Article Per Year (5 Year)
p-Index From 2021 - 2026
3.288
P-Index
This Author published in this journals
All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Iqtishoduna: Jurnal Ekonomi Islam Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Inovasi Ekonomi Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Dan Akuntansi Medan Jurnal Relasi Publik INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Teknologi dan Sains Modern
Fitriani Tobing
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY Kezia Karina Perangin Angin; Alfifto; Wan Rizca Amelia; Indawati Lestari; Fitriani Tobing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.922

Abstract

This study aims to determine the effect of experiential marketing, store atmosphere and location on repurchase interest at Sarune Coffee and Eatery in Karo Regency. This study uses a descriptive research type with a quantitative approach, which uses a multiple linear regression method with the SPSS 23 program. Data collection through the distribution of questionnaires. The population of this study is everyone who has been a consumer at Sarune Coffee and Eatery in Karo Regency with a sample of 99 respondents. The sampling technique uses Nonprobability Sampling, with a purposive sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests and hypothesis tests. Based on the research results, it shows that (1) Experiential Marketing has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (2) Store Atmosphere has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (3) Location has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, and (4) Experiential Marketing, Store Atmosphere and Location simultaneously have a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency.
Co-Authors Adelina Lubis Afrida, Desri Ahmad Rafiki Al Hayyan, Mutiara Alfifto Amanda Azzam, Abdul Zagi Dahrul Siregar Dwita Sakuntala Eka Dewi Setia Tarigan Era Purike Era Purike EraPurike EraPurike EraPurike EraPurike Fajrillah, Raja Finta Aramita Hendy Hendy Hery Syahrial Hidayat, Sutan Emir Hutagalung, Mhd Rezi Ramadhan Ihsan Effendi Indawati Lestari Irwan Mohd Subri kesumah, priatna Kezia Karina Perangin Angin Komeel Karisma Linda Lores Loso Judijanto Melany Mentari, Nabilla Muhamad Stiadi Muhammad Dharma Tuah Putra Nasution Muhammad Naufal Fildza Daulay Muhammad Yunus Muthya Rahmi Darmansyah Nur Azizah Nur Azizah Nur Azizah Nuryana, Tri Pananjung, AlFatih Gessan Prayoga, Yordan Priatna Kesumah priatna kesumah Retnawati Siregar Riska Handayani Riza Fanny Meutia Royani , Ida Sahuli, Arbi Muzakki Sarumaha, Didit Ekosafrial Subri, Irwan Mohd Sutan Emir Hidayat Syafrida Hafni Sahir Valensia Yeovin Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Yesika Emelia Girsang Yossie Rossanty