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Pelatihan Pembukuan Sederhana Berbasis Microsoft Excel Pada Usaha Mikro Kecil dan Menengah (UMKM) Kota Semarang Andhy Tri Adriyanto; Wyati Saddewisasi; Agus Prasetyo
Jurnal Pengabdian kepada Masyarakat Radisi Vol 3 No 2 (2023): Agustus
Publisher : Yayasan Kajian Riset dan Pengembangan RADISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55266/pkmradisi.v3i2.308

Abstract

Making simple financial reports based on Microsoft Excel for managing business processes for the world of micro, small and medium industries is urgently needed for modernization in the field of bookkeeping, especially during the current Covid 19 pandemic. A bookkeeping system based on Microsoft Excel that is simple and easy to understand has now been created with the aim of assisting micro, small and medium enterprise (MSMEs) actors in obtaining business reports that are efficient, fast and accurate. The problem that arises is that the UMKM business actors are not accustomed to using a Microsoft Excel-based bookkeeping system, which makes the performance of the MSME business actors not good. Therefore, time and space are needed to improve the ability of MSME entrepreneurs in Semarang City to use a Microsoft Excel-based bookkeeping system to manage their business reports. The purpose of managing this bookkeeping system is that the system can improve the business performance of small, micro and medium enterprise (MSMEs) actors, especially in the city of Semarang. Increasing the ability of MSME business actors will be accommodated through the Community Service program using practical methods. MSME actors in the City of Semarang as training participants have received skills improvement training in using a simple bookkeeping system.
THE EFFECT OF INTRINSIC MOTIVATION AND SELF EFFICACY ON EMPLOYEE PERFORMANCE THROUGH WORK DEMAND AS INTERVENING VARIABLE Hendra Wijaya; Andhy Tri Adriyanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR : Vol. 6, Issue 1, March 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.3862

Abstract

The objective of this research aims to determine the effect of Intrinsic Motivation and Self Efficacy on Employee Performance with Work Demand as Intervening Variable. The research location is in Demak Regency. The population used is the staff of the Education and Training Agency of Demak Regency. The sample was taken from 59 respondents. The research data came from two sources, namely primary data and secondary data. The research is quantitative research. The sampling method used a purposive random sampling technique. The collected data is then analyzed using Structural Equation Modeling (SEM) with Smart PLS software. The result of this study shows Intrinsic Motivation has no effect on Work Demand, Self-Efficacy has a strong positive and significant effect on Work Demand, Work Demand has a strong enough, positive and significant effect on Employee Performance, Intrinsic Motivation has a fairly strong positive and significant effect on Employee Performance, and Self-Efficacy has a significant and positive effect on Employee Performance.
Pengalaman Pelanggan sebagai Mediator Value Co-Creation dan Kepercayaan Pelanggan pada Kopi Kenangan Andhy Tri Adriyanto Andhy; Galuh Wulansari Galuh
JMIK: Jurnal Manajemen dan Inovasi Kewirausahaan Vol. 2 No. 1 (2026): Jurnal Manajemen dan Inovasi Kewirausahaan (JMIK)
Publisher : PT. Syalma Global Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64532/f6ksrz91

Abstract

The development of the modern coffee shop industry in Indonesia requires companies to build customer trust through active involvement and positive experiences. This study aims to analyze the effect of Value Co-Creation on Customer Trust with Customer Experience as a mediating variable on Kopi Kenangan consumers in Semarang City. The study used a quantitative approach with the Structural Equation Modeling-Partial Least Square (SEM-PLS) method on 148 respondents selected through purposive sampling. The results show that Value Co-Creation has a positive and significant effect on Customer Experience and Customer Trust. Customer Experience has a positive and significant effect on Customer Trust. Customer Experience partially mediates the effect of Value Co-Creation on Customer Trust. This study confirms that consumer involvement in the service process not only directly builds trust, but also through the formation of positive experiences that strengthen the perception of the company's reliability and commitment. Thus, Customer Experience plays an important role as a mechanism that connects consumer engagement with the formation of trust in the brand.
Merancang Strategi Financial Dan Logistik Untuk Generasi Emas Bebas Stunting Erlina Dewi Endah Amaliyah; Endang Sarwiningsih Setyawulan; Andhy Tri Adriyanto; Bonita Prabasari; Fajar Akriana Nila Relita
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 1 (2026): Februari
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/kadw1y86

Abstract

Di Indonesia, angka stunting pada 2024 mencapai 19,8% atau 4.482.340 balita. Jawa Tengah menempati peringkat terbesar kelima dengan jumlah 485.893 balita stunting. Angka ini harus ditekan sehingga tidak kembali melonjak. Pemerintah melibatkan berbagai pihak mulai dari Kementerian hingga rumah tangga dalam mengatasi stunting. Demikian pula dengan Dinas Ketahanan Pangan. Dalam mencegah stunting, telah banyak upaya yang dilakukan mulai dari membantu meningkatkan ketersediaan dan akses bahan pangan bergizi, penyaluran makanan berprotein, pelatihan pengolahan pangan lokal, hingga edukasi pentingnya gizi pada anak. Akan tetapi pembekalan tentang ketrampilan mengelola sumber daya finansial dan logistik dalam upaya pemenuhan nutrisi pada anak masih perlu ditingkatkan. Oleh karena itu, Dinas Ketahanan Pangan Kota Semarang menggandeng akademisi dari Universitas Semarang melalui kegiatan Pengabdian kepada Masyarakat untuk membagikan pengetahuan tentang merancang strategi finansial dan logistik untuk generasi emas bebas stunting kepada ibu-ibu rumah tangga. Kegiatan ini dilakukan untuk memberikan pengetahuan tentang strategi finansial dan strategi manajemen logistik bahan makanan bergizi keluarga supaya mampu merencanakan anggaran belanja bahan makanan yang bergizi secara efektif, efisien dan sustainable. Pengukuran pemahaman peserta terhadap materi yang disampaikan dilakukan menggunakan pretest dan posttest. Secara umum dapat disimpulkan bahwa terdapat peningkatan pemahaman peserta terkait merancang strategi keuangan dan logistik untuk generasi emas bebas stunting  
Brand Loyalty dan Customer Dissatisfaction Membentuk Brand Switching melalui Variety Seeking Elisabeth Rotua Simamora; Andhy Tri Adriyanto; Adhi Pradiptya
Solusi Vol. 20 No. 4 (2022): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i4.15576

Abstract

Perilaku beralih merek (brand switching) pada konsumen produk input pertanian merupakan fenomena yang belum banyak dikaji, meskipun berdampak langsung pada keberlanjutan usaha penyedia sarana produksi pertanian. Artikel ini menganalisis bagaimana Brand Loyalty dan Customer Dissatisfaction membentuk Brand Switching, baik secara langsung maupun melalui Variety Seeking sebagai variabel intervening, pada petani pengguna produk pupuk Broad Plus di Demak. Studi ini meneliti 96 petani yang dipilih secara purposive sampling, dengan kriteria pernah membeli produk minimal dua kali, dan dianalisis ulang menggunakan pendekatan analisis jalur (path analysis) serta uji Sobel untuk menguji efek mediasi. Fenomena penurunan volume penjualan Broad Plus selama tiga tahun berturut-turut serta inkonsistensi temuan penelitian terdahulu mengenai arah pengaruh Brand Loyalty terhadap Brand Switching menjadi landasan kebaruan kajian ini, yang memosisikan konteks agraris sebagai pelengkap literatur brand switching yang selama ini didominasi produk digital dan gaya hidup perkotaan. Hasil analisis menunjukkan bahwa Brand Loyalty berpengaruh positif signifikan terhadap Variety Seeking namun tidak berpengaruh signifikan secara langsung terhadap Brand Switching; sebaliknya, Customer Dissatisfaction berpengaruh positif signifikan terhadap Variety Seeking maupun Brand Switching, dan Variety Seeking terbukti memediasi pengaruh kedua variabel independen tersebut terhadap Brand Switching. Temuan ini mengindikasikan bahwa ketidakpuasan konsumen, bukan lemahnya loyalitas semata, merupakan pemicu utama perpindahan merek pada segmen petani, sehingga strategi retensi pelanggan pada industri agroinput perlu diarahkan pada penjagaan mutu produk dan penyediaan variasi yang memadai.
Analyzing the Impact Of Traditional Market Relocation In Surrounding Traders And Communities (Case Study Of Demak Mranggen Markets) Anitiyo Soelistiyono; Andhy Tri Adrianto; Emaya Kurniawati
Economics and Business Solutions Journal Vol. 2 No. 1 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.037 KB) | DOI: 10.26623/ebsj.v2i1.1258

Abstract

Traditional markets are markets that are built and managed by local governments. Relocation of a transfer of supporting facilities and infrastructure activities from one place to another in order to enhance the security, comfort and legality factors.Mranggen traditional market is one of the markets located in the village of Mranggen which is increasingly experiencing an increasing number of traders. For this reason, the Demak Regency Government decided to relocate the market, one of them is the traditional Mranggen market, the government's purpose of relocating Mranggen's traditional market to tidy up the former market which had not been neatly arranged. Mranggen's market relocation had an impact or pros and cons for traders and the surrounding community. The problem in this study is the impact of market relocation of Mranggen's traditional market relocation to traders in the surrounding community. The aim of the study was to determine the impact of Mranggen's traditional market relocation to both traders and the surrounding community with market relocation.The research design used in this study is a holistic single case study. This study uses a qualitative approach. The types and sources of data used in this study are primary data and secondary data. The object of the research was conducted at the temporary shelter of Mranggen village. Informants are traders and communities around the shelter. Data collection techniques with triangulation.As for eclectic data analysis techniques. In this study, the validity of the research data was tested by credibility, transferability, dependability test, and confirmability test.The results of our research on the impact of relocation on product quantity is the reduction in product quantity ranging from 30% to 50%. With regard to operating hours the impact of this relocation is a reduction in operating hours of only 6-8 hours per day. For the position of the stall The inconvenience of the stall position, the stinging smell of garbage, and when the rainy season often floods and lacks security. In terms of ease of reaching the location, the traders complained about the location of the remote relocation and the narrow road to relocation which affected the consumers' desire to buy. With this relocation, sales turnover has decreased from 75,000-250,000/day.
Pengaruh e-service quality dan persepsi risiko terhadap keputusan pembelian yang dimediasi oleh minat beli (Studi pada pengguna Shopee di Kota Semarang) Devi Cahyaning Putri; Andhy Tri Adriyanto
Jurnal Riset Ekonomi dan Bisnis Vol. 16 No. 3 (2023): DESEMBER
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v16i3.7084

Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh E-Service Quality dan Persepsi Risiko terhadap Keputusan Pembelian melalui Minat Beli sebagai variabel intervening pada pengguna Shopee di Kota Semarang. Variabel terikat yang digunakan dalam penelitian ini, yaitu Minat Beli (Y1), Keputusan Pembelian (Y2) sedangkan variabel bebas yang digunakan, yaitu E-Service Quality (X1), Persepsi Risiko (X2). Sampel pada penelitian ini sebanyak 96 responden. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria responden masyarakat khususnya Kota Semarang yang pernah melakukan pembelian online di Shopee minimal 3 kali, usia minimal 18 tahun, dan yang pernah memberikan ulasan minimal 1 kali. Pada penelitian ini menggunakan program SPSS versi 26. Metode analisis yang digunakan adalah path analysis, dari hasil penelitian yang dilakukan menunjukkan bahwa E-Service Quality dan Persepsi Risiko berpengaruh positif dan signifikan terhadap Minat Beli. Variabel E-Service Quality berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Variabel Persepsi Risiko tidak berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Variabel Minat Beli berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Dan variabel E-Service Quality dan Persepsi Risiko berpengaruh positif dan signifikan terhadap Keputusan Pembelian melalui Minat Beli.This study aims to examine and analyze the influence of E-Service Quality and Risk Perception on Purchase Decision through Interest in Buy as an intervening variable among Shopee Users in Semarang City.  The dependent variables used in this study are interest in buying (Y1) and purchase decision (Y2), while the independent variables used are E-Service Quality (X1) and Risk Perception (X2). The sample in this study consisted of 96 respondents. The sampling technique used was purposive sampling, with the criteria that the respondents were individuals from Semarang City who have made online purchases on Shopee at least 3 times, aged at least 18 years old, and have given at least 1 review. In this study the SPSS program version 26. The analytical method used is path analysis, the results of research conducted indicate that E-Service Quality and Risk Perception have a positive and significant effect on Interest in Buying. The E-Service Quality variable has a positive and significant effect on Purchase Decisions. The risk Perception variable does not affect the Purchase Decision. The Interest in Buying variable has a positive and significant effect on Purchase Decision. The E-Service Quality and Risk Perception variable has a positive and significant effect on Purchase Decision through Interest in Buy.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIE GACOAN MAJAPAHIT Meisy Widya Al Jannah; Putri Adriani Faradita; Andhy Tri Adriyanto
Solusi Vol. 21 No. 2 (2023): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i2.6284

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial brand image dan kualitas produk terhadap keputusan pembelian Mie Gacoan Majapahit pada mahasiswa Universitas Semarang (USM). Metode yang digunakan dalam penelitian ini adalah metode deskriptif analisis dengan sampel 70 responden. Data yang dikumpulkan berupa data primer dan sekunder. Analisis data dalam penelitian ini diolah menggunakan software SPSS. Hasil penelitian menunjukkan bahwa brand image dan kualitas produk secara simultan berpengaruh signifikan terhadap keputusan pembelian Mie Gacoan Majapahit. Brand image secara parsial berpengaruh signifikan terhadap keputusan pembelian Mie Gacoan Majapahit. Kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian Mie Gacoan Majapahit.
PENGARUH KUALITAS LAYANAN, PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN COUNTER HANDPHONE Andhy Tri Adriyanto; Muhammad Fikrie Fauzi
Solusi Vol. 21 No. 3 (2023): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i3.7049

Abstract

Smartphone tidak lagi dipandang sebagai barang mewah, gaya hidup masyarakat modern ini membuat smartphone menjadi salah satu kebutuhan untuk berkomunikasi sehingga pertumbuhan bisnis counter handphone semakin ketat khususnya di kota semarang. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kualitas produk, dan persepsi harga terhadap kepuasan pelanggan pada counter handphone Bintang Mas Seluler Semarang.Jenis penelitian ini adalah Explanatory Research yaitu penelitian berdasarkan hubungan kausalitas antar variabel. Populasi dalam penelitian ini adalah pelanggan Bintang Mas Seluler Semarang. Sampel pada penelitian ini sebanyak 96 responden. Teknik pengambilan sampel menggunakan teknik non random sampling dengan metode purposive sampling dengan berdasarkan kriteria yang sudah ditentukan. Jenis data menggunakan data primer dan sekunder, primer yaitu kuesioner, wawancara dan sekunder yaitu jurnal, buku yang terkait. Pada penelitian ini menggunakan program SPSS versi 26.Hasil penelitian ini menunjukan bahwa variabel kualitas layanan, kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan Bintang Mas Seluler Semarang dari ketiga variabel bebas tersebut nilai koefisien yang dominan berpengaruh terhadap kepuasan pelanggan adalah variabel persepsi harga, pelanggan menilai persepsi harga yang ditawarkan oleh Bintang Mas Seluler Semarang baik. Penelitian ini memiliki nilai koefisien determinasi sebesar 83,1%, sedangkan sisanya dapat dijelaskan oleh variabel lain yang tidak terdapat dalam penelitian ini.