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Komunikasi Pemberdayaan Masyarakat dalam Pendampingan Masyarakat Perhutanan Sosial pada SSF Project Indonesia Putri Azka Fatihatunnizma; Dede Lilis Chaerowati
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.12786

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Abstract. Strengthening of Social Forestry (SSF) Project Indonesia is one of the efforts to accelerate the Social Forestry Program through strengthening community capacity, institutions in managing forest resources sustainably, and strengthening Social Forestry regulations. In this case, SSF Project Indonesia involves Community Facilitators/Field Facilitators who are key in the mentoring process. However, there are certainly many obstacles faced by Field Facilitators in conducting communication approaches to convince local communities so that this research is interesting to study. This research aims to describe empowerment communication in community assistance in 5 SSF Project Indonesia work areas. The theory used is Community Empowerment Theory. This research uses qualitative research methods with a case study approach, as well as a constructivist paradigm. Data collection techniques were carried out by interview, non-participant observation, literature & documentation study. The research subjects were determined based on purposive sampling technique, namely the Directorate of PKPS, SSF Project Indonesia Team Leader, and Field Facilitators. Data analysis techniques used from Miles & Huberman are data reduction, data presentation, & conclusion drawing/verification. The data validity test in this research is source triangulation. Abstrak. Strengthening of Social Forestry (SSF) Project Indonesia merupakan salah satu upaya untuk mempercepat Program Perhutanan Sosial melalui penguatan kapasitas masyarakat, kelembagaan dalam mengelola sumberdaya hutan secara lestari, serta memperkuat regulasi Perhutanan Sosial. Dalam hal ini, SSF Project Indonesia melibatkan Pendamping Masyarakat/Field Facilitator yang menjadi kunci dalam proses pendampingan. Namun, tentunya banyak kendala yang dihadapi oleh para Pendamping Masyarakat dalam melakukan pendekatan komunikasi untuk meyakinkan masyarakat setempat sehingga penelitian ini menarik untuk diteliti. Penelitian ini bertujuan untuk mendeskripsikan komunikasi pemberdayaan dalam pendampingan masyarakat di 5 areal kerja SSF Project Indonesia. Teori yang digunakan Teori Pemberdayaan Masyarakat. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, serta paradigma konstruktivis. Teknik pengumpulan data dilakukan dengan wawancara, studi pustaka & dokumentasi. Subjek penelitian ditentukan berdasarkan teknik purposive sampling, yakni pihak Direktorat PKPS, Team Leader SSF Project Indonesia, dan Pendamping Masyarakat. Teknik analisis data yang digunakan dari Miles & Huberman berupa reduksi data, sajian data, & penarikan kesimpulan/verifikasi. Uji keabsahan data pada penelitian ini adalah triangulasi sumber.
Penggunaan Instagram sebagai Media Informasi Pengelolaan Sampah Organik Dinas Ketahanan Pangan dan Pertanian Kota Bandung Moch Angga Sutisna; Dede Lilis Chaerowati
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.12807

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Abstract. The Bandung City Food and Agriculture Security Service is an institution that specifically implements all programs related to food and agricultural defense in the City of Bandung. This Instagram provides a forum for information and education related to organik waste management as a change for the community environment and especially information on the Organik Tower Garden. The aim of this research is to find out the reasons for using Instagram as an information medium related to organik waste management, the strategies used, the planning process and content creation produced by the Instagram account of the Bandung City Food Security and Agriculture Service. This research also uses Chris Heuer's 4C theory, namely, Contect, Communication, Collaboration and Connection. This research uses a qualitative method with a case study approach. The research subjects were determined based on purposive sampling, namely, the Head of the Bandung City Food Security and Agriculture Service, the Social Media Team, and the audience from the @bdg.pangan account. The results of this research reveal that Instagram social media plays an important role in providing information to the public, the Bandung City Food Security and Agriculture Service uses Instagram to carry out innovations such as turning organik waste into compost for use, the Bandung City Food Security and Agriculture Service has succeeded in using effective strategies in disseminate information on organik waste management via Instagram with a consistent and creative approach. By planning creative content, DKPP takes several steps in the content creation process, so that the creation process is maximized and of course varied. Abstrak. Dinas Ketahanan Pangan dan Pertanian Kota Bandung merupakan suatu Lembaga yang khususnya melaksanakan seluruh program terkait pertahanan pangan dan pertanian di Kota Bandung. Instagram ini memberikan wadah untuk informasi dan edukasi terkait Pengelolaan sampah organik sebagai salah satu perubahan bagi lingkungan Masyarakat dan terutama pada informasi Organik Tower Garden. Tujuan dari penelitian ini adalah untuk mengetahui alasan penggunaan Instagram sebagai media informasi terkait pengelolaan sampah organik, strategi yang digunakan, proses perencanaan dan pembuatan konten yang dihasilkan oleh akun Instagram Dinas Ketahanan Pangan dan Pertanian Kota Bandung. Penelinian ini juga menggunakan teori Teori Chris Heuer 4C yaitu, Contect, Commmunication, Collaboration dan Connection . Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Subjek penelitian ditentukan berdasarkan purposif sampling yakni, Kepala Dinas Ketahanan Pangan dan Pertanian Kota Bandung, Tim Media Sosial, dan Audiens dari akun @bdg.pangan. Hasil penelitian ini yaitu mengungkapkan bahwa media sosial Instagram berperan penting dalam memberikan informasi kepada Masyarakat, Dinas Ketahanan Pangan dan Pertanian Kota Bandung memanfaatkan Instagram untuk melakukan inovasi seperti mengubah sampah organik menjadi kompos untuk dimanfaatkan, Dinas Ketahanan Pangan dan Pertanian Kota Bandung berhasil menggunakan strategi efektif dalam menyebarkan informasi pengelolaan sampah organik melalui Instagram dengan pendekatan yang konsisten dan kreatif. Dengan merencanakan konten yang kreatif DKPP membuat beberapa langkah dalam proses pembuatan konten, sehingga saat proses pembuatan menjadi lebih maksimal dan tentunya bervariasi.
Pengalaman Narrative Transportation dalam Menonton Film Bergenre Drama Arafi Aditya Putra; Dede Lilis Chaerowati
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.15143

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Abstract. This research discusses the Narrative Transportation experience of viewers in watching drama genre films, in the context of the film community. The main focus of this research is to understand how viewers are actively involved and immersed in the narrative world presented by films, as well as how this experience influences their understanding, emotions and behavior. This research aims to explore in more depth the experience of watching films and their impact on everyday life, as well as the contribution of the film community in shaping viewers' perceptions and behavior towards this medium. This research uses qualitative methods with a phenomenological approach and interpretive paradigm. The object of this research is the phenomenon of narrative transportation, including situations where individuals are completely transported into the narrative. Meanwhile, the research subjects were student members of the community who watched films. The results showed that members of the Free Film Productions community experienced strong Narrative Transportation when watching drama genre films, which resulted in deep emotional and cognitive involvement. This experience makes them feel more understanding and connected to the characters and plot in the film, influencing their perception of reality and shaping their behavior in everyday life. These findings emphasize the important role of the film community in deepening the viewing experience and shaping audience perceptions and behavior towards the film medium. Abstrak. Penelitian ini membahas pengalaman Narrative Transportation penonton dalam menonton film bergenre drama, dalam konteks komunitas film. Fokus utama penelitian ini adalah untuk memahami bagaimana penonton terlibat secara aktif dan tenggelam dalam dunia naratif yang disajikan oleh film, serta bagaimana pengalaman tersebut memengaruhi pemahaman, emosi, dan perilaku mereka. Penelitian ini bertujuan untuk mengeksplorasi lebih dalam mendalam tentang pengalaman menonton film dan dampaknya dalam kehidupan sehari-hari, serta kontribusi komunitas film dalam membentuk persepsi dan perilaku penonton terhadap medium tersebut. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi dan paradigma interpretif. Objek penelitian ini adalah fenomena narrative transportation mencakup situasi di mana individu terbawa sepenuhnya ke dalam narasi. Sedangkan subjek penelitian adalah mahasiswa anggota komunitas yang menonton film. Hasil penelitian menunjukkan bahwa anggota komunitas Free Film Productions mengalami Narrative Transportation yang kuat saat menonton film bergenre drama, yang menghasilkan keterlibatan emosional dan kognitif yang mendalam. Pengalaman ini membuat mereka merasa lebih memahami dan terhubung dengan karakter serta plot dalam film, mempengaruhi persepsi mereka terhadap realitas dan membentuk perilaku mereka dalam kehidupan sehari-hari. Temuan ini menegaskan pentingnya peran komunitas film dalam memperdalam pengalaman menonton dan membentuk persepsi serta perilaku penonton terhadap medium film.
Penyusunan Pesan Komunikasi Pendidikan Pada Masa Pandemi Covid-19 Aden Hasan Solehudin; Kiki Zakiah; Dede Lilis Chaerowati
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11058619

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The study was entihed the creation of educational communication message in covid-19 pandemic (a case study of SMA Negeri 1 Wanayasa Purwakarta) The covid-19 pandemic has affected various sectors of humman life, one of which is education the message (teach materials) has on important role to contribute to the success of the online learning process, so the message must be as interesting as possible in order for the purposes of learning to be property accomplished. A teacher needs to pay attention at the media to use as a text message. The harmony of the message’s use of media is important to a teacher’s attention the purpose of the study is to know the creation of educational communications message during the covid-19 pandemic to analyze the relevant media used to communicate communications, education during the covid-19 pandemic and to explain the inportance of the deploymentof educational communication message during the covid-19 pandemic. The method use in this study are qualitative methods with case studies, using constructive paradigms, and using tee drafts of message Alan H Monroe and Cassandra. The object of this study is the process of creating educational communication message, the research subject is teachers who are capable of math, physics, chemistry, and students, selection of informants uses a purposive sampling technigue, data collection involves interviews, documenting, and literature studies whereas the chek of validity of data by triangulation source. The study suggests that the compilation of message by teacher begins with attracting students first, the listens to the reasons of why students need the teacher can convince students to the study the material being presented, the role of coming message communication has a particulary important to make it easier for teacher to deliver learning message, improve the quality of learning make it easier for teacher to determine learning strategies the communication media use online learning activities ia audio visual media (zoom meeting, google meet, google classroom) and text based media (whatsapp) there are the differences a form of communication message arranged online is compared to the offline of learning message
Literasi Media Digital bagi Pemilih Pemula di Aisyiyah Boarding School Bandung: Digital Media Literacy for Beginner Voters at Aisyiyah Boarding School Bandung Mohamad Subur Drajat; Dede Lilis Chaerowati; Tia Muthiah Umar
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.7647

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Novice voters are sometimes considered swing voters in unanimous choice decisions. Meanwhile, according to several surveys, the millennial generation is projected to have the highest proportion of voters in the 2024 elections. The proliferation of false information, sometimes referred to as fake news or hoaxes, is a significant challenge in the present digital age. Furthermore, novice voters represent the largest demographic of digital media consumers. Therefore, it is essential to provide rookie voters with sufficient knowledge and abilities to effectively discern and counteract the dissemination of false information. The objective of this PKM is to enhance the digital media literacy knowledge and abilities of novice voters at 'Aisyiyah Boarding School Bandung in preparation for the 2024 Election. During this PKM activity, participants acquired knowledge of election literacy, election political communication, and election digital media for inexperienced voters. They also developed skills to articulate their opinions about leaders and election participation, as well as the ability to critically evaluate election information as informed voters. The techniques employed encompass training, interactive dialogues, and practical application of the ABCD (Assets Based Community Development) methodology. The outcomes of PKM activities indicate a rise in participants' knowledge, as seen by the changes in scores on the pretest and posttest assessments. The average level of knowledge has shifted from moderate to high. The participant's proficiency in articulating thoughts about leaders and engaging in election participation, as well as their aptitude for becoming astute voters and their capacity to verify election material in digital media, also improved.
Promosi Geopark Merangin melalui Event Manifesto Art and Edutainment Sari, Intan Purnama; Chaerowati, Dede Lilis; Mulyana, Dadan; Agus, Agus; Misnawati, Misnawati
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i1.3644

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When the Covid-19 pandemic caused the number of visitors to the Geopark to decline, the Merangin Geopark Management Board made a breakthrough by holding the Geopark Manifesto Art & Edutainment Event since 2022 and promoting it to attract tourists. This article aims to find out the management of event promotion. Using a qualitative research method with a case study approach, this study conducted interviews, literature studies, and documentation to dig deeper into the data. The research subjects were determined by purposive sampling with key informants being Geopark Management Agency staff and supporting informants. The data analysis technique uses the Miles and Huberman Model. Data validity test using source triangulation. The results showed that event promotion management was carried out through a series of stages including research, design, planning, coordination, and evaluation. Promotion on Instagram uses invitation sentences and interesting videos. Regional Culture Week is a unique event by combining elements of culture, education, and art. The conclusion of the research is that the management of Merangin Geopark promotion applies an event management approach, Instagram management pays attention to the elements of Chris Heuer's 4C Framework, and event collaboration with regional cultural weeks as an event marketing strategy.
Teacher Instructional Communication in Offline Learning Post Pandemic at SMK KP Paseh Dian Mulyani; Dedeh Fardiah; Dede Lilis Chaerowati
Didaktika: Jurnal Kependidikan Vol. 13 No. 001 Des (2024): Didaktika: Jurnal Kependidikan (Special Issue 2024)
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.1457

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This study is driven by the shift from online to offline learning following the COVID-19 pandemic, which has had a negative impact on students' psychological, emotional, and cognitive aspects. The aim of this research is to analyze teachers' instructional communication in face-to-face learning through the lens of cognitive learning theory. The research methodology is a descriptive qualitative approach with a case study design and a constructivist paradigm. The primary informants include teachers and school principals, while secondary informants consist of public relations officers and students, selected through purposive sampling. Data was gathered through interviews, observations, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing, with validation through source triangulation. The findings revealed that teachers at SMK KP Paseh meticulously planned learning activities post-pandemic, considering students' needs and appropriate teaching strategies. Evaluations were more structured, and instructional communication was aligned with these plans, focusing on creating an engaging and effective learning environment.