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Journal : Journal of Applied Science in Tourism Destination

Strategi Tata Kelola Kawasan Daya Tarik Wisata Khusus (KDTWK) Gilimanuk Menuju Destinasi Pariwisata Berkelanjutan Wahyundi, Rega Aldiaz; Widana, Ida Bagus Gede Agung; Suasapha, Anom Hery
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1067

Abstract

Objective: This research aims to determine priority strategies for the Gilimanuk Tourism Destination Area in its efforts towards sustainable tourism destination. Methodology: This methodology employs a qualitative approach using SWOT and QSPM analysis techniques. Data were collected through structured interviews with informants, direct observation in the field, and documentation. Results: The results of the study show that there are 28 internal and external conditions obtained from data collection. SWOT analysis resulted in ten strategies from internal and external conditions, namely integrating unique products with the port, forming a sustainable tourism task force, themed nature-based events, prioritizing management of the village tourism object, planting endemic plants, branding strategy, focusing on domestic tourist length of stay, conducting risk planning, conducting market research, and participating in human resource training programs. QSPM analysis indicates that the prioritized strategy is to design and package unique tourism products that integrate with the Gilimanuk Port. Limitations: This study has not discussed each aspect of sustainable tourism in greater depth with a focus on the Gilimanuk Tourism Destination Area.
Faktor Pendorong dan Faktor Penarik Wisatawan Domestik Berkunjung ke Kawasan Taman Nasional Komodo di Era Normal Baru Maun, Maria Redempta Tirtanadi; Widana, Ida Bagus Gede Agung; Susianti, Woro
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1071

Abstract

Labuan Bajo is the capital of West Manggarai Regency, East Nusa Tenggara Province and known as one of the 5 priority destinations in Indonesia because it has a variety of natural tourism potential that is still very well preserved. One of the most popular to date is the Komodo dragon, the largest reptile in the world, which can be encountered located in the Komodo National Park area. Seeing the phenomenon that has occurred, the desire for tourists to travel is very high because they are bored for three months experiencing the quarantine period required by the government. Based on the distribution of 216 respondents who travelled to the Komodo National Park area, it was found that there were 5 new factors forming the driving factor, namely Vacation, Escape, Romance, Social Interaction and Relaxation. For the pull factor, 3 new factors are formed, namely Service, Location and Price. While based on the value of the highest loading factor, the most affecting domestic tourists visiting the KNP area are influenced by the Vacation Factor and the Service Factor.
Pengaruh Media Sosial Instagram Terhadap Niat Berkunjung Kembali Wisatawan Nusantara Ke Kebon Vintage Cars Museum Bali Kusuma, Anak Agung Istri Arikania; Mahadewi, Ni Made Eka; Widana, Ida Bagus Gede Agung
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1323

Abstract

Salah satu digital tourism yang sedang gencar digunakan sebagai media informasi adalah media sosial Instagram. Penggunaan media sosial tersebut digunakan untuk menyebarkan foto, video, teks dan lainnya untuk memenuhi kebutuhan informasi. Kebon Vintage Cars Museum Bali merupakan satu-satunya museum yang memiliki koleksi 150 mobil kuno yang antik dan klasik dari tahun 1917 hingga tahun 1990-an dengan berbagai merk dan tipe. Namun pada tahun 2022 terjadi penurunan wisatawan sejumlah 16.49%, hal ini menjadi tolak ukur pihak manajemen untuk gencar mempromosikan Kebon Vintage Cars Museum Bali melalui media sosial Instagram. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh media sosial Instagram terhadap niat berkunjung kembali wisatawan nusantara ke Kebon Vintage Cars Museum Bali dan berdasarkan gender laki-laki serta perempuan. Penelitian ini menggunakan metode kuantitatif dengan melakukan penyebaran kuesioner melalui direct messsage dan insta-story Instagram. Total sampel pada penelitian ini yaitu 140 responden.  Data yang diperoleh kemudian dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa variabel media sosial Instagram berpengaruh positif dan signifikan terhadap variabel niat berkunjung kembali. Media sosial Instagram memberikan pengaruh sebesar 20,3% terhadap niat berkunjung kembali wisatawan nusantara ke Kebon Vintage Cars Museum Bali dan sisanya sebesar 79,7% disebabkan oleh faktor lain yang tidak diteliti dalam penelitian ini. Sedangkan pada gender laki-laki media sosial Instagram memberikan pengaruh sebesar 27,4% dan 15,7% pada gender perempuan terhadap niat berkunjung kembali wisatawan nusantara ke Kebon Vintage Cars Museum Bali.
Pengaruh Lovemarks dan Brand Satisfaction terhadap Brand Loyalty Wisatawan Domestik yang Mengunjungi Destinasi Wisata Super Prioritas Danau Toba Stefanie, Dewi; Susianti, Hartanti Woro; Widana, Ida Bagus Gede Agung
Journal of Applied Science in Tourism Destination Vol. 2 No. 1 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i1.1544

Abstract

This study was conducted with the aim of determining the influence of lovemarks and brand satisfaction on the brand loyalty of domestic tourists visiting Lake Toba Super Priority tourist destinations, the data used was quantitative with primary and secondary data sources. This study uses simple linear regression analysis techniques to determine the influence of variables partially and also multiple regression analysis techniques to determine the influence of variables simultaneously. The sampling technique used is purposive sampling with a sample of 100 who have the criteria of having visited Lake Toba Super Priority tourist destinations at least 2 times in the last 5 years. The results of this study show that there is a significant positive influence of lovemarks and brand satisfaction on the brand loyalty of domestic tourists who visit Lake Toba's Super Priority tourist destinations partially and simultaneously. The coefficient of determination (R-Square) obtained simultaneously is 0.394 which means that 39.4% of tourist brand loyalty visiting Lake Toba Super Priority tourist destinations is influenced by lovemarks and brand satisfaction variables. Therefore, the remaining 60.6% of tourist loyalty who visit Lake Toba's Super Priority tourist destinations is influenced by other variables that were not studied in this study.
PENGALAMAN WISATAWAN DOMESTIK DI DAYA TARIK WISATA PANTAI PANDAWA: PENGALAMAN WISATAWAN DOMESTIK DI DAYA TARIK WISATA PANTAI PANDAWA Dewi, Ni Putu Nadia Puspita; Widana, Ida Bagus Gede Agung; Lilasari, Luh Nyoman Tri
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1561

Abstract

This The tourist experience is the overall interaction and perception that a person gets during a tour. This study aims to determine the experience of domestic tourists at the pandawa beach tourist attraction which analyzes the Tourist Experience variable through its eight dimensions, namely Comfort, Educational, Hedonic, Novelty, Beauty, Safety, Recognition, and Relational. This research was conducted by taking a sample of 210 domestic tourist respondents. Data collection was carried out by distributing questionnaires through online and offline media. Furthermore, this study uses a quantitative approach with a descriptive analysis method carried out using the SPSS 24 software program. The results showed that the Pandawa Beach Tourism Destination as a whole succeeded in providing a good and satisfying tourist experience for domestic visitors. With an overall average value of 3.86 which is included in the Good category, various aspects of the tourist experience at Pandawa Beach are rated positively. The indicator with the highest score is Beauty with a score of 4.08, indicating that visitors are very impressed with the natural beauty and scenery on this beach.
PERAN STAKEHOLDER DALAM PENGEMBANGAN DESA WISATA SINGAPADU TENGAH, KABUPATEN GIANYAR Bila, Aura Salsa; Widana, Ida Bagus Gede Agung; Dianasari, Dewa Ayu Made Lily
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1574

Abstract

The Singapadu Tengah Tourism Village has the potential to be developed and contribute economically to the community. The purpose of this study is to identify the roles and challenges of stakeholders in the development of the Central Singapadu Tourism Village. The research method used in this study is a qualitative descriptive approach involving in-depth interviews and direct field observations. The results of the study indicate that stakeholders from academia, business, the Village Government, and the Media have played their roles, but the results of these roles in tourism development in Central Singapadu Village have not been seen due to the lack of utilization and implementation of previous training and guidance. Meanwhile, the roles of the Pokdarwis community and the Gianyar Regency Tourism Office have not been maximized, as seen from the less than optimal roles they have played. This can be improved by increasing coordination and integrating their respective roles and functions. The challenge in developing Central Singapadu Tourism Village lies in the community's inability to fully focus due to having other primary jobs. The tourism village is considered more of an additional or alternative activity.