Article Per Year (5 Year)
p-Index From 2021 - 2026
7.837
P-Index
This Author published in this journals
All Journal Jurnal Paradigma Ekonomika TEKMAPRO Journal of Industrial Engineering and Management SITEKIN: Jurnal Sains, Teknologi dan Industri Sistemasi: Jurnal Sistem Informasi Policy & Governance Review Educatio INTECOMS: Journal of Information Technology and Computer Science Journal of Entrepreneurship, Management and Industry (JEMI) JURNAL TEKNOLOGI DAN OPEN SOURCE Almana : Jurnal Manajemen dan Bisnis JUSIM (Jurnal Sistem Informasi Musirawas) JURNAL TEKNOLOGI INFORMASI Jurnal Ilmiah Akuntansi Manajemen Jurnal Teknologi Informasi dan Multimedia Journal of Information Systems and Informatics Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Jurnal Industri Kreatif dan Kewirausahaan Jurnal E-Komtek JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Jurnal Manajemen Bisnis Eka Prasetya Economics and Digital Business Review Teknika Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal La Bisecoman International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Journal of Information System and Technology (JOINT) Jurnal Info Sains : Informatika dan Sains Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer
Aripradono, Heru Wijayanto
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Paradigma Ekonomika

 1 
Pengembangan ide inovasi mochi berisi brownies dengan menggunakan proses design thinking Gracia, Nicole; Wijayanto Aripradono, Heru
Jurnal Paradigma Ekonomika Vol. 19 No. 4 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The dessert industry faces the ongoing challenge of innovation, where existing products often share similarities in taste and presentation. This study aims to develop an innovative dessert product by combining mochi and brownies, using the Design Thinking approach. The approach involves five main stages: Empathize, Define, Ideate, Prototype, and Test. The process begins with observation and interviews to understand consumer needs and preferences. Based on initial findings, creative ideas were developed to create a unique dessert product, Mochi Brownies or "Mownies," combining the chewy texture of mochi with the softness of brownies. The product prototype was tested to evaluate taste, texture, and packaging design, with consumer feedback used to refine the product. The findings indicate that the use of Design Thinking is effective in creating a product that meets consumer needs and provides a new culinary experience. This study recommends continuous product development, enhanced packaging quality and design, as well as the application of effective marketing strategies to improve the product's competitiveness in the market.
Co-Authors Abdul Wahab Alzi Alzi Andik Yulianto Ariadi, Cindy Arron Arron Avista Mindy Benhans, Devina Boby Candra Candra, Boby Christina Christina Christy Christy David David David Febrian Defryn Fratelry Willim Elisna Levia Elisna Levia Elvin, Elvin Erick Erick Ervin Setyawan Al Wen Jun Evander, Owen Febrianto Febrianto, Febrianto Felix Felix Felix Jethro Holly Galang, Yehezkiel Putra Gautama Wijaya Gracia, Nicole Haeruddin Haeruddin Haeruddin Haeruddin, . Hengki Hengki Hirawan, Jason Idayanti Nursyamsi Ikhlas, Junior Jemmy Jemmy Jerry Jardian Jery Tango Jong, Ricky Jucelyn, Devica Kelvianto Kelvin Kelvin Kevin Anderson Kevin Anderson Kisusyenni Kisusyenni Venessa Kisusyenni Venessa Kurnia Cantra Kurniawan, Jasen Lau, Vionny Leonardo, Kevin Lim, Daniel Melvin, Melvin Mettatama Gandha Puspita Michael Owen Mieko Huang Vincent Muhammad Ardiansyah Muhammad Ardiansyah Muhammad Dzaky Akbar Muhammad Rivaldy Hisham Natalia , Sherly Celia Ningsih, Vivian Febri Nursudiono Nursudiono Nursudiono, Nursudiono Peiwen , Sally Tan Prasetyo, Stefanus Eko Putra, Rezki Sari Raudlatul Khairiah Ricardo Ricardo Ricardo Rio Putra, Rio Ruben Pangeran Pangestu Silvina Silvina Silvina, Silvina Sofyanti, Sofyanti SULTAN, ZULKIFLI Te, Celine Tiffany, Evellyn Try Tina Tina Tjahyadi, Surya Tresnawan, Muhammad Ilham Ashiddiq Vanessa Felicia Leedora Vincent Vanessa Ting Vincent Vincent Vivian Vivian Vivian Vivian Viviany Viviany Wandi Wandi William Wilsen Lau Winata, Franklin Winson Kennedy Winson Ng Yap Rui Qi, Katherine Oktaviani