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Tinjung Mary Prihtanti
Universitas Kristen Satya Wacana
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FACTORS AFFECTING ONLINE PURCHASE DECISION OF SPINACH VEGETABLES IN PURWOKERTO THROUGH TUKANG SAYUR SITE: FACTORS AFFECTING ONLINE PURCHASE DECISION OF SPINACH VEGETABLES IN PURWOKERTO THROUGH TUKANG SAYUR SITE Martiana Nur Nugraheni; Tinjung Mary Prihtanti
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.194 KB) | DOI: 10.26418/tijdessa.v1i2.13

Abstract

Abstract: The research objectives was to analyze the characteristics and behavior of buying vegetable such as spinach by online, to find out the factors that influence the buying decision by online through tukangsayur.co. This research was conducted online in August, 2020 in Purwokerto areas. Determination of the sample using quota sampling with 70 respondents. The data analysis using binary logistic regression. The results showed that the respondents who made the buying decision of spinach preferred to make purchases online. Partially by age variable, income, price perception, and quality of product perception influenced significantly to decision chance of the spinach buying decision in Tukangsayur.co, while perception variable of trust has no significant effect on the spinach buying decission on Tukangsayur.co in Purwokerto areas. Keywords: spinach, online purchase, decision, logistic regression, perception
Co-Authors Abdul Aziz Advensius Agung Pranata Agnes Marsela Sihaloho Alfred Jansen Sutrisno Andree Wijaya Setiawan Anisah Eka Mutmainah Anita Agustian Safutri Aprilia, Yohana Ardian, Bernardus Restu ARIES KRISTYANTO Ayuk Mutiara Saraswati Bayu Nuswantara Bistok Hasiholan Simanjuntak Christianto, Eunike Wanty Damara Dinda Nirmalasari Zebua Diana Rarasati Dimas Adi Saputra Dimas Adi Saputra Dina Rotua Valentina Banjarnahor Djoko Murdono Endang Pudjihartati ENDRI EKA WARTA Ermelinda Bola Febyningsi Rambu Ladu Mbana Febyningsi Rambu Ladu Mbana Firlia Wibawanti Fiza Ardi Fruticosa, Kornelinn G. Hartono GEORGIUS HARTONO Gregorius Adi Nugroho Saputro Hendrik Johannes Nadapdap Hestiyati Devi Indri Wahyuningsih Jawang, Uska Peku Klarista Ardiani Klarista Ardiani Lasmono Tri Sunaryanto M. Alfian Happy Pramuditya Maria Maria Maria Maria Maria Maria Marina Herawati Maria Pangestika Maria Pangestika MARIA PUJIATI Martiana Nur Nugraheni Maurinus Junedi Laka Senda Nikodemus Samuel Taru Novinanto, Antonius Novtan Thomas Zebua Nugraheni Widyawati Putri Kurniasih Putri, Regina Kartika R Aji Bayu Nugroho R. Aji Bayu Nugroho Rinory, Armandho Rizka Muflikhatun Nisa’ Rosa Dewi Savira Salsabila Nandira Nugroho Sanjaya, Kris Indra Saragih, Elsa Christin Siandoi, Ovin Sodik Maskur Sony Heru Priyanto Suprihati Taru, Nikodemus Samuel Theresa Dwi Kurnia Toni Wijaya, Toni Triana Elizabeth Yulianti Wijang Angga Kurniawan Yoanes Krisostomos Nargy Justra Septaris Yoga Aji Handoko Yohana Aprilia yosua umbu osa sabaora Yosua Umbu Osa Sabaora Yuliawati Yuliawati Yulita Yulita Zega, Jelita Hati