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All Journal Litera Jurnal Arbitrer Jurnal Gramatika Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture IJoLE: International Journal of Language Education Puitika Jurnal bahasa, sastra, seni, dan pengajarannya Pena: Jurnal Pendidikan Bahasa dan Sastra AKSARA: Jurnal Bahasa dan Sastra Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia Jurnal bahasa, sastra, seni, dan pengajarannya
Prastio, Bambang
Universitas Negeri Malang
Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Gramatika

 1 
SOCIAL CHANGES AND MAINTAINING EFFORT OF SUKU ANAK DALAM (SAD) LANGUAGE IN JAMBI-INDONESIA (PERUBAHAN SOSIAL DAN UPAYA PEMERTAHANAN BAHASA SUKU ANAK DALAM (SAD) JAMBI-INDONESIA) Bambang Prastio; Istiqomah Nurzafira
Jurnal Gramatika Vol 7, No 1 (2021)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2021.v7i1.4320

Abstract

This article discusses the life of Suku Anak Dalam or usually called as SAD who live in rural area of Jambi Province, Indonesia. Transmigration program at SAD area in Merangin Regency creates multi-language areas. Transmigration and multilanguage makes SAD life experiences social change and its origin language and culture are threatened of extinction. Another factor is Industry Revolution 4.0 that has given positive impact towards SAD life. Beside that, its negative impact is that the cultural heritage which is the nation civilization  can be extinct. Therefore an effort of maintaining the language needs to be done. A qualitative research was used to describe the data. Beside that, this article is also a multidisciplinary science in this case studying the social change occurs in SAD life then sociology study was employed. Meanwhile, language plan in the effort of maintaining the language is a language science study especially sociolinguistics. The research data were obtained from interview result and field observation. Social changes that occur in SAD life are residences, using communication devices, owning religion, vehicle, and fashion style. There are seven languages used in the transmigration area such as SAD language, Malay language, Indonesian language (national language), Javanese, Minangese, Sundanese, and Batak Language. The efforts for conserving the language done by the government (The Ministry of Education and Culture, Jambi Province Government, Jambi Language Center) are making the policy and SAD language dictionary but these actions are not optimal yet. Beside that, SAD also has done some actions in the effort of maintaining their language and culture. Based on the findings of this research, a special attention about SAD life is pivotal so that their language and culture do not become extinct.
WHAT ARE PERSUASIVE LANGUAGES AND STRATEGIES FOR ADVERTORIAL ADVERTISING IN INDONESIA? CRITICAL DISCOURSE ANALYSIS (APA BAHASA DAN STRATEGI PERSUASIF UNTUK PERIKLANAN ADVERTORIAL DI INDONESIA? ANALISIS WACANA KRITIS) Martutik Martutik; Abdul Rani Abdul Rani; Bambang Prastio; Sainee Thampu; Muhtadin Muhtadin
Jurnal Gramatika Vol 9, No 1 (2023)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2023.v9i1.5918

Abstract

To make people aware not to be influenced by discursive practices carried out by capitalists, this study seeks to explore the forms and persuasive strategies of advertorial advertisements found in the newspapers of Jawa Pos, Kompas, and Republika. Through this research, it is expected that people can use the goods and services offered according to their needs, not because they are influenced by persuasive language that is deliberately used by advertising producers. To examine these efforts in discourse can be dismantled through the theory of Critical Discourse Analysis (CDA). This qualitative research shows that persuasive diction in advertorial advertisements uses superlative construction, comparative construction, nominalization, transitive verbs, and adjectives as symbols. In terms of strategy, persuasive diction in advertorials is conveyed by the strategy of providing scholarly images, images of using high technology, images of product effectiveness, images of modern life, prestigious and luxurious images, and images of enjoyment and satisfaction.Advertorials generally have meanings that can represent the experience and knowledge of the community. In short, the findings show that persuasive language aims to build a positive image to potential consumers, through which they can get as much profit as possible. Without realizing what is done by advertising producers through persuasive forms and the strategies they use is a form of hegemony.
Co-Authors - Martutik A. Syukur Ghazali, A. Syukur Abd. Syukur Ibrahim Abd. Syukur Ibrahim Abduh, Amirullah Abdul Rani Abdul Rani Abdul Syukur Ibrahim Ahmad Afriza Citrawida Asman Asman Asri Ismail Gatut Susanto Hanifah Hanifah Harry Soedarto Imam Suyitno Istiqomah Nurzafira Istiqomah Nurzafira Istiqomah Nurzafira Istiqomah Nurzafira Kusubakti Andajani Muhtadin Muhtadin Mujiyono Wiryotinoyo Nurzafira, Istiqomah Roekhan Roekhan Sainee Thampu Yudi Fahriyan Yuni Pratiwi