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All Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Ekonomi Islam EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Samsul Arifin
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Nahdlatul Ulama Jepara
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Medicine & Pharmacology Social Sciences Other

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PERAN CUSTOMER INVOLVEMENT TERHADAP KINERJA PEMASARAN Samsul Arifin; Ali Ali
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 1 (2023): March
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2023.v7.i1.5221

Abstract

Penelitian ini dilatarbelakangi oleh pertumbuhan bisnis di era globalisasi diikuti oleh persaingan bisnis, kinerja bisnis, dan kinerja pemasaran yang dilakukan oleh perusahaan mebel semakin dinamis. Persaingan dalam industri mebel berlangsung ketat dengan tingkat persaingan cukup tinggi. Berdasarkan kenyataan tersebut sebagai seorang peneliti tertarik untuk meneliti menguji inovasi pemasaran, orientasi pasar, kapabilitas pemasaran dan customer involvement mempunyai pengaruh terhadap kinerja pemasaran, namun peneliti menengarai ada pengaruh tidak langsung antara inovasi pemasaran, orientasi pasar, dan kapabilitas pemasaran melalui customer involvement terhadap kinerja pemasaran. Populasi pada penelitian ini adalah perusahaan mebel yang melakukan ekspor di Kabupaten Jepara yang berjumlah 307 perusahaan. Teknik pemilihan sampel dalam penelitian ini dilakukan dengan teknik probability sampling. Hasil dari penelitian ini menunjukkan bahwa inovasi pemasaran, orientasi pasar, kapabilitas pemasaran dan customer involvement berpengaruh signifikan terhadap kinerja pemasaran pada perusahaan mebel ekspor di Kabupaten Jepara. Penelitian selanjutnya, bisa dilakukan di semua klaster perusahaan mebel yaitu kluster perusahaan lokal, kluster perusahaan ekspor, dan kluster perusahaan PMA (Penanaman Modal Asing).
Lost in Information How Cyberchondria and Consumer Confusion Drive Purchase Avoidance in Gen Z Across Indonesia and Malaysia Mohamad Rifqy Roosdhani; Muhammad Khoiruddin; Samsul Arifin; Nurul Komaryatin; Ali Ali; Nurul Huda
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-87

Abstract

Objective: This study examines how information overload (IO) influences purchase avoidance (PA) among Generation Z consumers in Indonesia and Malaysia, focusing on the mediating roles of cyberchondria (CY) and consumer confusion (CC), and exploring gender differences in these effects. Gender-specific responses to IO in Gen Z remain underexplored in developing regions, despite their importance for digital marketing strategies. Research Design & Methods: This study employed a quantitative method using PLS-SEM, with data collected via questionnaires from 426 Gen Z respondents in Indonesia (192) and Malaysia (204) through accidental sampling. Findings: Information overload raises cyberchondria and confusion in both genders but does not directly impact purchase avoidance. Cyberchondria mediates the IO–PA link for all, while confusion mediates it only for females. Research Implications: Findings indicate that information overload affects Gen Z’s purchase avoidance mainly through psychological factors, with cyberchondria mediating for all and confusion influencing only females. Practical Implications: Marketers should simplify information and address health-related anxiety, particularly in female Gen Z, to reduce purchase avoidance. Social Implications: The study highlights psychological challenges, such as confusion and health anxiety that affect Gen Z’s well-being and decision-making in dense online information environments. Contribution & Value Added: This research shows information overload indirectly affects Gen Z’s purchase avoidance, with cyberchondria and confusion as key mediators and gender differences in the confusion pathway.
Co-Authors Ali Ali Ali Ali Ali Eko Nur Fuad Finola Gamiarsi Jati Jati Mohamad Rifqy Roosdhani Mohamad Rifqy Roosdhani Muhammad Khoiruddin Musyafa' Musyafa' Nurul Huda Nurul Komaryatin Nurul Komaryatin Silviana Pebruary Ulya Rofika