Article Per Year (5 Year)
p-Index From 2021 - 2026
4.801
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi dan Pajak Stability: Journal of Management and Business Inovasi: Jurnal Ilmiah Ilmu Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Ilomata International Journal of Management Diseminasi : Jurnal Pengabdian kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Artificial Intelligence and Digital Business Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat IIJSE Journal of Innovative and Creativity E-Amal: Jurnal Pengabdian Kepada Masyarakat As-Syirkah: Islamic Economic & Financial Journal
Pika, Putu Ayu Titha Paramita
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 30 Documents
Search

 1   2   3 
Kualitas Produk dan Store Atmosphere Terhadap Keputusan Pembelian dengan Mediasi Kepercayaan Konsumen pada Naashop di Denpasar I Gusti Ayu Agung Prajas Anggraini; I Gusti Ngurah Oka Ariwangsa; Ni Nyoman Sri Wisudawati; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the influence of product quality and store atmosphere on purchasing decisions with consumer trust as the mediator at Naashop Denpasar. The research method used is a quantitative approach with PLS-SEM analysis of 170 respondents. The results of the study indicate that product quality has a positive and significant effect on consumer trust and purchasing decisions. Store atmosphere also has a positive and significant effect on consumer trust and purchasing decisions, although the effect is not as large as product quality. Consumer trust is proven to have a positive and significant effect on purchasing decisions. In addition, consumer trust significantly mediates the relationship between product quality and purchasing decisions, but does not mediate the relationship between store atmosphere and purchasing decisions. These results confirm that product quality is the main factor that builds trust and increases purchasing decisions at Naashop Denpasar.
Memahami Keputusan Pembelian Konsumen melalui Brand Image pada Burger Bangor di Denpasar Selatan Pika, Putu Ayu Titha Paramita; Surya, Komang Bagus Ariwangsa Mannu Mahaputra; Arniti, Ni Ketut; Lasmi, Ni Wayan
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p434-449.54512

Abstract

Perkembangan media digital yang pesat telah mengubah cara merek berinteraksi dengan konsumen, khususnya pada industri makanan cepat saji. Penelitian ini bertujuan menganalisis pengaruh content marketing dan engagement rate terhadap keputusan pembelian melalui brand image pada Burger Bangor di Denpasar Selatan. Pendekatan kuantitatif digunakan dengan data primer yang diperoleh dari 160 responden melalui kuesioner daring. Analisis dilakukan menggunakan Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS4. Hasil penelitian menunjukkan bahwa content marketing dan engagement rate berpengaruh positif dan signifikan terhadap brand image. Brand image juga berpengaruh signifikan terhadap keputusan pembelian serta memediasi pengaruh content marketing, namun tidak pada engagement rate. Temuan ini menegaskan bahwa brand image berperan sebagai jembatan strategis antara aktivitas pemasaran digital dan perilaku pembelian konsumen. Secara teoretis, penelitian ini memperkuat penerapan Theory of Planned Behavior dan memberikan implikasi praktis bagi pelaku usaha kuliner lokal untuk mengoptimalkan kualitas konten serta interaksi di media sosial.
Peran Influencer Marketing dan E-Wom terhadap Keputusan Pembelian Produk Orlenalycious di Denpasar dengan Brand Trust sebagai Variabel Mediasi Adiani, Cahya Izati; Parasari, Nyoman Sri Manik; Pika, Putu Ayu Titha Paramita; Yunita, Putu Irma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4573

Abstract

Tingginya penetrasi internet di Kota Denpasar mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) sektor kuliner untuk mengadopsi strategi pemasaran digital secara inovatif. Orlenalycious, salah satu UMKM kuliner kekinian, memanfaatkan strategi influencer marketing dan electronic word of mouth (e-WOM) untuk bersaing secara efektif. Namun, efektivitas gabungan strategi ini dalam memediasi keputusan pembelian melalui brand trust belum banyak dikaji secara mendalam, yang menciptakan sebuah research gap yang signifikan. Penelitian ini secara empiris bertujuan untuk menganalisis pengaruh influencer marketing dan e-WOM terhadap keputusan pembelian produk Orlenalycious di Denpasar dengan brand trust sebagai variabel mediasi. Didasari pada Theory of Planned Behavior (TPB), penelitian ini menggunakan pendekatan kuantitatif. Data primer dikumpulkan melalui kuesioner dengan skala Likert kepada konsumen Orlenalycious di Denpasar dan dianalisis menggunakan teknik Partial Least Square (PLS) untuk menguji tujuh hipotesis. Hasil penelitian secara komprehensif menunjukkan bahwa influencer marketing dan e-WOM secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Kedua variabel tersebut juga terbukti berpengaruh positif dan signifikan terhadap brand trust. Lebih lanjut, brand trust berpengaruh signifikan terhadap keputusan pembelian dan berhasil memediasi pengaruh influencer marketing serta e-WOM terhadap keputusan pembelian. Temuan ini menegaskan bahwa membangun kepercayaan merek merupakan kunci fundamental dalam mengonversi promosi digital menjadi tindakan pembelian, memberikan implikasi praktis dan penting bagi pengembangan strategi pemasaran UMKM lokal.
peran brand awareness sebagai mediasi pemasaran digital dan customer review terhadap keputusan pembelian di nesh navya Ni Kadek Denda Clarisa Faradita; I Gusti Ngurah Oka Ariwangsa; Nilna Muna; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to empirically test and analyze the strategic role of Brand Awareness as a mediating variable in influencing the relationship between Digital Marketing and Customer Reviews on Purchasing Decisions among Nesh Navya consumers. This study uses a quantitative approach with a survey method, where data is collected from respondents through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) through SmartPLS software. The results show that Digital Marketing and Customer Reviews have a significant positive influence on the formation of Brand Awareness, and Brand Awareness is also proven to be significant in driving Purchasing Decisions. Crucial findings confirm that Brand Awareness plays an effective partial mediation role; the combined effect of Digital Marketing and Customer Reviews on Purchasing Decisions becomes substantially stronger through the strengthening of Brand Awareness. Therefore, it is concluded that Brand Awareness at Nesh Navya is not only the result of marketing activities, but is a critical bridge that integrates digital initiatives and the credibility of consumer reviews into real transaction decisions, so the company is advised to continue prioritizing investment in strategies that strengthen brand visibility and awareness on an ongoing basis.
Persepsi Kualitas Produk Memoderasi Content Marketing dan Flash Sale terhadap Minat Beli di Ramayana Denpasar Pika, Putu Ayu Titha Paramita; Darma, I Komang Cahya Patu; Korry, Putu Dyah Permatha; Yunita, Putu Irma
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1775

Abstract

The increasingly intense competition in the retail industry has encouraged companies to adopt various digital marketing strategies, such as content marketing and flash sales, to attract consumers’ attention. However, these strategies are not always effective without a positive perception of product quality. This study aims to examine the moderating role of product quality perception in the relationship between content marketing and flash sales toward purchase intention at Ramayana Denpasar. This research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with 110 respondents selected through purposive sampling. The findings reveal that both content marketing and flash sales have a positive and significant effect on purchase intention. Nevertheless, product quality perception does not moderate the influence of content marketing, but it weakens the effect of flash sales on purchase intention. These results emphasize that consistent product quality is essential to ensure digital marketing strategies effectively increase consumer purchase intentions in the retail sector.
Gig Economy dan Doom Spending: Apakah Profesi Affiliator Cerminan Kebebasan Generasi Z? Pika, Putu Ayu Titha Paramita; Dewi, Ni Kadek Kirana Iswari; Wirsa, I Nengah; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1793

Abstract

The rapid growth of digital platforms has encouraged many Generation Z workers to pursue flexible income sources, including becoming TikTok affiliators. Although this profession is often perceived as a symbol of freedom in the Gig Economy, previous studies have not examined how affiliator work may also shape consumption pressure and trigger emotional spending patterns such as Doom Spending. This study aims to explore the experiences of Gen Z affiliators in navigating platform-based work, building consumer trust, and managing the psychological and economic uncertainties embedded in algorithm-driven systems. Using a qualitative approach, data were collected through in-depth interviews and documentation involving five affiliators, four consumers, and one business owner whose products were promoted through TikTok Affiliate. The data were analyzed using thematic analysis supported by NVivo 15. The findings show that affiliators are motivated by flexible work arrangements, income expectations, and opportunities for creative expression. Soft-selling techniques and trend-based visual content are used to build engagement and trust, while authenticity remains central to gaining consumer confidence. However, the study also reveals a strong dependence on algorithmic visibility, income instability, and emotional pressure to stay relevant in fast-moving digital trends. These conditions contribute to the emergence of FOMO and impulsive consumption, reinforcing Doom Spending among Gen Z. The study highlights how affiliator work functions not only as an economic activity but also as a cultural practice that shapes identity, consumption patterns, and financial vulnerability in the Gig Economy.
Fear of Missing Out sebagai Mediasi pada Social Media Marketing terhadap Keputusan Pembelian Pika, Putu Ayu Titha Paramita; Harris, Said Agil; Anjani, Ni Ketut; Mulyadi, Made
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1833

Abstract

Customers' purchasing decisions have been altered by the growing intensity of social media use, especially among Generation Z, who are very sensitive to social cues and digital trends. Fear of Missing Out (FOMO) is one psychological phenomena that arises from this setting and may have an impact on consumer behavior beyond logical considerations. The purpose of this study is to examine how social media marketing influences Generation Z customers' purchasing decisions in Denpasar, Indonesia, using FOMO as a mediating variable. A survey with 130 respondents chosen by purposive sampling was used in a quantitative manner. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was used to examine the data. The findings show that FOMO and purchasing decisions are positively and significantly impacted by social media marketing. Furthermore, FOMO significantly influences purchase decisions and partially mediates the relationship between Social Media Marketing and purchase decisions. These findings highlight that effective social media marketing not only relies on engaging content but also triggers emotional and psychological responses that strengthen consumers’ purchasing tendencies. The study provides practical insights for marketers in designing emotionally driven social media strategies targeted at Generation Z.
Peran Kualitas Produk Memoderasi, Brand Image, Store Atmosphere, Dan Sosial Media Marketing Terhadap Keputusan Pembelian Di 2nd_Jhon Kadek Dwi Rumadhita; I Gusti Ngurah Oka Ariwangsa; Kadek Devi Kalvika Anggria Wardani; Putu Ayu Titha Paramita Pika
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4684

Abstract

Penelitian ini bertujuan untuk menganalisis peran kualitas produk sebagai variabel moderasi pada hubungan antara brand image, store atmosphere, dan social media marketing terhadap keputusan pembelian pada thrift shop 2ND_Jhon di Gianyar, Bali. Pertumbuhan pesat bisnis thrifting sebagai tren fashion berkelanjutan telah mengubah preferensi konsumen yang kini lebih memperhatikan faktor citra merek, strategi pemasaran digital, serta persepsi kualitas produk. Menggunakan kerangka Theory of Planned Behavior (TPB), penelitian ini menguji bagaimana sikap, norma subjektif, dan persepsi kontrol perilaku memengaruhi niat beli konsumen. Data dikumpulkan melalui penyebaran kuesioner kepada 230 responden dan dianalisis menggunakan regresi linear berganda dengan uji moderasi. Hasil penelitian menunjukkan bahwa brand image, store atmosphere, dan social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, kualitas produk memperkuat hubungan antara ketiga variabel independen tersebut dengan keputusan pembelian. Temuan ini menegaskan pentingnya menjaga konsistensi kualitas produk dan reputasi merek untuk meningkatkan kepercayaan dan loyalitas konsumen, khususnya dalam industri fashion berkelanjutan.
Influencer, Viral Marketing, FOMO Regarding Purchase of Emina Skincare at Rumah Kosmetik Carissa Lempuyang Pika, Putu Ayu Titha Paramita; Putri, Rizkana Nazlia; Sari, Desak Made Febri Purnama
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9438

Abstract

This study aims to determine the effect of Influencer Marketing, Viral Marketing, FOMO on the purchase of Emina skincare at Rumah Kosmetik Carissa Lempuyang. The sample in this study was taken using a non-probability sampling method with a purposive sampling technique with a total of 140 respondents. Data collection was carried out by distributing questionnaires with 28 statement items. Data analysis techniques were carried out using Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, t-test, and F-test. Based on the results of the study, it was found that influencer marketing had a positive and significant effect on purchasing decisions, viral marketing had a positive and significant effect on purchasing decisions, FOMO had a positive and significant effect on purchasing decisions, and influencer marketing, viral marketing, FOMO had a joint effect on purchasing decisions. The independent variable was able to explain 62.2% of the variation in purchasing decisions. Suggestions that can be given by researchers are for Emina to pay more attention to its skincare promotions so that consumer attention is not focused on its cosmetic products alone, it is hoped that Rumah Kosmetik Carissa Lempuyang will continue to promote Emina skincare in order to increase Emina skincare sales. It is hoped that this research will provide benefits for future researchers and can be used as a reference for other researchers in the future.
The Correlation of Social Media, Influencers, and Brand Awareness of Y.O.U Products on Purchase Intention at Murni Stores Pika, Putu Ayu Titha Paramita; Suari, Ni Made Mirah; Korry, Putu Dyah Permatha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9469

Abstract

The purpose of this study is to examine the influence of social media marketing, influencer marketing, and brand awareness on consumers’ purchase intention toward Y.O.U products at the Murni Store. This research applies a quantitative approach, with data collected through observation, documentation, and questionnaires. A total of 170 respondents were involved in the study, and the data obtained were analyzed using multiple linear regression analysis, the coefficient of determination, and t-tests.The results indicate that influencer marketing has a positive and significant effect on purchase intention toward Y.O.U products at the Murni Store. This is reflected in a regression coefficient of 0.269, which implies that an increase in influencer marketing activities leads to a higher level of consumer purchase intention. The t-test results support this finding, with a t-value of 3.783 and a significance value of 0.000, which is below the 0.05 significance level. These findings confirm that influencer marketing plays an important role in shaping consumer attitudes and encouraging purchasing decisions. Furthermore, brand awareness is also found to have a positive and significant influence on purchase intention. The regression coefficient of 0.107 indicates that higher brand awareness increases consumers’ interest in purchasing Y.O.U products at the Murni Store. This effect is supported by the t-test results, which show a t-value of 2.042 and a significance value of 0.043, lower than 0.05. Overall, the study concludes that influencer marketing and brand awareness are key determinants of purchase intention, highlighting the importance of effective marketing strategies in increasing consumer engagement levels.
Co-Authors Adiani, Cahya Izati Arniti, Ni Ketut Darma, I Komang Cahya Patu Desak Made Febri Purnama Sari Dewi, Ni Kadek Kirana Iswari Dewiningrat, Ayu Indira Harris, Said Agil I G. N. Oka Ariwangsa I Gusti Ayu Agung Prajas Anggraini I Gusti Ngurah Oka Ariwangsa I Kadek Arya Darma Wijaya Ida Bagus Dharmadiaksa Kadek Darmaastawan Kadek Devi Kalvika Anggria Wardani Kadek Dwi Rumadhita Khairaputri, Prilla Maulidya Rizky Latupeirissa, Jonathan Jacob Paul Made Mulyadi Ni Kadek Denda Clarisa Faradita Ni Ketut Anjani Ni Komang Putri Apriliani Putri Ni Nyoman Sri Wisudawati Ni Putu Adinda Putri Gayatri Ni Putu Budiadnyani Ni Putu Nina Eka Lestari Ni Wayan Lasmi Ni Wayan Widhiasthini Nilna Muna Nyoman Sri Subawa Parasari, Nyoman Sri Manik Putri, Rizkana Nazlia Putu Dyah Permatha Korry Putu Irma Yunita Suari, Ni Made Mirah Surya, Komang Bagus Ariwangsa Mannu Mahaputra Wirsa, I Nengah Wisesa, I Ketut Ari Pramana Yanti, Ni Kadek Winda