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Journal : Al-Buhuts (e-journal)

Analisis Kinerja Usaha Jasa Olahraga Gorontalo Dengan Pendekatan Balanced Scorecard Karunia Rahman; Syarwani Canon; Niswatin Niswatin
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.6685

Abstract

This study aims to evaluate the performance of the TS Futsal sports service business in Gorontalo using the Balanced Scorecard approach. The methodology used in this study was to distribute questionnaires to 95 customers and 4 employees which were carried out from February to September 2024. The results of the study showed that the financial performance of TS Futsal was in good condition with an average Net Profit Margin (NPM) of around 83.75%. From a customer perspective, the level of satisfaction showed positive results, especially in terms of service and ease of ordering. The internal business perspective shows that technological innovation has improved operational efficiency, although there is still a need for improvement in terms of teamwork. From a learning and growth perspective, employees feel involved in decision making, but communication between management and employees still needs to be improved. Overall, the implementation of the Balanced Scorecard provides a comprehensive picture of TS Futsal's performance and can be a strong foundation for future strategic planning. This study is expected to be a reference for other service businesses in improving performance and competitiveness.
Co-Authors Abdul Fajar Haras1 Abdullah, Lulu Andini Adha, Nabila Agil Bahsoan Agunta, Tiara Santri Ahmad, Rizki S. Ahmat, Nursila T Aldi, Aldi Anti Ibrahim Antu, Teguh Adianzha Anzar Anzar, Anzar Ardiansyah ARDIANSYAH ARDIANSYAH Asda Rauf Aulia Salzabilla Ramadhan Rahman Bague, Razak Aziz Boby Rantow Payu Bumulo, Frahmawati Dawali, Noviyanti Fahrudin Zain Olilingo Febriyanto Igirisa Fitri Hadi Yulia Akib Fransmulya Herman Hamzah, Ilham Harbun, Harbun Harun Blongkod Harun, Moh. Junaedi Harun, Uton Rustan Hasan, Meiske Hasan, Yusrin Herwin Mopangga Hulopi, Sartin S. Imam Prawiranegara Gani Irawati Abdul Irma Ismawati Ivan Rahmat Santoso Jacobus, Refinna Cesari Jesika Yuliani Mangopa Kambayang, Sulistiawati R. Karunia Rahman Katili, Annisa P. Laila, Nineng Noer Lailu, Adinda Lania, Yetlina Latif, Febriyanto Mahdalena Mahdalena Mahludin H. Baruwadi Mamonto, Nadila Natasya Mamude, Fanda S Manto, Akmal Fikriasnyah Mattoasi Mattoasi Mattoasi, Mattoasi Melizubaida Mahmud Meyko Panigoro Moh Rifaldi Moh Yani J Baingan Mohammad Zubair Hippy Mokolinug, Savira Muhamad Zikri Zam-Zam Muhammad Amir Arham Mulyati, Yenni Niswatin Nugroho, Agung Eko Nurain Samsudin Nuraini Kabaderan Nurmawati Nasibu Payu, Bobby Rantow Raflin Hinelo Ridwan, Yusniar Rifi Fazrina Djuuna Rifi Fazrina Djuuna Ririn Anggraeni Roflan R Badu Rosman Ilato Roy Hasiru Salwaa Ardhiah Mohamad Santiaseh, Agustina Sisylia, Sisylia Siti Marhamah Sity Nurzilla Kiayi Sri Endang Saleh Sri Indriyani S. Dai Sriwahyuni Ys Dengo Sudirman Sudirman Suleman, Putri Silvia Sune, Ramadhita Pratiwi Tabito, Ramlawati Tuli, Hartati Usman Moonti Uton Rustan Harun Wiwi Pratiwi Yulia Akib, Fitri Hadi Yusrin S. Hasan