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All Journal Jurnal Keperawatan Respati Yogyakarta MEJ (Mathematics Education Journal) EKONOMIKA45 Indo-Fintech Intellectuals: Journal of Economics and Business Jambura Journal of Administration and Public Service Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Anestesi: Jurnal Ilmu Kesehatan dan Kedokteran Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Edumaspul: Jurnal Pendidikan
Arifin Arifin
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

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Journal : EKONOMIKA45

 1 
Determinan Minat Beli Produk Secara Online di Supermarket Hypermart Gorontalo Arifin Arifin; Rahmisyari Rahmisyari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.2924

Abstract

This research aims to analyze and determine the magnitude of the influence of perceived security, ease of transactions, trust and shopping experience on interest in buying products online at Hypermart Gorontalo. The research sample consisted of 90 people using a questionnaire as a data collection tool and using Path Analysis as a data analysis method. The results of the research show that Perception of Security (X1), Ease of Transaction (X2), Trust (X3) and Shopping Experience simultaneously influence online Purchase Interest (Y) at Hypermart Gorontalo by 0.502 (50.2%), which is 0.498 ( 49.8%) influenced by external variables that were not studied. Perception of Security (X1) partially has a positive and insignificant effect on Purchase Intention (Y), Ease of Transaction partially has a negative and insignificant influence on Purchase Intention (Y), Trust (X3) partially has a significant and influence on Purchase Intention (Y) , and Shopping Experience partially and significantly influences buying interest (Y).
Co-Authors . Zulfan Abd. Mardan Abdul Rahman Aditya Rivan Anang Budikarso Anindita Hasniati Rahmah Apriliana Priska Arnold Gabriel Arya Galuh Asna Aneta Dily Ekasari Duwy Putry Fachry Lazuardy Fahnita Mulia Pratiwi Fitriani Fitriani Hany Pratondo Hastuty Musa Hendy Briantoro Heppi Yuslita Hilmi Jauhar Khoirudin Khoirudin Kurnia Renita Lina Alfiyani M Wisnu Gunawan Moh Tri Zainudin Nadya Agnes Nur Mochamad Paulanda Putri Rachmatus Ananda Rahmisyari Riko Mochammad Riyanto Riyanto Romadhoni Dika Samsir Alam Santi Damayanti Sari Rahayu Shukri Muhamad Sistyaningsih Retno Sri Yulianty Mozin Tya Yania Widya Kaharani Putri Yoedy Moegiharto Yulita Alfiana Zakhyadi Ariffin Zulkifli T