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All Journal Intiqad: Jurnal Agama dan Pendidikan Islam Jurnal Ilmiah Ekonomi Islam Tawazun: Journal of Sharia Economic Law SYIRKAH JURNAL LENTERA BISNIS Jurnal Hukum Ekonomi Syariah MALIA: Journal of Islamic Banking and Finance JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA International Journal of Economy, Education and Entrepreneurship (IJE3) JURNAL KEISLAMAN West Science Journal Economic and Entrepreneurship
Dewi Maharani
Universitas Muhammadiyah Banjarmasin
Religion Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Bibliometric Analysis in Mapping Corporate Marketing Research Trends and Developments Dewi Maharani; Irawan Yuswono; Sutono Sutono; Pilifus Junianto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.372

Abstract

This research conducts a comprehensive bibliometric analysis to map the trends and developments in corporate marketing research, utilizing data from a diverse range of publications. Through theme analysis, influential publications, and keyword occurrences, the study unveils the multifaceted nature of the field. The most prevalent themes include Corporate Marketing, Green Marketing, Reputation, Communication, and Relationship Marketing, reflecting the dynamic interplay of strategic elements within corporate marketing. Noteworthy publications, such as "Principles of Corporate Finance" and "Corporate Social Responsibility: A Theory of the Firm Perspective," emerge as key influencers, shaping the intellectual discourse in the domain. The integration of these findings provides valuable insights for researchers, practitioners, and policymakers, offering a nuanced understanding of the current state of corporate marketing research. As the field continues to evolve, this research sets the stage for future inquiries, providing a foundation for strategic decision-making and ongoing scholarly exploration.
ANALISIS DAYA SAING PARIWISATA UNTUK MENINGKATKAN EKONOMI DAERAH Dewi Maharani; Harjoni Harjoni; Tri Widayati; Basnendar Herry Prilosadoso; Heppi Syofya
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1583

Abstract

This study aims to analyze tourism competitiveness to improve the regional economy. To measure tourism competitiveness in this study using 8 indicators from the World Travel and Tourism Council (WTTC), including Human Tourism Indicator (HTI), Price Competitiveness Indicator (PCI), Infrastructure Development Indicator (IDI), Environment Indicator (EI), Technology Advancement Indicator (TAI), Human Resources Indicator (HRI), Openness Indicator (OI) and Social Development Indicator (SDI). The type of research used is quantitative descriptive. The data sources used in this study are secondary data. The analysis method used in this study is to calculate the tourism competitiveness index. The findings in this study are that all indicators used to measure the level of tourism competitiveness in tourist areas in Indonesia have increased in 2023 from the previous year 2022.
Co-Authors Basnendar Herry Prilosadoso Harjoni Harjoni Heppi Syofya, Heppi Ika Agustina Irawan Yuswono Masrina Masrina Muhammad Faisal Albanjari Muhammad Yusuf MUHAMMAD YUSUF Nasrudin Nasrudin Pilifus Junianto Sutono Sutono Syamsul Arifin Taufiq Hidayat Tri Widayati