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All Journal Jurnal Pengabdian Dharma Laksana JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Jurnal Arastirma Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Research and Publication Innovation Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Intelek Insan Cendikia Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Agrasadya, Agrasadya
Universitas Pamulang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI

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ANALISIS EMPLOYER BRANDING DAN REPUTASI DALAM MENINGKATKAN INTENTION TO APPLY GENERASI Z (STUDI KASUS PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS PAMULANG) Aurellia, Selsa; Agrasadya, Agrasadya
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1382

Abstract

This study aims to analyze the role of employer branding and company reputation in increasing the intention to apply among Generation Z. The focus of this research is directed toward final-year students of the Management Study Program, Faculty of Economics and Business, Universitas Pamulang, who are preparing to enter the workforce. This research uses a qualitative approach with data collection techniques that include in-depth interviews with key informants from the academic field and a Focus Group Discussion (FGD) involving nine students with a minimum of two years of work experience. The findings reveal that employer branding delivered through social media serves as the primary factor in attracting students’ attention. Informants stated that they assess a company based on visual content showing daily work activities, workplace image, and the transparency of organizational values. Company reputation is also a significant consideration, especially related to online reviews, institutional accreditation (such as Grade A/B), and perceptions of managerial honesty and professionalism. Meanwhile, the intention to apply tends to emerge when the recruitment process is perceived as transparent, structured, and aligned with their field of interest
Co-Authors Adinda, Avrillia Ading Sunarto Ading Sunarto Ali Zaenal Abidin Andarsah, Jeki Andri Priadi Apriansyah, Muger Aurellia, Selsa Baliyah Munadjat Deni Diana Fadia Nurul Rafiqah Faisal Reza Fajar Yuniati Fiani, Nurrahma Halimahtun Sa'diyah Hastu Nugroho Warasto Indriyani Indriyani Indriyani Indriyani Irawati, Laila Kencana, Putri Nilam Krisnaldy Krisnaldy Krisnaldy, Krisnaldy Laila Irawati Latif, Latif M. Dito Malakhim Malakhim Mayang Sari Mei Kurnia Jernih Daeli Mita Sicillia Muhammad Luffi Muhammad Musyfiq Salami Muksalmina Nina Shabrina Nurlaili Rahmah Pasaribu, Veta Lidya Delimah Putri Nilam Kencana Rahma Dianti, Ayu Riyanto, Indar Sa'diyah, Halimahtun Saor Hasudungan Sihombing Saskia Alfiani Romadhoni Shabrina, Nina Styo Budi Utomo Sunarto Sunarto Sunarto Sunarto Sunarto, Ading Syahneg, Syahneg Syahnego Syahnego Syahnego, Syahnego Tanjung, Asridah Warni Teguh Yuwono Teguh Yuwono Veta Lidya Delimah Pasaribu yusnita, nancy