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Pelatihan Branding Dan Marketing UMKM Desa Purwaraja Maulana, Yasir; Masruroh, Rina; Meilany, Windy Dwi
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2249

Abstract

Branding dan Marketing UMKM merupakan salah satu ha yang penting untuk dilakukan di era digital. Potensi yang besar di kalangan UMKM Kopi Robusta Desa Purwaraja nyatanya tidak diikuti dengan branding dan marketing yang tepat sehingga menjadikan daya tarik dan daya saingnya tidak maksimal. Adapun tujuan dari pengabdian kepada masyarakat ini untuk mengedukasi masyarakat akan pentingnya membentuk branding dan marketing pada usaha yang dijalankan. Metode pelaksanaan yang dilakukan dalam pengabdian kepada masyarakat ini adalah pendekatan pelatihan/workshop. Hasil kegiatan pengabdian ini ialah terbentukanya kesadaran pelaku UMKM Desa Purwaraja akan pentingnya branding dan marketing usaha yang dibuktikan dengan pembuatan logo usaha dan kemasan serta rencana pemasarannya.
Pengaruh Kebijakan Dividen Struktur Kepemilikan dan Kinerja Keuangan Terhadap Nilai Perusahaan Maulana, Yasir; Kartikasari, Dea; Gunawan, Wely Hadi; Komarudin, Munir Nur
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 1 (2025): Bulan Maret 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i1.24804

Abstract

During the period 2018-2022, the average PBV of automotive and component sub-sector manufacturing companies listed on the IDX was 0.31, this shows that the value of the company still needs to be increased to attract investors because ideally, good stocks for investment have a PBV value> 1. This study aims to determine the impact of dividend policy, ownership structure and financial performance on company value. The research method used in this study is the verification and descriptive method. The population in this study was 13 companies, the sample in this study used a purposive sampling technique and produced 11 samples with 55 observation data. The data collection technique used in this study used non-participant observation, this technique is used to obtain data, namely financial reports from Automotive and Component Sub-Sector Manufacturing Companies in 2018-2022. Data analysis includes descriptive analysis, classical assumption tests, panel data analysis, and hypothesis testing using the F test and t test. The research findings show that dividend policy, ownership structure and financial performance have a simultaneous impact on company value. Dividend policy has a positive impact on firm value. Ownership structure has a positive effect on firm value. Financial performance has a positive impact on firm value.
THE EFFECT OF COMPANY SIZE, LEVERAGE, LIQUIDITY, AND INFLATION RATE ON EARNINGS GROWTH Setiawan, Deni; Maulana, Yasir; Adzimatinur, Fauziyah
Indonesian Journal Of Business And Economics Vol. 7 No. 1 (2024)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v7i1.8601

Abstract

This study aims to determine the Effect of Company Size, Leverage, Liquidity and Inflation Rate on Profit Growth Case Studies in Industrial Sector Companies both partially and simultaneously. The research methods used in this study are descriptive and verificative methods. This study uses secondary data in the form of company financial statements which are analyzed using penel data regression which includes classical assumption tests, model selection, coefficients of determination and hypothesis testing (F test and t test). The population in this study was 54 companies for 5 years. The samples in this study were taken using purposive sampling into 42 companies for 5 years and 210 data were observed. The results of this study show that (1) company size, leverage, liquidity and inflation rate simultaneously have a significant effect on profit growth, (2) company size has a positive and significant effect on profit growth, (3) leverage has a negative and significant effect on profit growth, (4) liquidity has a negative and insignificant effect on profit growth, (5) inflation rate has a negative and significant effect on profit growth. 
PENCAPAIAN TARGET LEVERAGE MELALUI SPEED OF ADJUSTMENT KARAKTERISTIK PERUSAHAAN Yasir Maulana; Ayus Ahmad Yusuf
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 1 No 2 (2019)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/akurasi.v1i2.131

Abstract

This paper aims to determine the effect of company characteristics on target leverage with the relation of the speed of adjustment to target leverage. The speed of adjustment is examined to complete the analysis of the concept of dynamic capital structure in Indonesia. The characteristics of the companies studied are profitability, company size, company growth, industry, tangibility, inflation and the deficit and financial surplus of companies in the property, real estate and construction sectors listed on the Indonesia Stock Exchange in 2008 to 2015. The results of this study show that property, real estate, and construction sector companies are significantly implementing leverage targets. The data also shows that there is a significant effect of speed of adjustment to the leverage target which is faster when the company has a financial surplus compared to when the financial deficit.
Pengaruh Struktur Modal, Likuiditas, dan Profitabilitas terhadap Kebijakan Dividen Maulana, Yasir; Harun, Muhammad Fiqri; Nugraha, Nugraha; Disman, Disman; Sari, Maya
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6273

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh struktur modal, likuiditas, dan profitabilitas terhadap kebijakan dividen Populasi dalam penelitian ini adalah perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI). Berdasarkan metode purposive sampling diperoleh sebanyak 104 data dari 26 perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI) selama tahun 2018-2021. Metode analisis menggunakan analisis regresi data panel, uji asumsi klasik dan uji hipotesis. Hasil penelitian menunjukkan bahwa 1) Rasio Struktur Modal yang diukur menggunakan DER berpengaruh negatif dan signifikan terhadap Kebijakan Dividen; 2) Likuiditas yang diukur menggunakan CR berpengaruh positif dan signifikan terhadap Kebijakan Dividen; 3) Rasio Profitabilitas yang diukur menggunakan ROA berpengaruh positif dan signifikan terhadap Kebijakan Dividen. Sedangkan secara simultan Struktur Modal Likuidtas, dan Profitabilitas berpengaruh terhadap Kebijakan Dividen.
Fama-French Five Factor Model: Systematic Literature Review Maulana, Yasir; Komarudin, Munir Nur; Tsuraya, Irma
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 1: April 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i1.14909

Abstract

This inquiry is to find out, analyze, and integrate existing findings regarding the application and effectiveness of the Fama-French Five Factor Model in various market contexts through a systematic literature review approach. This research methodology uses a qualitative approach through a systematic literature review and bibliometric analysis through VosViewer software, obtained from 27 articles. Based on the literature review results, the Fama-French Five Factor Model has been shown to be superior in explaining asset price anomalies in several markets, such as Australia and South Africa, compared to previous models. However, its effectiveness varies depending on market characteristics, with less consistent results in emerging markets such as Asia, where profitability and investment factors are not always significant. In the context of the Indonesian market, research shows that FF5FM does not always outperform the three-factor model, suggesting that the addition of new factors may not always be relevant in all markets. Keywords: Fama-French Five Factor; Portfolio; Investment; Asset pricing; SLR  
PREDIKTOR KINERJA IHSG DENGAN PENDEKATAN ERROR CORRECTION MODEL Lesmana, Arief Surya; Wiharno, Herma; Maulana, Yasir; Supriatna, Odang; Rahmantya, Yanneri Elfa Kiswara
Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol. 21 No. 01 (2024): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/equi.v21i01.7778

Abstract

AbstrakPasar modal merupakan salah satu sarana investasi yang dapat memberikan keuntungan dengan risiko tertentu. Untuk memperoleh keuntungan yang optimal, diperlukan informasi mengenai faktor-faktor yang dapat mempengaruhi kinerja pasar modal. Objek dalam penelitian ini adalah Indeks Harga Saham Gabungan (IHSG). Tujuan penelitian ini adalah untuk menguji secara empiris pengaruh inflasi, tingkat suku bunga, nilai tukar, jumlah uang beredar, harga minyak dunia, dan Indeks Dow Jones terhadap kinerja IHSG dalam jangka panjang dan jangka pendek. Penelitian ini menggunakan teknik Error Correction Model (ECM) untuk menganalisis data pada periode Januari 2017 sampai Desember 2021. Hasil analisis menunjukkan bahwa dalam jangka panjang kinerja Indeks Harga Saham Gabungan (IHSG) dipengaruhi secara signifikan oleh inflasi, tingkat suku bunga, nilai tukar USD/IDR, harga minyak dunia, dan Indeks Dow Jones. Sedangkan dalam jangka pendek kinerja IHSG hanya dipengaruhi secara signifikan oleh nilai tukar USD/IDR, harga minyak dunia, dan Indeks Dow Jones. Berdasarkan temuan dalam penelitian ini, penting bagi pemerintah untuk focus dalam menjaga stabilitas perekonomian nasional dan sigap dalam mengantisipasi pengaruh factor eksternal agar kinjera HISG tetap terjaga. Kata Kunci: IHSG; Makroekonomi; ECM AbstractA capital market is an investment place that can provide returns with certain risks. In order to obtain optimal returns, information on the factors that can affect the performance of the capital market is needed. The object of this research is Jakarta Composite Index (JCI) This study empirically examined the effect of inflation, interest rates, exchange rates, money supply, world oil prices, and the Dow Jones Index on JCI performance in the long and short term. This study uses the Error Correction Model (ECM) technique to analyze data for the period from January 2017 to December 2021. The results of the analysis show that in the long term, the JCI performance is significantly affected by inflation, interest rates, USD/IDR exchange rates, world oil prices, and the Dow Jones Index. Meanwhile, in the short term, the JCI’s performance was only significantly affected by the USD/IDR exchange rates, world oil prices, and the Dow Jones Index. Based on the findings in this study, it is important for the government to focus on maintaining the stability of the national economy and be alert in anticipating the influence of external factors so that the HISG is maintained. Keywords: IHSG; Macroeconomics; ECM
The Impact of Fintech, Sustainability Banking, and Natural Resources on Environmental Sustainability Maulana, Yasir; Nugraha, Nugraha; Disman, Disman; Sari, Maya; Jahidah, Nurul Siti
Jurnal Riset Ilmu Ekonomi Vol. 5 No. 1 (2025): Jurnal Riset Ilmu Ekonomi (JRIE) Edisi April 2025
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrie.v5i1.261

Abstract

This study aims to analyze the role of FinTech, sustainable banking, and natural resource revenues collectively influencing environmental outcomes in the ASEAN Plus Three region is still scarce. This study uses panel data regression analysis covering nine ASEAN Plus Three countries over the period 2017 to 2021. The findings provide evidence of the significant influence of FinTech, Sustainable Banking, and natural resource revenues derived from sustainable environmental development activities in Plus Three economies. FinTech has a very negative effect on environmental outcomes. In contrast, sustainable banking does not show a statistically significant effect. Natural resource revenues are positively related to environmental degradation. These results highlight the importance of implementing low-carbon technologies to meet carbon neutrality targets in ASEAN Plus Three countries. The findings offer empirical insights for policymakers to prioritize green technologies, reassess fintech's environmental footprint, and strengthen the sustainable banking framework.
Analisis Portofolio Saham dengan Model Black Litterman-CAPM Lesmana, Arief Surya; Maulana, Yasir
Worksheet : Jurnal Akuntansi Vol 4, No 2 (2025)
Publisher : UNIVERSITAS DHARMAWANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wjs.v4i2.6275

Abstract

Dalam menghadapi fenomena perubahan kondisi pasar, investor perlu membentuk portofolio yang berbeda agar menghasilkan return dan risiko yang optimal. Tujuan dari penelitian ini adalah untuk membentuk portofolio optimal pada kondisi pasar modal Indonesia yang berbeda. Proksi untuk indeks pasar adalah IHSG dan proksi untuk aset bebas risiko adalah Tingkat suku bunga Sertifikat Bank Indonesia. Sampel dalam penelitian ini adalah 20 perusahaan yang dipilih secara purposive berdasarkan  kapitalisasi pasarnya. Pembentukan portofolio optimal dilakukan melalui model Black Litterman-CAPM. Portofolio optimal terdiri dari 5 saham, yaitu PT Telkom Indonesia (Persero) Tbk sebesar 43,47%, PT Elang Mahkota Teknologi Tbk sebesar 21,22%, PT Bank Central Asia Tbk sebesar 14,29%, PT Mayora Indah Tbk sebesar 12,59%, dan PT Chandra Asri Pacific Tbk sebesar 8,43% dengan return portofolio sebesar 8,05% dan risiko 2,65%. Sedangkan untuk menghadapi kondisi bearish, portofolio optimal terdiri dari 6 saham, yaitu PT Telkom Indonesia (Persero) Tbk sebesar 43,13%, PT Elang Mahkota Teknologi Tbk sebesar 21,25%, PT. United Tractors Tbk sebesar 16,68%, PT Bank Central Asia Tbk sebesar 13,59%, PT Mayora Indah Tbk sebesar 4,17%, dan PT Charoen Pokphand Indonesia Tbk sebesar 1,18% dengan return portofolio sebesar 8,01% dan risiko 5,20%
The Effect of Stock Trading Volume, Leverage, and Dividend Policy on Stock Price Volatility Maulana, Yasir; Rismawati, Dede; Disman; Dodi
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.556

Abstract

This paper intends to explore how trading volume, financial leverage, and dividend distribution strategies influence fluctuations in stock prices. The study utilized a quantitative approach, incorporating both descriptive and verification analyses. Out of 44 listed companies, a purposive sampling technique yielded a sample of 12 firms observed over a five-year timeframe. Findings reveal that trading volume, leverage, and dividend policy collectively contribute to stock price variability. Moreover, each of these variables individually exerts a positive and statistically significant impact. These insights may serve as a reference for prospective investors considering equity investments, highlighting the importance of understanding price volatility to anticipate market trends. Recognizing these fluctuation patterns enables more informed and strategic investment decisions, while also helping investors to manage potential financial risks effectively.
Co-Authors A.A. Ketut Agung Cahyawan W Adzimatinur, Fauziyah Agustin, Afni Alifia AJI, IBRAHIM Alfiana Andini Nurhaeni Anggi Yuliani Anggraeni, Nur Ani Rakhmanita Arief Surya Lesmana Ayus Ahmad Yusuf Aziz, Muhhammad Nur Bunga Azzarri Christine Riani Elisabeth Dadang Suhardi Dede Djuniardi DENI SETIAWAN Desi Sriwahyuni Disman Disman Disman Disman, Disman Dodi Elda Mesyani Erlan Darmawan Erwina Kartika Devi Euis Euis Fauziyah Adzimatinur Fildzah Karamina Putri, Siti Hadi Satria Ganefi Harjadi, Dikdik Harun, Muhammad Fiqri Hasna Firyal Khaerunnisa Herdiansyah, Muhamad Ferdi Herma Wiharno Herma Wiharno Heru Budianto Hezah Nur Jannah Hidayat, Yusuf Murtadlo In Min Iqbal Arraniri Irma Tsuraya Choirinnida Irwan Moridu ISKANDAR Iskandar Iskandar Kartikasari, Dea Komarudin*, Munir Nur Komarudin, Munir Nur Lia Kurniasih Lies Diana Damayanti Lisa Lismawati Marliani, Ana Marlina Agustia Maya Sari Maya Sari Meilaniy, Windy Dwi Meilany, Windy Dwi Muhammad Alpazrul Muhammad Musyfiq Muflih Munir Nur Komarudin Munir Nur Komarudin Novi Satria Pradja Nugraha Nugraha Nugraha Nugraha Nurhandika, Arif Nurhumaira, Nadhifa Nurul Siti Jahidah Oding Syafrudin Pitriani Pitriani Puspo Dewi Dirgantari Rahmantya, Yanneri Elfa Kiswara Rahmawati , Aulia Nur Ratih Hurriyati Reyhan Alfarizi Rifa Siti Nurfajriyah Rina Masruroh RIO ANDRIYAT KRISDIAWAN Rismawati, Dede Robi Awaluddin Santikawati, Lita Siti Fildzah Karamina Putri Supriatna, Odang Syafrudin, Oding Syed Iradat Abbas Wachjuni Wachjuni Wely Hadi Gunawan Windy Dwi Meilaniy Yuliani, Anggi