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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Ekonomi Islam EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Journal of Management and Entrepreneurship Research International Journal of Economics, Management and Accounting EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Samsul Arifin
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Nahdlatul Ulama Jepara
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Medicine & Pharmacology Social Sciences Other

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PERAN CUSTOMER INVOLVEMENT TERHADAP KINERJA PEMASARAN Samsul Arifin; Ali Ali
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 1 (2023): March
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2023.v7.i1.5221

Abstract

Penelitian ini dilatarbelakangi oleh pertumbuhan bisnis di era globalisasi diikuti oleh persaingan bisnis, kinerja bisnis, dan kinerja pemasaran yang dilakukan oleh perusahaan mebel semakin dinamis. Persaingan dalam industri mebel berlangsung ketat dengan tingkat persaingan cukup tinggi. Berdasarkan kenyataan tersebut sebagai seorang peneliti tertarik untuk meneliti menguji inovasi pemasaran, orientasi pasar, kapabilitas pemasaran dan customer involvement mempunyai pengaruh terhadap kinerja pemasaran, namun peneliti menengarai ada pengaruh tidak langsung antara inovasi pemasaran, orientasi pasar, dan kapabilitas pemasaran melalui customer involvement terhadap kinerja pemasaran. Populasi pada penelitian ini adalah perusahaan mebel yang melakukan ekspor di Kabupaten Jepara yang berjumlah 307 perusahaan. Teknik pemilihan sampel dalam penelitian ini dilakukan dengan teknik probability sampling. Hasil dari penelitian ini menunjukkan bahwa inovasi pemasaran, orientasi pasar, kapabilitas pemasaran dan customer involvement berpengaruh signifikan terhadap kinerja pemasaran pada perusahaan mebel ekspor di Kabupaten Jepara. Penelitian selanjutnya, bisa dilakukan di semua klaster perusahaan mebel yaitu kluster perusahaan lokal, kluster perusahaan ekspor, dan kluster perusahaan PMA (Penanaman Modal Asing).
Lost in Information How Cyberchondria and Consumer Confusion Drive Purchase Avoidance in Gen Z Across Indonesia and Malaysia Mohamad Rifqy Roosdhani; Muhammad Khoiruddin; Samsul Arifin; Nurul Komaryatin; Ali Ali; Nurul Huda
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-87

Abstract

Objective: This study examines how information overload (IO) influences purchase avoidance (PA) among Generation Z consumers in Indonesia and Malaysia, focusing on the mediating roles of cyberchondria (CY) and consumer confusion (CC), and exploring gender differences in these effects. Gender-specific responses to IO in Gen Z remain underexplored in developing regions, despite their importance for digital marketing strategies. Research Design & Methods: This study employed a quantitative method using PLS-SEM, with data collected via questionnaires from 426 Gen Z respondents in Indonesia (192) and Malaysia (204) through accidental sampling. Findings: Information overload raises cyberchondria and confusion in both genders but does not directly impact purchase avoidance. Cyberchondria mediates the IO–PA link for all, while confusion mediates it only for females. Research Implications: Findings indicate that information overload affects Gen Z’s purchase avoidance mainly through psychological factors, with cyberchondria mediating for all and confusion influencing only females. Practical Implications: Marketers should simplify information and address health-related anxiety, particularly in female Gen Z, to reduce purchase avoidance. Social Implications: The study highlights psychological challenges, such as confusion and health anxiety that affect Gen Z’s well-being and decision-making in dense online information environments. Contribution & Value Added: This research shows information overload indirectly affects Gen Z’s purchase avoidance, with cyberchondria and confusion as key mediators and gender differences in the confusion pathway.
Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry M. Rifqy Roosdhani; Samsul Arifin; Nurul Komaryatin; Ali Ali; Nurul Huda; Muhammad Khoiruddin; Chenly Loing
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 11 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i11.244

Abstract

This study investigates the role of Social Media Marketing Activities (SMMA) in influencing purchase decisions, with purchase intention as a mediating variable and brand image as a moderating variable, focusing on Sweet Mango, a local fashion brand in Jepara, Indonesia. Using a quantitative approach, data were collected from 97 respondents through online surveys and interviews, employing a purposive non-probability sampling method. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results reveal that SMMA significantly enhances purchase intention, which in turn strongly influences purchase decisions. Furthermore, purchase intention mediates the relationship between SMMA and purchase decisions. While brand image does not directly affect purchase intention, it plays a significant moderating role by strengthening the relationship between SMMA and purchase intention. Additionally, SMMA indirectly impacts purchase decisions through its influence on purchase intention. These findings underscore the critical importance of leveraging social media marketing strategies to drive consumer behavior while simultaneously building a strong brand image to maximize effectiveness. The study contributes to the literature by addressing inconsistencies in the relationship between brand image and consumer behavior and offers practical insights for local businesses aiming to optimize their digital marketing efforts. Limitations include the small sample size and focus on a single brand, suggesting opportunities for broader future research.
IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : Prodi Pendidikan Ekonomi-UGJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
PENGARUH KUALITAS PELAYANAN BPJS, HUBUNGAN KOMUNIKASI DOKTER-PASIEN, WAKTU TUNGGU PELAYANAN RAWAT JALAN TERHADAP KEPUASAN PASIEN DI KLINIK YAI MEDIKA Muhammad Anis Pratama; Samsul Arifin
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 2 (2024): EDISI SEPTEMBER
Publisher : Prodi Pendidikan Ekonomi-UGJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i2.9511

Abstract

Currently, the health sector has experienced very rapid development, competition is increasingly widespread in providing services to consumers. This research was conducted with the aim of finding out the factors that influence patient satisfaction. This research used a quantitative approach with a sample of 100, and analysis was carried out using Structural Equation Modeling (SEM) with the help of the Smart-PLS version 4.0 device. This research involves outer model testing, inner model testing, mediation testing and hypothesis testing. Based on the results of the validity test, it indicates that the loading factor value > 0.7 and the AVE value > 0.5 are declared valid. The reliability test indicates that the composite reliability and Cronbach's alpha values ​​> 0.7 are said to be reliable. It can be concluded that BPJS Service Quality (X1) and Outpatient Service Waiting Time (X3) have a positive and significant effect on Patient Satisfaction (Y1). Meanwhile, the Doctor-Patient Communication Relationship (X2) has an insignificant negative effect on Patient Satisfaction (Y1). Keywords: BPJS Service Quality, Waiting Time for Outpatient Services, Doctor-Patient Communication Relationship, Patient Satisfaction
PENGARUH ONLINE CUSTOMER REVIEW, CONTENT MARKETING DAN PRODUCT KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE TOKOPEDIA: (Studi Empiris Pada Generasi Z di Kecamatan Bangsri) Agnes Eva Listiani; Samsul Arifin
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 2 (2024): EDISI SEPTEMBER
Publisher : Prodi Pendidikan Ekonomi-UGJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i2.9524

Abstract

This research aims to find out how Online Customer Reviews, Content Marketing, and Product Knowledge influence Tokopedia E-Commerce Purchase Decisions among Generation Z in Bangsri District. The population of this research is Generation Z in Bangsri District, with 100 respondents calculated using the Slovin Formula. Data for this research was collected through a purposive sampling method. The research results show that Online Customer Reviews (X1) have a positive and significant effect on purchasing decisions; Content Marketing (X2) has a positive and significant effect on purchasing decisions; and Product Knowledge (X3) has a positive and significant effect on purchasing decisions. Thus, it can be concluded that Online Customer Reviews, Content Marketing, and Product Knowledge all have a positive and significant impact on purchasing decisions. Keywords: Online Customer Review, Content Marketing, Product Knowledge, Purchase Decision, Generation Z
Beyond Reach: Social Media Performance as A Key Metricfor Marketing Success Mohamad Rifqy Roosdhani; Samsul Arifin; Khamisah Abd Manaf
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1163

Abstract

Social media is now an integral part of business activities. Companies that manage social media effectively can experience significant benefits in improving their marketing performance. Study results show that there are still many businesses that have not developed effective social media strategies in their marketing efforts. This study explores the social media marketing strategies that Micro, Small, and Medium Enterprises (SMEs) should adopt to improve their social media performance, which in turn will improve overall marketing results. To achieve optimal social media performance, social media marketing strategies adopted by SMEs should involve Social Media based Customer Engagement. This study adopted a quantitative approach and collected data from 265 SMEs in the food and beverage sector in Semarang, Solo, Kudus, and Jepara regions using a purposive sampling method. Data collected through questionnaires were used to test the empirical model using Structural Equation Modelling (SEM-AMOS). The results showed that the implementation of effective social media marketing strategies by SMEs can increase Social Media-based Customer Engagement, which in turn will have a positive impact on their social media performance. Increased customer engagement through social media can also be strengthened by the Brand Exposure strategy applied in marketing through social media.
Co-Authors Agnes Eva Listiani Ali Ali Ali Ali Ali Chenly Loing Eko Nur Fuad Finola Gamiarsi Jati Jati Khamisah Abd Manaf Mohamad Rifqy Roosdhani Mohamad Rifqy Roosdhani Muhammad Anis Pratama Muhammad Khoiruddin Muhammad Khoiruddin Musyafa' Musyafa' Nurul Huda Nurul Komaryatin Nurul Komaryatin Silviana Pebruary Ulya Rofika