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All Journal Jurnal Akuntansi dan Pajak Stability: Journal of Management and Business Inovasi: Jurnal Ilmiah Ilmu Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Ilomata International Journal of Management Diseminasi : Jurnal Pengabdian kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Economic Reviews Journal Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Journal of Innovative and Creativity E-Amal: Jurnal Pengabdian Kepada Masyarakat E-JURNAL AKUNTANSI As-Syirkah: Islamic Economic & Financial Journal
Pika, Putu Ayu Titha Paramita
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Interaksi Ke Transaksi: Kontribusi Kredibilitas Seller dalam Mempengaruhi Keputusan Pembelian Produk Elektronik di Marketplace Wisesa, I Ketut Ari Pramana; Pika, Putu Ayu Titha Paramita
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.963

Abstract

This study aims to analyze the effect of Live Shopping and Buy Now Pay Later (BNPL) on consumer purchase decisions, with Seller Credibility as a moderating variable. A quantitative approach was applied by distributing questionnaires to respondents who had purchased electronic products through the Shopee platform. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results reveal that Live Shopping and BNPL have a positive and significant influence on consumer purchase decisions. Furthermore, Seller Credibility moderates the relationship between Live Shopping and purchase decisions, and strengthens the effect of BNPL on purchase decisions. These findings suggest that marketing strategies based on interactive engagement and flexible payment methods effectively enhance consumers’ purchase intentions and decisions on e-commerce platforms.
Kualitas Produk dan Store Atmosphere Terhadap Keputusan Pembelian dengan Mediasi Kepercayaan Konsumen pada Naashop di Denpasar I Gusti Ayu Agung Prajas Anggraini; I Gusti Ngurah Oka Ariwangsa; Ni Nyoman Sri Wisudawati; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the influence of product quality and store atmosphere on purchasing decisions with consumer trust as the mediator at Naashop Denpasar. The research method used is a quantitative approach with PLS-SEM analysis of 170 respondents. The results of the study indicate that product quality has a positive and significant effect on consumer trust and purchasing decisions. Store atmosphere also has a positive and significant effect on consumer trust and purchasing decisions, although the effect is not as large as product quality. Consumer trust is proven to have a positive and significant effect on purchasing decisions. In addition, consumer trust significantly mediates the relationship between product quality and purchasing decisions, but does not mediate the relationship between store atmosphere and purchasing decisions. These results confirm that product quality is the main factor that builds trust and increases purchasing decisions at Naashop Denpasar.
Peran Kualitas Produk Memoderasi, Brand Image, Store Atmosphere, Dan Sosial Media Marketing Terhadap Keputusan Pembelian Di 2nd_Jhon Rumadhita, Kadek Dwi; Ariwangsa, I Gusti Ngurah Oka; Wardani, Kadek Devi Kalvika Anggria; Pika, Putu Ayu Titha Paramita
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis peran kualitas produk sebagai variabel moderasi pada hubungan antara brand image, store atmosphere, dan social media marketing terhadap keputusan pembelian pada thrift shop 2ND_Jhon di Gianyar, Bali. Pertumbuhan pesat bisnis thrifting sebagai tren fashion berkelanjutan telah mengubah preferensi konsumen yang kini lebih memperhatikan faktor citra merek, strategi pemasaran digital, serta persepsi kualitas produk. Menggunakan kerangka Theory of Planned Behavior (TPB), penelitian ini menguji bagaimana sikap, norma subjektif, dan persepsi kontrol perilaku memengaruhi niat beli konsumen. Data dikumpulkan melalui penyebaran kuesioner kepada 230 responden dan dianalisis menggunakan regresi linear berganda dengan uji moderasi. Hasil penelitian menunjukkan bahwa brand image, store atmosphere, dan social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, kualitas produk memperkuat hubungan antara ketiga variabel independen tersebut dengan keputusan pembelian. Temuan ini menegaskan pentingnya menjaga konsistensi kualitas produk dan reputasi merek untuk meningkatkan kepercayaan dan loyalitas konsumen, khususnya dalam industri fashion berkelanjutan.
Memahami Keputusan Pembelian Konsumen melalui Brand Image pada Burger Bangor di Denpasar Selatan Pika, Putu Ayu Titha Paramita; Surya, Komang Bagus Ariwangsa Mannu Mahaputra; Arniti, Ni Ketut; Lasmi, Ni Wayan
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p434-449.54512

Abstract

Perkembangan media digital yang pesat telah mengubah cara merek berinteraksi dengan konsumen, khususnya pada industri makanan cepat saji. Penelitian ini bertujuan menganalisis pengaruh content marketing dan engagement rate terhadap keputusan pembelian melalui brand image pada Burger Bangor di Denpasar Selatan. Pendekatan kuantitatif digunakan dengan data primer yang diperoleh dari 160 responden melalui kuesioner daring. Analisis dilakukan menggunakan Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS4. Hasil penelitian menunjukkan bahwa content marketing dan engagement rate berpengaruh positif dan signifikan terhadap brand image. Brand image juga berpengaruh signifikan terhadap keputusan pembelian serta memediasi pengaruh content marketing, namun tidak pada engagement rate. Temuan ini menegaskan bahwa brand image berperan sebagai jembatan strategis antara aktivitas pemasaran digital dan perilaku pembelian konsumen. Secara teoretis, penelitian ini memperkuat penerapan Theory of Planned Behavior dan memberikan implikasi praktis bagi pelaku usaha kuliner lokal untuk mengoptimalkan kualitas konten serta interaksi di media sosial.
Co-Authors Ariwangsa, I Gusti Ngurah Oka Arniti, Ni Ketut Desak Made Febri Purnama Sari Dewiningrat, Ayu Indira I G. N. Oka Ariwangsa I Gusti Ayu Agung Prajas Anggraini I Kadek Arya Darma Wijaya Ida Bagus Dharmadiaksa Kadek Darmaastawan Khairaputri, Prilla Maulidya Rizky Latupeirissa, Jonathan Jacob Paul Ni Komang Putri Apriliani Putri Ni Nyoman Sri Wisudawati Ni Putu Adinda Putri Gayatri Ni Putu Budiadnyani Ni Wayan Lasmi Ni Wayan Widhiasthini Nyoman Sri Subawa Parasari, Nyoman Sri Manik Rumadhita, Kadek Dwi Surya, Komang Bagus Ariwangsa Mannu Mahaputra Wardani, Kadek Devi Kalvika Anggria Wisesa, I Ketut Ari Pramana Yanti, Ni Kadek Winda