, Semarang City Cooperatives and MSMEs ServiceTraining Participants, FOKKUS Great Organization, Semarang Community Ambassador Cooperativeand UNNES area MSME entrepreneurs. The analysis was conducted with PLS-SEM via SmartPLS-4. The results showed thatlove of moneyandadversity quotienthad a significant effect on entrepreneurial intention with a p-value ≤ 0.05 and t-statistic ≥ 1.96. Adversity quotienthas an effect of 0.574 (57.4%). andlove of moneyhas an effect of 0.179 (17.9%) in the establishment of entrepreneurial intentions of MSME entrepreneurs. This indicates that rather than the money factor to get the desired money, the ability to deal with various problems plays a greater role in the entrepreneurial intention of MSME entrepreneurs in Semarang City.
Pengaruh Kepuasan Kerja terhadap Organizational Citizenship Behaviour dalam Konteks Lingkungan Kerja Hybrid Tanzilal Alafta An Miulfa; Laila Listiana Ulya
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5542

Abstract

This study examines the relationship between job satisfaction and Organizational Citizenship Behavior (OCB) among employees working under a hybrid work system. The increasing implementation of hybrid work arrangements presents unique challenges related to communication, collaboration, and employee engagement, which may influence employees’ discretionary behaviors at work. This research employed a quantitative approach with a correlational design. The sample consisted of 134 hybrid employees from various industrial sectors in Indonesia, selected through online questionnaire distribution using an OCB scale developed by Aisyia (2009) and a job satisfaction scale adapted from Oktavian (2024), which was based on Gultom et al. (2020). Data analysis was conducted using the Spearman Rank correlation test due to the non-normal distribution of the data. The results indicate a positive and significant relationship between job satisfaction and OCB (ρ = 0.688; p < 0.05), suggesting that higher levels of job satisfaction are associated with stronger voluntary behaviors that support organizational effectiveness. Job satisfaction contributed 47.3% to the variance in OCB, while the remaining variance was influenced by other factors not examined in this study. These findings highlight the crucial role of job satisfaction in fostering extra-role behaviors among employees in hybrid work environments. The study provides empirical evidence that maintaining employee satisfaction remains essential despite reduced face-to-face interaction in hybrid settings. Therefore, organizations implementing hybrid work systems are encouraged to focus on strategies that enhance job satisfaction to promote positive work behaviors and sustain organizational performance.
Growing Young Entrepreneurs: Does Social Support Affect Their Entrepreneurial Intention? Luthfi Atin Khusna; Laila Listiana Ulya
Psikostudia : Jurnal Psikologi Vol 13, No 3 (2024): Psikostudia : Jurnal Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikostudia.v13i3.15106

Abstract

In the field of Industrial and Organizational Psychology, an individual's career choice to become an entrepreneur is an impressive topic to study, especially in the productive age, because entrepreneurship is one of the prerequisites for reaching developed notions and helps reduce the unemployment rate. Numerous efforts have been attempted to develop and facilitate an increase in the number of entrepreneurs among students. Unfortunately, with the various existing facilities and programs, students enthusiasm in the field of entrepreneurship is not invariably followed by the creation of a sustainable business. There is a contributing factor in entrepreneurial intentions, i.e., social support. Thus, this research aims to investigate the role of social support in entrepreneurial intentions among Semarang State University students who are actively involved in education or entrepreneurial activities (N=377) using a purposive sampling technique. This study collected data using 11 items on the entrepreneurial intention scale and 10 items on the social support scale. Simple linear regression was used to evaluate the data. The outcome demonstrates that social support plays a significant positive role in entrepreneurial intention, p < 0.05, R2 = 0.379 with the equation Y' = 26,748 + 0.600 X. This indicates that the higher social support score influences an individual to have the greater entrepreneurial intention. Therefore, It is also envisaged that the findings of this study would be useful to different parties when planning or creating acceleration program for the development of young entrepreneurs, particularly for those from collectivist cultures.Pada bidang Psikologi Industri dan Organisasi, pemilihan karier individu menjadi seorang wirausaha menjadi topik yang menarik untuk diteliti, terutama pada usia produktif. Hal tersebut disebabkan karena kewirausahaan merupakan salah satu prasyarat untuk mencapai negara maju dan membantu mengurangi tingkat pengangguran. Berbagai upaya telah dijalankan untuk mengembangkan dan memfasilitasi peningkatan jumlah wirausaha pada mahasiswa. Sayangnya, dengan berbagai fasilitas dan program yang ada, ketertarikan mahasiswa dalam bidang kewirausahaan tersebut tidak selalu diikuti dengan penciptaan bisnis yang berkelanjutan. Terdapat faktor yang dapat berperan dalam intensi berwirausaha adalah dukungan sosial. Oleh karena itu, Penelitian ini memiliki tujuan untuk menguji peranan dukungan sosial terhadap intensi berwirausaha pada mahasiswa Universitas Negeri Semarang yang memiliki keterlibatan aktif dalam pendidikan ataupun aktivitas kewirausahaan (N=377) dengan teknik purposive sampling. Data dikumpulkan menggunakan 11 item skala intensi berwirausaha dan 10 item skala dukungan sosial. Analisis data dalam penelitian ini menggunakan Regresi linier sederhana. Hasil penelitian menunjukkan dukungan sosial berperan positif terhadap intensi berwirausaha nilai p < 0,05, R2 = 0,379 dengan persamaan Y’ = 26.748 + 0,600 X. Hal tersebut mengartikan apabila terjadi peningkatan dukungan sosial maka akan semakin tinggi intensi berwirausaha. Dengan demikian, hasil penelitian ini diharapkan dapat menjadi pertimbangan berbagai pihak dalam menyusun ataupun mengembangkan program akselerasi penciptaan wirausaha muda, terutama pada individu dalam budaya kolektivis.
Fostering Innovation in Startup: The Effect of Psychological Climate on Employees' Innovative Work Behavior Afifah Ulia Rachmah; Laila Listiana Ulya
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1284

Abstract

This study aims to determine the influence of psychological climate on innovative behavior in startup employees. This research is based on the theoretical assumption that psychological climate represents an individual's subjective perception of the work environment which acts as a psychological mechanism in shaping the response of work attitudes and behaviors. This study uses a quantitative approach with an influence study design, where psychological climate plays a role as an independent variable and innovative behavior as a dependent variable. The research sample consisted of 117 active employees of startup companies in Indonesia with a minimum working period of six months selected through purposive sampling techniques. The data was collected through a five-point Likert scale-based online questionnaire, then tested for validity and reliability before being analyzed using simple linear regression. The results showed that psychological climate had a positive and significant effect on innovative behavior, which was shown by a t-count value of 5.960 with a significance of 0.000 and a positive regression coefficient of 0.392. The R² determination coefficient value of 0.236 indicates that the psychological climate explains 23.6% of the variation in innovative behavior, while the rest is influenced by other factors outside of this study. Overall, this study confirms that the psychological climate is one of the important factors in increasing innovative behavior in startup employees, although innovation is still influenced by various other external factors
Fear of Missing Out (FOMO) in Crypto Investment Decision-Making: An Analysis of Gender Moderation Among Generation Z Syafrina, Rifdah Dwi; Ulya, Laila Listiana
Psikoborneo: Jurnal Ilmiah Psikologi Vol 14, No 2 (2026): Psikoborneo: Jurnal Ilmiah Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikoborneo.v14i2.24922

Abstract

The increase in Generation Z participation in crypto investment in Indonesia has occurred amid high market volatility and the rise of investment trends on social media. These conditions have given rise to psychological pressures, one of which is Fear of Missing Out (FOMO). This study aims to analyze the influence of Fear of Missing Out (FOMO) on cryptocurrency investment decision-making and to examine the role of gender as a moderating variable. A quantitative approach was used with purposive sampling techniques, involving 176 Generation Z respondents who had been actively investing in cryptocurrency for at least three months. The research instruments consisted of the Cryptocurrency Fear of Missing Out (CFOMO) and Investment Decision Making (IDM) scales. Data analysis was performed using Moderated Regression Analysis (MRA). The results of the analysis showed that FOMO had a significant effect on investment decision making (p = 0.049). Gender does not directly affect investment decision making (p = 0.549), but it significantly moderates the relationship between FOMO and investment decision making (p = 0.001). The effect of FOMO was found to be stronger in men than in women. These findings confirm that gender differences affect individuals' sensitivity to psychological and social pressures in the context of cryptocurrency investment. Peningkatan partisipasi Generasi Z dalam investasi kripto di Indonesia terjadi di tengah volatilitas pasar yang tinggi serta maraknya tren investasi di media sosial. Kondisi tersebut memunculkan tekanan psikologis, salah satunya yaitu Fear of Missing Out (FOMO). Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FOMO) terhadap pengambilan keputusan investasi kripto serta menguji peran gender sebagai variabel moderator. Pendekatan yang digunakan yaitu kuantitatif dengan teknik purposive sampling, melibatkan 176 responden Generasi Z yang aktif berinvestasi kripto minimal tiga bulan. Instrumen penelitian terdiri atas skala Cryptocurrency Fear of Missing Out (CFOMO) dan Investment Decision Making (IDM). Analisis data dilakukan menggunakan Moderated Regression Analysis (MRA). Hasil analisis menunjukkan bahwa FOMO berpengaruh signifikan terhadap pengambilan keputusan investasi (p = 0.049). Gender tidak berpengaruh langsung terhadap pengambilan keputusan investasi (p = 0.549), namun memoderasi hubungan FOMO dan pengambilan keputusan investasi secara signifikan (p = 0.001). Efek FOMO ditemukan lebih kuat pada laki-laki dibandingkan perempuan. Temuan ini menegaskan bahwa perbedaan gender memengaruhi sensitivitas individu terhadap tekanan psikologis dan sosial dalam konteks investasi kripto.
WORK LIFE BALANCE PADA GENERASI Z YANG BEKERJA PART TIME Erlina Vina Firnanda; Laila Listiana Ulya
PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/paedagogy.v6i3.14060

Abstract

ABSTRACT The growing participation of Generation Z in part-time employment suggests that workplace flexibility does not necessarily lead to the attainment of work-life balance. While simultaneously managing academic responsibilities, financial needs, and social commitments, this generation faces complex challenges that require a clearer empirical understanding of how balance between work and personal life is maintained. This study examined the phenomenon using a quantitative descriptive approach involving 160 respondents aged 18–25 years who were selected through purposive sampling. Data were collected online using the Work-Life Balance Scale and analyzed through descriptive statistics. The findings revealed that 68.8% of the respondents demonstrated a moderate level of work-life balance, whereas 16.3% and 15.0% were classified as having high and low levels, respectively. Across the dimensions, Work Interference with Personal Life (WIPL) and Personal Life Interference with Work (PLIW) were found at a moderate level, while Work Enhancement of Personal Life (WEPL) and Personal Life Enhancement of Work (PLEW) were categorized as high. These findings indicate that work-life balance among young part-time workers is shaped more by their capacity to adapt to multiple roles than merely by minimizing conflicts between work and personal life. The study contributes to a broader understanding of work-life balance among Generation Z workers and provides a foundation for developing workplace environments that are more responsive to their characteristics and needs. ABSTRAK Fenomena meningkatnya keterlibatan Generasi Z dalam pekerjaan part-time menunjukkan bahwa fleksibilitas kerja tidak selalu berbanding lurus dengan tercapainya work-life balance. Di tengah upaya memenuhi kebutuhan ekonomi, pendidikan, dan kehidupan sosial secara bersamaan, kelompok ini menghadapi dinamika yang perlu dipahami melalui gambaran empiris mengenai keseimbangan antara pekerjaan dan kehidupan pribadi. Kajian ini memotret kondisi tersebut menggunakan pendekatan kuantitatif deskriptif terhadap 160 responden berusia 18–25 tahun yang dipilih melalui purposive sampling. Data diperoleh secara daring menggunakan Work-Life Balance Scale dan diolah dengan statistik deskriptif. Hasil analisis memperlihatkan bahwa 68,8% responden berada pada kategori sedang, sedangkan kategori tinggi dan rendah masing-masing mencapai 16,3% dan 15,0%. Pada tingkat dimensi, Work Interference with Personal Life (WIPL) dan Personal Life Interference with Work (PLIW) berada pada kategori sedang, sementara Work Enhancement of Personal Life (WEPL) serta Personal Life Enhancement of Work (PLEW) termasuk kategori tinggi. Pola tersebut mengindikasikan bahwa keseimbangan kehidupan kerja pada pekerja muda lebih banyak dibentuk oleh kapasitas beradaptasi dalam menghadapi berbagai peran daripada sekadar rendahnya konflik antara pekerjaan dan kehidupan pribadi. Temuan ini memperluas pemahaman mengenai karakteristik work-life balance pada pekerja Generasi Z sekaligus menjadi landasan bagi pengembangan lingkungan kerja yang lebih responsif terhadap kebutuhan mereka.