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All Journal Berkala Ilmiah Kimia Farmasi Natural Science Education Research (NSER) Jurnal Pengabdian Pada Masyarakat METHABDI Al Maqashidi : Jurnal Hukum Islam Nusantara Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Babakti : Journal of Community Engangement ⁠International Journal of Sustainable Social Culture, Science Technology, Management, and Law Humanities
Laila Nur Azizah
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Digitalization of Micro, Small and Medium Enterprises And Its Implications for Social Mobility Hidayat, A. Taufiq; Khalilah Daud Isaac Makhmut; Laila Nur Azizah
⁠International Journal of Sustainable Social Culture, Science Technology, Management, and Law Humanities Vol. 2 No. 2 (2025)
Publisher : Universitas Kristen Cipta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71131/7rjnsj62

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy. However, challenges such as limited market access and resources often hinder their development. Digitalization is one solution to improve competitiveness and social mobility. Micro, Small, and Medium Enterprises (MSMEs) are productive businesses owned by individuals or small business entities with certain limitations in terms of assets and turnover, in accordance with Law Number 20 of 2008 concerning Micro, Small, and Medium Enterprises (MSMEs). They serve as the backbone of the Indonesian economy, contributing significantly to Gross Domestic Product (GDP) and providing employment. MSMEs still face various challenges, such as low digital literacy and difficulties in marketing and product innovation. The use of technology can be a solution for MSMEs to increase competitiveness and expand markets. This study aims to analyze the role of digitalization in driving the development of Micro, Small, and Medium Enterprises (MSMEs) and its implications for social mobility of entrepreneurs. This study uses a qualitative method with case studies of several MSMEs that have implemented digitalization. Data were collected through in-depth interviews with MSME owners and analysis of related documents. Digitalization is understood as the use of digital technology, particularly e-commerce platforms, social media, and digital financial services, which can open wider market access, increase business efficiency, and strengthen competitiveness. Using a qualitative approach and in-depth interviews with MSMEs, this study found that digitalization contributes significantly to increased income, expanded social networks, and changes in the socioeconomic status of the community. However, the study also revealed gaps in access to technology and digital skills that can widen the social gap between adaptive MSMEs and those left behind. The results of this study indicate that digitalization functions not only as an economic instrument but also as a crucial factor in encouraging social mobility, provided there is support from policies and programs to improve sustainable digital literacy
Co-Authors Abdullah Farikh Hidayat Adinda Anisah Annafilah Afidah Diniyah Arshy Prodyanatasari Athiyyah, Salsa Naudzul Aulia Hanin Fakhira Aviatus Solikhah Cindi Dia Rakhmawati Denayu Pebrianti Deva Raka Satria Diasandy Fachry Abda El Rahman Hidayat, A. Taufiq Husna Yetti Intan Kurniawati Kurnia, Nurul Syifa Lufia Elen Ayu Izati Makhmut, Khalilah Daud Isaac Maya Amanda Melanny Ika Sulistyowati Mikhael Ardi Kristiawan Muh. Agus Syamsur Rijal Muhammad Helmi, Iqbal Muhammad Hilal Salim NUR HASANAH Rahmaddiansyah, Refa Rika Putri Septiawati Rima Hidayatul Qoiriyah Rima Semiarty Ririn Fauziyah Rohana Ayu Pramesti Salsabilla Dhiyaa Syifa Siti Nur Kholisah St Isnaini Teguh Supriyanto Yusro Edy Nugroho Zulen, Ilham Andhika