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Penggunaan Media Sosial Untuk Memasarkan Abon Pada UKM Abon Hasanah Di Desa Kediri Selatan Kabupaten Lombok Barat Nursanty, Ida Ayu; Baehaki Syakbani; Rusli Amrul; Erviva Fariantin; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service program aims to support Micro, Small, and Medium Enterprises (MSMEs) in promoting shredded meat products (abon) to enhance public awareness and reach potential consumers. One of the main strategies implemented is the utilization of social media, particularly through the creation of an Instagram business account designed to build consumer trust in the product. The program was conducted in three stages: initial interviews and discussions, training and mentoring, and evaluation of MSME progress. The training focused on effective techniques for managing social media accounts, while mentoring involved monitoring the implementation of digital strategies and assessing the use of Instagram as a promotional platform. The results indicate that the shredded meat product has gained wider recognition among potential consumers, who consider it worth purchasing due to its savory taste and nutritional value as a daily food complement. Therefore, this community service program successfully expanded the market reach of abon through an appropriate digital marketing strategy.
Pengaruh Revitalisasi Pasar Dan Modal Usaha Terhadap Pendapatan Pedagang Di Pasar Tradisional Kebon Roek Kota Mataram Syahrul Sam; I Made Murjana; Surahman Hidayat
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 2 (2025): Vol. 4 No. 2 April 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the effect of partial and simultaneous market revitalization and business capital on traders' income at the Kebon Roek traditional market, Mataram City. Therefore, the variable of this research consists of 2 (two) independent variables, namely Market Revitalization (X1), and Business Capital (X2) and the dependent variable is Income (Y). The population of this research was all permanent traders at Kebon Roek Market at the time this research was conducted, totaling 983 traders. Data were analyzed using Multiple Linear Regression. The results of this research show that Market Revitalization has a partially positive and significant effect on income with a calculated t value (10.72) greater than the t table value (1.291). Another result is that the variables Market Revitalization (X1) and Business Capital (X2) have a significant effect simultaneously with the calculated f value (294.54) being greater than the f table value (3.10) and a significance value of 0.000. The results of this research also show that the independent variables (Market Revitalization and Business Capital) are able to explain the dependent variable (Income) by 85.0%. Meanwhile, the remaining 15.0% of income is influenced by other variables outside the regression model.
PERMASALAHAN DAN PENANGANAN KREDIT MACET DI LEMBAGA PERBANKAN (SUATU TINJAUAN TEORITIES) I Made Murjana; I Wayan Nuada
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

Dalam terminologi perbankan bahwa kegiatan perkreditan merupakan kegiatan bank yang mengandung resiko kerawanan yang dapat merugikan bank berupa kredit macet. Dan pada gilirannya hal ini juga dapat berakibat pada kepentingan masyarakat penyimpan dana dan pengguna jasa perbankan. Maka dari itu setiap bank wajib menerapkan dan melaksanakan fungsi pengawasan kredit yang bersifat menyeluruh dengan penuh kehati-hatian.
PENGARUH BUDAYA ORGANISASI, KOMITMEN PROFESI, DAN PERILAKU INOVATIF TERHADAP KEPUASAN KERJA GURU Trie Utamy; I Made Murjana; Khaerul Hadi
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 1 (2024): Vol. 2 No. 1 Februari 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to examine the effect of organizational culture, professional commitment and innovative behavior on teacher job satisfaction at SMPN 7 Pujut in 2023. This research consists of 3 independent variables namely organizational culture (X1), professional commitment (X2) and innovative behavior (X3). and the dependent variable, namely job satisfaction (Y). The population in this study was 34 and the sample in this study was 34 respondents at SMPN 7 Pujut. Data was obtained by distributing 34 questionnaires and 36 statement items. Data were analyzed using SPSS 16.0. The results of this study indicate that organizational culture, professional commitment and innovative behavior have a significant effect partially, and simultaneously organizational culture, professional commitment and innovative behavior have a significant effect. The most dominant influencing variable is organizational culture with a regression value of 0.760.
Analisis Efektivitas Dan Efisiensi Pelaksanaan Anggaran Belanja Pada BAPPEDA Dan LITBANG Kabupaten Dompu Dinda Arista Kholifaturrahmah; I Made Murjana; I Nengah Arsana
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 1 (2024): Vol. 2 No. 1 Februari 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to determine and analyze the level of effectiveness and efficiency of the budget in the 2018-2022 Bappeda & Litbang in Dompu Regency. Data collection techniques used in this study are documentation and interviews. The analytical method used in this study is descriptive quantitative analysis and data analysis using the method of measuring effectiveness and efficiency. The research results show that the effectiveness level of budget implementation at Bappeda & Research and Development of Dompu Regency in 2018-2022 is categorized as effective with an average ratio of effectiveness levels over the last five years of 94.48%. Meanwhile, the overall level of efficiency of the expenditure budget at Bappeda & Research and Development of Dompu Regency in 2018-2022 is categorized as efficient with an average ratio of efficiency level over the last five years of 65.3%.
Pengaruh Harga, Inovasi Produk Dan Citra Merek Terhadap Keputusan Pembelian Pada Distro Wildtime Kota Mataram Fandi Maulana; I Made Murjana; Surahman Hidayat
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 2 (2024): Vol. 2, No. 2, April 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study explores the influence of price, product innovation, and brand image on purchasing decisions in Wild Time Distro, Mataram. The results show that individually, price (0.248), product innovation (0.155), and brand image (0.386) have a positive and significant impact on purchasing decisions. Simultaneously, all three variables have a significant impact with a total magnitude of 108.505. Consequently, it is recommended that Wild Time enhances product innovation, strengthens brand image, and sets attractive prices to improve purchasing decisions. This study supports previous findings and suggests that future research consider additional variables such as product quality, location, promotion, and quality control in a broader context.
Pengaruh Kerjasama, Komunikasi Dan Budaya Organisasi Terhadap Prestasi Kerja Karyawan BUMN PT. Pegadaian Sumbawa Besar Alma Damayani; I Made Murjana; Syaiful Amri
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 3 (2024): Vol. 2 No. 3 Juni 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the influence of cooperation, communication and organizational culture on the work performance of BUMN PT employees. Sumbawa Besar Pawn Shop. PT. Sumbawa Besar Pawnshop is one of the financial institutions that is widely used by the people of Sumbawa Besar, so the performance of its employees needs to be a concern. This research uses associative research with a population and sample of 40 employees of BUMN PT. Sumbawa Besar Pawn Shop. The data collection technique used in this research is a statement in the form of a questionnaire. Hypothesis testing is partially carried out by the T test and simultaneously by the F test. The results of the research show that there is an influence between cooperation, communication and organizational culture on the work performance of BUMN PT employees. Sumbawa Besar Pawn Shop. Based on data analysis, it shows (1) collaboration has a significant effect on work performance, with a calculated T value of 3.278 which is greater than the T table of 0.028 with a significance of 0.002 which is smaller than 0.05. (2) communication has no significant effect on work performance with a calculated T value of -1.628 which is smaller than the T table of 0.028 with a significance of 0.112 which is greater than 0.05. (3) organizational culture has a significant effect on work performance with a calculated T value of 8.545 which is greater than the T table of 0.028 with a significance of 0.000 which is smaller than 0.05. Then cooperation, communication and organizational culture have a significant effect on the work performance of Pt. employees. Pegadaian Sumbawa Besar with a calculated f value of 255.824 is greater than the f table, namely 2.87 with a significance level of 0.000 which is smaller than 0.05
ANALISIS PENGARUH DIMENSI KUALITAS JASA TERHADAP KEPUASAN ANGGOTA PADA KSP. MADANI NTB I Nengah Arsana; Topan Siswanto; Rosya Wardani; I Wayan Nuada; I Made Murjana
Media Bina Ilmiah Vol. 19 No. 5: Desember 2024
Publisher : LPSDI Bina Patria

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel dimensi kualitas jasa secara parsial dan simultan terhadap kepuasan anggota pada KSP. Madani NTB. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh anggota KSP. Madani NTB yang berjumlah 8.569 orang yang tersebar di wilayah Kabupaten Lombok Barat, Kabupaten Lombok Utara dan Kota Mataram, jumlah sampel sebanyak 210 responden dengan teknik sampling yang digunakan adalah proportionate stratified random sampling. Teknik pengumpulan data dalam penelitian ini dilakukan dengan penyebaran kuesioner secara langsung kepada responden. Teknik analisis data dalam penelitian ini yaitu menggunakan analisis model regresi berganda. Hasil penelitian menunjukkan bahwa 1) Variabel dimensi kualitas jasa secara parsial berpengaruh signifikan terhadap kepuasan anggota pada KSP. Madani NTB adalah variabel tangible, responseveness, assurance dan empathy, sedangkan variabel reliability tidak berpengaruh signifikan terhadap kepuasan anggota pada KSP. Madani NTB. 2) Variabel dimensi kualitas jasa secara simultan berpengaruh signifikan terhadap kepuasan anggota pada KSP. Madani NTB.