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All Journal International Journal of Evaluation and Research in Education (IJERE) JMM17: Jurnal Ilmu Ekonomi dan Manajemen MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia Jurnal Pengabdian kepada Masyarakat Jurnal Sistim Informasi dan Teknologi West Science Journal Economic and Entrepreneurship West Science Social and Humanities Studies PEDAMAS (Pengabdian Kepada Masyarakat)
Feliks Anggia Binsar Kristian Panjaitan
Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Addressing Cross-Sectoral Challenges in Consumer Culture for Sustainability and Social Justice in Indonesia Erwin Erwin; Arief Fahmi Lubis; Feliks Anggia Binsar Kristian Panjaitan; Hotman Panjaitan
West Science Social and Humanities Studies Vol. 1 No. 04 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i04.271

Abstract

In the context of Indonesia's dynamic socioeconomic landscape, this research focuses on sustainability and social justice while addressing cross-sectoral concerns in consumer culture. Through the use of a mixed-methods approach that incorporates qualitative interviews, quantitative surveys, and in-depth case studies, the study sheds light on the complex interactions between environmental, cultural, and economic elements that influence consumer behavior. Results highlight financial limitations by showing a relationship between sustainable practices and socioeconomic level. Traditional and global cultural influences become important, influencing motivations and creating obstacles. Consumer choices are greatly influenced by business practices, which emphasizes the importance of transparency in promoting positive change. Case studies offer practical examples that highlight both the advantages and disadvantages of consumer behavior. Actionable recommendations for businesses, consumers, and politicians are informed by the combination of quantitative and qualitative findings, paving the way for Indonesia to adopt a more socially equitable and sustainable consumption culture.
PELATIHAN MELUKIS TAS KAIN SEBAGAI UPAYA PENINGKATAN EKONOMI KREATIF DI KELURAHAN PACAR KELING, SURABAYA Joko Priyono; Rudy Santoso; Hotman Panjaitan; Feliks Anggia Binsar Kristian Panjaitan
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 04 (2023): NOVEMBER 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Peluang usaha dengan memanfaatkan bahan-bahan alternatif seharusnya dapat dimanfaatkan oleh masyarakat yang tinggal diperkotaan, karena melimpahnya bahan baku di sekitar tempat tinggal. Kegiatan pengabdian masyarakat ini berusaha memberi gambaran peluang usaha dengan memanfaatkan tas kain yang dilukis sebagai pengganti tas plastik yang mencemari lingkungan dan dapat menjadi peluang bisnis yang menguntungkan. Metode dalam pelatihan melukis dan menyampaikan peluang usaha dilakukan melalui metode ceramah, demonstrasi, praktek dan tanya jawab. Hasil Pengabdian kepada masyarakat ini menunjukkan ada peningkatan pengetahuan tentang cara melukis pada tas kain, peningkatan motivasi dalam berwirausaha pada ibu-ibu anggota PKK RT1 RW 9, Kelurahan Pacar Keling, Surabaya. Peserta yang telah mengikuti pelatihan sangat bersemangat dan antusias karena pelatihan ini belum pernah diadakan sebelumnya. Hasil pelatihan yang telah dilaksanakan sangat baik, dan diharapkan kedepannya untuk lebih memaksimalkan praktik lukis tas kain secara terus-menerus sehingga hasilnya lebih baik lagi.
The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia Feliks Anggia Binsar Kristian Panjaitan; Hotman Panjaitan
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.004

Abstract

Objectives: Companies can more easily communicate product information by using digital marketing. Indonesian manufacturers of skincare products use digital marketing to advertise and promote their goods to a larger target audience. The objective of this study is to assess the potential mediating role of customer value in the relationship between digital marketing, product quality, brand perception, and the decision-making process of repurchasing products. Methodology: A quantitative research approach using purposive sampling of 210 research respondents from the population of Indonesian skin care product consumers based in Surabaya. Analysis was carried out using structural equation models, with Warp PLS 5.0 software.Finding: The results demonstrate that customer value does not mediate the relationship between digital marketing and repurchase decisions. The influence of brand perception and product quality on decisions to repurchase goods is mediated by customer value. Research findings also indicate that in comparison to digital marketing, factors such as product quality and brand image have a favorable impact on customer value. Conclusion: It is important to assess and improve how skin care products are marketed and promoted online. Brand perception, product quality, and customer value can increase customer repeat purchases. These findings have implications for the skin care business and highlight the need to prioritize factors that contribute to customer value to drive sales and increase customer repurchase decisions.
Co-Authors A.Ratna Sari Dewi Arief Fahmi Lubis Endang Sri Wahyuningsih, Endang Sri Eri Mardiani Erwin Erwin Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Jefri Putri Nugraha Joko Priyono Juharsah, Juharsah Nurul Eka Rachmawati Nurul Ittaqullah Rachmadi Indrapraja Rudy Santoso Sulistyo Budi Utomo Sumiati Sumiati Unika Oktaviani Damau Unika Oktaviani Damau Wahyuniati Hamid