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All Journal Jurnal Teknologi Dan Industri Pangan Jurnal AGROTEKNOLOGI Agrointek IJEMS (Indonesian Journal of Environmental Management and Sustainability) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat Journal Of Human And Education (JAHE) Prosiding Seminar Nasional Teknik Elektro, Sistem Informasi, dan Teknik Informatika (SNESTIK) Journal of Applied Agricultural Science and Technology Mekanisasi: Jurnal Teknik Mesin Pertanian Jurnal Sistem Informasi, Manajemen dan Teknologi Informasi
Daniel Saputra
Jurusan Teknologi Pertanian, Fakultas Pertanian, Universitas Sriwijaya, Palembang
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Upaya Peningkatan Kesejahteraan Masyarakat dengan Kreativitas Wirausaha dan Kelestarian Lingkungan di Desa Pantai Bahagia Area Bekasi Prasmoro, Alloysius Vendhi; Supratman, Jasan; Spalanzani, Widya; Saputra, Daniel; Nurhidayat, Arifin; Vendhi Prasmoro, Alloysius
Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat Vol. 6 No. 2 (2025): Desember 2025
Publisher : Fakultas Teknik Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/eeyjqb79

Abstract

The issue of community welfare in rural areas is a major concern in almost all villages in general. With this problem, villages hope for solutions by collaborating with several parties. One such collaboration is the Community Service Program (KKN) implemented by the campus, namely the KKN program implemented by the Faculty of Engineering, Bhayangkara University, Jakarta Raya, which was implemented in Pantai Bahagia Village, Muara Gembong District, Bekasi Regency, West Java Province. Based on surveys and observations in Pantai Bahagia Village, with initial results, the main program in the Entrepreneurship Sector is increasing entrepreneurial creativity with good marketing strategies to increase consumer appeal. Meanwhile, the Environmental Sustainability sector has a major problem, namely coastal abrasion. The KKN work program from the results of the observation was agreed upon, namely entrepreneurship counseling with branding and packaging strategies and mangrove planting. The implementation process involves village officials, MSME entrepreneurs, village residents and the KKN team. The results of the implementation have a positive impact on the residents of Pantai Bahagia Village, namely that the villagers understand more about how to increase consumer appeal with branding and packaging strategies and the importance of planting mangroves to prevent abrasion in coastal areas in Pantai Bahagia Village, Muara Gembong District, Bekasi Regency.
Co-Authors Agus Supriadi Agus Wijaya Ali Harokan Alloysius Vendhi Prasmoro, Alloysius Vendhi Amin Rejo Andriawan, Deden Eky Novianarenti Erlinda Ningsih, Erlinda Filli Pratama Gatot Priyanto Haisen Hower Hari Hariadi Harokan, Ali Haryani, Fatria Resti Hilda Agustina Kamaluddin, Totong Kaprawi Sahim Khoiriah Khoiriah, Khoiriah Laila Rahmawati Maria Erna Kustyawati Misbahul Munir Nopriandy, Feby Nugroho, Gama Dian Nurhayati Damiri Nurhidayat, Arifin Nurul Izzah Aulia Oktarina, Della Pakpahan, Herman Santoso Prima, Fidel Harmanda Puspitahati - Rachmawati, Siti Hanggita Rahmadanti, Rahmadanti Ridhowati, Sherly Robbani, Syifa Rosdialena Safitri, Oktaviani Saputra, Udi Widodo Selly Oktarina Setyaaji, Primayoga Harsana Spalanzani, Widya Suhendra Suhendra Supratman, Jasan Tamaria Panggabean Thaheransyah Totong Kamaluddin Triana, Arjuna Neni Vaggy, Wahyu Sandwi