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Marketplace Strategic Positioning Analysis Yasir Maulana; Ayus Ahmad Yusuf; Puspo Dewi Dirgantari; Ratih Hurriyati
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 15, No 1 (2023)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v15i1.12017

Abstract

This study aims to examine the impact of positioning strategy variables consisting of Attributes, Benefits, Users, Competitors, Category, and Price on Consumer Purchase Decisions.  The objects in this Research are Uniku management department students.  The population is all Uniku management department students buying stuff from the online marketplace.  The sample amount in this study is 140 respondents—the instrument of data collection using questionnaires that have fulfilled the validity and reliability requirements.  We use multiple linear regression to analyze the impact.  Based on the study results, the Attribute, User, Competitor, and Category variables have no effect on Purchase Decisions in the Tokopedia Marketplace.  Meanwhile, the Benefit and Price variables partially have a significant positive effect on Purchase Decisions in the Tokopedia Marketplace.  The regression coefficients of Attributes, Benefits, User, Categories, and Prices simultaneously affect Purchase Decisions in the Tokopedia Marketplace
Studi Empiris Contagion Effect denganModel DCC MGARCH Yasir Maulana
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 9, No 1 (2017)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v9i1.1636

Abstract

AbstrakArtikel ini berupaya menelaah contagion effect antara emerging market kepada developed market dengan menggunakan model DCC MGARCH dalam konteks krisis keuangan Asia 1998 dengan Thailand dan Indonesia sebagai negara benchmark. Hasil empiris pada penelitian ini memperlihatkan pada kondisi krisis Thailand dengan sepuluh negara maju dan berkembang menunjukkan adanya contagion effect di empat negara. Sedangkan pada saat  krisis di Indoneisa walaupun pencetusnya dari Thailand, justru memiliki efek yang lebih menyeluruh yaitu hanya satu dari sembilan negara yang tidak menunjukkan signifikansinya yaitu Malaysia. Kata kunci : Contagion effect, DCC MGARCH AbstractThis article attempts to examine the contagion effect between emerging markets and the developed market using the DCC MGARCH model in the context of the 1998 Asian financial crisis with Thailand and Indonesia as a benchmark country. The empirical results of this study show the conditions of Thailand's crisis with ten developed countries and Growing shows the existence of a contagion effect in four countries. While at the time of crisis in Indonesia though the originator of Thailand, it has a more comprehensive effect that is only one of the nine countries that do not show the significance of Malaysia. Keywords: Contagion effect, DCC MGARCH
The Effect Of Gender Diversity and Financial Performance On Stock Returns With Sustainability As An Intervening Variable Maulana, Yasir; Masruroh, Rina; Komarudin, Munir Nur
Integrated Journal of Business and Economics (IJBE) Vol 8, No 3 (2024): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i3.932

Abstract

Sustainability and return on stock represent crucial factors in a company's development. Board gender diversity and financial performance can influence a company's Sustainability and return on stock. This study employs a quantitative research method analyzing data from 17 companies, utilizing financial reports from 2018 to 2021. The research findings indicate no significant influence of board gender diversity and financial performance on stock return through a company's Sustainability. These findings underscore the complexity of the dynamics between these factors, emphasizing the need for an integrated approach in corporate management to achieve an optimal balance between Sustainability, return on stock, and inclusive business practices.
Optimal Portfolio Analysis Using Markowitz and Single Index Model Maulana, Yasir; Meilaniy, Windy Dwi; Yusuf, Ayus Ahmad
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.21894

Abstract

This study aims to determine the composition of the optimal portfolio formation results of the Markowitz Model and Single Index Model. This study also aims to compare the results of optimal portfolio formation and performance of the Markowitz Model and Single Index Model. The population in this study are all stocks included in the LQ45 index listed on the Indonesia Stock Exchange for the period 2018-2022. The research sample is stocks that are consistently listed in the LQ-45 index during the 2018-2022 period. The number of research samples based on these conditions was 27 stocks. The results of this study are: In the Markowitz Model, 5 optimal portfolio-forming stocks are obtained, namely ADRO (49%), ANTM (22%), BBCA (7%), ICBP (5%), and KLBF (16%). With a portfolio return rate of 0.025382 (2.54%) and a portfolio risk of 0.081342 (8.13%).  In the Single Index Model, 9 optimal portfolio-forming stocks are obtained, namely UNTR (15.18%), PTBA (3.38%), MNCN (4.15%), ICBP (35.59%), EXCL (6.62%), BBTN (0.92%), BBCA (32.55%), ANTM (0.04%) and ADRO (1.56%). With a portfolio return rate of 0.02066 (2.1%) and a portfolio risk of 0.04005 (4%).  The results of the independent sample t-test processing of the return show that there is no difference between the Markowitz Model return and the Single Index Model return.
Pelatihan Branding Dan Marketing UMKM Desa Purwaraja Maulana, Yasir; Masruroh, Rina; Meilany, Windy Dwi
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2249

Abstract

Branding dan Marketing UMKM merupakan salah satu ha yang penting untuk dilakukan di era digital. Potensi yang besar di kalangan UMKM Kopi Robusta Desa Purwaraja nyatanya tidak diikuti dengan branding dan marketing yang tepat sehingga menjadikan daya tarik dan daya saingnya tidak maksimal. Adapun tujuan dari pengabdian kepada masyarakat ini untuk mengedukasi masyarakat akan pentingnya membentuk branding dan marketing pada usaha yang dijalankan. Metode pelaksanaan yang dilakukan dalam pengabdian kepada masyarakat ini adalah pendekatan pelatihan/workshop. Hasil kegiatan pengabdian ini ialah terbentukanya kesadaran pelaku UMKM Desa Purwaraja akan pentingnya branding dan marketing usaha yang dibuktikan dengan pembuatan logo usaha dan kemasan serta rencana pemasarannya.
Pengaruh Kebijakan Dividen Struktur Kepemilikan dan Kinerja Keuangan Terhadap Nilai Perusahaan Maulana, Yasir; Kartikasari, Dea; Gunawan, Wely Hadi; Komarudin, Munir Nur
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 1 (2025): Bulan Maret 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i1.24804

Abstract

During the period 2018-2022, the average PBV of automotive and component sub-sector manufacturing companies listed on the IDX was 0.31, this shows that the value of the company still needs to be increased to attract investors because ideally, good stocks for investment have a PBV value> 1. This study aims to determine the impact of dividend policy, ownership structure and financial performance on company value. The research method used in this study is the verification and descriptive method. The population in this study was 13 companies, the sample in this study used a purposive sampling technique and produced 11 samples with 55 observation data. The data collection technique used in this study used non-participant observation, this technique is used to obtain data, namely financial reports from Automotive and Component Sub-Sector Manufacturing Companies in 2018-2022. Data analysis includes descriptive analysis, classical assumption tests, panel data analysis, and hypothesis testing using the F test and t test. The research findings show that dividend policy, ownership structure and financial performance have a simultaneous impact on company value. Dividend policy has a positive impact on firm value. Ownership structure has a positive effect on firm value. Financial performance has a positive impact on firm value.
Analisis excess return pada perusahaan MNC36 dengan Fama French Model tiga faktor Maulana, Yasir; Lestari, Puji
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 7 No 1 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/akurasi.v7i1.1490

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This research examines excess returns using the three-factor Fama-French model (market risk, size, and book-to-market ratio) on stocks of MNC36 index businesses listed on the Indonesia Stock Exchange (IDX) over the 2020-2022 timeframe. This research used purposive sampling to choose a population of 55 firms, resulting in a sample of 19 enterprises. The analytical methods used are descriptive analysis and verification analysis using panel data regression analysis. All variables in this research satisfy the traditional assumption tests, including normality, multicollinearity, heteroscedasticity, and autocorrelation. The panel data regression findings indicate the impact of market risk, size, and book-to-market ratio on excess return. The hypothesis test concludes that the three factors together influence excess returns.
THE EFFECT OF COMPANY SIZE, LEVERAGE, LIQUIDITY, AND INFLATION RATE ON EARNINGS GROWTH Setiawan, Deni; Maulana, Yasir; Adzimatinur, Fauziyah
Indonesian Journal Of Business And Economics Vol. 7 No. 1 (2024)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v7i1.8601

Abstract

This study aims to determine the Effect of Company Size, Leverage, Liquidity and Inflation Rate on Profit Growth Case Studies in Industrial Sector Companies both partially and simultaneously. The research methods used in this study are descriptive and verificative methods. This study uses secondary data in the form of company financial statements which are analyzed using penel data regression which includes classical assumption tests, model selection, coefficients of determination and hypothesis testing (F test and t test). The population in this study was 54 companies for 5 years. The samples in this study were taken using purposive sampling into 42 companies for 5 years and 210 data were observed. The results of this study show that (1) company size, leverage, liquidity and inflation rate simultaneously have a significant effect on profit growth, (2) company size has a positive and significant effect on profit growth, (3) leverage has a negative and significant effect on profit growth, (4) liquidity has a negative and insignificant effect on profit growth, (5) inflation rate has a negative and significant effect on profit growth. 
PENCAPAIAN TARGET LEVERAGE MELALUI SPEED OF ADJUSTMENT KARAKTERISTIK PERUSAHAAN Yasir Maulana; Ayus Ahmad Yusuf
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 1 No 2 (2019)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/akurasi.v1i2.131

Abstract

This paper aims to determine the effect of company characteristics on target leverage with the relation of the speed of adjustment to target leverage. The speed of adjustment is examined to complete the analysis of the concept of dynamic capital structure in Indonesia. The characteristics of the companies studied are profitability, company size, company growth, industry, tangibility, inflation and the deficit and financial surplus of companies in the property, real estate and construction sectors listed on the Indonesia Stock Exchange in 2008 to 2015. The results of this study show that property, real estate, and construction sector companies are significantly implementing leverage targets. The data also shows that there is a significant effect of speed of adjustment to the leverage target which is faster when the company has a financial surplus compared to when the financial deficit.
Pengaruh Struktur Modal, Likuiditas, dan Profitabilitas terhadap Kebijakan Dividen Maulana, Yasir; Harun, Muhammad Fiqri; Nugraha, Nugraha; Disman, Disman; Sari, Maya
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6273

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh struktur modal, likuiditas, dan profitabilitas terhadap kebijakan dividen Populasi dalam penelitian ini adalah perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI). Berdasarkan metode purposive sampling diperoleh sebanyak 104 data dari 26 perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI) selama tahun 2018-2021. Metode analisis menggunakan analisis regresi data panel, uji asumsi klasik dan uji hipotesis. Hasil penelitian menunjukkan bahwa 1) Rasio Struktur Modal yang diukur menggunakan DER berpengaruh negatif dan signifikan terhadap Kebijakan Dividen; 2) Likuiditas yang diukur menggunakan CR berpengaruh positif dan signifikan terhadap Kebijakan Dividen; 3) Rasio Profitabilitas yang diukur menggunakan ROA berpengaruh positif dan signifikan terhadap Kebijakan Dividen. Sedangkan secara simultan Struktur Modal Likuidtas, dan Profitabilitas berpengaruh terhadap Kebijakan Dividen.