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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Ekonomi Islam EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Jurnal Ekonomi Efektif EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Journal of Advanced Studies in Management
Samsul Arifin
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Nahdlatul Ulama Jepara
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Pengaruh Gaya Kepemimpinan Transformasional terhadap Kinerja dengan Mediasi Perilaku Berbagi Pengetahuan pada Bawaslu Kabupaten Jepara Ainul Mahfudh; Muhammad Anas Arba’ani; Sisno Riyoko; Samsul Arifin
Jurnal Ekonomi Efektif Vol. 6 No. 4 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i1.42816

Abstract

Penelitian ini bertujuan untuk menentukan gaya kepemimpinan tranformasional berdampak pada kinerja pegawai yang memanfaatkan mediasi budaya berbagi pengetahuan di Bawaslu Kabupaten Jepara. Penelitian ini memanfaatkan seluruh pegawai Bawaslu Kabupaten Jepara, yang berjumlah 361 orang, terdiri dari 20 pegawai Bawaslu Jepara, 156 panwascam dan staf, dan 185 panitia pengawas pemilihan desa dan kelurahan. Sample penelitian berjumlah 163 orang, karena dipilih menggunakan rumus slovin. Untuk menentukan konektivitas antar variabel independen-dependen dalam penelitian, model equation struktural-partial least square (SEM-PLS) digunakan untuk menganalisis data. Untuk menguji validitas dan reliabilitas kuisioner yang digunakan, Penelitian ini menggunakan analisis data linear berganda. Hasilnya menunjukkan bahwa kepemimpinan tranformasional tidak memengaruhi kinerja karyawan di Kantor Bawaslu Jepara. Selain itu, penelitian ini menunjukkan bahwa budaya berbagi pengetahuan, yang merupakan faktor yang signifikan dan positif untuk kinerja, memiliki dampak besar terhadap kinerja karyawan.
IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
PENGARUH KUALITAS PELAYANAN BPJS, HUBUNGAN KOMUNIKASI DOKTER-PASIEN, WAKTU TUNGGU PELAYANAN RAWAT JALAN TERHADAP KEPUASAN PASIEN DI KLINIK YAI MEDIKA Muhammad Anis Pratama; Samsul Arifin
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 2 (2024): EDISI SEPTEMBER
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i2.9511

Abstract

Currently, the health sector has experienced very rapid development, competition is increasingly widespread in providing services to consumers. This research was conducted with the aim of finding out the factors that influence patient satisfaction. This research used a quantitative approach with a sample of 100, and analysis was carried out using Structural Equation Modeling (SEM) with the help of the Smart-PLS version 4.0 device. This research involves outer model testing, inner model testing, mediation testing and hypothesis testing. Based on the results of the validity test, it indicates that the loading factor value > 0.7 and the AVE value > 0.5 are declared valid. The reliability test indicates that the composite reliability and Cronbach's alpha values ​​> 0.7 are said to be reliable. It can be concluded that BPJS Service Quality (X1) and Outpatient Service Waiting Time (X3) have a positive and significant effect on Patient Satisfaction (Y1). Meanwhile, the Doctor-Patient Communication Relationship (X2) has an insignificant negative effect on Patient Satisfaction (Y1). Keywords: BPJS Service Quality, Waiting Time for Outpatient Services, Doctor-Patient Communication Relationship, Patient Satisfaction
PENGARUH ONLINE CUSTOMER REVIEW, CONTENT MARKETING DAN PRODUCT KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE TOKOPEDIA: (Studi Empiris Pada Generasi Z di Kecamatan Bangsri) Agnes Eva Listiani; Samsul Arifin
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 2 (2024): EDISI SEPTEMBER
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i2.9524

Abstract

This research aims to find out how Online Customer Reviews, Content Marketing, and Product Knowledge influence Tokopedia E-Commerce Purchase Decisions among Generation Z in Bangsri District. The population of this research is Generation Z in Bangsri District, with 100 respondents calculated using the Slovin Formula. Data for this research was collected through a purposive sampling method. The research results show that Online Customer Reviews (X1) have a positive and significant effect on purchasing decisions; Content Marketing (X2) has a positive and significant effect on purchasing decisions; and Product Knowledge (X3) has a positive and significant effect on purchasing decisions. Thus, it can be concluded that Online Customer Reviews, Content Marketing, and Product Knowledge all have a positive and significant impact on purchasing decisions. Keywords: Online Customer Review, Content Marketing, Product Knowledge, Purchase Decision, Generation Z
Tren Fear of Missing Out, Daya Tarik Live Streaming, dan Product Reviews: Bagaimana Influencer Memicu Repurchase Intention di Shopee Pada Kalangan Gen Z Jepara? Finola Gamiarsi; Samsul Arifin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7688

Abstract

Perkembangan e-commerce semakin mempengaruhi perilaku belanja Gen Z yang aktif secara digital. Faktor seperti Fear of Missing Out (FoMO), Live Streaming, Product Reviews, dan Influencer menjadi strategi pemasaran yang dapat mendorong Repurchase Intention. Penelitian ini menganalisis pengaruh Fear of Missing Out (FoMO), Live Streaming, dan Product Reviews terhadap Repurchase Intention, dengan Influencer sebagai variabel mediasi pada konsumen Gen Z di Jepara dalam e-commerce Shopee. Menggunakan metode kuantitatif dengan purposive sampling, penelitian ini melibatkan 120 responden dan dianalisis menggunakan Partial Least Squares (PLS) versi 4.0. Hasilnya menunjukkan bahwa Product Reviews memiliki pengaruh terbesar terhadap Repurchase Intention, dan Influencer memediasi hubungan antar variabel. Temuan ini memberikan wawasan bagi pelaku bisnis e-commerce untuk mengoptimalkan strategi pemasaran guna meningkatkan loyalitas pelanggan Gen Z.
The Influence of Brand Trust Halal Certification and Product Variety on Repurchase Intentions for Frozen Halal Foods Ahmad Aufar Ribhi; Samsul Arifin; Arini Novandalina
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This investigation is driven by the phenomenon of Repurchase Intention, which is evidenced by the notable decrease in sales of Anka Frozen Jepara during the preceding months. A heightened repurchase intention signifies an elevated degree of customer satisfaction when contemplating the adoption of a product. This research endeavor seeks to examine the impact of Brand Trust, Halal Label, and Product Variation on the Repurchase Intention of halal frozen food offerings. The study employed a sample comprising 97 respondents, who were consumers of Anka Frozen Food Jepara, selected through a non-probability sampling method, specifically accidental sampling. This approach entails the selection of participants from the target population based on convenience or serendipity. The results indicate that Brand Trust and Product Variation exert a significant influence on Repurchase Intention. Conversely, the variable of Halal Label does not exhibit a significant effect on Repurchase Intention. Concurrently, Brand Trust, Halal Label, and Product Variation collectively exert an influence on Repurchase Intention. These findings offer valuable insights for enterprises to prioritize the cultivation of consumer trust and the provision of diverse product variations to bolster repurchase intentions, whereas the role of halal labeling may necessitate further exploration to elucidate its limited impact within this framework.
THE IMPACT OF CONTENT MARKETING AND CUSTOMER REVIEWS ON ONLINE PURCHASE DECISIONS AMONG GEN Z IN TOKOPEDIA Arini Novandalina Kuswiyono; Samsul Arifin
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 2 No. 1 (2025): Maret 2025
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of content marketing and customer reviews on purchase decisions among Generation Z users in Bangsri District using the Tokopedia e-commerce platform. A quantitative approach was employed, with data collected through an online questionnaire and analyzed using SEM-PLS. The findings reveal that content marketing significantly affects both customer reviews and purchase decisions, while customer reviews also have a significant direct effect on purchase decisions. Moreover, customer reviews mediate the relationship between content marketing and purchase decisions. These results highlight the importance of digital content strategy and customer engagement in shaping online buying behavior. The study contributes theoretically by integrating three key digital marketing variables and offers practical insights for e-commerce marketers targeting Gen Z consumers.
Co-Authors Agnes Eva Listiani Ahmad Aufar Ribhi Ainul Mahfudh Ali Ali Ali Arini Novandalina Arini Novandalina Kuswiyono Eko Nur Fuad Finola Gamiarsi Jati Jati Mohamad Rifqy Roosdhani Muhammad Anas Arba’ani Muhammad Anis Pratama Musyafa' Musyafa' Nurul Huda Nurul Komaryatin Nurul Komaryatin Silviana Pebruary Sisno Riyoko Ulya Rofika