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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Media Mahardhika G-Tech : Jurnal Teknologi Terapan Teknika International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Komatika: Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) Indonesian Community Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Ony Kurniawati
Universitas WR Supratman Surabaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Motivasi Dalam Bekerja dan Technology Acceptance Model Sebagai Mediasi Terhadap Kepuasan Kerja (Studi Komparasi Pada Mitra Go-Jek dan Grab di Surabaya) Ony Kurniawati; Handy Aribowo; Alexander Wirapraja
Teknika Vol 11 No 1 (2022): Maret 2022
Publisher : Center for Research and Community Service, Institut Informatika Indonesia (IKADO) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/teknika.v11i1.459

Abstract

Pada era digital saat ini masyarakat sangat terbantu dengan kehadiran transportasi online berbasis aplikasi. Pemanfaatan aplikasi transportasi online membuat masyarakat dapat mengakses kemudahan dalam kegiatan sehari-hari dengan lebih praktis dan murah. Namun kita harus menyadari bahwa pemenuhan kebutuhan itu tidak akan terlaksana dengan baik tanpa adanya peran dari para mitra dalam hal ini adalah driver transportasi online. Menyadari pentingnya peran para mitra maka pada penelitian ini mengambil topik penelitian untuk mengukur motivasi dan kepuasan kerja dengan dimediasi oleh model penerimaan teknologi (TAM) yang dalam hal ini adalah aplikasi manajemen mitra yang mereka gunakan sehari-hari. Metode pengolahan data menggunakan analisis Structural Equation Modelling, dengan data primer yang didapatkan melalui pengambilan sampel penelitian menggunakan metode purposive sampling terhadap 115 responden merupakan mitra Gojek dan 115 responden mitra Grab dengan cronbach alpha 95%, pengambilan sampel penelitian ini dilakukan khusus bagi mitra Gojek dan Grab yang berdomisili di Surabaya. Hasil yang diperoleh adalah variabel motivasi tidak berpengaruh terhadap variabel kepuasan kerja pada mitra Gojek namun berpengaruh pada mitra Grab dan model penerimaan teknologi berperan sebagai mediasi dalam memberikan pengaruh yang signifikan terhadap mitra Gojek dan mitra Grab dalam membentuk hubungan antara motivasi dan kepuasan kerja mereka.
EFFECT OF MOTIVATION, DISCIPLINE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE OF PT. NEW ASIA INTERNATIONAL IN SIDOARJO Nur Afidatul Aliyah; Ony Kurniawati
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 9 No 01 (2022): April 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v9i01.6440

Abstract

The research is expected to see and examine the influence of motivation, discipline and work environment on employee performance at PT. New Asia International in Sidoarjo. The sample in this study were 50 workers or employees of PT. New Asia International in Sidoarjo, was taken using a purposive sampling strategy with the Slovin formula. This research method uses multiple linear regression. The results of this study indicate that motivation, discipline and work environment affect the performance of employees of PT. New Asia International in Sidoarjo is evidenced by the t-test, the significance value for the motivation variable is (X1) 0.028 <0.05 and the t arithmetic value > t table is 2.267 > 2.012. In the work discipline variable (X2), the significance value is 0.009 <0.05, and t count > t table 2.713 > 2.012. In the workplace variable (X3) the significance value is 0.000 <0.05 and t arithmetic > t table 4.801 > 2.012. This shows that each independent factor of motivation, discipline, and work environment partially affects the implementation of employee performance. Simultaneous results show that motivation, discipline and work environment simultaneously affect the performance of employees of PT. New Asia International in Sidoarjo with the results of the F test with a significance value of 0.000 < 0.05 and the calculated F value > F table that is 51.788 > 2.81. While the test results with the coefficient of determination (R2) indicate that motivation, discipline and work environment affect employee performance by 77.2% while the remaining 22.8% is influenced by various other variables.
STRATEGIC HUMAN RESOURCE MANAGEMENT IN INTERNATIONAL BUSINESS: A CASE STUDY OF MULTINATIONAL COMPANIES Dina Novita; Caroline Caroline; Siti Sumiati; Ony Kurniawati; Mohd. Fauzi Hussin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study delves into Strategic Human Resource Management (SHRM) within the context of international business, utilizing a case study approach to examine the practices of multinational companies. The objective is to shed light on the multifaceted dynamics of HRM in a global context and assess its significance for multinational corporations. The research employs a comprehensive methodology that combines a literature review, qualitative analysis of case studies, and empirical data collection. It examines the role of HRM in multinational companies, emphasizing its crucial function in navigating the complexities of global markets. Furthermore, the study explores the impact of cultural diversity on HRM strategies, recognizing that adequate cross-cultural competence is paramount for success. The case studies offer insights into talent management and recruitment strategies tailored to local markets, emphasizing the adaptability of HR policies to varying international contexts. Moreover, the research underscores the importance of network relationships within and with local partners in shaping HRM outcomes. This study contributes to the field of HRM in international business by integrating existing theories and empirical evidence into a coherent framework. It underscores the need for HRM practices accommodating diverse cultural and institutional contexts. Ultimately, it provides HR professionals and international business leaders with actionable insights to enhance their HRM strategies in the dynamic landscape of global operations.
PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN AYAM GORENG NELONGSO NGINDEN SEMOLO SURABAYA Dita Puspita Sari; Ony Kurniawati
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.423

Abstract

Price is one of the factor influences consumer when making a purchase decision affecting both product quality and service quality. The study uses quantitative data. the population and sample are consumers of Nelongso Fried Chicken Nginden Semolo Surabaya , totaling 90 respondents. The instrument in this study used a Likert scale and the technique used was the non-probability sampling technique with the accidental sampling approach. By using the formula Hair et al. The results showed that the price (X1) the sig value obtained t sig of 0.000 < 0.05, the Product Quality (X2) sig value obtained 0.037 < 0.05, Service Quality (X3) the sig value obtained 0.002 < 0.05. And the F value with a significant level of 0.000 <0.05. Therefore, it can be said that price variables (X1), product quality (X2), and quality of service (X3) have a great influence on the purchase decision (Y) of Nelongso Fried Chicken, Nginden Semolo Surabaya at the same time. While the R Square test was obtained at 0.634 this means that 63.4% of the independent variables, Price (X1), Product Quality (X2) and Quality of Service (X3) dependent variables, Purchase Decision (Y). To do impact and the remaining 36.4% are affected by other factors
PENGARUH PENETAPAN HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. GOLDEN TEKNIK SIDOARJO Adhietia Dharmawan Mattekawang; Ony Kurniawati
Media Mahardhika Vol. 21 No. 3 (2023): May 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i3.626

Abstract

In this period era, it is undeniable that the change of technology, be it the world of industry, contractors, or data or information that is developing and is running so fast, that it gets an increasingly fierce business competition. It is not easy for an agency or company to survive in the long term during the ongoing Covid-19 pandemic. In the midst of today's competitive conditions, company management needs to know things to prioritize when managing their company. The purpose of this study is to understand the value of pricing, product quality, and service quality on customer satisfaction either separately or together. It can be seen from the results of this study that pricing has a significant impact of 0.040, product quality 0.015 and service quality 0.000. Overall, it significantly affects customer satisfaction with a value of 0.000.
Pendampingan Batik Tulis Dewi Sri Kabupaten Tuban Melalui Analisis Swot Dan Matriks IFE Dan EFE Untuk Meningkatkan Daya Saing. Pelita, Dyah; Kurniawati, Ony; Waskito Adi, Titok
Komatika: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Informatika Indonesia Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/komatika.v4i1.771

Abstract

Industri batik tulis mempunyai peranan yang penting dalam penyerapan tenaga kerja, pemerataan pendapatan, serta meningkatkan kesejahteraan masyarakat. Salah satu sektor industri batik yang terkenal di Kec. Kerek Kab. Tuban adalah Batik Tulis Dewi Sri. Masalah dalam penelitian ini adalah Produksi motif batik tulis halus dan motif batik tulis kasar di Batik Tulis Dewi Sri tidak menentu dari tahun ke tahun. Fokus penelitian ini ditujukan pada perkembangan industri batik untuk meningkatkan daya saing yang diterapkan pada usaha batik tulis Dewi Sri Kab. Tuban. Penentuan lokasi dilakukan dengan sengaja (purposive), yaitu di perusahaan batik tulis Dewi Sri Kab. Tuban. Analisis data dilakukan denganmenggunakan analisis SWOT, dan matriks IFE & EFE. Berdasarkan identifikasi kondisi internal dan eksternal pada usaha Batik Tulis Dewi Sri, dapat disimpulkan bahwa kekuatan utama terletak pada Kualitas yang ditawarkan baik serta harga yang bersaing, kelemahan utama terletak pada Kegiatan Promosi yang dilakukan kurang maksimal dan peluang utama yaitu jalinan kerjasama perusahaan dengan konsumen yang baik serta ancaman utama berupa Batik Printing yang lebih murah Perumusan alternatif strategi dengan menggunakan matriks SWOT yaitu dengan (a)Meningkatkan promosi batik tulis di media sosial (b) Mengikuti pameran ataupun bazar untuk meningkatkan jaringan pemasaran (c) Melakukan pemilihan motif batik yang paling laris untuk mengurangi resiko penurunan pendapatan (d) Membuka cabang baru dimana belum ada/masih sedikit pesaing (e) Promosi dimaksimalkan untuk menghadapi kompetitor. Perumusan alternatif strategi berdasarkan matriks IFE & EFE didapatkan bahwa posisi Batik Tulis Dewi Sri terletak pada Kuadran I (Progresif). Strategi yang bisa dilakukan pada kuadran ini adalah memaksimalkan untuk promosi di media sosial, Mempertahankan Variasi motif dan warna yang menarik, Mempertahakan lokasi usaha yang mudah dicapai oleh angkutan umum dan Membuat promo pembelian batik tulis untuk pelanggan, serta Meningkatkan pengawasan produksi untuk menjaga kualitas batik tulis.
PENGARUH BRAND IMAGE, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA PANCONG SOSIAL SURABAYA Kurniawati, Ony; Adi, Titok Waskito; Ningrum, Maulidya Rusnita
Media Mahardhika Vol. 23 No. 1 (2024): September 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i1.915

Abstract

This study aims to examine and analyze the partial and simultaneous effects of Brand Image, Price, and Product Quality on Customer Loyalty at Pancong Sosial Surabaya. The type of research used is quantitative research with a quantitative descriptive analysis method. The population in this study includes all customers of Pancong Sosial Surabaya. The sampling technique used is non-probability sampling with accidental sampling method. The sample size was determined using the Hair et al. formula, resulting in 70 respondents as the research sample. The results of the t-test indicate that the variables Brand Image and Price have a positive and significant partial effect on Customer Loyalty, while the Product Quality variable has no positive and significant partial effect on Customer Loyalty. Meanwhile, the F-test results show that Brand Image, Price, and Product Quality simultaneously have a significant effect on Customer Loyalty. The coefficient of determination (R²) shows that the variables Brand Image (X1), Price (X2), and Product Quality (X3) together influence Customer Loyalty by 60.8%. The remaining 39.2% is influenced by other variables outside of this regression equation.
THE INFLUENCE OF PROFITABILITY, LIQUIDITY, AND CAPITAL INTENSITY ON TAX AVOIDANCE IN CONSUMER GOODS INDUSTRY SECTOR LISTED IN INDONESIAN STOCK EXCHANGE Pelitawati, Dyah; Ony Kurniawati; Monica Andriani
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tax avoidance is an act of reducing company tax which is legal if it follows the applicable tax provisions. The aim of this research is to determine and analyze the partial and simultaneous influence of profitability, liquidity and capital intensity on tax avoidance in consumer goods industry sector companies listed on the Indonesian stock exchange for the 2019-2021 period.The research method used is a quantitative method, using secondary data in the form of company financial reports. Using a purposive sampling method, 19 financial reports from the consumer goods industry sector listed on the Indonesian stock exchange were selected in the 2019-2021 observation year. The analysis was carried out using the SPSS for Windows version 25 program, through a set of multiple linear regression analysis tests and partial and simultaneous hypothesis tests.The results in this research show that partially the profitability variable and liquidity variable have no effect on tax avoidance, and only the capital intensity variable has an effect on tax avoidance. Simultaneously, the variables profitability, liquidity and capital intensity influence tax avoidance in consumer goods industry sector companies listed on the Indonesian Stock Exchange
Pelatihan Manajemen Pemasaran dan Sertifikasi Produk Pada UMKM Tahu “Sidodadi” Kediri dalam Meningkatkan Daya Saing Produk Bachrul Amiq; Ony Kurniawati; Bambang Sutejo; Dyah Pelitawati; Davis Febrinanto Prakasa; Pinky Pininta Dewi
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5690

Abstract

Pelatihan manajemen pemasaran dan sertifikasi produk pada UMKM Tahu “Sidodadi” Kediri dilakukan untuk meningkatkan daya saing produk di pasar yang semakin kompetitif. Pelatihan  ini penting, karena sertifikasi produk dan manajemen pemasaran yang efektif dapat meningkatkan kepercayaan konsumen dan penjualan. Metode pelaksanaan mencakup persiapan kegiatan, pelaksanaan kegiatan, dan evaluasi kegiatan melalui kuesioner. Hasil kegiatan menunjukkan bahwa 33,8% peserta memiliki pengetahuan dan pemahaman sangat baik, 49,2% peserta menilai baik, dan 17% peserta menilai cukup baik. Kegiatan pelatihan tersebut berhasil memberikan pengetahuan dan keterampilan yang dibutuhkan oleh UMKM, sehingga dapat membantu dalam meningkatkan daya saing produk tahu “Sidodadi” di pasar lokal maupun nasional.
Optimization of the Development Strategy for the Sidodadi Small Scale Tofu Industry in Tinalan, Kediri, to Enhance Competitiveness Dedy Kunhadi; Dyah Pelitawati; Mira Gayatri Kartika; Ony Kurniawati
G-Tech: Jurnal Teknologi Terapan Vol 9 No 1 (2025): G-Tech, Vol. 9 No. 1 January 2025
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/gtech.v9i1.6238

Abstract

The problems faced by Sidodadi Kediri tofu small industry are the tight competition from similar products, lack of innovation of the product process, and lack of understanding of effective marketing techniques, this study aims to provide policy recommendations that can support the development of Sidodadi tofu small industry in an effort to improve competitiveness. The data collection process uses the delphi method, where the delphi method is a technique used to collect and analyze opinions from a group of experts or experts who are in accordance with the topic under study. The main purpose of this method is to reach an agreement on the development of the Sidodadi Tofu small industry to improve competitiveness. The approach used to solve this problem includes analysis using the IFE Matrix, EFE Matrix, IE Matrix, SWOT, and QSPM. The results of this study emphasize the importance of quality-based product innovation that can increase customer satisfaction and create a positive reputation. In addition, diversification of distribution channels is key to expanding market reach, by utilizing online sales and partnerships with various restaurants. By implementing these strategies, the Sidodadi Tofu industry is expected to improve its performance, competitiveness, and business sustainability in the future.
Co-Authors Adhietia Dharmawan Mattekawang Adi, Titok Waskito Alexander Wirapraja Anifia, Indah Citra Aribowo, Handy Bachrul Amiq Bambang Sutejo Baramadya Bellanov, Agrienta Caroline Caroline Davis Febrinanto Prakasa Dedy Kunhadi Dewi, Pinky Pininta Dina Novita Dita Puspita Sari Dyah Pelitawati Dyah Pelitawati Fadjar Kurnia Hartati, Fadjar Kurnia Fitria Wulandari Kaka, Ivang Eden Septian Lourent Kartika, Mira Gayatri Kusuma, Brahmana Duta Pramaraja Mira Gayatri Kartika Mohd. Fauzi Hussin Monica Andriani Ningrum, Maulidya Rusnita Nur Afidatul Aliyah Pelita, Dyah Pelitawati, Dyah Santoso, Andik Dwi Siti Marwiyah Siti Sumiati Suryawati, Cicilia Tantri Syahidin, Wahyu Nur Tampubolon, Liosten Rianna Roosida Ully Taufan Arliansyah, Dimas Valentino, Teofilus Waskito Adi, Titok Widari, Nyoman Sri