Article Per Year (5 Year)
p-Index From 2021 - 2026
4.495
P-Index
This Author published in this journals
All Journal Scan : Jurnal Teknologi Informasi dan Komunikasi JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING SCIENCE TECH: Jurnal Ilmiah Ilmu Pengetahuan dan Teknologi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Airlangga Journal of Innovation Management Among : Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat The Center For Sustainable Development Studies Journal Industrial & System Engineering Journals (ISEJOU)
Purba, Lasman Parulian
Universitas Katolik Darma Cendika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Implementasi Digital Marketing untuk Meningkatkan Daya Saing UMKM di Lingkungan Gereja Redemptor Mundhi Surabaya Agrienta Bellanov; Nyoman Sri Widari; Lasman Parulian Purba; yosep krispinus dwi Laksono; Teofilus Valentino; Magdalena Triyoga; Brahmana Duta Pramaraja Kusuma
The Center for Sustainable Development Studies Journal (Jurnal CSDS) Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): Jurnal CSDS Vol 4, No 2 (2025) ISSN 2964-1683 (media onlin
Publisher : Darma Cendika Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/csds.v4i2.949

Abstract

Perkembangan digitalisasi menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mampu beradaptasi dalam kegiatan pemasaran berbasis teknologi. Namun, masih banyak pelaku UMKM yang menghadapi keterbatasan pengetahuan dan keterampilan dalam memanfaatkan media digital secara optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam mengimplementasikan digital marketing. Kegiatan dilaksanakan pada tanggal 21 Januari 2026 di Gereja Redemptor Mundhi Surabaya dengan melibatkan 30 peserta yang merupakan anggota komunitas UMKM gereja. Metode yang digunakan adalah pendekatan partisipatif melalui sosialisasi dan pelatihan praktik, yang mencakup materi pentingnya digitalisasi pemasaran, pemanfaatan media sosial, serta pembuatan konten kreatif dan desain media promosi seperti postingan, banner, dan poster. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep digital marketing serta peningkatan keterampilan dasar dalam pembuatan konten digital. Peserta juga menunjukkan antusiasme tinggi dan kesiapan untuk menerapkan strategi pemasaran digital dalam kegiatan usaha mereka. Meskipun demikian, masih terdapat kendala berupa perbedaan tingkat literasi digital dan keterbatasan waktu pelatihan. Oleh karena itu, diperlukan pendampingan lanjutan untuk mengoptimalkan implementasi hasil pelatihan. Kegiatan ini diharapkan dapat memberikan kontribusi dalam meningkatkan daya saing UMKM serta mendorong pertumbuhan ekonomi komunitas secara berkelanjutan.
Beyond Flexibility: Management Innovation and Algorithmic Control in the Gig Economy Era Mercidominick Fidelius Conrad Menachem Purba; Evi Thelia Sari; Lasman Parulian Purba
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.86884

Abstract

The gig economy is growing rapidly and is creating new challenges for those responsible for managing workers. The expansion of digital platforms and technological systems has significantly influenced how work is organized and managed in modern labor markets. This study aims to examine how the gig economy affects the management of workers and to understand how technological systems influence human resource management practices. This study aims to examine how the gig economy affects the management of workers and to understand how technological systems influence human resource practices. The results show that digital systems and algorithms are increasingly used to determine task allocation and worker management. These technological developments are significantly transforming the role of managers in the gig economy. The study also finds that gig economy experiences higher vulnerability due to limited legal protection compared to formal workers. The study reveals a paradox between the flexibility desired by workers and the job instability that accompanies gig work. This condition requires adaptive human resource management strategies. Strategic and regulatory updates are also needed to address the emerging challenges in the gig economy. The findings suggest that the HRM function needs to transform in order to manage boundary-less careers in the digital era. Furthermore, future research is recommended to explore the role of artificial intelligence in human resource management practices.
Co-Authors Agus Hebi Djuniantoro Agustinus Iwanto Anas Hidayat Blandina Angelina Nainggolan Brahmana Duta Pramaraja Kusuma Brahmana Duta Pratama Kusuma Canariesa, Armadeo Ruben Catharina Desy Chesya Pebriana Sunur David peter van lith Dela Putri Wibowo Desrina Yusi Irawati Elisabet Junita Elisabet Priska Arkadewi Kononis Emiliano Darmawanto Evi Thelia Sari Fidelchristo Pijoh Fransiska Amelia Imu Irwanto, Agustinus Jerico Wilinium Joe Sava Budiriyanto Kristiani, Poppy Marselina Lilis Nurhayati lilis nurhayati Louis Marcelino Lusi Mei Cahya Wulandari Magdalena Triyoga Maria Yustina Raja Massa, Paschal Nicollas Dominggo Matheus Nugroho Maulana, Aldi Melyna Christine Mercidominick Fidelius Conrad Menachem Purba Nany Suryawati Natalia Dessy Harijanto Novilita Regina Raja Onny Priskila Paschal Nicollas Dominggo Massa Paulina Prasethio Putra, Chrystia Aji Randy Abednego Nathanael Rezkyanzah, Jeneiro Ridho Said A Laurence Ristiawan, Agik Bika Ruth Novie Paulinda Ryan Putranda Kristianto Sahelangi, Milly Maria Samuel Jonathan Satria Kisbimantara Situmorang, Edgar Douccette Sri Widari, Nyoman Teofilus Valentino Theresia Meliana Mystica Ave van lith, David peter Via, Yisti Vita yosep krispinus dwi Laksono Yustinus Budi Hermanto Yustisia Yustisia