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TV DOCUMENTARY PRODUCTION "THE EXISTENCE OF FAKE NUMBER PLATES" Mutiah, Tuty; Andi Setyawan; Fajar Muharam; Adityo Fajar; Ken Norton Hutasoit; Bonardo Marulitua A
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1312

Abstract

This research was conducted to find out more about how behind the making of fake plates and why people prefer to use fake number plate making services instead of making them from official institutions (samsat). This documentary film uses the field research method. Field Research is research conducted directly into the field in order to obtain complete and valid data. This research aims to find out the activities of buying and selling fake plates of motorised vehicle numbers in terms of Law Number 22 Year 2009 and Indonesian law in Tangerang City. In addition, it is also to find out the process of buying and selling vehicle number plates because the problem is that the object (Fake Motor Vehicle Number Plates) being traded can be detrimental to the buyer because there is article 68 in the Law of the Republic of Indonesia Number 22 of 2009 concerning road traffic and transportation which prohibits the use of these goods. Based on the results of documentary production, it is found that the reason people use the service of making paslu number plates is because the original plate is damaged, avoiding the police to get a ticket, and also the reason for avoiding bureaucracy related to Foreign Citizens (WNA).
The Construction of Social Inequality Reality Among Characters in the Drama Pyramid Game Afra Dini Ashshiddiq; Fajar Muharam; Haryo Windratno; Muhammad Anggi Azhar Pratama
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.762

Abstract

This study examines the construction of social inequality among characters in the drama Pyramid Game using Peter Berger’s social construction theory and Charles S. Peirce’s semiotics. The research aims to analyze how visual and linguistic elements reflect social inequality between the characters. A descriptive qualitative analysis was employed, focusing on scenes depicting social inequality. The findings show that externalization is evident in actions and dialogues that demonstrate the enforcement of social rules and hierarchies. Objectivation is reflected in the shared acceptance of social inequality as a recognized reality, while internalization is observed in how the characters adapt to their roles within the social hierarchy. This study contributes to a deeper understanding of the dynamics of social inequality in the context of the drama.
Strategi Marketing Pondok Cabe Golf dalam Memanfaatkan Instagram @Pondokcabegolf untuk Meningkatkan Brand Awareness kepada Masyarakat Alfina Wulandari; Fajar Muharam; Eni Saeni
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3345

Abstract

This study examines the importance of an efficient digital marketing strategy, particularly through Instagram, to increase public understanding of sports and recreation facility brands like Pondok Cabe Golf, especially amidst increasingly fierce competition in the digital world. The purpose of this study is to evaluate the digital marketing strategy implemented by Pondok Cabe Golf on Instagram to increase brand recognition among the wider public. A descriptive qualitative approach was used, with data collected through in-depth interviews with internal marketing and public relations teams, as well as external followers. Additionally, focus group discussions, observations, and non-participant documentation collection were conducted to supplement the analysis. The results reveal that Pondok Cabe Golf has successfully implemented a digital marketing strategy that aligns with the Marketing 4.0 concept and the 5A customer journey (Aware, Appeal, Ask, Act, Advocate). This strategy involves the use of consistent visual content, engaging user interactions, and focused promotions, which have significantly increased brand awareness and built positive relationships with the audience. The findings highlight the effectiveness of Instagram as a platform for building brand recognition and community engagement. This research offers valuable insights and practical recommendations for improving digital marketing efforts in the recreation sector, particularly for businesses looking to enhance their presence in the competitive digital landscape.