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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Indonesian Journal of Business and Entrepreneurship (IJBE) Binus Business Review Jurnal Manajemen Indonesia JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Develop Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Ilmu Manajemen dan Akuntansi Terapan J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Jurnal EK dan BI Indonesian Journal of Law and Economics Review Jurnal Karya Abdi Jumat Ekonomi: Jurnal Pengabdian Masyarakat Implementasi Manajemen & Kewirausahaan BIP'S : Jurnal Bisnis Perspektif Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business on Hospitality and Tourism Jurnal Kabar Masyarakat IIJSE SENMEA Jurnal Manajemen Maranatha Proceeding International Conference on Digital Education and Social Science Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Academia Open Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Nuri Purwanto
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Institut Teknologi Dan Bisnis PGRI Dewantara
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengaruh Work-Life Balance terhadap Turnover Intention dengan Kepuasan Kerja sebagai Variabel Intervening (Studi pada Driver Gojek di Jombang) Kristin Juwita; Purwanto, Nuri; Made Iska
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 13 No. 1 (2026): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - Maret
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v13i1.277

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance terhadap turnover intention dengan kepuasan kerja sebagai variabel intervening pada driver Gojek di Jombang. Penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 100 responden. Analisis data dilakukan dengan metode Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif dan signifikan terhadap kepuasan kerja. Work-life balance juga berpengaruh negatif dan signifikan terhadap turnover intention. Selain itu, kepuasan kerja terbukti berpengaruh negatif dan signifikan terhadap turnover intention. Hasil pengujian mediasi menunjukkan bahwa kepuasan kerja mampu memediasi pengaruh work-life balance terhadap turnover intention. Temuan ini menegaskan bahwa semakin baik keseimbangan antara kehidupan kerja dan kehidupan pribadi yang dimiliki driver, maka semakin tinggi kepuasan kerja dan semakin rendah keinginan untuk meninggalkan pekerjaan. Penelitian ini memberikan implikasi bahwa pengelolaan work-life balance dan peningkatan kepuasan kerja perlu menjadi perhatian perusahaan atau platform untuk menekan turnover intention pada driver.
Portrait of Consumer Behavior: Exploring Toyota Avanza in Jombang Regency: Potret Perilaku Konsumen: Mengulik Toyota Avanza di Kabupaten Jombang Noverta Adinda Puspa Nagara; Nuri Purwanto
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.7137

Abstract

This study aims to investigate consumer behavior regarding the Toyota Avanza car in Jombang Regency using a qualitative phenomenological approach. Data were gathered from 2 respondents who owned a Toyota Avanza through purposive sampling techniques. The findings reveal that the Toyota Avanza is highly sought after due to its numerous advantages, including good car quality, fuel efficiency, a robust engine, complete features, modern design both inside and out, and affordability. Moreover, the car's availability of spare parts and comprehensive service throughout Indonesia adds value to its appeal. These insights shed light on consumer preferences and can inform marketing strategies to optimize the appeal of the Toyota Avanza in the market. Highlight: Consumer Behavior Analysis: The study investigates consumer preferences and behavior towards the Toyota Avanza car in Jombang Regency, providing valuable insights for understanding market demand. Advantages of Toyota Avanza: The research identifies key factors driving the car's popularity, such as its good quality, fuel efficiency, powerful engine, complete features, and modern design, coupled with an affordable price. Marketing Implications: The findings offer significant implications for marketing strategies, allowing companies to leverage the car's appealing features and comprehensive service availability to optimize market positioning and attract potential customers. Keyword: Toyota Avanza, Consumer Behavior, Qualitative Phenomenological Approach, Advantages, Marketing Strategies
Penentu keputusan pembelian online: Peran mediasi kepuasan konsumen Yanneri Elfa Kiswara Rahmantya; Retnaning Tyas; Nuri Purwanto; Odang Supiatna; Herma Wiharno
Jurnal Manajemen Maranatha Vol 25 No 2 (2026): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i2.14841

Abstract

Engagement with digital content and celebrity endorsers can encourage individuals to make purchases, but it does not necessarily guarantee long-term repeat buying and customer satisfaction. In the fashion industry, this challenge is particularly noticeable, which Instagram has become a key marketing tool. A local fashion brand, Erigo, actively uses Instagram as a powerful tool to communicate consumer behavior and its brand values. Using a model-based analytical approach, this research examines both indirect and direct effects of celebrity endorsers, information quality, and brand image on purchasing decisions. This research uses a quantitative design with purposive sampling, involving 130 respondents who have previously purchased products from Erigo on Instagram. An online survey and variance-based structural equation model (VBSEM) are used to collect and analyze the data, respectively. The results of this research demonstrate that online purchase decisions (OPD) are positively influenced by celebrity endorsers (CE), information quality (IQ), and brand image (BI). However, these decisions are not affected by customer satisfaction (CS). CE shows an insignificant effect on CS; however, the positive influence of IQ and BI, on CS, is significant. Interestingly, CS mediates the effect of CE on OPD, but it does not mediate the effect of IQ and BI on OPD. These findings imply that a marketer's powerful personality can create strong emotional connections that extend beyond simple post-purchase evaluations. By highlighting the importance of customer satisfaction in shaping social media-driven purchasing decisions, this research contributes to the fields of digital marketing and consumer behavior, particularly in the Indonesian fashion industry. By offering a more complex understanding of how endorsement effects operate, this research contributes to the literature by going beyond traditional models that primarily use customer satisfaction as a mediator in the consumer behavior field.
Beyond Big Data: the Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets Nuri Purwanto; Amelia Amelia; Nico Irawan
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.283

Abstract

Background: Digital marketplaces leverage Big Data Analytics (BDA) to understand customer behavior, but the mechanisms by which BDA forms loyalty remain unclear, particularly through personalized perceptions and customer engagement; whereas competition and low switching costs make loyalty difficult to maintain. Purpose: The purpose of this study is to examine the effect of BDA capabilities on customer loyalty and the dual mediating role of perceived personalization (PP) and customer engagement (CE) in the digital marketplace.Design/methodology/approach: A cross-sectional quantitative study on 300 marketplace users in Surabaya (≥17 years; ≥3 transactions/6 months) with purposive sampling. Data were collected via a Likert scale online questionnaire (items adapted from the literature) and analyzed with PLS-SEM (SmartPLS 4.0) and bootstrapping for mediation testsFindings/Result: The results show that the use of big data analytics in digital marketplaces is able to strengthen customer loyalty through two main channels. First, as the platform gets better at processing and utilizing customer data, customers increasingly feel that there are services that suit their personal needs, such as relevant product recommendations, targeted offers, and a shopping experience that feels "understood". Second, the use of big data analytics also encourages customers to be more involved, for example more actively interacting with platform features, providing responses, and building more intense relationships with the marketplace. Furthermore, both customers’ perceived sense of personalization and increased engagement have been shown to contribute to loyalty, which can be seen in the tendency of customers to continue using the same marketplace, make repeat purchases, and recommend them to others. These findings also confirm that big data analytics not only directly affect loyalty, but primarily work by improving the personalized customer experience and encouraging active engagement, both through individual channels and as a series of interconnected processes.Conclusion: Big data analytics capabilities are an important determinant in building loyalty in the digital marketplace, but the benefits are strongest when big data analytics is realized as an experience that feels personalized and triggers active customer engagement. Based on these findings, companies need to integrate analytics investments with relevant personalization designs and ongoing engagement strategies to build long-term loyalty. Originality/value (State of the art): This study proposes an integrated dual/sequential mediation model that combines resource-based theory and customer engagement theory to explain the psychological behavioral pathways of loyalty formation in the Indonesian digital market. Keywords:  big data analytics, perceived personalization, customer engagement, customer loyalty, digital market
Social Media Marketing Activities And Travel Package Choice: The Mediating Effects Of Customer Engagement And Trust Among Generation Z Nuri Purwanto; Amelia; Darmanto
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.563

Abstract

The post-pandemic recovery of the tourism industry has accelerated digital transformation and intensified the role of social media in shaping consumer behavior. However, limited research has examined how Social Media Marketing Activities (SMMA) influence actual travel package choice among Generation Z in emerging markets. Drawing on the Stimulus–Organism–Response (S-O-R) framework, this study analyzes the effect of SMMA on travel package choice through customer engagement and trust as mediating variables. A quantitative approach was employed through an online survey of 300 Generation Z respondents domiciled in three selected cities in East Java, Indonesia, namely Malang, Surabaya, and Kediri. The respondents had travelled to Bali and had been exposed to travel package promotions on social media. Data were analyzed using SmartPLS 4. The findings reveal that SMMA positively and significantly influences customer engagement and trust. Customer engagement and trust also significantly affect travel package choice and partially mediate the relationship between SMMA and travel package choice. These findings extend the S-O-R framework by showing that social media marketing builds engagement and trust to convert digital audiences into travel package customers.
Peran Mental Accounting dalam Memediasi Pengaruh Bias Kognitif terhadap Keputusan Penggunaan BNPL di Kalangan Mahasiswa Dewi Puspitaningsih; Ninis Umnastuti; Nuri Purwanto
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 2 (2026): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i2.904

Abstract

The rapid expansion of Financial Technology (FinTech), particularly Buy Now Pay Later (BNPL) services, has transformed consumer behavior among university students. However, this convenience often leads to suboptimal financial decisions due to cognitive biases and mental accounting practices. This study aims to empirically examine the role of mental accounting in mediating the effect of cognitive bias on BNPL usage decisions among students. A quantitative approach with a causal explanatory design was employed, involving student respondents in Jombang Regency selected through convenience sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that cognitive bias has a positive and significant effect on mental accounting, and mental accounting positively and significantly affects BNPL usage decisions. However, cognitive bias does not have a significant direct effect on BNPL usage decisions. Importantly, mental accounting is found to fully mediate the relationship between cognitive bias and BNPL usage decisions. These findings confirm that mental accounting serves as a key psychological mechanism that translates cognitive distortions into consumptive behavior within the digital financial ecosystem. This study contributes to behavioral finance literature and offers practical implications for enhancing financial literacy programs and designing more responsible BNPL features for young consumers.
How Behavior and Perceptions Shape the Use of Digital Wallets in Indonesia M. Andri Radiany; Amelia Amelia; Nuri Purwanto
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 6 No. 2 (2025): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of facilitating conditions, hedonic motivation, price value, and habit on behavioral intention, and the subsequent impact of behavioral intention on actual usage of the DANA digital payment platform in Indonesia. A quantitative method was used, involving 130 respondents who completed a structured online questionnaire. Multiple linear regression analysis revealed that all four variables significantly affect behavioral intention, with habit as the strongest contributor, followed by hedonic motivation, facilitating conditions, and price value. Additionally, behavioral intention was found to have a significant influence on actual usage of DANA. These results highlight that users’ adoption and continued use of digital payment services are strongly shaped by habitual patterns, user enjoyment, and practical benefits such as ease of use and cost efficiency. This study offers valuable insights for service providers aiming to improve user engagement and platform usage.
DIGITAL INFLUENCE ON HALAL TOURISM DECISION-MAKING: THE ROLE OF SOCIAL MEDIA, E-WOM, AND ISLAMIC INFLUENCERS Radiany, M. Andri; Amelia, Amelia; Purwanto, Nuri
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 15 No. 1 (2026): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v15i1.100236

Abstract

This study examines the influence of social media, electronic word-of-mouth, and Islamic influencers on halal tourism decision-making among Indonesian Muslim consumers. It also investigates whether electronic word-of-mouth mediates the relationships between social media and halal tourism decisions and between Islamic influencers and halal tourism decisions. Primary data were collected through an online survey using purposive sampling, targeting Muslim consumers exposed to halal tourism information through digital platforms, particularly the “Indonesia Halal Tourism” Facebook community. A total of 300 valid responses were analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that social media and electronic word-of-mouth do not significantly influence halal tourism decisions. Islamic influencers have a significant but negative effect, suggesting possible skepticism toward promotional content perceived as commercial, inauthentic, or misaligned with Islamic values. Electronic word-of-mouth also does not mediate the proposed relationships. This study contributes by showing that digital influence in halal tourism depends on religious trust, perceived authenticity, message credibility, and Islamic value congruence. JEL: L83, M31, Z32.
From authenticity to action: The mediating role of electronic word of mouth on TikTok in shaping Gen Z purchase intention toward Indonesian halal cosmetics Nuri Purwanto; Amelia Amelia; Suraya Ika Tamrin
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.723

Abstract

This study investigates how influencer characteristics on TikTok shape Generation Z’s buying behavior toward Indonesian halal cosmetics through electronic word-of-mouth (e-WOM). Addressing a gap in prior work that typically evaluates authenticity, expertise, and visual appeal in isolation, we integrate these attributes in one framework and assess both direct and mediated relationships. A quantitative survey with purposive sampling targeted Gen Z users of local halal cosmetics who are active on TikTok. Data were collected via a Likert-scale questionnaire and analyzed using partial least squares structural equation modeling, following standard procedures for evaluating measurement quality and the structural paths, including mediation. The results indicate that authenticity, expertise, and visual appeal are each positively associated with e-WOM, and that e-WOM is positively associated with buying behavior. Mediation analysis shows that e-WOM transmits the influence of authenticity, expertise, and visual appeal onto buying behavior, with authenticity and expertise emerging as particularly influential pathways. Overall, the integrated model offers moderate explanatory power and practical diagnostic value for social commerce. The study contributes to the economics and business literature by clarifying how influencer attributes are converted into consumer responses through e-WOM in a rapidly growing halal cosmetics market. Managerially, local brands should prioritize collaborations with authentic and knowledgeable influencers, support them with compelling visual content, and design campaigns that stimulate e-WOM to strengthen purchase intentions among Gen Z consumers
Co-Authors Amelia Amelia Amelia Amelia Amelia Amelia Amelia Amelia Amelia Amelia Ayuni, Deva Benih Hartanti Chalimi, Mohamad Chusnul Rofiah Cupumanik Asta Virgiani Darmanto Dewi Puspitaningsih Erminati Pancaningrum Erminati Pancaningrum Faradilah Trixie Agrilya Firdiyanti, Tasya Adelia Henny Sulistiyowati Herma Wiharno Huda, Ahmad Fatkul Kristin Juwita M. Andri Radiany Made Iska Mahputra, Arga Prahayasa Nico Irawan Ninis Umnastuti Noverta Adinda Puspa Nagara Novita Mardiani Nusron, Anis Odang Supiatna Okta Mahardika Firmanda Putri, Widya Yeza Radiany, M. Andri Rahma , Bella Aulia Retnaning Tyas Rita Murtiani Rita Mutiarni, Rita Shintia Fitri Febriani Sholikha, Tasya Fahillatus Sri Rejeki Suraya Ika Tamrin Tizha Dwi Endriana Utomo, Langgeng Prayitno Vina Ardiana Wahyuni , Risma Ika Wenda Wahyu Christiyanto Yanneri Elfa Kiswara Rahmantya