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All Journal Jurnal Manajemen Pendidikan Jurnal EMT KITA Visipena JABE (Journal of Applied Business and Economic) HIKMAH : JURNAL PENDIDIKAN AGAMA ISLAM Jurnal Review Pendidikan dan Pengajaran (JRPP) Majalah Ilmiah Warta Dharmawangsa Klasikal: Journal of Education, Language Teaching and Science Community Development Journal: Jurnal Pengabdian Masyarakat JUDICIOUS: Journal of Management Jurnal Ilmiah Wahana Pendidikan Jurnal PkM (Pengabdian kepada Masyarakat) Publikasi Pengabdian Masyarakat Komputer dan Teknologi (PUNDIMASKOT) Jurnal Pemberdayaan Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Jurnal Ragam Pengabdian
Iin Asikin
Universitas Indraprasta PGRI
Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Labelisasi Halal dan Sertifikasi Halal terhadap Minat Beli Produk Makanan dan Minuman UMKM di Kelurahan Mekarwangi Bogor Supandi, Agus; Widiyarini, Widiyarini; Asikin, Iin; Septariani, Desy; Johan, Ria Susuanti
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5925

Abstract

The rapid growth of the food and beverage MSME sector in Indonesia, particularly in areas dominated by Muslim consumers such as Mekarwangi Village in Bogor, highlights the importance of halal assurance in purchasing decisions. This study aims to analyze the influence of halal labeling and halal certification on consumer purchase intention toward food and beverage MSME products. A quantitative approach was employed by distributing questionnaires to 100 respondents. The data were analyzed using multiple linear regression with the assistance of EViews 12 software. The findings reveal that halal labeling has a positive and significant effect on purchase intention, indicating that a clear halal logo on the product packaging can increase consumer confidence in purchasing decisions. Halal certification also has a positive and significant effect and becomes the most dominant factor influencing consumer purchase intention. The regression model explains 91.81% of the variation in purchase intention, while the remaining percentage is explained by other external factors. Classical assumption tests confirm that the model fulfills BLUE criteria, ensuring the validity of the estimation results. This study emphasizes that halal-based marketing strategies are crucial to enhance consumer trust and strengthen the competitive advantage of MSMEs operating in the food and beverage industry within local markets.
Co-Authors Agus Abdillah Anna Nurfarkhana Arsyad, Susalti Nur Burhan Burhan Burhan Burhan Desy Septariani Hendro Prasetyono Indra Suyahya Ira Pratiwi Ramdayana Johan, Ria Susanti Johan, Ria Susuanti Kanaria Kanaria Nurdin Nurdin Ramdayana, Ira Pratiwi Ria Susanti Johan Riski Amalia, Riski Saring, Saring Septariani, Desy Sinta, Rachel Supandi, Agus Tri Anita Widiyarini, Widiyarini Witri Lestari Yulies Herni