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Pengaruh Digital Marketing dan Online Customer Review Terhadap Keputusan Pembelian Mahasiswa Universitas Gunadarma Antoni Antoni; Irmawati Wijaya; Nicky Handayani; Risa Septiani
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 6: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i6.17477

Abstract

Penelitian ini bertujuan untuk mempelajari bagaimana digital marketing dan online customer review memengaruhi keputusan pembelian. Data yang digunakan dalam studi ini diperoleh melalui kuesioner yang dibagikan kepada mahasiswa Universitas Gunadarma. Penelitian ini menggunakan 67 responden. Metode pemilihan sampel yang dalam penelitian ini adalah non-probability sampling. Studi ini memanfaatkan skala pengukuran Likert dan menganalisis data menggunakan Smart PLS. Hasil penelitian ini menyimpulkan bahwa digital marketing dan online customer review berpengaruh positif terhadap keputusan pembelian pada platform e-commerce Shopee.
Pengaruh Pola Mengajar Guru Pendidikan Agama Islam terhadap Pemahaman Keislaman Siswa di SMP Negeri 32 Palembang Fardinan Ramadhan; Azawar Hadi; Antoni Antoni
Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat Vol. 3 No. 3 (2026): Juli: Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/akhlak.v3i3.2413

Abstract

This study was conducted to identify the teaching patterns of Islamic Religious Education teachers, examine students' level of understanding, and analyze the influence of Islamic Religious Education teachers' teaching patterns on students' understanding at SMP Negeri 32 Palembang. The study aimed to provide a clear description of the effectiveness of teachers' instructional patterns in improving students' understanding and to serve as a basis for evaluation and improvement of the Islamic Religious Education learning process in schools. This research employed a quantitative approach using a survey method. The research instrument was a questionnaire based on a Likert scale consisting of 30 statements, with 15 items measuring the teaching patterns of Islamic Religious Education teachers and 15 items measuring students' understanding. The respondents were 57 students from SMP Negeri 32 Palembang. The collected data were analyzed using a correlation test to determine the relationship between the two research variables. The findings revealed a correlation coefficient of 0.042, indicating that there was no significant relationship between the teaching patterns of Islamic Religious Education teachers and students' understanding of Islamic teachings at SMP Negeri 32 Palembang. These findings suggest that students' understanding of Islam may be influenced by factors other than teachers' instructional patterns. Therefore, further research is recommended to identify other factors that may contribute to students' understanding of Islamic teachings.  
INTELLECTUAL INFLUENCE CAPITAL ON PERFORMANCE FINANCE WITH STRATEGY BUSINESS AS MODERATION (Empirical Study of Companies Food Sector Manufacturing And Drinks Listed on the IDX Year 2019 – 2021) Stefania Lewa Lam; Antoni Antoni
WORLDVIEW ( Development economic and sharia studies journal ) Vol 3 No 1 (2024): WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) 
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/worldview.v3i1.420

Abstract

The aim of this research is to identify the impact of intellectual capital on financialperformance by considering business strategy as a moderating factor. In this research, the populationused is manufacturing companies operating in the food and beverage sector listed on the IndonesiaStock Exchange from 2019-2021. For sampling, this research used a purposive sampling technique,where 16 food and drink samples were selected that met predetermined criteria. This research usesSPSS 21. In this research, moderated regression analysis is used. The results of data analysis show thatintellectual capital does not have a direct significant influence on financial performance, but theinfluence of intellectual capital on financial performance can be moderated with the help of businessstrategy. Therefore, companies must identify intellectual resources and build a moderate businessstrategy