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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN EKSYA: Jurnal Ekonomi Syariah YASIN: Jurnal Pendidikan dan Sosial Budaya ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Management and Social Sciences Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Ekonomi dan Akuntansi Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Inovasi Ekonomi Syariah dan Akuntansi Jurnal Publikasi Ekonomi dan Akuntansi
Sri Rahma
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Transportation Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN GENERASI Z UNTUK MENGGUNAKAN JASA BANK SYARIAH (STUDI KASUS DI KELURAHAN BULURAN KENALI KECAMATAN TELANAI PURA KOTA JAMBI) Dia Sartika; Addiarrahman; Sri Rahma
EKSYA : Jurnal Ekonomi Syariah Vol 4 No 1 (2023): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v4i1.1407

Abstract

Islamic banking is the most developed Islamic financial industry in Indonesia compared to the Islamic capital market industry and the Islamic non-bank financial industry. One of the potential market segments is the Generation Z community segmentation because it is a generation that is at a productive age. This study aims to determine the influence of product, promotion, and location, partially and simultaneously on the decision to use Islamic bank services in Buluran Kenali Village, Jambi City. This research approach uses a quantitative descriptive approach. Data were collected using questionnaires and field observations. The results showed that partial product, promotion, and location influenced the decision to use Islamic bank services in Buluran Kenali Village, Telanai Pura District, Jambi City. Simultaneously, product, promotion, and location variables influence the decision to use Islamic banking services in Buluran Kenali Village, Telanai Pura District, Jambi City with a percentage of 82.5%.
Strategi Bisnis Showroom Penjualan Motor Bekas Ditinjau dari Analisis Pendapatan: (Studi di Kuala Tungkal Kabupaten Tanjung Jabung Barat) Eni Wahyuni; Nurlia Fusfita; Sri Rahma
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i6.1698

Abstract

This study aims to identify the business strategies implemented by used motorcycle showrooms and to examine their impact on the income generated. The research focuses on four used motorcycle showrooms located on Jalan Panglima, Kuala Tungkal, Tanjung Jabung Barat Regency. The intense competition in a concentrated area encourages each showroom to adopt appropriate strategies to remain competitive and sustain stable income. This research uses a qualitative approach with a comparative study method. Data were collected through observation, in-depth interviews, and documentation. Data analysis was carried out using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results show that each showroom implements different business strategies based on their internal strengths and market characteristics. Showrooms that combine the marketing mix (7P) with good service approaches tend to earn higher income. Additionally, Islamic business values such as honesty, transparency, and trustworthy service contribute to the effectiveness of the strategies applied.
Pengaruh Harga, Selera, Kualitas Produk, dan Lokasi terhadap Permintaan pada Konsumen Hot Pangsit Bar-Bar di Kota Jambi M Rizieq Alfarizi; Sissah Sissah; Sri Rahma
ARZUSIN Vol 5 No 4 (2025): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i4.7266

Abstract

The intense competition in the culinary industry in Jambi City, including in the snack food sector such as Hot Pangsit Bar-Bar, necessitates a comprehensive understanding of the factors influencing consumer purchasing decisions. This study aims to analyze the influence of price, taste, product quality, and location on consumer demand for Hot Pangsit Bar-Bar, both partially and simultaneously. A quantitative research method with a survey approach was used by distributing questionnaires to 100 active consumers. Data analysis was conducted using multiple linear regression to examine the relationships among variables. The results show that all four variables, price, taste, product quality, and location have a positive and significant partial effect on demand, and a simultaneous significant effect with a significance value of 0.000 (p < 0.05). The Adjusted R Square value of 0.555 indicates that 55.5% of the variation in consumer demand can be explained by these variables. The study concludes that marketing strategies that emphasize competitive pricing, alignment with consumer taste preferences, consistent product quality, and strategic location are crucial for increasing consumer demand. These findings offer practical implications for culinary business owners to optimize key factors in attracting and retaining customers.
Pengaruh Pendapatan dan Tingkat Pendidikan terhadap Konsumsi Rumah Tangga Provinsi Jambi Periode 2019-2023 Nur Ismi Nabila; Agustina Mutia; Sri Rahma
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8586

Abstract

Although household consumption has long been a central focus in economic studies, research that specifically examines the influence of income and education level on household consumption in Jambi Province using recent panel data remains relatively limited. This study aimed to analyze the effect of income and education level on household consumption in Jambi Province during the 2019–2023 period, both partially and simultaneously. A quantitative approach with a panel data design was employed, using secondary data from the Jambi Province Central Bureau of Statistics (Badan Pusat Statistik/BPS) and BPS of regencies/cities in Jambi Province for the 2019–2023 period. The data were analyzed using descriptive statistics and panel data regression, including model selection through the Chow test, Hausman test, and Lagrange Multiplier test, as well as hypothesis testing using the t-test and F-test with the assistance of EViews 12 software. The findings indicated that, partially, income had a positive and significant effect on household consumption in Jambi Province, and education level likewise had a positive and significant effect on household consumption. Simultaneously, income and education level had a significant effect on household consumption in Jambi Province during the 2019–2023 period. These results affirm that income and education level are important factors in promoting higher household consumption and should be prioritized in the formulation of policies aimed at improving societal welfare. The implications of this study provide input for local governments in designing policies oriented toward strengthening income and expanding access to education to enhance household welfare.
Pengaruh Tingkat Pengangguran dan Zakat terhadap Pertumbuhan Ekonomi pada Negara ASEAN Tahun 2014–2023 Fitri Rahmadhani; Agustina Mutia; Sri Rahma
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9183

Abstract

Economic growth, as a long-term process characterized by rising per capita income and structural transformation, requires an optimal resource management system, yet remains challenged by unstable growth, unemployment, inflation, and global recessionary pressures in 2023. This study aims to analyze the effects of unemployment and zakat on economic growth in three ASEAN countries (Indonesia, Malaysia, and Singapore), which were purposively selected based on their relatively more established zakat management regulations. A quantitative approach was employed using panel data regression analysis on secondary data for the 2014–2023 period. The results show that, individually, the unemployment rate has a negative but statistically insignificant effect on economic growth, whereas zakat has a negative and statistically significant effect on economic growth. Jointly, both variables significantly affect economic growth in the three ASEAN countries under study. These findings indicate that, within the context of this research, the level of unemployment has not yet been sufficiently large to exert a significant influence on growth, while zakat has a statistically meaningful impact. Therefore, optimal and efficient zakat management has the potential to serve as an important instrument for promoting economic development, reducing inequality, and improving societal welfare.
Pengaruh Harga, Halal Awareness, dan Celebrity Endorser terhadap Keputusan Pembelian Produk Makanan pada E-Commerce: Studi pada Mahasiswa FEBI 2022-2024 Muhammad Iqbal; Sri Rahma; Achyat Budianto
YASIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i2.9299

Abstract

Although the development of e-commerce has changed consumer behavior in purchasing food products online, Muslim consumers’ purchase decisions are influenced not only by economic factors, such as price, but also by religious values through halal awareness and social factors through celebrity endorsers. This study aimed to analyze the influence of price, halal awareness, and celebrity endorsers on purchase decisions for halal food products on e-commerce platforms. This study employed a quantitative approach using a survey method involving 95 students of the Faculty of Islamic Economics and Business at UIN Sulthan Thaha Saifuddin Jambi from the 2022–2024 cohorts. Data were collected through questionnaires and analyzed using validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination (R²) analyses with the assistance of SPSS. The results showed that, partially, price and halal awareness had a positive and significant effect on purchase decisions, whereas celebrity endorsers had no significant effect. Simultaneously, the three variables had a significant effect on purchase decisions, with an F value of 13.926 (p < 0.05). The coefficient of determination (R²) value of 0.315 indicates that 31.5% of the variation in purchase decisions can be explained by price, halal awareness, and celebrity endorsers. These findings confirm that purchase decisions for halal food products on e-commerce platforms are more strongly influenced by price and halal awareness than by promotion through public figures. This study contributes to strengthening the study of Muslim consumer behavior in the context of digital commerce and provides practical implications for business actors to set competitive prices and ensure clarity of product halal status in order to increase consumer trust and purchase decisions.
Pengaruh Corporate Social Responsibility (Csr) Terhadap Kesejahteraan Masyarakat Pada PT Indonesia Fibreboard Industry Tbk di Desa Mendis Jaya Umi Muzakiyatul Laila; Sri Rahma; Rabiyatul Alawiyah
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): Mei : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i2.6891

Abstract

The implementation of Corporate Social Responsibility (CSR) continues to develop along with the growing awareness of companies toward community welfare. PT Indonesia Fibreboard Industry Tbk (IFI), located in Mendis Jaya Village, Musi Banyuasin Regency, carries out various CSR programs in the fields of education, economy, and health aimed at improving community welfare. CSR plays an essential role not only as a form of social responsibility but also as a strategy to build harmonious relations between the company and the community. This study employed a quantitative method with 98 respondents who are beneficiaries of PT IFI’s CSR programs. The results show that CSR in the fields of education and economy has a positive effect on community welfare, while CSR in health has no significant effect. Simultaneously, the three CSR fields contribute 21% to community welfare, indicating that other factors 79% outside beyond CSR also influence welfare in Mendis Jaya Village
Co-Authors Achyat Budianto Addiarrahman Agustina Mutia Ahmad Muhzazin Ahmad Syukron Prasaja Ahmad Taufik Murtadho Ajeng Puspita Dewi Aldy Bima Prasetya Andika Putra Bayu Anzu Elvia Zahara Daniel Happy Putra Dewi Nur Aini Dia Sartika Efni Anita Elga Belfani Eni Wahyuni Erwin Saputra Siregar Fathurrahman Fathurrahman Fitri Rahmadhani Hansen Rusliani Irma Mardian Kartin Aprianti Kroillah Maysitah M Rizieq Alfarizi M. Dhani Inzaghi M. Taufik Ridho Maulana Yusuf Muhadan Nurvianto Muhammad Iqbal Muhammad Rayyan Nasya Mykayla Nur Ismi Nabila Nurfitri Martaliah Nurlia Fusfita Putri Apria Ningsih Putri Sulistiani Juary Rabiyatul Alawiyah Sabila Agustina Putri S. Sendarina Sendarina Sissah Sissah Suhailah Meilani Suhar Suhar Titin Agustin Nengsih Umi Himmatul Aliyah Umi Muzakiyatul Laila