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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Binus Business Review Jurnal Manajemen Indonesia JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Develop Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Ilmu Manajemen dan Akuntansi Terapan J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Jurnal EK dan BI Indonesian Journal of Law and Economics Review Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Jurnal Karya Abdi Jumat Ekonomi: Jurnal Pengabdian Masyarakat BIP'S : Jurnal Bisnis Perspektif Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Kabar Masyarakat IIJSE SENMEA Jurnal Manajemen Maranatha Proceeding International Conference on Digital Education and Social Science Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Academia Open
Nuri Purwanto
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Institut Teknologi Dan Bisnis PGRI Dewantara
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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STUDENT ENGAGEMENT AS A MEDIATOR IN TEAM-BASED PROJECT–BASED COLLABORATIVE DIGITAL LEARNING ON STUDENT LEARNING OUTCOMES rita, Mutiarni; Purwanto, Nuri; Nusron, Anis
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 20 No. 1 (2025): April (2025) - September (2025)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v20i1.1558

Abstract

The digital transformation of higher education requires learning models that are capable of enhancing student engagement and learning outcomes. This study aims to examine the effect of collaborative digital learning based on the Team-Based Project (TBP) approach implemented through the SPADA Indonesia platform on student learning outcomes, with student engagement acting as a mediating variable. This research employed a quantitative approach using a survey design. The respondents consisted of 69 undergraduate management students who participated in a collaborative Innovation Management course jointly conducted by STIE PGRI Dewantara Jombang and the Yadika Institute of Technology and Business Pasuruan. Data were collected using a Likert-scale questionnaire and analyzed through descriptive statistics and path analysis. The results indicate that TBP-based collaborative digital learning has a positive and significant effect on both student engagement and student learning outcomes. Furthermore, student engagement was found to significantly mediate the relationship between collaborative digital learning and learning outcomes. These findings suggest that optimizing SPADA Indonesia through a Team-Based Project approach is effective in improving the quality of learning in higher education.
Pengaruh Work-Life Balance terhadap Turnover Intention dengan Kepuasan Kerja sebagai Variabel Intervening (Studi pada Driver Gojek di Jombang) Kristin Juwita; Purwanto, Nuri; Made Iska
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 13 No. 1 (2026): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - Maret
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v13i1.277

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance terhadap turnover intention dengan kepuasan kerja sebagai variabel intervening pada driver Gojek di Jombang. Penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 100 responden. Analisis data dilakukan dengan metode Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif dan signifikan terhadap kepuasan kerja. Work-life balance juga berpengaruh negatif dan signifikan terhadap turnover intention. Selain itu, kepuasan kerja terbukti berpengaruh negatif dan signifikan terhadap turnover intention. Hasil pengujian mediasi menunjukkan bahwa kepuasan kerja mampu memediasi pengaruh work-life balance terhadap turnover intention. Temuan ini menegaskan bahwa semakin baik keseimbangan antara kehidupan kerja dan kehidupan pribadi yang dimiliki driver, maka semakin tinggi kepuasan kerja dan semakin rendah keinginan untuk meninggalkan pekerjaan. Penelitian ini memberikan implikasi bahwa pengelolaan work-life balance dan peningkatan kepuasan kerja perlu menjadi perhatian perusahaan atau platform untuk menekan turnover intention pada driver.
Portrait of Consumer Behavior: Exploring Toyota Avanza in Jombang Regency: Potret Perilaku Konsumen: Mengulik Toyota Avanza di Kabupaten Jombang Noverta Adinda Puspa Nagara; Nuri Purwanto
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.7137

Abstract

This study aims to investigate consumer behavior regarding the Toyota Avanza car in Jombang Regency using a qualitative phenomenological approach. Data were gathered from 2 respondents who owned a Toyota Avanza through purposive sampling techniques. The findings reveal that the Toyota Avanza is highly sought after due to its numerous advantages, including good car quality, fuel efficiency, a robust engine, complete features, modern design both inside and out, and affordability. Moreover, the car's availability of spare parts and comprehensive service throughout Indonesia adds value to its appeal. These insights shed light on consumer preferences and can inform marketing strategies to optimize the appeal of the Toyota Avanza in the market. Highlight: Consumer Behavior Analysis: The study investigates consumer preferences and behavior towards the Toyota Avanza car in Jombang Regency, providing valuable insights for understanding market demand. Advantages of Toyota Avanza: The research identifies key factors driving the car's popularity, such as its good quality, fuel efficiency, powerful engine, complete features, and modern design, coupled with an affordable price. Marketing Implications: The findings offer significant implications for marketing strategies, allowing companies to leverage the car's appealing features and comprehensive service availability to optimize market positioning and attract potential customers. Keyword: Toyota Avanza, Consumer Behavior, Qualitative Phenomenological Approach, Advantages, Marketing Strategies
Penentu keputusan pembelian online: Peran mediasi kepuasan konsumen Yanneri Elfa Kiswara Rahmantya; Retnaning Tyas; Nuri Purwanto; Odang Supiatna; Herma Wiharno
Jurnal Manajemen Maranatha Vol 25 No 2 (2026): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i2.14841

Abstract

Engagement with digital content and celebrity endorsers can encourage individuals to make purchases, but it does not necessarily guarantee long-term repeat buying and customer satisfaction. In the fashion industry, this challenge is particularly noticeable, which Instagram has become a key marketing tool. A local fashion brand, Erigo, actively uses Instagram as a powerful tool to communicate consumer behavior and its brand values. Using a model-based analytical approach, this research examines both indirect and direct effects of celebrity endorsers, information quality, and brand image on purchasing decisions. This research uses a quantitative design with purposive sampling, involving 130 respondents who have previously purchased products from Erigo on Instagram. An online survey and variance-based structural equation model (VBSEM) are used to collect and analyze the data, respectively. The results of this research demonstrate that online purchase decisions (OPD) are positively influenced by celebrity endorsers (CE), information quality (IQ), and brand image (BI). However, these decisions are not affected by customer satisfaction (CS). CE shows an insignificant effect on CS; however, the positive influence of IQ and BI, on CS, is significant. Interestingly, CS mediates the effect of CE on OPD, but it does not mediate the effect of IQ and BI on OPD. These findings imply that a marketer's powerful personality can create strong emotional connections that extend beyond simple post-purchase evaluations. By highlighting the importance of customer satisfaction in shaping social media-driven purchasing decisions, this research contributes to the fields of digital marketing and consumer behavior, particularly in the Indonesian fashion industry. By offering a more complex understanding of how endorsement effects operate, this research contributes to the literature by going beyond traditional models that primarily use customer satisfaction as a mediator in the consumer behavior field.
Beyond Big Data: the Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets Nuri Purwanto; Amelia Amelia; Nico Irawan
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.283

Abstract

Background: Digital marketplaces leverage Big Data Analytics (BDA) to understand customer behavior, but the mechanisms by which BDA forms loyalty remain unclear, particularly through personalized perceptions and customer engagement; whereas competition and low switching costs make loyalty difficult to maintain. Purpose: The purpose of this study is to examine the effect of BDA capabilities on customer loyalty and the dual mediating role of perceived personalization (PP) and customer engagement (CE) in the digital marketplace.Design/methodology/approach: A cross-sectional quantitative study on 300 marketplace users in Surabaya (≥17 years; ≥3 transactions/6 months) with purposive sampling. Data were collected via a Likert scale online questionnaire (items adapted from the literature) and analyzed with PLS-SEM (SmartPLS 4.0) and bootstrapping for mediation testsFindings/Result: The results show that the use of big data analytics in digital marketplaces is able to strengthen customer loyalty through two main channels. First, as the platform gets better at processing and utilizing customer data, customers increasingly feel that there are services that suit their personal needs, such as relevant product recommendations, targeted offers, and a shopping experience that feels "understood". Second, the use of big data analytics also encourages customers to be more involved, for example more actively interacting with platform features, providing responses, and building more intense relationships with the marketplace. Furthermore, both customers’ perceived sense of personalization and increased engagement have been shown to contribute to loyalty, which can be seen in the tendency of customers to continue using the same marketplace, make repeat purchases, and recommend them to others. These findings also confirm that big data analytics not only directly affect loyalty, but primarily work by improving the personalized customer experience and encouraging active engagement, both through individual channels and as a series of interconnected processes.Conclusion: Big data analytics capabilities are an important determinant in building loyalty in the digital marketplace, but the benefits are strongest when big data analytics is realized as an experience that feels personalized and triggers active customer engagement. Based on these findings, companies need to integrate analytics investments with relevant personalization designs and ongoing engagement strategies to build long-term loyalty. Originality/value (State of the art): This study proposes an integrated dual/sequential mediation model that combines resource-based theory and customer engagement theory to explain the psychological behavioral pathways of loyalty formation in the Indonesian digital market. Keywords:  big data analytics, perceived personalization, customer engagement, customer loyalty, digital market
Co-Authors Amelia Amelia Amelia Ayuni, Deva Benih Hartanti Chalimi, Mohamad Chusnul Rofiah Chusnul Rofiah Cupumanik Asta Virgiani Erminati Pancaningrum Erminati Pancaningrum Faradilah Trixie Agrilya Firdiyanti, Tasya Adelia Henny Sulistiyowati Herma Wiharno Huda, Ahmad Fatkul Kristin Juwita Made Iska Mahputra, Arga Prahayasa Nico Irawan Noverta Adinda Puspa Nagara Novita Mardiani Nusron, Anis Odang Supiatna Okta Mahardika Firmanda Putri, Widya Yeza Radiany, M. Andri Rahma , Bella Aulia Retnaning Tyas Rita Murtiani Rita Mutiarni Rita, Mutiarni Rofiah , Chusnul Shintia Fitri Febriani Sholikha, Tasya Fahillatus Sri Rejeki Tizha Dwi Endriana Utomo, Langgeng Prayitno Vina Ardiana Wahyuni , Risma Ika Wenda Wahyu Christiyanto Yanneri Elfa Kiswara Rahmantya