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All Journal Media Ekonomi dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi JIIP (Jurnal Ilmiah Ilmu Pendidikan) JBMR: Journal of Business and Management Review Jurnal Kajian Ilmiah Jurnal Disrupsi Bisnis Mitra Mahajana: Jurnal Pengabdian Masyarakat SABBHATA YATRA : Jurnal Pariwisata dan Budaya Jurnal Ekonomi Efektif Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Masyarakat Bangsa Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Majority Science Journal
Aurilia Triani Aryaningtyas
Program Studi , Sekolah Tinggi Ilmu Pariwisata Indonesia (STIEPARI) Jl. Lamongan Raya no. 11 Semarang
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Pemberdayaan Masyarakat Desa Jamalsari dalam Mengembangkan Wisata dan Ekonomi Kreatif Berbasis Kearifan Lokal untuk Kesejahteraan Bersama Suwarti; Aryaningtyas, Aurilia Triani
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i2.724

Abstract

Jamalsari Village has rich local potentials, including natural tourism, agriculture, and traditional culture. Unfortunately, these potentials have not been optimally managed, and as a result, they have not significantly contributed to the community’s welfare. In response to this issue, a community service program was conducted with the goal of empowering the residents in developing tourism and creative economies based on local potentials. The approach used was participatory, where the community was actively involved in every stage of the activity, from identifying potentials and problems to training, mentoring, and evaluating the outcomes. Key activities in this program included training local tour guides to enhance residents' capacity in welcoming tourists, homestay management training as a form of community-based accommodation, and training on processing local products such as cassava chips and opak (crispy rice cakes). In addition, the community was encouraged to utilize social media as a promotional tool for products and tourist destinations. The results of these activities showed an increase in the community’s capacity and awareness in managing the village’s potential. The establishment of the Tourism Awareness Group (Pokdarwis) became one of the success indicators, where this group actively managed tourism activities independently. Furthermore, several prototypes of creative economy products have been successfully produced and widely recognized through digital promotion. This program successfully encouraged active participation from the community in promoting and managing the village as a local wisdom-based tourist destination. The success of this initiative shows that community empowerment oriented towards local potential can be an effective and sustainable approach, with the potential to serve as a replicable model for other villages with similar characteristics. Additionally, with this program, the community began to have a better understanding of the importance of environmental sustainability and cultural preservation in tourism development. This program also opened new opportunities for improving the residents’ economy, creating jobs, and reducing dependence on less sustainable economic sectors.
Menyelami Daya Tarik Wisata Kuliner Tradisional Jawa-Manado di Resto Apung Kampoeng Rawa Dakhi, Kristina Yesti Fresnahati; Aryaningtyas, Aurilia Triani
Jurnal Ekonomi Efektif Vol. 7 No. 2 (2025): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i2.45221

Abstract

Kampoeng Rawa di Kabupaten Semarang merupakan destinasi wisata yang memadukan keindahan alam dan kuliner tradisional. Penelitian ini menganalisis peran kuliner tradisional sebagai daya tarik utama di Kampoeng Rawa, Kabupaten Semarang. Melalui pendekatan kualitatif, data dikumpulkan dari wawancara dengan pengelola, pelaku usaha kuliner, wisatawan, serta akademisi, ditambah observasi dan analisis dokumen. Hasilnya menunjukkan bahwa kuliner khas Perpaduan Jawa-Manado, olahan ikan Rawa Pening, dan makanan berbasis bahan lokal, menjadi faktor utama menarik wisatawan. Sentuhan modern pada menu tradisional turut meningkatkan daya tariknya. Kuliner ini tidak hanya mendorong peningkatan jumlah kunjungan, tetapi juga memberdayakan masyarakat lokal dengan menciptakan lapangan kerja dan menjaga warisan budaya. Penelitian ini menegaskan pentingnya kuliner tradisional dalam pengembangan pariwisata berkelanjutan. Dampak penelitian ini adalah memberikan wawasan bagi pengelola wisata dan pemerintah daerah untuk memprioritaskan kuliner lokal sebagai strategi promosi wisata, serta menginspirasi daerah lain mengembangkan potensi serupa demi kemajuan ekonomi dan budaya.
Pemberdayaan Masyarakat melalui Keterampilan Lokal dalam Pengembangan Ekonomi Kreatif dan Pariwisata di Kampung Pelangi Semarang Wawuru, Jessrik Wita; Aryaningtyas, Aurilia Triani
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.5110

Abstract

This study aimed to explore the role of local skills in community empowerment in Kampung Pelangi Semarang, a tourist destination that has developed a community-based creative economy. The findings revealed that local skills such as handicrafts, painting, traditional performing arts, and culinary arts play a central role in economically empowering the community and promoting local cultural identity. Effective empowerment strategies included skills training, business assistance, and the formation of creative business groups that facilitated collaboration and product marketing. However, key challenges faced were limited access to capital, limited marketing reach, competition with mass products, and a lack of appreciation for the uniqueness of local skill products. To overcome these challenges, this study recommends strong synergy and collaboration among the community, government, academics, and the private sector. The government plays a role in providing access to capital, training, and business assistance. The private sector can be involved in expanding market opportunities. Academics can provide assistance and further studies. Additionally, local leadership and efforts to promote appreciation for local skills are crucial. To ensure sustainability, economic, social, and environmental aspects need to be considered in developing local skills. Product diversification, value addition, equal participation, and environmentally friendly production practices need to be adopted. The limitation of this study is its focus on a single case study in Kampung Pelangi Semarang, thus limiting the generalization of findings. Additionally, this study did not explore the environmental impact of creative economy and tourism activities in depth.
Kualitas Pelayanan di Resto Apung Kampoeng Rawa Ambarawa: Eksplorasi Deskriptif Berdasarkan Persepsi Wisatawan Hia, Noni Berti Sartika; Aryaningtyas, Aurilia Triani
Jurnal Disrupsi Bisnis Vol. 8 No. 2 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i2.48529

Abstract

Penelitian ini bertujuan untuk mengidentifikasi persepsi wisatawan terhadap kualitas pelayanan di Kampoeng Rawa Ambarawa dengan fokus pada keunikan konsep resto apung, interaksi staf, dan variasi kuliner khas. Metode penelitian deskriptif kualitatif digunakan dengan wawancara mendalam dan observasi sebagai alat pengumpulan data. Data dianalisis menggunakan model analisis interaktif, yang mencakup tiga tahapan utama yaitu reduksi data, penyajian data serta penarikan kesimpulan dan verifikasi. Hasil penelitian menunjukkan bahwa konsep resto apung mendapat respons positif dari wisatawan karena memberikan pengalaman unik yang sulit ditemukan di tempat lain. Meskipun demikian, interaksi dengan staf dan kualitas makanan masih memerlukan peningkatan. Wisatawan mengeluhkan sikap sebagian staf yang kurang responsif dan harga makanan yang dianggap mahal dibandingkan dengan cita rasa. Penelitian ini menekankan pentingnya peningkatan kualitas layanan melalui perbaikan sikap staf, pemeliharaan kebersihan, dan konsistensi kualitas makanan untuk meningkatkan kepuasan wisatawan. Implikasi penelitian ini diharapkan dapat memberikan panduan bagi pengelola dalam upaya peningkatan daya tarik Kampoeng Rawa sebagai destinasi wisata kuliner yang berkelanjutan.
PEMBERDAYAAN MASYARAKAT DALAM MEWUJUDKAN DESA JATIREJO SEBAGAI DESA WISATA EDUKASI Aryaningtyas, Aurilia Triani; Suwarti, Suwarti; Prabowo, Bayu Ade; Putriningsih, Tiara Sanika L.; Laia, Flores H.
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 Nomor 2 Tahun 2024
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v5i2.4336

Abstract

This community service initiative aims to unlock the maximum potential of Jatirejo Village as an educational tourism destination through comprehensive community empowerment. The main challenges include low awareness of local tourism, lack of guiding skills, and lack of expertise in creating attractive educational tour packages. A multifaceted approach was applied to address this issue. Activities carried out include tourism awareness outreach, tour guide training, and training in preparing attractive tourism packages. Total of 54 partners were involved in this activity, consisting of tourism village administrators and the community. The impact of this program is expected to be very large, namely increasing public awareness, improving driving skills, and developing attractive educational tour packages. It is hoped that the results of this activity can contribute to improving the welfare of local communities and the progress of the local tourism sector more broadly. The success of this activity will create a conducive environment for economic growth and encourage sustainable development in Jatirejo Village as a growing educational tourism destination.
Pendampingan Masyarakat dalam Peningkatan Kapasitas Manajemen Desa Wisata Berbasis Potensi Pertanian di Desa Cepoko, Gunungpati, Semarang Suwarti, Suwarti; Aryaningtyas, Aurilia Triani; Hadi, Syamsul
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 4 (2025): Desember: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i4.3556

Abstract

This community service program was designed to strengthen the capacity of residents in Cepoko Village, Gunungpati District, Semarang City, to manage agricultural resources as part of a village-based tourism initiative. The program employed a participatory mentoring approach, combining training in village tourism management with hands-on simulation of agricultural tourism practices. A total of 32 participants, including farmers, small business owners, and tourism village administrators, actively engaged in the activities. The outcomes revealed a notable enhancement in participants’ understanding of village tourism concepts, strategies for leveraging agricultural potential as tourist attractions, and digital marketing techniques to promote such offerings. The average knowledge score improved substantially, rising from 3.2 to 4.4 on a five-point scale. In addition, the community collaboratively developed an educational agricultural tourism package, reflecting their ability to apply newly acquired skills in practical planning. This activity illustrates that structured capacity-building programs, combining theoretical training with technical mentoring, can empower communities to manage local resources more independently, improve their tourism management capabilities, and support the long-term sustainability of village-based tourism initiatives.
Dukungan Akademik: Moderasi Hubungan Kepribadian Proaktif Terhadap Niat Kewirausahaan Mahasiswa Aryaningtyas, Aurilia Triani
Media Ekonomi dan Manajemen Vol 33, No 2 (2018): Peran Kinerja Perusahaan Swasta dan Kinerja Sektor Publik dalam Pertumbuhan Eko
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.094 KB) | DOI: 10.24856/mem.v33i2.699

Abstract

AbstrakPenelitian ini menguji pengaruh dukungan akademik sebagai variabel moderasi hubungan kepribadian proaktif terhadap niat kewirausahaan mahasiswa. Sampel diambil dari sepuluh perguruan tinggi di Semarang sebanyak 200 mahasiswa, dengan teknik quota sampling. Hasil menunjukkan kepribadian proaktif secara positif dan signifikan berpengaruh terhadap niat kewirausahaan mahasiswa. Dukungan akademik secara signifikan berpengaruh terhadap niat kewirausahaan mahasiswa, sekaligus memoderasi hubungan kepribadian proaktif dan niat kewirausahaan mahasiswa. Implikasi teoritis atas hasil penelitian mendukung teori maupun penelitian yang sudah ada, sedangkan implikasi manajerial menyarankan pada perguruan tinggi untuk mempertimbangkan dukungan akademik sebagai faktor yang cukup penting dalam mendorong mahasiswa proaktif agar makin memiliki niat berwirausaha.Kata Kunci : Kepribadian Proaktif, Niat Kewirausahaan Mahasiswa, Dukungan Akademik. AbstractThis study examines the effect of academic support as a moderating variable of proactive personality relationships to student entrepreneurial intentions. Using sample 200 undergraduates students at ten universities in Semarang by quota sampling technique. The results show proactive personality positively and significantly influence to student entrepreneurial intention. Academic support significantly influence the entrepreneurial intentions, as well as moderate the relationship proactive personality and entrepreneurial intentions. The theoretical implications of research results support existing theories and studies, while managerial implications suggest that universities consider academic support as an important factor in encouraging proactive students to have more entrepreneurial intentions.Keywords: Proactive Personality, Student Entrepreneurship Intention, Academic Support.
Pengaruh Komponen Pembentuk Ekuitas Merek Terhadap Intensitas Pembelian Wingko Babad Merek / Cap “Kereta Api” Sebagai Oleh-Oleh Khas Kota Semarang Palupiningtyas, Dyah; Aryaningtyas, Aurilia Triani
Media Ekonomi dan Manajemen Vol 32, No 1 (2017): Peningkatan Kapabilitas Bisnis Berorientasi Kepuasan Pelanggan
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.295 KB) | DOI: 10.24856/mem.v32i1.466

Abstract

AbstrakPenelitian ini mencoba untuk menguji pengaruh komponen pembentuk ekuitas merek terhadap pembelian wingko babad merek/cap “Kereta Api” sebagai oleh-oleh khas kota Semarang.Teknik sampling dalam penelitian ini menggunakan teknik non Random Sampling dengan metode Accidental Sampling dengan data primer. Populasi penelitian ini sebesar 500pembeli wingko babad  “Kereta Api” dengan sampel penelitian sebanyak 125 pembeli. Data diolah dengan metode analisis regresi berganda melalui program SPSS versi 17. Hasil analisis menunjukkan bahwapengaruh yang signifikan antara kesadaran merek, asosiasi merek, persepsi kualitas merek dan loyalitas merek terhadap intensitas pembelian, artinya semakin tinggi kesadaran merek, asosiasi merek, persepsi kualitas merek dan loyalitas merek maka semakin tinggi pula intensitas pembelian.Besarnya angka Koefisien determinasi 0,550 atau sama dengan 55%. Angka tersebut berarti bahwa sebesar 55% intensitas pembelian yang terjadi dapat dijelaskan dengan menggunakan variabel kesadaran merek, asosiasi merek, persepsi kualitas merek dan loyalitas merek.Sedangkan sisanya 45% (100% - 55%) mendapat kontribusi dari faktor-faktor penyebab lainnya. Kata kunci: Ekuitas Merek, kesadaran merek, asosiasi merek, persepsi kualitas merek,loyalitas merek, intensitas pembelian AbstractThis study attempts to examine the effect of forming components of brand equity to purchase the Chronicle wingko brand / label of "Train" as souvenirs typical town Semarang.Teknik sampling in this study using the technique of non-random sampling by accidental sampling method with the primary data. This study population of 500pembeli wingko chronicle "Train" to sample as many as 125 buyers. Data processed by the method of multiple regression analysis by SPSS version 17. The analysis showed that the significant influence of brand awareness, brand association, perceived quality of the brand and brand loyalty to the intensity of the purchase, meaning that the higher the brand awareness, brand association, perceived quality of the brand and brand loyalty, the higher the intensity of the purchase. The coefficient of determination large numbers 0,550 or equal to 55%. This figure means that the intensity of 55% of purchases made can be explained by using a variable of brand awareness, brand association, perceived quality of the brand and brand loyalty. While the remaining 45% (100% - 55%) received contributions of other causative factors. Keywords: Brand equity, brand awareness, brand association, perceived brand quality, brand loyalty, purchase intensity
Co-Authors Aswan, Mukhamad Kholil Dakhi, Kristina Yesti Fresnahati Hia, Noni Berti Sartika Hulu, Rostina Kolly, Onun Asnat Waang Laia, Flores H. Lieli Suharti Maria Th, Aletta Dewi Maryani, Tri Prabowo, Bayu Ade Putri, Amelia Lufitta Putriningsih, Tiara Sanika L. Putriningsih, Tiara Sanika Langsa Ray Octafian Risyanti, Yustina Denik Septa Intiar SUWARTI Suwarti Suwarti Syamsul Hadi Thoriq , Naufal Thoriq, Naufal Umar Abdul Jabbar Waruwu, Marniswati Wawuru, Jessrik Wita Wuntu, Gana