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All Journal Jurnal KOMUNIKA Jurnal Pendidikan Indonesia KONSELING RELIGI Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal Ilmu Dakwah Translitera : Jurnal Kajian Komunikasi dan Studi Media eL.Muhbib: Jurnal Pemikiran dan Penelitian Pendidikan Dasar G-Couns: Jurnal Bimbingan dan Konseling PREMIERE : Journal of Islamic Elementary Education Jumat Ekonomi: Jurnal Pengabdian Masyarakat PROFETIK: Jurnal Mahasiswa Pendidikan Agama Islam Indo-MathEdu Intellectuals Journal J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Jurnal Ilmiah Mahasiswa Raushan Fikr Gandiwa Jurnal Komunikasi Bestari: Jurnal Pendidikan dan Kebudayaan Jurnal Bimbingan dan Konseling Pandohop Abdibaraya: Jurnal Pengabdian Masyarakat Asian Journal of Applied Education Coution : Journal of Counseling and Education Communicative : Jurnal Komunikasi dan Penyiaran Islam
Alief budiyono
STAIN Purwokerto.
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Other

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Journal : Translitera : Jurnal Kajian Komunikasi dan Studi Media

 1 
Representasi Maskulinitas Perempuan dalam Iklan Sasa Melezatkan berjudul Perempuan Serba Bisa Ramadhani, Fadila Elma; Budiyono, Alief
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 2 (2024): September 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i2.3642

Abstract

Advertising has a big influence in shaping people's perceptions and views on various issues, including gender and the role of women. This research analyzes the representation of women's masculinity in the Sasa Melezakan advertisement entitled "Versatile Women" using Charles Sanders Peirce's semiotic approach. By analyzing visual signs such as the appearance, movements and activities of women shown in advertisements, this research reveals that these advertisements strongly represent women's masculinity in various fields that challenge traditional gender stereotypes. Semiotic analysis reveals that this advertisement features women in roles such as professional athletes, business leaders, and skilled racers, redefining the concept of femininity and breaking down the boundaries of gender roles that have been considered rigid. The representation of female masculinity in this advertisement is a statement to expand the definition of femininity and challenge gender norms that limit women. This research contributes to studies on gender, media and representation by analyzing how the advertising industry responds to and reflects social changes regarding the role and potential of women in society.
Kajian Komunikasi dalam Sudut Pandang Studi Fenomenologi: Literatur Review Maulana, Zidan Abid; Budiyono, Alief
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 2 (2024): September 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i2.3645

Abstract

This article reviews the literature on the application of the phenomenological approach in communication studies. Phenomenology is a method that focuses on exploring individuals' subjective experiences and how individuals make meaning of the communication phenomena they experience. This approach emphasizes the importance of understanding the construction of meaning from the participants' perspective, as well as the social and cultural contexts that influence that meaning-making. The history and basic concepts of phenomenology are discussed, including the thoughts of thinkers such as Edmund Husserl and Alfred Schutz. Key characteristics of phenomenological research such as bracketing, focus on a single phenomenon, small sample, and thematic analysis are also outlined. The study explores the application of phenomenology in examining aspects of communication such as organizational, interpersonal, and media communication. This approach is able to provide in-depth insights into how individuals construct meaning and respond to communication messages in the context of everyday life. Phenomenology is also considered useful in understanding communication experiences shaped by recent social changes and technological developments. The review concludes that phenomenological research in communication can contribute significantly to enriching our understanding of the complexities of human communication interactions and experiences holistically.
Co-Authors Alamyar, Iqbal Hussain Aslami Atqo, M. Ihda Azizah, Yekti Azizah Badrus Zaman, Akhmad Roja Chabelita, Vicilia Hellwa Eka Mulyani, Eka Fahmi Fahrezi, Fahmi Fahrezi, Fahmi Faishol, Lutfi Harumbina, Diah Ayu Ijayati, Elis Jauhar Ali Khotimah, Eti Khusnul Laelatuzzahro, Oepyt Risky Mahrunisa, Fadhila Mauizah, Adzkiya Zayyan Maulana, Zidan Abid Muhammad Khozin Musbihin, Muhamad Aziz Muskinul fuad Nugroho, Adhitya Ridwan Budhi Prasetyo Nur Azizah Nurrahman, Yudha Faki Oktafia, Merinda Nur Ramadhani, Fadila Elma Sophian, Muhamad Sujanah, Inu Syarif, Sintya Audina Wilda, Zaidan Rizqia Wisnuaji, Aditya Yuslam, Yuslam zaman, akhmad roja badrus