Articles
<![CDATA[Pengaruh Electronic Word Of Mouth Terhadap Minat Berkunjung Dengan Mediasi Theory Of Planned Behavior Pada Obyek Wisata Halal Di Kabupaten Jombang ]]>
<![CDATA[Purwanto, Nuri]]>;
<![CDATA[Rofiah , Chusnul]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
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DOI: 10.29407/nusamba.v5i2.14835
<![CDATA[This study aims to determine the effect of the effect of electronic word of mouth on halal travel interest mediated by Theory of planned behavior (TPB). The research method uses quantitative by using explanatory research types. The population in this study were all visitors of religious tourism in Jombang Regency who learned information about these religious tourism from social media. While the sampling technique is purposive random sampling where sampling from the population is carried out randomly and with certain considerations by taking a number of 332 respondents, research results show that ewom influences the dimensions of Theory Planned Behavior namely subjective norm, attitude and Percected behavior control, as well as subjective norms and attitudes directly affect inttention to travel, ewom indirectly influences inttention to travel through atttitude and perceived behavior control]]>
<![CDATA[USAHA PENINGKATAN PEMASARAN ON LINE UKM JOMBANG KULINER DARI PERSPEKTIF TAM DAN VEM MELALUI SOSIAL MEDIA ]]>
<![CDATA[Purwanto, Nuri]]>;
<![CDATA[Juwita , Kristin]]>
<![CDATA[ Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 1 (2017): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2017 ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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<![CDATA[Tujuan dari penelitian ini adalah untuk meneliti dan menguji model anteseden dari Trust sebagai variabel perantara virtual experiental marketing dan Technology Acceptence Model terhadap buying intention Penelitian ini merupakan penelitian yang bersifat kausal, Teknik pengambilan sampel yang dipakai menggunakan teknik non probability sampling. Penelitian ini menggunakan angket sebagai alat utama dalam pengumpulan data. Penelitian ini menggunakan teknik purposive sampling pada 300 responden. Adapun hasil tabulasi angket dianalisis menggunakan metode SEM (Structural equation Model) dengan alat analisis yang digunakan Smart Pls versi 3. Hasil penelitian menunjukkan tidak terdapat pengaruh antara Technology acceptance model (TAM) terhadap trust. Selain itu, terdapat pengaruh secara langsung dan positif antara Virtual experiental marketing (VEM) terhadap trust. Adapun Trust dan Technology acceptance model (TAM) berpengaruh positif terhadap Buying intention Namun demikian, Virtual experiental marketing (VEM) tidak berpengaruh terhadap Buying intention Selain itu, hasil penelitian menunjukkan bahwa trust tidak mampu memediasi Technology acceptance model (TAM) terhadap Buying intention Sedangkan trust mampu memediasi antara Virtual experiental marketing (VEM) terhadap Buying intention.]]>
<![CDATA[Adoption Climate Change on Marketing Strategy : Green Product decision process model ]]>
<![CDATA[Nuri Purwanto]]>;
<![CDATA[Erminati Pancaningrum]]>;
<![CDATA[Rita Murtiani]]>
<![CDATA[ Proceeding International Conference on Digital Education and Social Science Vol. 2 No. 1 (2024): Proceeding International Conference on Digital Education and Social Science 202 ]]>
Publisher : <![CDATA[Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI ]]>
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DOI: 10.55506/icdess.v2i1.86
<![CDATA[Climate change significantly affects consumer behavior, driving shifts in marketing strategies to accommodate evolving consumer values and expectations, the purpose of this study was to examine the effect of Environmental concerns on green Green purchasing decisions both directly and indirectly through Green willingness to purchase, in this study taking a sample of 100 respondents with the criteria of green cosmetic users who live in Surabaya, data analysis using Structural equation model with smart pls as the analysis tool, from the results it was found that Environmental concerns have a positive and significant effect on green Green purchasing decisions both directly and indirectly through Green willingness to purchase, and Green willingness to purchase has a positive and significant effect on green Green purchasing decisions.]]>
<![CDATA[Repurchase Intention in the Digital Age: Analyzing the Effects of E-WOM and Brand Image on a Local Indonesian Skincare Product ]]>
<![CDATA[Cupumanik Asta Virgiani]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202 ]]>
Publisher : <![CDATA[Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI ]]>
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DOI: 10.55506/icdess.v3i1.132
<![CDATA[Studi ini dirancang untuk mengkaji secara mendalam sejauh mana Electronic Word of Mouth (E-WOM) serta brand image memberikan dampak terhadap kecenderungan konsumen dalam melakukan pembelian ulang produk skincare Glad2Glow. Pelaksanaan penelitian berlokasi di wilayah Jombang yang dikategorikan sebagai kota sekunder dengan partisipasi 100 responden yang memiliki pengalaman menggunakan produk serta memperoleh informasi ulasan dari media sosial. Pendekatan yang diterapkan adalah kuantitatif dengan pengumpulan data melalui kuesioner berbasis skala Likert lima poin. Pengolahan data penelitian dilakukan dengan teknik regresi linier berganda yang dijalankan melalui perangkat lunak SPSS. Temuan analisis membuktikan bahwa E-WOM memberikan pengaruh positif serta signifikan terhadap minat beli ulang konsumen, demikian pula variabel brand image. Hasil uji F mengindikasikan bahwa kedua variabel tersebut secara bersamaan memiliki pengaruh signifikan terhadap minat beli ulang. Hasil penelitian ini memperkuat pandangan bahwa mutu informasi berbasis digital serta citra merek yang terbentuk dengan baik berperan krusial dalam memengaruhi keputusan konsumen untuk melakukan pembelian ulang terhadap produk skincare lokal seperti Glad2Glow.]]>
<![CDATA[How Digital Engagement Shapes Loyalty: The Combined Influence of Live Streaming and Influencer Marketing on Repurchase Behavior in TikTok Shop ]]>
<![CDATA[Okta Mahardika Firmanda]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202 ]]>
Publisher : <![CDATA[Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI ]]>
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DOI: 10.55506/icdess.v3i1.148
<![CDATA[This study aims to analyse the effect of live streaming and influencer marketing on repeat purchase interest in Skintific products on TikTok Shop among Generation Z in Jombang. The scope of the study focuses on Gen Z consumers who have purchased Skintific products through the TikTok Shop platform. The research method used was explanatory quantitative with primary data collection through an online questionnaire of 100 respondents selected purposively. The data were analysed using multiple linear regression analysis with the help of SPSS. The results showed that both live streaming and influencer marketing had a positive and significant effect on repurchase intention, with a coefficient of determination (R²) of 0.520. Simultaneously, both variables were able to explain 52% of the variation in repurchase intention. The research conclusion confirms that digital marketing strategies through live streaming and influencer collaborations are effective in increasing loyalty and repurchase intention for Skintific products among Gen Z. The implications of this research can be used as a reference for companies in developing more interactive and trustworthy promotional strategies on social media platforms.]]>
<![CDATA[The Dual Influence: How Flash Sales and Fear of Missing Out (FOMO) Create a Synergistic Effect on Online Impulse Buying in TikTok Shop (A Study of Generation Z in Indonesia) ]]>
<![CDATA[Vina Ardiana]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202 ]]>
Publisher : <![CDATA[Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI ]]>
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DOI: 10.55506/icdess.v3i1.161
<![CDATA[The development of digital marketing strategies has driven changes in consumer behavior, particularly in the context of impulse buying on e-commerce platforms. The purpose of this study is to examine the influence of Flash Sales and Fear of Missing Out (FOMO) on impulse buying of fashion products on TikTok Shop among Generation Z in Jombang City. This study employs a quantitative approach with a sample of 100 respondents who are TikTok Shop users and have previously purchased fashion products online. Data analysis was conducted using multiple linear regression with the assistance of the SPSS application as the analytical tool. The results of the study indicate that Flash Sales have a positive and significant effect on Impulse Buying. In addition, FOMO also has a positive and significant effect on Impulse Buying. Thus, it can be concluded that these two variables are the main drivers of impulsive buying behavior among Generation Z in purchasing fashion products on TikTok Shop.]]>
<![CDATA[Customer Experience, Customer Engagement, and Social Media Advertising on Customer Loyalty: The Mediating Role of Customer Satisfaction at Bu Rudy Surabaya ]]>
<![CDATA[Faradilah Trixie Agrilya]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics ]]>
Publisher : <![CDATA[Universitas KH. Abdul Chalim Mojokerto ]]>
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<![CDATA[The Indonesian souvenir industry, especially culinary-based small and medium enterprises, continues to grow in response to rising tourism activity. limited research integrates customer experience, customer engagement, and social media advertising within a single model to explain consumer loyalty, particularly while examining the mediating role of customer satisfaction. This study addresses that gap by investigating how these three marketing variables influence loyalty, customer satisfaction serving as the intervening factor, using Bu Rudy Surabaya as the research context. A quantitative (associative) design was applied, involving 100 respondents selected through convenience sampling. Data were processed using SmartPLS to evaluate both measurement and structural components. The findings reveal that customer experience and customer engagement enhance customer satisfaction, which then mediates their impact on loyalty. Social media advertising does not generate a significant effect on either satisfaction or loyalty. Customer experience emerges as the most influential determinant of consumer responses. The study offers an integrated empirical perspective on consumer behavior in culinary-based small and medium enterprises and provides practical recommendations for improving loyalty through strengthened experiences and meaningful customer engagement.]]>
<![CDATA[ANALISA KEPUTUSAN PEMBELIAN DARI SUDUT PANDANG MEDIA SOSIAL DAN TERPAAN DRAMA KOREA ]]>
<![CDATA[Sri Rejeki]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 2 (2023): MEI ]]>
Publisher : <![CDATA[Sahid University Jakarta ]]>
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DOI: 10.36441/snpk.vol2.2023.153
<![CDATA[Dunia kuliner saat ini terus mengalami peningkatan yang sangat pesat dan beragam ditambah pengaruh dari budaya asing dan gaya hidup yang diperkenalkan, salah satunya yaitu budaya korea. perkembangan budaya asing semakin berkembang dikalangan muda tidak hanya musik dan perfilman, namun juga makanannya pun semakin diminati. Maka, tidak heran jika saat ini bisnis makanan Korea ini telah menjamur di berbagai kota, hal tersebut yang menandakan bahwa penggemar kuliner Korea cukup banyak. Hal tersebut juga bisa dipengaruhi terpaan drama korea dan media sosial yang memuat banyak informasi tentang makanan korea dan menjadi daya tarik masyarakat sehingga dapat memutuskan untuk membeli produk kuliner korea. Ada keterlibatan dari 100 respoden pada penelitian ini. Purposive sampling ditentukan sebagai teknik pengambilan sampelnya yang tertuju pada para konsumen yang membeli produk kuliner korea dijombang. Data yang digunakan yaitu data primer dan data sekunder. Data primer diperoleh dari kuisioner , data sekunder diperoleh dari literature, penelitian terdahulun, jurnal, dan buku. Data yang terkumpul akan dimasukkan kedalam SPSS versi 25 untuk tujuan analisis. Beberapa pengujian mulai dari uji reliabilitas, analisis deskriptif, dan regresi merupakan analisis datanya. Pada studi ini ditemukan bahwa terpaan drama korea dan media sosial memiliki peran membentuk keputusan pembelian dan hal tersebut berpengaruh positif. Hubungan yang signifikan positif ditemukan antara terpaan drama korea dan media sosial terhadap keputusan pembelian.]]>
<![CDATA[PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO PENGGUNAAN APLIKASI RESERVASI ONLINE AGODA TERHADAP KEPUASAN KONSUMEN DI KOTA JOMBANG ]]>
<![CDATA[Tizha Dwi Endriana]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 2 (2023): MEI ]]>
Publisher : <![CDATA[Sahid University Jakarta ]]>
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DOI: 10.36441/snpk.vol2.2023.154
<![CDATA[Pada saat ini perkembangan teknologi dalam bidang informasi berkembang sangat pesat dan telah membuat perubahan pada seluruh aspek kehidupan manusia salah satu perubahan tersebut adalah adanya reservasi online. Reservasi online telah memberikan cara termudah bagi wisatawan dalan hal pemesanan akomodasi. Kemudahan penggunaan dan risiko penggunaan telah dianggap sebagai pertimbangan mendasar dalam pengambilan keputusan dalam menggunakan sistem online. Oleh karena itu penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemudahan dan persepsi risiko penggunaan aplikasi reservasi online Agoda terhadap kepuasan konsumen di kota Jombang. Penelitian ini dilakukan dengan pendekatan kuantitatif dengan metode penelitian deskriptif. Populasi dari penelitian ini adalah seluruh konsumen di kabupaten Jombang yang pernah melakukan penggunaan aplikasi Agoda pada tahun 2022. Data yang digunakan merupakan data primer dan sekunder. Data primer penelitian diperoleh dari pengumpulan kuesioner dan data sekunder diperoleh dari berbagai literatur, artikel, penelitian terdahulu, dan jurnal. Teknik pengambilan sampel menggunakan metode purposive sampling dengan jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda menggunakan software SPSS. Hasil penelitian menunjukkan bahwa persepsi kemudahan dan persepsi risiko berpengaruh positif dan signifikan terhadap kepuasan konsumen pada pengguna Agoda di kota Jombang.]]>
<![CDATA[STUDENT ENGAGEMENT AS A MEDIATOR IN TEAM-BASED PROJECT–BASED COLLABORATIVE DIGITAL LEARNING ON STUDENT LEARNING OUTCOMES ]]>
<![CDATA[rita, Mutiarni]]>;
<![CDATA[Purwanto, Nuri]]>;
<![CDATA[Nusron, Anis]]>
<![CDATA[ Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 20 No. 1 (2025): April (2025) - September (2025) ]]>
Publisher : <![CDATA[INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG ]]>
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DOI: 10.26533/eksis.v20i1.1558
<![CDATA[The digital transformation of higher education requires learning models that are capable of enhancing student engagement and learning outcomes. This study aims to examine the effect of collaborative digital learning based on the Team-Based Project (TBP) approach implemented through the SPADA Indonesia platform on student learning outcomes, with student engagement acting as a mediating variable. This research employed a quantitative approach using a survey design. The respondents consisted of 69 undergraduate management students who participated in a collaborative Innovation Management course jointly conducted by STIE PGRI Dewantara Jombang and the Yadika Institute of Technology and Business Pasuruan. Data were collected using a Likert-scale questionnaire and analyzed through descriptive statistics and path analysis. The results indicate that TBP-based collaborative digital learning has a positive and significant effect on both student engagement and student learning outcomes. Furthermore, student engagement was found to significantly mediate the relationship between collaborative digital learning and learning outcomes. These findings suggest that optimizing SPADA Indonesia through a Team-Based Project approach is effective in improving the quality of learning in higher education.]]>
