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All Journal JURNAL ILMU EKONOMI & SOSIAL Musamus Journal of Business & Management Musamus Accounting Journal JURNAL PEMASARAN KOMPETITIF Musamus Devotion Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Global Advances in Business Studies Journal of International Conference Proceedings ECONOMIST: Jurnal Ekonomi dan Bisnis
Parapaga, Florentina Blandina
Univeritas Musamus
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The influence of store atmosphere and service quality on purchase decisions at Muslimah store in Merauke Regency Wenny Aniwandari; Florentina Blandina Parapaga; Dodhy Hyronimus Ama Longgy; Suddin Lada
Global Advances in Business Studies Vol. 5 No. 1 (2026): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/gabs.v5i1.57

Abstract

This study aims to examine the effect of store atmosphere and service quality on purchase decisions at Muslimah store, located in Kampung Harapan Makmur, Merauke Regency. The population in this research consists of end consumers who have made purchases at Muslimah store, with an unlimited and large population size. The sample of the study consists of 96 respondents, determined using Cochran’s formula and a purposive sampling technique based on specific criteria, such as having shopped within the last six months and having direct experience with the store atmosphere and staff service. This research applies a quantitative explanatory approach, utilizing both primary and secondary data. Data collection techniques include observation and the distribution of a Likert-scale questionnaire. Data were analyzed using SPSS version 25 through validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that the store atmosphere variable (X₁) has a positive and significant partial effect on purchase decisions (Y). The service quality variable (X₂) also has a positive and significant partial effect on purchase decisions (Y). The F-test shows that both store atmosphere and service quality simultaneously have a significant influence on purchase decisions. Therefore, it can be concluded that both partially and simultaneously, store atmosphere and service quality significantly affect purchase decisions at Muslimah store.
User-Generated Content, Electronic Word of Mouth, and Consumer Trust in Social Media Beauty Communities: A Netnographic Study DODHY HYRONIMUS AMA LONGGY; Florentina Blandina Parapaga; Intan Farida Khasanah; Rangga Laloan
Journal of International Conference Proceedings Vol 9, No 2 (2026): 2026 Vietnam ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v9i3.4760

Abstract

Instagram has become a critical digital space for local skincare businesses to promote products, interact with consumers, and build trust through visible online communication. This study aims to explore how User-Generated Content (UGC), Electronic Word of Mouth (e-WOM), and consumer trust are constructed within Instagram-based beauty communities involving two selected local skincare stores in Merauke, South Papua, Indonesia. This study employed a qualitative design with a pure netnographic approach. Data were collected from publicly available Instagram content from January to June 2026, including feed posts, reels, captions, consumer comments, admin responses, testimonials, reposted customer stories, and highlight content. The findings show that consumer trust is constructed through two complementary patterns. ALVE tends to build informational trust through product clarity, price confirmation, promotional consistency, stock information, and admin responsiveness. Meanwhile, MIYUKI tends to build relational trust through storytelling, humor, friendly communication, Reels-based content, consumer enthusiasm, and community-oriented engagement. This study implies that local skincare stores should manage Instagram as a trust-building platform by combining accurate product information, authentic consumer participation, positive e-WOM, and emotionally engaging content.
Co-Authors Abdullah Abdullah Abdullah Achmad Ridwan Deskana Achmad Ridwan Deskana Ahmad Rifqi Aldisa Arifudin Angga Pratama Apolinaris S. Awotkay Dodhy Hyronimus Ama Longgy Erick Ivan Gian Erick Ivan Gian Gian, Erick Ivan Gunardi I Putu Ajie Windu Kertayoga Ida Bagus Alit Ksama Putra Ida Bagus Made Widiadnya Ikhsan, Sugiyanto Intan Farida Khasanah Irene Ipijei Kertayoga, I Putu Ajie Windu Kuntag, Jacobus Rico Luh Sri Kasih Maria Kaok Mensy Otelyo Kastanya Muhammad Awal Muhammad Awal Muhammad Refki Novesar Ni Nyoman Yulianthini Ni Nyoman Yulianthini Novesar, Muhammad Refki Putra, Ida Bagus Alit Ksama Putri Dwi Novrina RAHAYU, WIDYA Rangga Laloan Richard, Yumiad Fernando Risna Haryati Rizkiyah, Tiara Fitri Satria, Hendy Siamsa, Simon Suddin Lada Veranita, Mira Wenny Aniwandari Widiadnya, Ida Bagus Made