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All Journal TARBAWI: Jurnal Pendidikan Agama Islam QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Penelitian IPTEKS TARLIM : JURNAL PENDIDIKAN AGAMA ISLAM BUDGETING : Journal of Business, Management and Accounting Mujtama': Jurnal Pengabdian Masyarakat National Multidisciplinary Sciences House of Management and Business Journal Manajemen : Jurnal Ekonomi TARLIM : JURNAL PENDIDIKAN AGAMA ISLAM Jurnal Simki Economic Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Rusdiyanto Rusdiyanto
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation Other

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Journal : jurnal simki economic

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Pengaruh Motivasi, Kreativitas, Inovasi dan, Digital Marketing terhadap Keberlanjutan Usaha pada Kafe Shop di Kecamatan Sumbersari Kabupaten Jember Ilham Dwi Prasetya; Akhmad Suharto; Rusdiyanto Rusdiyanto
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1207

Abstract

This study began with the phenomenon of many businesses, including cafes, that could not survive long in the midst of fierce business competition. Due to a number of difficult challenges, many business owners decided to stop their businesses. Several factors that are suspected to be the main causes of this problem are lack of innovation, low creativity in product development, and less than optimal digital marketing. This study aims to analyze the impact of motivation, creativity, innovation, and digital marketing on the sustainability of cafe businesses in Sumbersari District, Jember Regency. The methodology applied in this study is quantitative, where data is collected through questionnaires and data analysis is carried out using multiple linear regression. The number of samples used is 125 respondents with the probability sampling method. The findings of the study indicate that motivation, creativity, innovation, and digital marketing have a significant influence on the sustainability of cafe businesses in Sumbersari District, Jember Regency.
Analisis Pengaruh Lingkungan Kerja Non-Fisik, Insentif, dan Pelatihan terhadap Kinerja Karyawan pada Hotel Royal Jember Apvellyo Dhymas Adjie Pangestu; Tatit Diansari Reskiputri; Rusdiyanto Rusdiyanto
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1298

Abstract

The quality of a hotel is determined by various factors, including prompt and friendly service, cleanliness, complete facilities, and a comfortable atmosphere. The staff's ability to effectively address guest needs is crucial. Hotels that consistently maintain quality tend to build customer loyalty. This research was conducted with the aim of analyzing the influence of non-physical working conditions, incentives, and training programs on employee performance at the Royal Jember Hotel. The method used in this study is an associative quantitative approach, involving 50 respondents selected through a non-probability sampling technique using the saturation method. Data collection was carried out by distributing questionnaires to participants. The stages of data analysis include testing the validity and reliability of the instrument, evaluating classical assumptions, multiple linear regression analysis, hypothesis testing, and calculating the coefficient of determination to measure the contribution of independent variables to the dependent variable. The research findings indicate that the variables of the non-physical working environment, incentives, and training have a positive and significant influence on employee performance at the Royal Jember Hotel. This is reflected in the coefficient of determination (R²) value which reached 79.1%, indicating the contribution of these three variables in explaining the variability of employee performance.
Co-Authors Ahmad Nur Mahfuda Amelia Puspita Dewi Apvellyo Dhymas Adjie Pangestu Aqnes Devita Efendy Bayu Wijayantini, Bayu Bustomi Arisandi Fatqurhohman Fatqurhohman Hairul Huda Ibnu Athok Illah Ilham Dwi Prasetya Isna Nurul Inayati, Isna Nurul Maheni Ika Sari Mega Anjar Widyabakti Mufaizin, Mufaizin Salsabillah Ainun Aini Sherly Noer Azizah Suharto, Akhmad Tatit Diansari Reskiputri Toni Herlambang Trias Setyowati Ubaidillah, Lutfian