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All Journal Fokus Bisnis Pro Bisnis Prosiding Seminar Nasional IPTEK Terapan (SENIT) 2016 Pengembangan Sumber Daya Lokal Berbasis IPTEK Monex: Journal of Accounting Research JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Management, Accounting and Technology (JEMATech) (JRAMB) Jurnal Riset Akuntansi Mercu Buana Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Yustitia Accounting Global Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Perwira Journal of Economics and Business (PJEB)
Hesti Widianti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL YOUTUBE SEBAGAI SARANA BISNIS DIGITAL MARKETING Kamal, Bahri; Fauzi, Arief Zul; Widianti, Hesti; Sya’bani, Mohammad
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.22274

Abstract

Abstrak: Tujuan Kegiatan PKM ini memberikan pelatihan digital marketing agar wawasan siswa yang lebih luas untuk masa mendatang dengan media social. Kita melakukan observasi dan wawancara dengan pihak sekolah tentang permasalahan penggunaan media sosial, kegiatan ini diikuti oleh 26 siswa di SMK NU 1 Islamiyah Kramat. Metode kegiatan yang kita laksanakan dengan ceramah pengenalan media sosial dan Praktik langung digital marketing melalui media youtube, Kemudian untuk siswa diajarkan secara langsung untuk mendaftar agar mendapatkan akun cahnnel youtube sebagai media pemasaranyauntuk memasarkan produknya karena banyak orang tua dari siswa itu wirausaha serta pelaku UMKM. Hasil kegiatan menunjukan bahwa kegiatan ini mendapatkan respon positif oleh guru dan siswa, Kemudian yang terakhir sistem evaluasi yang digunakan adalah memberi tugas upload video ke akun mereka, dari 26 siswa ada 21 yang mengumpulkan jadi pencapaian 81%.Abstract: The aim of this Community Service Activity is to provide digital marketing training so that students have broader insight into the future with social media. We conducted observations and interviews with the school regarding the problems of using social media. This activity was attended by 26 students at SMK NU 1 Islamiyah Kramat. The method of activity that we carried out is with a lecture introducing social media and direct practice of digital marketing through YouTube. Then students were taught directly to register to get a YouTube channel account as a marketing medium to market their products because many of the students' parents are entrepreneurs and MSMEs. The results of the activity showed that this activity received a positive response from teachers and students. Then, finally, the evaluation system used was to give them the task of uploading videos to their accounts. Out of 26 students, 21 had collected it, so the achievement was 81% of the number of participants.
Co-Authors Adib Achmadi, Gunawan AMALIYAH, FITRI Amin Nur Akhmadi Andri Widianto Anita Karunia Bahri Kamal, Bahri Balqis Rizki Saputri Dewi Sulistyowati Dwi Rahmadiana, Ghea Endang Sutrisno Erni Unggul Sedya Utami Erni Unggul Sedya Utami Erni Unggul Sedya Utami, Erni Unggul Sedya Fauzi, Arief Zul Fitri Amaliyah Ghea Dwi Rahmadiana Gunawan Adib Achmadi Harjanti , Ririh Sri Hasan, Imam Heri Risnanto Hetika Hetika Hetika Hetika, Hetika Hikmatul Maulidah Ibnu Artadi Ida Farida Ida Farida Iliyin, Lafi Intan Shaferi, Intan Kartini, Dewi Karunia, Anita Khafdilah, Khafdilah Krisdiyawati Krisdiyawati Maulidah, Hikmatul Miftakhul Huda Mohammad Alfian Muhamad Alfian Nur Khasanah, Ayu Prayitno Prayitno Prayitno Prayitno Prihandoyo, Teguh Ririh Sri Harjantri Risnanto, Heri Siti Nur Hadiyati Sunandar Sunandar Sya’bani, Mohammad Tabrani Tabrani Teguh Prihandoyo Tuzaka, Eliya Unggul Sedya Utami, Erni