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All Journal Jurnal Administrasi Bisnis JURNAL EKOBIS DEWANTARA Jurnal Abdimas Bina Bangsa Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis Journal Integration of Management Studies
Saptiani, Fenny
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP PERILAKU KEWARGAAN ORGANISASI (PKO): PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP PERILAKU KEWARGAAN ORGANISASI (PKO) Hizrani, Hizrani; Bakti, Dadang Karya; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This study aims to determinate how much the effect of job satisfaction, organizational commitment and leadership style on organizational citizenship behavior. This study uses quantitative approach and takes sample by using purposive sampling technique. The sample consist of 72 employees of PT Siger Jaya Sentosa. The method of analysis use partial or statistical t and simultan or f test. The type of data used in this research was primary and secondary data. The result of this research show that job satisfaction has a positive effect on organizational citizenship behavior, organizational commitment has a positive effect on organizational citizenship behavior and leadershi style has a negative effect on organizational citizeship behavior also simultaneously job satisfaction, organizational commitment and leadership style have an effect of 34,3% on organizational citizenship behavior.
ANALISA PENGHIDUPAN BERKELANJUTAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (studi kasus pada masyarakat Sima dan Wami di Nabire Papua) Iyai, Yosinta; Mulkhan, Unang; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Corporate Social Responsibility (CSR) is a company's pledge to take part in sustainable economic development in order to raise community standards of living and create a win-win situation for the business, the local community, and society at large. CSR is known as a dharma in Indonesia. The most crucial factor for businesses operating in the natural resource sector is stated in Article 74 of the Limited Liability Company Law number 40 of 2007. PT Nabire Baru only dredged the natural wealth of two villages in the Yaur district of Nabire Regency, which led to peeling, highways and bumps, caused by large vehicles and large equipment that damaged access to the two asphalt villages left alone, while those were repaired but took a long time. In reality, oil palm companies are still thought to be lacking in providing programs that support CSR. just enough Therefore, the purpose of this study is to ascertain the application and implementation of corporate social responsibility in accordance with Article 74 of the Limited Liability Company Law No. 40 of 2007 in one of the oil palm companies, PT Nabire Baru.
ANALISIS KELAYAKAN BISNIS KONVEKSI DITINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI PADA KONVEKSI DEZAINLA DI KOTA BANDAR LAMPUNG): ANALISIS KELAYAKAN BISNIS KONVEKSI DITINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI PADA KONVEKSI DEZAINLA DI KOTA BANDAR LAMPUNG) Adha, Bani Nurul; Hartono, Hartono; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This study aims to determine and analyze the feasibility of the Bandar Lampung Convection Dezainla business through its market and marketing aspects. This type of research is descriptive research using a qualitative approach. Data collection techniques are observation, interviews and documentation. The results of the research show that from the market aspect, it has good market potential and market share, marked by sales growth in 2021-2022, increasing by 74.9%. In the marketing aspect the products produced are of good quality, prices that can compete with other competitors, the distribution channels used have utilized sales through resellers, and implemented promotions using a multi-channel marketing strategy by utilizing various available social media platforms such as Instagram, Youtube , Website, Facebook, Tiktok, and WhatsApp. Thus, from the market and marketing aspects that have been studied by researchers, the Dezainla convection is already good so that the Dezainla convection can be declared feasible to run from the market and marketing aspects.
PENGEMBANGAN POTENSI WISATA MELALUI DAYA TARIKWISATA: (STUDI WISATA KAMPOENG VIETNAM LAMPUNG) Ningsih, Devi Indri; Aprilani, Deddy; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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ABSTRACT The study aims to learn the potential development of "kampoeng Vietnam lampung" tourism through tourist attraction. As for the research used on this study using qualitative research methods with qualitative descriptive. Using data-collection techniques in between observation, interview, and documentation. The study has resulted in an image of the potential for natural tourism and a special interest that attracts attraction. The development of a tourist attraction is 4a attractions, shown by a type of live musical attraction (karokean), a coffee band, and an old band with varying attractions provided by the tourist management to make increased tourist visitations. Access (accessibility) with results shows access to social media information, road conditions, the clipboard. Facilities with results indicate they are quite well and complete (mushola, restaurant, gazebo or saung, children's playground, photo spot, and toilet). Additional services that the ancillary service with results showed that there were (pharmacies, hospitals, inns, gas stations, community centers, and ATM machines) complete and close to the Vietnam popoeng tourist attraction.
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA: PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA Elba, Riskina Agustin; Efendi, Nur; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This study aimed to find out the effect of leadership on work productivity of Bank Bukopin KCULampung employees , to find out the effect of work environment on work productivity of Bank BukopinKCU Lampung enployees, and also to know the effect of leadership and work environment on workproductivity of Bank Bukopin KCU Lampung employees. Also, this study applied quantitative research.Furthermore, this study was conducted from January to April 2023. The population and sample of studyare 47 Bank Bukopin KCU Lampung employees. Moreover, primary and secondary data were used inthis study. The data were collected by distributing the questionnaire to the employees. Then, it wasanalyzed by using multiple linear regression analysis. Based on the result of research, it can beconcluded that leadership and work environment have positive and significant impacts on employees’work productivity by 54,0% and it was impacted by other factors not examined in this study such asmotivation, discipline, competence, and others.
PERAN MEDIA DIGITAL DALAM PROMOSI PARIWISATA OLEH PEMERINTAH INDONESIA (STUDI PADA BEBERAPA WEBSITE PEMERINTAH INDONESIA): PERAN MEDIA DIGITAL DALAM PROMOSI PARIWISATA OLEH PEMERINTAH INDONESIA (STUDI PADA BEBERAPA WEBSITE PEMERINTAH INDONESIA) Yulita, Retno; Ali, Suprihatin; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Tourism destinations managed by each Tourism Department in Indonesia really need to be promoted by utilizing digital media in order to attract more consumers and increase the number of visits. Promotion plays an important role in tourism marketing which will have an impact on the national economy. The purpose of this study was to determine the role of digital media in tourism promotion by the Indonesian government. This research is a type of qualitative research with a case study approach. Based on the source, the type of data used in this study is secondary data, namely the official websites of 34 Provincial Tourism Department in Indonesia. Data collection techniques were carried out in two ways, namely non-participant observation and documentation. The results of this study indicate that the sequence of digital media most used by the Provincial Tourism Department in tourism promotion is website, Youtube, Facebook, Instagram, Twitter, and Tiktok. Then there are several forms of promotion through digital media carried out by the Provincial Tourism Departments in Indonesia, namely optimizing website content and social media; compiling e-book and calendar of events; promotions through talk shows, podcasts, web series or films; as well as offering tour packages. It is hoped that the Provincial Tourism Department can strengthen synergy with the community and business actors in tourism development, especially in tourism promotion by utilizing digital media so that it can reach more potential visitors.
IDENTIFIKASI PROFIL KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (STUDI PADA RUMAH KOPI ROBUSTA COFFEE BUNGA DAN IN AIR CAFE DI LABUHAN RATU) Nainggolan, Josua Aloisius Gonjales; Efendi, A . Efendi; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This research describes the profile of customer jobs, profile customer pains, and profile customer gains in a coffee shop in Bandar Lampung with a focus on taking two places, namely Robusta Coffee Flower Coffee House and In Air Cafe. This type of research is descriptive with a qualitative approach. Data collection was done by documentation, observation, and in-depth interviews with consumers, owners, and employees at Robusta Coffee Bunga Coffee House and In Air Cafe. Sampling was carried out by snowball sampling technique and the validity of the data was proved by triangulation of the source. The results of research and data analysis showed that customer profile jobs in both coffee shop is gathering with friends and doing tasks. In the customer profile pains found complaints from consumers such as a less varied food menu and interior that is less spoiling consumers. While in profile customer gains, consumers expect innovation in food and beverage menus, interior and exterior improvements, and expansion of parking lots. Until the end of the analysis found that the customer profile is more dominant jobs, because consumers come to the coffee shop is more driven for the purpose of gathering with friends. Keywords: profile customer jobs, profile customer pains, profile customer gains.
Co-Authors Adha, Bani Nurul Afdhila, Riska Nur Andriyani, Yunita Aprilani, Deddy Arif Sugiono Bakti, Dadang Karya Bunayya, Riana Pratiwi Damayanti Damayanti Efendi, A . Efendi Elba, Riskina Agustin Febidyliana, Andina Hartono Hartono Hizrani, Hizrani Iyai, Yosinta Jeni Wulandari Kurnia, Muhammad Alif May Roni Mirza, Hanna Julia Nainggolan, Josua Aloisius Gonjales Ningsih, Devi Indri Ningtias, Fina Agus Suci NUR EFENDI Paramita Djausal, Gita Ramdani, Rahmat Rifa'i, Ahmad Suprihatin Ali Unang Mulkhan Veithzal Rivai Zainal Yulita, Retno