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Nurani
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE APPLICATION OF DIGITAL MARKETING AS A PRODUCT MARKETING STRATEGY UD. BINTANG ANTIK SEJAHTERA Nurani; Eldon, Mokhamad; Eka Titis Rahmawati
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 3 No. 1 (2024)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v3i1.1121

Abstract

Currently internet technology has developed rapidly in society. Digital marketing strategies are an alternative way for businesses to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. Digital marketing strategies use media such as websites, social media, databases, as well as digital audio and video to reach a wider audience. The purpose of this study was to determine the application of digital marketing strategy as a product marketing strategy for UD Bintang Antik Sejahtera which can increase its sales turnover as measured using the SWOT matrix. This research was conducted using a descriptive qualitative approach using the IFAS Matrix, EFAS Matrix, and SWOT Matrix to measure strengths, weaknesses, opportunities and threats. Source of data obtained from primary data and secondary data. Data collection techniques through interviews and documentation. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through websites, social media, as well as digital audio and video so that there has been an increase in turnover. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is good at responding to existing opportunities and avoiding threats that come from competitors.
Digital Marketing Analytics: Enhancing Marketing Management through IT Nurani; Abd. Rajab; Muhammad Ikbal; Sri Prilmayanti Awaluddin
Journal of Embedded Systems, Security and Intelligent Systems Vol 6, No 1 (2025): March 2025
Publisher : Program Studi Teknik Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/jessi.v6i1.7687

Abstract

This study aims to analyze the impact of Digital Marketing Analytics (DMA) and information technology (IT) capability on marketing management effectiveness. A mixed methods approach with a Sequential Explanatory design was employed, beginning with a quantitative survey of 100 digital marketing practitioners across various industries in Indonesia, followed by in-depth interviews with seven key informants. Linear regression analysis revealed that DMA (β = 0.462, p < 0.001) and IT capability (β = 0.387, p < 0.001) jointly contribute significantly (R² = 0.581) to marketing effectiveness. Qualitative findings support that companies integrating analytics into their marketing processes tend to be more responsive, efficient, and adaptive to market dynamics. Successful DMA implementation is influenced by human resource readiness, leadership that promotes a data-driven culture, and adequate IT infrastructure. On the other hand, MSMEs face challenges related to digital literacy and limited access to affordable analytics systems. The study underscores the importance of investing in information systems, employee training, and cross-functional integration to drive meaningful digital transformation in marketing strategy.
Implementasi Teknologi Aztec Code Pada Desain Sistem Reservasi Tiket Bus Berbasis Android Rismayani, Rismayani; Nurani; Pineng, Martina; Patasik, Madyana; Sambo Layuk, Novita
CSRID (Computer Science Research and Its Development Journal) Vol. 15 No. 1: February 2023
Publisher : LPPM Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/csrid-.15.1.2023.47-61

Abstract

This research aims to apply the Aztec Code technology to design an Android-based inter-district bus ticket reservation system in South Sulawesi. So far, bus ticket reservations are still made via telephone and even come directly to bus representatives, and the tickets given are still in conventional form. The method used in the implementation uses the Aztec Code, where the Aztec Code will be obtained in digital bus tickets or printed form. Aztec Code is a code that can store alphanumeric information that can be scanned, which makes the Aztec Code easier to read in the scanning process. Furthermore, an Android-based platform is used for smartphone devices in building the system. The result of the research is to design a system that can be used in making bus ticket reservations that are applied to Bintang Prima Makassar, which uses Aztec Code technology and has a good level of ease of reading when scanning the code. Based on the functional testing of the system, valid data is generated.
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND BRAND AWARENESS ON PURCHASE DECISIONS CONSUMERS OF SHOPEE MARKETPLACE Erliana, Fadilla Putri; Nurani
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 4 No. 1 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i1.1527

Abstract

Globalization and the development of science and technology have changed the lifestyle and needs of people around the world. Technology, especially information and communication via the internet, facilitates human activities. Social media plays an important role in education, entertainment, and business. In Indonesia, many people have switched from conventional shopping to online shopping, especially in the Marketplace. Reviews on the internet also influence purchasing decisions. This study analyzes the influence of Brand Ambassador, Brand Image, and Brand Awareness on consumer purchasing decisions in the Shopee Marketplace. The object of this study is Shopee Marketplace consumers related to Brand Ambassador, Brand Image, Brand Awareness, and purchasing decisions. This study uses a quantitative approach, the type of research is positivism philosophy, the sample in this study uses the purposive sampling method and data collection using the questionnaire method, literature study, and observation. The results show that all variables have a significant effect on purchasing decisions, different from previous studies
Peningkatan Literasi Keuangan Melalui Pendampingan Perhitungan Harga Pokok Produksi Dan Laba Rugi: Studi Kasus Umkm Dimsyum By Yuni: Improving Financial Literacy Through Guidance In Cost Of Production And Profit And Loss Calculation: A Case Study Of Dimsyum Umkm By Yuni Muh Riswandi Ibrahim; Andi Indriani Ibrahim; Zahwah; Chintya Yuli Purnama; Nurani
Jurnal Kolaboratif Sains Vol. 8 No. 8: Agustus 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i8.8464

Abstract

Pengabdian masyarakat ini bertujuan meningkatkan literasi keuangan UMKM, khususnya pada pemilik "Dimsyum by Yuni" di Palu, Sulawesi Tengah. Fokusnya adalah membimbing perhitungan harga pokok produksi (HPP) dan penyusunan laporan laba rugi sederhana, mengingat pemilik sebelumnya hanya memisahkan modal dan keuntungan. Metodologi yang digunakan adalah pendampingan individual intensif selama satu hari di lokasi usaha, meliputi asesmen kebutuhan, pengumpulan data biaya, perhitungan HPP, dan simulasi laporan laba rugi. Hasilnya, HPP per mika Dimsyum terumuskan Rp 4.944, dengan proyeksi keuntungan Rp 8.056 per mika, serta laporan laba rugi bulanan yang menunjukkan laba bersih substansial. Dampak signifikan adalah peningkatan pemahaman pemilik terhadap struktur biaya, proses HPP, dan interpretasi laporan laba rugi, sehingga ia kini mampu melakukan pencatatan dan perhitungan HPP. Kegiatan ini efektif membekali pemilik UMKM dengan kompetensi finansial fundamental untuk pengelolaan usaha yang lebih efisien dan berkelanjutan.
SISTEM INFORMASI TERBITAN DAN PENJUALAN BUKU PADA NOBEL PRESS Hidayat, Andi Ircham; Nurani; Darwin, Nurul Izzahnuddin
JURNAL ILMU KOMPUTER Vol 9 No 1 (2023): Edisi April
Publisher : LPPM Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jiik.v9i2.261

Abstract

Tujuan dari penelitian ini untuk merancang sistem informasi terbitan dan penjualan buku pada Nobel Press sebagai sistem informasi bagi penerbit perguruan tinggi untuk mempublikasikan dan memasarkan buku-buku yang akan dan telah diterbitkan oleh Nobel Press, Metodologi yang digunakan dalam pengembangan sistem informasi ini menggunakan System Traditional Development (STD). Penggunaan sistem informasi terbitan dan penjualan buku pada nobel dapat membantu permasalahan yang selama ini terjadi dimana belum adanya sistem yang dimiliki oleh nobel press untuk mempublikasikan dan menjual buku secara online.
STRATEGI PENINGKATAN MENULIS PUISI MENGGUNAKAN PROJECT BEST LEARNING (PJBL) DENGAN KARTU INTERAKTIF DI KELAS X 4 SMA N 9 SURABAYA Muhaimin, Rahayu Siti; Pranoto, Agung; Nurani
Cendikia: Jurnal Pendidikan dan Pengajaran Vol. 2 No. 6 (2024): Cendikia: Jurnal Pendidikan dan Pengajaran
Publisher : Cendikia: Jurnal Pendidikan dan Pengajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/cendikia.v2i6.1708

Abstract

Penelitian ini bertujuan untuk menerapkan strategi peningkatan kemampuan analisis teks puisi dengan menggunakan metode project best learning yang didukung oleh kartu peran interaktif di kelas X SMA Negeri 9 Surabaya. Kemampuan menulis puisi berperan penting dalam membantu peserta didik memahami perspektif orang lain, mengembangkan empati, serta meningkatkan keterampilan berpikir kritis dan kreatif. Hasil penelitian menunjukkan peningkatan signifikan dalam kemampuan analisis teks puisi peserta didik setelah penerapan strategi ini. Peserta didik menunjukkan pemahaman yang lebih mendalam tentang makna tersirat dan tersurat dalam teks puisi. Selain itu, partisipasi aktif dalam proyek dan interaksi dengan kartu peran interaktif juga meningkatkan keterlibatan dan minat siswa dalam pembelajaran. Oleh karena itu, strategi peningkatan kemampuan analisis teks puisi melalui metode project best learning dengan kartu peran interaktif dapat menjadi alternatif efektif dalam mengembangkan keterampilan pemahaman dan menulis teks puisi bagi siswa kelas X SMA Negeri 9 Surabaya.
Internalisation Of Constructivism Theory In Islamic Religious Education Learning Muhammad Azamuddin Syahapala; Mohammad Nur Zein; Nurani
Jurnal Hadratul Madaniyah Vol. 12 No. 2 (2025): Jurnal Hadratul Madaniyah
Publisher : ​Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/jhm.v12i2.10300

Abstract

The internalisation of constructivism theory in the learning process highlights the main problems that are still often encountered in the world of education, namely the tendency of PAI teachers to position students as passive recipients of knowledge and conventional ways of learning. This research uses the literature study method by examining various scientific sources related to constructivism theory and its implementation in learning. The results showed that constructivism in PAI places students as active subjects who construct knowledge through experience and interaction, while the teacher acts as a facilitator who guides the critical and reflective thinking process. This approach has advantages in encouraging independence, creativity, and deeper understanding in students, but also faces challenges in the form of time requirements, teacher readiness, and limited resources in large classes. This research confirms the importance of applying constructivism to create meaningful learning that is relevant to learners' needs, while recommending the need for teacher training and adjustments to the learning environment so that this approach can be implemented optimally.
Co-Authors - Sri Prilmayanti Awaluddin, - Abd. Rajab Ade Cahyo Wicaksono Agung Pranoto Andi Indriani Ibrahim Andi Ircham Hidayat Annisa Sulihandini Arrahman, Hafizh Berty Phechilia Ruspinendya Bondan Subagyo Budi Prasetyo Chintya Yuli Purnama Darwin, Nurul Izzahnuddin Desi Rahmawati Eka Titis Rahmawati Eni Minarni Eni Widhajati Erliana, Fadilla Putri Gesti Ernestivita Ika Nur Aini Janah, Roudatul Layuk, Novita Sambo Liesbet Abraham, Martiennia Madyana Patasik Marlena Martina Pineng Mohammad Nur Zein Mokhamad Eldon Muh Riswandi Ibrahim Muhaimin, Rahayu Siti Muhammad Azamuddin Syahapala Muhammad Ikbal Rismayani Rismayani Romlah Rosa Aprilia Ika Rahayu Sawal Sartono, Sawal Zahwah