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All Journal Jurnal Ilmu Informasi Perpustakaan dan Kearsipan Jurnal Berkala Ilmu Perpustakaan dan Informasi JURNAL PENDIDIKAN ROKANIA JURNAL PENDIDIKAN TAMBUSAI Pustabiblia: Journal of Library and Information Science Nusantara Journal of Information and Library Studies (N-JILS) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Imam Bonjol : Kajian Ilmu Informasi dan Perpustakaan Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Didaktik : Jurnal Ilmiah PGSD STKIP Subang Info Bibliotheca: Jurnal perpustakaan dan ilmu Informasi Jurnal Pengabdian UNDIKMA YASIN: Jurnal Pendidikan dan Sosial Budaya ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Education Journal: General and Specific Research Journal of Creative Student Research Journal of Student Research Journal of Multidisciplinary Science: MIKAILALSYS Educaniora: Journal of Education and Humanities Riwayat: Educational Journal of History and Humanities Al-Ma'arif: Ilmu Perpustakaan dan Informasi Islam Pustabiblia: Journal of Library and Information Science Scinary : Science of Information and Library Jurnal Pendidikan dan Keguruan
Ardoni Ardoni
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Journal of Multidisciplinary Science: MIKAILALSYS

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The Influence of Interest in K-Pop Idols on Increasing the Motivation to Read Alternative Universe Fiction Works among K-Pop Fans Hardila, Dinda Sri Wahyu; Ardoni, Ardoni
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10137

Abstract

The rapid development of digital literacy culture among young people has been shaped by the growing popularity of K-Pop culture and the consumption of Alternative Universe (AU) fiction on social media platforms. This phenomenon indicates that reading practices are no longer limited to academic or conventional materials but have increasingly expanded through fandom-based digital media. This study aims to analyze the influence of interest in K-Pop idols on the motivation to read AU fiction among K-Pop fans. A quantitative approach with a descriptive method was employed. The population consisted of 82,425 followers of the X account @Localauniverse, from which 102 respondents were selected through simple random sampling using the Slovin formula. Data were collected using closed-ended questionnaires based on a four-point Likert scale and analyzed through normality testing, linearity testing, simple linear regression, and coefficient of determination analysis using SPSS version 25. The findings reveal that interest in K-Pop idols has a positive and significant influence on the motivation to read AU fiction, as indicated by a significance value of 0.000 (< 0.05) and a regression coefficient of 0.573. The coefficient of determination value of 0.228 further indicates that interest in K-Pop idols contributes 22.8% to reading motivation, while the remaining proportion is influenced by factors beyond the scope of this study. The study concludes that emotional attachment, parasocial relationships, and participation in digital fandom culture play an important role in strengthening fans’ motivation to engage with AU fiction. These findings contribute to the literature on digital literacy, fandom-based reading practices, and youth reading motivation by demonstrating how popular culture and digital media can serve as alternative strategies for promoting reading engagement among younger generations.
Co-Authors Abelza Gevanda Rahwal Adrian, Nicky Adzkia Rahmadani Afdha, Suchia Agus Suherman Ahmad Ramasya Fuad Aldila, Vaze Aliza, Destia Nur Alwira, Fanny Amril Amril Asyifa, Ilma Atira, Romiza Atmazaki Atmazaki Ayu Febrina Ayu Septi Mulyani Azim, M Aulia Boy Gren Deby Ferina Depi Mardani Desriyeni, Desriyeni Dexa Anugrah Dwiki Adyolga Endang Susilawati Fahrul Rozi Fahrulrozi, M Ikhsan Fandi Ahmad Farel Olva Zuve Faunesya, Faunesya Fitri, Dinni Fitria Ramadhani Frantika, Rezky Gesti, Elga Kamara Gustina Erlianti Habiburrahman Hardila, Dinda Sri Wahyu Hartini, Dini Herlinda, Trifani Ifdhal Dinilhaq, Muhammad Iryana, Cholila Putri Tri Isramiharti Isramiharti Jeihan Nabila Julia Pratiwi Junira, Mai Dona Larasati Larasati Lisa Linalti Lyana, Vira Makhfira, Puti Reno Malta Nelisa Marlini Marlini Maulina, Arinda Maysuri, Siti Miftahul Jannah Mita Domi Fella Henanggil Mufrizah, Hasnul Mardiah Mutiara Atika Nadia Lutfia Nelsya Neril, Ninda Kurnia Nisa, Firly Oktami Novindra, Farisa Nisa Nurhasanah Nurhasanah Nurniati Sari Oksa Wiradani Pinky, Regina Ullya Pratama, Deni Rahman Pratiwi, Aulya Putri Oktaria PUTRI WAHYUNI Putri, Allya Mardilla Putri, Andhika Dealova Putri, Dini Olifia Putri, Ningsih Ramayana Putri, Salsabila Edevi Putri, Yuni Kartika Rahmat Fuadi Rahmat Ramadhanu Rani Wahyulianti Ratih Irawan Refni, Azizah Raelsa Resty Fitrialny Retniati Retniati Rezki Putri Harida Ridha Hasnul Ulya Rifan Irfandi RINI RINI Riyan Sanjaya Ronaldo Ronaldo Rossalyna, Elsha Rusdawati, Rusdawati Sabda Sabda Sari, Shafira Puspita Sasmoria, Dea Ayu Satria, Siti Raisa Selvi Revila Sherly Irmanella Sistyan Maharani Sitepu, Septyani Emlita Sri Terta Dewi Syafrita, Erdiana Syafrita, Oxza Syuara, Khalid Thomas Yundra Putra Tika, Maria Vicha Handayani Vonny Destia Wari, Nindy Perdana Widya Novita Sari Wilhelmina, Grace yani Marliani Yaseva, Suci Indah Yeri Deslina Yulesti, Fioni Yusfebry Rahmayanti Zonicha, Sonya