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All Journal Jurnal Administrasi Bisnis JURNAL EKOBIS DEWANTARA Jurnal Abdimas Bina Bangsa Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis Journal Integration of Management Studies
Saptiani, Fenny
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Gaya Kepemimpinan Mikromanajemen dan Kinerja Karyawan Generasi Z di Indonesia Andriyani, Yunita; Wulandari, Jeni; Saptiani, Fenny; Rifa'i, Ahmad
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.64207

Abstract

Currently, leadership has been recognized as an urgent and important issue for companies to face in the generation Z era, which increasingly dominates the job market. Generation Z expects leaders who give them flexibility, responsibility, and space in the work process. However, the leadership approach that is often found emphasizes a micromanager style, which often lacks trust in employees' abilities to complete tasks independently and delegates responsibility only in small portions. This causes Generation Z's low level of engagement in the workplace. This research aims to analyse the influence of micromanagement leadership style on the performance of generation Z employees. The research sample consisted of 400 respondents from generation Z employees in Indonesia who were determined by non-probability sampling. Data was collected through questionnaires and analysed using linear regression analysis. The research results show that the higher the application of micromanagement leadership styles, such as excessive interference, tight supervision, excessive control, limiting authority, and giving excessive attention, the greater the impact on decreasing the performance of generation Z employees. Characteristics of generation Z tend to like freedom, creativity, and independence, making them feel constrained and less motivated when working under an overly controlling leadership style. These findings provide implications for the importance of considering generational differences in leadership practices.Saat ini, kepemimpinan telah direkognisi sebagai masalah mendesak dan penting untuk dihadapi perusahaan di era generasi Z yang semakin mendominasi pasar kerja. Generasi Z mengharapkan pemimpin yang memberikan mereka fleksibilitas, tanggung jawab, dan ruang dalam proses bekerja. Namun, pendekatan kepemimpinan yang sering dijumpai menekankan pada gaya mikromanajer yang seringkali kurang mempercayai kemampuan karyawan dalam menyelesaikan tugas secara mandiri dan mendelegasikan tanggung jawab hanya dalam porsi yang kecil. Hal ini menyebabkan rendahnya tingkat keterikatan generasi Z di tempat kerja. Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan mikromanajemen terhadap kinerja karyawan generasi Z. Sampel penelitian berjumlah 400 responden karyawan generasi Z di Indonesia yang ditentukan secara non-probabilitas. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linier. Hasil penelitian menunjukkan bahwa semakin tinggi penerapan gaya kepemimpinan mikromanajemen, seperti campur tangan berlebihan, pengawasan ketat, pengontrolan berlebihan, membatasi kewenangan, dan memberi perhatian berlebihan, maka akan berdampak pada penurunan kinerja karyawan generasi Z. Karakteristik generasi Z yang cenderung menyukai kebebasan, kreativitas, dan kemandirian, membuat mereka merasa terkekang dan kurang termotivasi saat bekerja di bawah gaya kepemimpinan yang bersifat mengontrol secara berlebihan. Temuan ini memberikan implikasi pentingnya mempertimbangkan perbedaan generasi dalam praktik kepemimpinan.
PENDAMPINGAN SOCIAL MEDIA PROMOTION (INSTAGRAM) PADA UMKM AJAY FURNITURE BANDAR LAMPUNG Roni, May; Damayanti, Damayanti; Saptiani, Fenny; Paramita Djausal, Gita
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1543

Abstract

The Social Media Promotion (Instagram) assistance program for Ajay Furniture MSMEs in Bandar Lampung aims to increase the competitiveness and market reach of MSMEs through an effective promotion strategy on the Instagram platform. Instagram, as one of the social media that has high active users, offers great potential for MSMEs to introduce products more widely and attract new customers. In this program, Ajay Furniture MSMEs are accompanied to understand how to optimize the use of Instagram, starting from creating interesting content, account management, using advertising features, to analyzing data for promotion performance evaluation. This assistance is carried out intensively with a direct training approach and periodic consultations to ensure the implementation of sustainable strategies. The results of this program show an increase in Instagram account engagement as well as growth in the number of followers and sales of Ajay Furniture products. This program proves that social media optimization, especially Instagram, can be one of the effective solutions in expanding the market for MSMEs in the digital era
ANALISIS PENERAPAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP PENGGUNAAN MEDIA SOSIAL OLEH STAKEHOLDER PARIWISATA KOPI RIGIS LAMPUNG BARAT Ningtias, Fina Agus Suci; Ali, Suprihatin; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the magnitude of the influence of the application of the technology acceptance model (TAM) on the use of social media by tourism stakeholders of Kopi Rigis Lampung Barat with critical mass variables, capability to use social media perceived ease of use, perceived usefulness, behavior to use, and actual system usage conditions. This type of research is explanatory research, with a sample of 100 respondents. The data analysis technique used is quantitative analysis using the application of the technology acceptance model (TAM) and structural equation test based on variance Partial Least Square (PLS) with the SmartPLS test. The results showed that critical mass had no significant effect on perceived ease of use, critical mass had a significant effect on perceived usefulness, capability to use social media had a significant effect on perceived usefulness, capability to use social media had a significant effect on perceived ease of use, perceived ease of use had a significant effect on perceived usefulness, perceived ease of use had a significant effect on behavior to use, perceived ease of use had a significant effect on the real conditions of using the system, perceived usefulness had no significant effect on behavior to use, perceived usefulness had a significant effect on real conditions of using the system, and behavior to use had a significant effect on real conditions of using the system. Key Words: Technology Acceptance Model, Social Media, Tourist
PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN STUDI PEGAWAI SWASTA DI KOTA BANDAR LAMPUNG Febidyliana, Andina; Efendi, Nur; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja dan disiplin kerja terhadap kinerja pegawai di Kota Bandar Lampung dengan menggunakan pendekatan kuantitatif dengan jenis penelitian explanatory research. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik non-probability sampling dengan Insidental sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebarkan ke 100 responden karyawan swasta di Kota Bandar Lampung, dengan menggunakan skala semantik differensial. Analisis dilakukan dengan menggunakan analisis regresi linear berganda dengan bantuan aplikasi SPSS 18. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kemudian, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Selanjutnya variabel lingkungan kerja dan disiplin kerja secara simultan mempunyai pengaruh yang signifikan terhadap kinerja pegawai.
The Effect of Organizational Climate, Job Satisfaction, and Work Engagement on Employee Performance at PT Hasta Dwiyustama Afdhila, Riska Nur; Bakti, Dadang Karya; Saptiani, Fenny
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1539

Abstract

This study aims to examine how organizational climate, job satisfaction, and work engagement effect employee performance at PT Hasta Dwiyustama. The research applies a quantitative approach with an explanatory research design. The sampling technique used in this study was total sampling, in which all 32 employees of PT Hasta Dwiyustama were selected as respondents. The data consists of both primary and secondary sources. Data collection was conducted through the distribution of questionnaires using a Likert scale. The collected data were then analyzed using multiple linear regression. The results indicate that, partially, organizational climate and work engagement have a significant effect on employee performance. In contrast, job satisfaction does not show a significant effect on employee performance at PT Hasta Dwiyustama. Simultaneously, the three variables organizational climate, job satisfaction, and work engagement together have a significant effect on employee performance at the company. It is recommended that the company provide competency test programs to support employees in preparing for promotion opportunities. Future researchers are advised to conduct studies with a larger sample size and consider other potentially influential variables.
Effect of Compensation, Training, and Work Motivation on Employee Performance in Coffee Shop Mirza, Hanna Julia; Efendi, Nur; Saptiani, Fenny
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1566

Abstract

The phenomenon of the development of a more modern coffee culture has made coffee shops emerge in various regions, one of which is in Enggal District, Bandar Lampung, and the need for coffee shop employees is increasing. Coffee shop employees have a very important role in running operations in coffee shops so that compensation, training and work motivation are factors that can affect the performance of coffee shop employees. This study aims to determine the effect of compensation, training, and work motivation on the performance of coffee shop employees in Enggal District, Bandar Lampung. This study uses a quantitative approach with an explanatory research type. The sample in this study was 340 coffee shop employees in Enggal District, Bandar Lampung, which was carried out using a non-probability sampling technique with a saturated sampling technique. Data collection was carried out through a digital questionnaire (Google Forms) and measurements using a likert scale. Data analysis was carried out using SPSS 30 statistical software. The results of the study showed that partially compensation, training, and work motivation had a positive and significant effect on employee performance. Simultaneously, these three variables had a significant effect on the performance of coffee shop employees in Enggal District, Bandar Lampung. These findings provide insight for coffee shops in providing compensation, training and work motivation to be more in line with the contributions made by employees, so that employee performance improves.
The Influence of Career Development, Competence, and Work Performance on Employee Performance of Guarantee Company in Indonesia Kurnia, Muhammad Alif; Rifa'i, Ahmad; Saptiani, Fenny
Journal Integration of Management Studies Vol. 3 No. 3 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i3.298

Abstract

This study examines the impact of career development, competence, and work performance on employee performance at a state-owned credit guarantee company in Indonesia. Framed within the Ability-Motivation-Opportunity (AMO) theoretical model, the research seeks to contribute empirical insights into the dynamics of human resource effectiveness in state-affiliated financial institutions operating in emerging economies. Using an explanatory quantitative approach, data were collected through a structured questionnaire administered to all 35 Guarantee Company Indonesia employees. Statistical analysis was conducted using multiple linear regression via SPSS Version 27.0. The findings reveal that, when examined individually, career development and competence do not significantly affect employee performance. In contrast, work performance demonstrates a strong and statistically significant positive influence on performance outcomes. Notably, when analyzed collectively, the three variables—career development, competence, and work performance—exert a significant combined influence on employee performance. These results suggest that performance-based outcomes are the most critical factor influencing effectiveness, particularly in contexts where career planning and competency development may not be fully institutionalized. The study offers theoretical implications by reaffirming the centrality of performance motivation within the AMO model, while also providing practical guidance for human resource managers in optimizing employee contributions. It recommends strategic investments in performance recognition systems, targeted skills training, and integrated career frameworks to maximize organizational outcomes. Furthermore, the research highlights the importance of contextualizing HR strategies within the operational realities of Indonesia's guarantee service sector.
Influence of Free Shipping, Discounts, and Online Customer Reviews on Purchasing Decisions at The Twin Date Event: Study on Shopee Online Shopping Community in Bandar Lampung Ramdani, Rahmat; Rifa'i, Ahmad; Saptiani, Fenny
Journal of Business Management and Economic Development Том 3 № 03 (2025): September 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i03.1859

Abstract

The advancement of digital technology has greatly influenced the commercial sector by enabling seamless online transactions through e-commerce platforms. Shopee emerges as one such platform that offers features like free shipping, attractive discounts, and online customer reviews, all of which have the potential to affect consumer purchasing decisions. The target is to test the impact of free shipping, discounts and online customer reviews on purchasing decisions on twin dating events on the Shopee platform. Employing a quantitative approach with an explanatory research design, the study targets consumers who have made purchases on Shopee and are part of the online shopping community in Bandar Lampung. This study employs a purposive sampling, which falls under the category of non-probability sampling, involving 100 respondents. SPSS 26 was used to analyze data collection through online questionnaires. This research shows the results that purchasing decisions at twin date events on the Shopee platform are each positively and partially influenced by the variables free shipping, discounts and online customer reviews. During a promotional event, purchasing decisions are positively influenced by these three variables when analyzed simultaneously.
MENINGKATKAN EFISIENSI USAHA MIKRO-KECIL MELALUI E-COMMERCE DAN LITERASI KEUANGAN Roni, May; Saptiani, Fenny; Damayanti, Damayanti
JURNAL EKOBIS DEWANTARA Vol 8 No 1 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v8i1.4376

Abstract

Penelitian ini bertujuan mengkaji pengaruh penggunaan teknologi e-commerce dan literasi keuangan terhadap kinerja UMKM di Kota Bandar Lampung. E-commerce memungkinkan UMKM memperluas pasar tanpa biaya infrastruktur besar, sedangkan literasi keuangan membantu pengelolaan anggaran dan pengambilan keputusan strategis. Dengan metode kuantitatif dan pendekatan deskriptif, penelitian ini menganalisis hubungan antara variabel menggunakan analisis jalur. Hasil menunjukkan bahwa e-commerce dan literasi keuangan secara signifikan meningkatkan kinerja UMKM, mencakup peningkatan pendapatan dan daya saing. Temuan ini menegaskan pentingnya integrasi teknologi digital dan edukasi keuangan untuk mendukung keberlanjutan UMKM di era transformasi digital.
PERAN INTEGRATED MARKETING COMMUNICATIONS TERHADAP KEPUTUSAN PEMBELIAN (SURVEI PADA KONSUMEN INDUSTRI KREATIF SUB SEKTOR KULINER DI BANDAR LAMPUNG) Bunayya, Riana Pratiwi; Sugiono, Arif; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was aimed to find out the effect of advertising, sales promotion, and public relations on purchase decision consumer of Yussy Akmal. This research applies the explanatory type with quantitative approach. The population of this research were customer of Yussy Akmal. The sampling technique is purposive sampling with sample of 384 respondents. The data were obtained from questionnaire use likert scale. Data analysis in this research used multiple linear regression analysis with SPSS 26.0. Based on the results of research and data analysis show that advertising, sales promotion, and public relations simultaneously on purchase decision. While the partial test results of each variable show that advertising significantly affected on purchase decision, sales promotion significantly affected on purchase decision, and public relations significantly affected on purchase decision.
Co-Authors Adha, Bani Nurul Afdhila, Riska Nur Andriyani, Yunita Aprilani, Deddy Arif Sugiono Bakti, Dadang Karya Bunayya, Riana Pratiwi Damayanti Damayanti Efendi, A . Efendi Elba, Riskina Agustin Febidyliana, Andina Hartono Hartono Hizrani, Hizrani Iyai, Yosinta Jeni Wulandari Kurnia, Muhammad Alif May Roni Mirza, Hanna Julia Nainggolan, Josua Aloisius Gonjales Ningsih, Devi Indri Ningtias, Fina Agus Suci NUR EFENDI Paramita Djausal, Gita Ramdani, Rahmat Rifa'i, Ahmad Suprihatin Ali Unang Mulkhan Veithzal Rivai Zainal Yulita, Retno