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All Journal International Journal of Artificial Intelligence Research YUME : Journal of Management Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Finance Management Golden Ratio of Social Science and Education Golden Ratio of Data in Summary
Mandung, Fitriani
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Library & Information Science Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

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Building Empowered Online Communities: A Case Study on Brand Community in social media Mandung, Fitriani; Mangkona, Suriyanti; Putra, Aditya Halim Perdana Kusuma
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.993

Abstract

The digital revolution has reshaped the dynamics of consumer-brand interactions, placing online brand communities at the forefront of engagement strategies. This comprehensive discourse synthesizes discussions surrounding a collection of research papers that illuminate the nuanced dimensions of these digital communities. Delving into diverse themes, from empowerment and gamification to values alignment and cross-cultural dynamics, this exploration unravels the intricate fabric of online brand communities. Through a meticulous analysis of these papers, the abstract underlines the resonance of themes across studies, offering insights into the manifold ways brands and consumers interact in the digital ecosystem. Moreover, it highlights the practical implications these insights bear for managerial practices and steering strategies that harness the potential of online brand communities. Additionally, these abstracts underscore the contributions made to theoretical foundations, enriching our understanding of contemporary consumer-brand relationships.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Amra, Hj.Wahida Amra, Wahida Irmayani, I. Mangkona, Suriyanti Nur Afiah, Nur Razak, Sitti Rahmi Sahari, S. Serlin serang Suriyanti, S.