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Pengaruh Labelisasi Halal dan Sertifikasi Halal terhadap Minat Beli Produk Makanan dan Minuman UMKM di Kelurahan Mekarwangi Bogor Supandi, Agus; Widiyarini, Widiyarini; Asikin, Iin; Septariani, Desy; Johan, Ria Susuanti
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5925

Abstract

The rapid growth of the food and beverage MSME sector in Indonesia, particularly in areas dominated by Muslim consumers such as Mekarwangi Village in Bogor, highlights the importance of halal assurance in purchasing decisions. This study aims to analyze the influence of halal labeling and halal certification on consumer purchase intention toward food and beverage MSME products. A quantitative approach was employed by distributing questionnaires to 100 respondents. The data were analyzed using multiple linear regression with the assistance of EViews 12 software. The findings reveal that halal labeling has a positive and significant effect on purchase intention, indicating that a clear halal logo on the product packaging can increase consumer confidence in purchasing decisions. Halal certification also has a positive and significant effect and becomes the most dominant factor influencing consumer purchase intention. The regression model explains 91.81% of the variation in purchase intention, while the remaining percentage is explained by other external factors. Classical assumption tests confirm that the model fulfills BLUE criteria, ensuring the validity of the estimation results. This study emphasizes that halal-based marketing strategies are crucial to enhance consumer trust and strengthen the competitive advantage of MSMEs operating in the food and beverage industry within local markets.
PKM Pelatihan Digitalisasi dan Pembukuan Komputerisasi Sederhana pada UMKM Raaf Mart Bassura City Jakarta Timur Ria Susanti Johan; Widiyarini Widiyarini; Iin Asikin; Desy Septariani; Agus Supandi
Jurnal Ragam Pengabdian Vol. 2 No. 2 (2025): Mei-Agustus "The Role of Community Service in Increasing Children's Educational
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/szg8s738

Abstract

The rapid advancement of digital technology has created both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs), particularly in financial management and operational efficiency. However, many micro-scale MSMEs still rely on manual bookkeeping methods, resulting in poor financial transparency and difficulty in making strategic business decisions. This community engagement program aimed to empower RAAF Mart, an MSME located in Bassura City, East Jakarta, by providing training on digitalization and simple computerized bookkeeping using Microsoft Excel. The program was conducted through participatory methods, including needs assessment, hands-on workshops, and pre-test and post-test evaluations. The results showed a significant improvement in participants’ understanding of basic financial literacy and digital tools. Prior to the training, most participants lacked knowledge of cash flow tracking, income statement preparation, and the use of spreadsheet software. After the training, participants were able to implement a daily bookkeeping system using a customized Excel template. The training also fostered a positive shift in mindset toward the importance of separating personal and business finances. This program demonstrated that simple, contextualized digital training can be highly effective in supporting the digital transformation of MSMEs. Continued mentoring and follow-up support are recommended to ensure sustainable implementation.