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“THE EFFECT OF CELEBRITY ENDORSMENT TOWARDS PURCHASING INTENTION THROUGH BRAND PERCEPTION AS INTERVENING VARIABLE ON SHOPEE CONSUMERS DURING THE COVID-19 PANDEMIC” Agus Prasetyo; Andhy Tri Adriyanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.4472

Abstract

The development of technology, especially the internet, has changed the lifestyle and human behavior, one of which is shopping style. This study aims to determine the effect of Celebrity Endorsement towards Purchasing Intention with Brand Perception as an intervening variable on Shopee e-commerce customers in Semarang City. The population in this study was Shopee e-commerce users in Semarang city and the number of samples was 96 respondents, which obtained by using purposive sampling. This study used quantitative method and source of data was obtained from primary data and secondary data. Data was analyzed using Structural Equation Modeling (SEM) with Smart PLS version 3.2 software. The results of this study indicate that Celebrity Endorsement had a significant effect on Brand Perception and Purchasing Intention, and Brand Perception had a significant effect on Purchasing Intention. The Brand Perception variables was able to mediate the relationship between the influence of Celebrity Endorsement on Purchasing Intention
THE EFFECT OF INTRINSIC MOTIVATION AND SELF EFFICACY ON EMPLOYEE PERFORMANCE THROUGH WORK DEMAND AS INTERVENING VARIABLE Hendra Wijaya; Andhy Tri Adriyanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3862

Abstract

The objective of this research aims to determine the effect of Intrinsic Motivation and Self Efficacy on Employee Performance with Work Demand as Intervening Variable. The research location is in Demak Regency. The population used is the staff of the Education and Training Agency of Demak Regency. The sample was taken from 59 respondents. The research data came from two sources, namely primary data and secondary data. The research is quantitative research. The sampling method used a purposive random sampling technique. The collected data is then analyzed using Structural Equation Modeling (SEM) with Smart PLS software. The result of this study shows Intrinsic Motivation has no effect on Work Demand, Self-Efficacy has a strong positive and significant effect on Work Demand, Work Demand has a strong enough, positive and significant effect on Employee Performance, Intrinsic Motivation has a fairly strong positive and significant effect on Employee Performance, and Self-Efficacy has a significant and positive effect on Employee Performance.
RISK ATTITUDES, MENTAL ACCOUNTING AND OVERCONFIDENCE IN INVESTMENT PLACEMENT DECISION DURING AND POST COVID-19 Arini Novandalina; Fidyah Yuli Ernawati; Andhy Tri Adriyanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.4453

Abstract

The Small and Medium Enterprises is the main pillar the people's economy. SME investment decisions related to how entrepreneurs place their funds is a very determining factor in company performance. The purpose of this study is to analyze and explain: 1) The influence of risk attitudes on company performance through decisions on the placement of working capital funds for small and medium enterprises (SMEs), 2) The effect of risk attitudes on company performance in SMEs 3) the effect of working capital fund placement decisions on the performance of SMEs. The study population was all garment, weaving, carving and batik SMEs in Jepara. The sampling technique is non-probability sampling, using assessment sampling. This study found that overconfidence behavior and risk attitude have a significant influence on investment decision making. Mental accounting doesn’t have a significant influence on investment decision making. The more investors are willing to face risks and the higher the overconfidence will increase investment decisions. The number of investors who are risk seekers in the capital market is a natural thing because stock investment is included in the high-risk investment category. Mental accounting can not influence the investment decision making.
THE INFLUENCE OF WORK DEMANDS ON WORK STRESS THROUGH INTRINSIC MOTIVATION AS INTERVENING VARIABLES Andhy Tri Adriyanto; Arini Novandalina
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1571

Abstract

This research aimed to determine on the influence of work demands on work stress with intrinsic motivation as an intervening variable in Demak Regency. The population used the staff of the Demak District Education and Training Personnel Board. The sample had taken from 48 respondents. The research data came from two sources, i.e primary data and secondary data. This type of research was quantitative. These sampling used the purposive random sampling technique. The collected data were analyzed using Structural Equation Modeling (SEM) with SmartPLS ver 3.29 software. The results of this study had the work demands that made a negative influence on intrinsic motivation while intrinsic motivation had the significant of positive influence on the work stress. On the other hand, work demands had the significant of positive influence on work stress while intrinsic motivation could not mediate the influence of work demands on work stress.
PEMBERDAYAAN KEWIRAUSAHAAN IBU-IBU RUMAH TANGGA MELALUI PELATIHAN PEMBUATAN BERBAGAI OLAHAN PISANG DI KELURAHAN PANGGUNG LOR Andhy Tri Adriyanto; Iwan Prasetyo; Titi Purbo Sari
Jurnal Riptek Vol 14, No 1 (2020)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.149 KB) | DOI: 10.35475/riptek.v14i1.69

Abstract

Kelurahan Panggung Lor Kelurahan is one of the kelurahan in the District of North Semarang in the City of Semarang, Central Java Province. In Kelurahan Panggung Lor there are still a small number of household businesses and there are still many housewives who have unproductive time, so this makes it one of the good potentials for developing household business entrepreneurs. Empowering housewives to improve the family economy in the Village of Panggung Lor, North Semarang District, Semarang City.Basically the aim of community service is to provide new ideas about entrepreneurship and motivate housewives to become entrepreneurs. The target to be achieved is the community to be creative and can make a variety of processed products made from bananas to be one of the products as an opportunity for entrepreneurship, so as to increase family income and be able to analyze the feasibility of entrepreneurship in making snacks.The method of carrying out community service activities is the provision of training and discussion regarding the process of making snacks. The results and outcomes targeted by devotion are training in making economically valuable products in the form of various kinds of snacks, so as to increase understanding and knowledge about entrepreneurship in making snacks and can improve the family economy.
Pengaruh Motivasi Intrinsik dan Knowledge Sharing terhadap Produktivitas Kerja melalui Perilaku Innovatif sebagai Variabel Intervening Andhy Tri Adriyanto; Agus Prasetyo
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 13 No 1 (2021): Februari
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v13i1.115

Abstract

Penelitian tentang Pengaruh Motivasi Intrinsik dan Knowledge Sharing terhadap Produktivitas Kerja dengan Perilaku Inovatif sebagai Variable Intervening ini bertujuan untuk mengetahui pengaruh Pengaruh Motivasi Intrinsik dan Knowledge Sharing terhadap Produktivitas Kerja dengan Perilaku Inovatif sebagai Variable Intervening Lokasi penelitian PT. BPR Rudo Indobank di Kota Semarang. Populasi yang digunakan adalah Karyawan PT. BPR Rudo Indobank. Sampel yang ambil adalah 70 orang responden. Data penelitian berasal dari dua sumber yaitu data primer dan data sekunder. Jenis penelitian ini adalah kuantitatif. Pengambilan sampel menggunakan teknik sensus. Data yang terkumpul kemudian di analisa menggunakan Structural Equation Modelling (SEM) dengan software AMOS 24. Hasil penelitian ini Motivasi Intrinsik berpengaruh signifikan terhadap Perilaku Innovative, Knowledge Sharing berpengaruh signifikan terhadap Perilaku Innovative, Perilaku Innovative berpengaruh signifikan terhadap Produktivitas Kerja, Motivasi Intrinsik tidak berpengaruh signifikan terhadap Produktivitas Kerja, Knowledge Sharing berpengaruh signifikan terhadap Produktivitas Kerja. Hasil pengaruh mediasi variabel perilaku innovative dapat memediasi antara pengaruh motivasi intrinsik dan knowledge sharing terhadap produktivitas kerja.
Analisa Efisiensi Alat Pendingin Bermesin Dual Energi Untuk Penanganan Pasca Panen Satria Pinandita; Supari Supari; Diah Aryati Puji Lestari; Andhy Tri Adriyanto; Jonathan Anugrah Lase
TEKNIKA SAINS Vol 8, No 1 (2023): TEKNIKA SAINS
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/teksis.v8i1.2132

Abstract

Energi listrik dikatakan sebagai kebutuhan pokok bagi masyarakat pada zaman globalisasi sekarang. Akan tetapi tingkat kebutuhan Energi listrik masyarakat yang semakin tinggi ini nampaknya menimbulkan berbagai permasalahan baru seperti efisiensi biaya tagihan listrik. Pada penelitian ini bertujuan menganalisa efisiensi generator flywheel dual energi berbeban. Alat dan bahan yang dibutuhkan dalam penelitian ini : 2 buah Generator 1kW, Motor listrik 3 phase 1 Hp, Inverter 220 V To 380 V, Automatic Transfer Switch (ATS), Flywheel 60 Kg, Fanbelt, dan Pulley. Hasil dari penelitian ini yaitu pembangkit dual energi terdiri dari motor listrik sebagai penggerak dengan spesifikasi daya 1 HP, tegangan 380 V, arus 2 A, dan kecepatan putaran 1390 rpm,  flywheel yang berfungsi sebagai penyimpanan energi dengan massa 60 kg dan diameter 50 cm dan generator berfungsi sebagai penghasil energi listrik dengan spesifikasi  daya 1 kW, tegangan 220 volt, arus 4,8 A, dan kecepatan putaran 2890 rpm. Generator dapat menghasilkan tegangan sesuai spesifik 226 volt dengan menggunakan diameter pulley pada flywheel sebesar 50 cm. Selain itu, generator dapat menghasilkan momen inersia sebesar 7,5 Kg m2. Daya yang dapat dihasilkan generator dalam kondisi stabil atau tidak ada perubahan adalah sebesar 2.990 Watt atau 2,9 kW dengan efisiensi dari generator dual energi sebesar 20%, dengan beban.
PENGARUH PENGETAHUAN AKUTANSI, PENDIDIKAN PEMILIK, DAN PENGALAMAN USAHA TERHADAP PENGGUNAAN INFORMASI AKUNTANSI PADA PELAKU UMKM Dika Achbianto; andhy tri adriyanto
JURNAL STIE SEMARANG Vol 15 No 3 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v15i3.638

Abstract

Terdapat banyak permasalahan yang dihadapi para pelaku UMKM dalam menggunakan informasi akuntansi. Salah satunya ketidak mampuan dalam praktik akuntansi dapat menimbulkan adanya permasalahan dan memicu terjadinya kegagalan UMKM dalam mengembangkan usahanya. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari pengetahuan akuntansi (X1), pendidikan pemilik (X2), pengalaman usaha (X3), terhadap penggunaan informasi akuntansi (Y) pada pelaku UMKM di wilayah Gayamsari Kota Semarang. Populasi penelitian ini adalah pelaku UMKM yang ada di wilayah Kecamatan Gayamsari Kota Semarang dari berbagai jenis usaha. Sampel sebanyak 92 responden dengan menggunakan acuan Slovin. Dari hasil penelitian ini menunjukkan pengetahuan akuntansi dan pengalaman usaha berperngaruh terhadap penggunaan informasi akuntansi, sedangkan pendidikan pemilik tidak berpengaruh terhadap penggunaan informasi akuntansi. Dengan nilai koefisien determinasi (Adjusted R Square) yang diperoleh sebesar 0,304. Hal ini berarti variabel yang digunakan dalam penelitian berpengaruh sebesar 30,4% sedangkan sisanya dipengaruhi variabel –variabel lain di luar model penelitian ini.
Pengaruh Customer Experience dan Customer Value Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Studi pada Pelanggan di Bengkel Ravi Motor Juwana-Pati Rafindra Pratama; Andhy Tri Adriyanto
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.10312

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh langsung customer experience dan customer value terhadap loyalitas pelanggan. Selain itu untuk mengetahui pengaruh tidak langsung customer experience dan customer value terhadap loyalitas pelanggan melalui kepuasan pelanggan. Jenis penelitian ini ialah kuantitatif, populasi dari penelitian ini adalah pelanggan dibengkel Ravi Motor Juwana - Pati dengan jumlah populasi dan sampel 96 responden, dengan metode purposive sampling. Analisis data dilakukan dengan pendekatan kuantitatif menggunakan SmartPLS versi 3.0. Hasil penelitian ini menunjukkan bahwa: (1) Customer experience berpengaruh terhadap kepuasan pelanggan. (2) Customer experience berpengaruh terhadap loyalitas pelanggan. (3) Customer value berpengaruh terhadap kepuasan pelanggan. (4) Customer value tidak berpengaruh terhadap loyalitas pelanggan. (5) Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. (6) Kepuasan pelanggan mampu memediasi hubungan customer experience terhadap loyalitas pelanggan. (7) Kepuasan pelanggan mampu memediasi hubungan customer value terhadap loyalitas pelanggan.
Praktek Aplikasi Laporan Keuangan Menggunakan Microsoft Excel Pada Anggota Pengembangan Ekonomi Lokal (PEL) Kota Semarang Agus Prasetyo; Wyati Saddewisasi; Andhy Tri Adriyanto
Jurnal Pengabdian kepada Masyarakat Radisi Vol 2 No 2 (2022): Agustus
Publisher : Yayasan Kajian Riset dan Pengembangan RADISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55266/pkmradisi.v2i2.159

Abstract

The practice of making financial reports based on Microsoft Excel for managing business processes for the Micro, Small and Medium Enterprises (UMKM) industry is very much needed. A very easy to understand Microsoft Excel-based bookkeeping system has now been created with the aim of helping business actors in obtaining effective and efficient financial reports. On this basis, time is needed to improve the ability of MSME business actors in Semarang City to use a Microsoft Excel-based financial reporting system to manage their business reports. The purpose of this training is to improve the business performance of partners, especially batik MSMEs who are members of the PEL in the city of Semarang. The capacity building of partners will be accommodated through the Community Service (PKM) program using face-to-face training methods. Partners who are members of the batik business center as training participants have received training to increase skills in using the manual bookkeeping system. Based on the problems above, the implementation of this service activity is by providing direct practice accompanied by discussions about the process of making Microsoft Excel-based financial reports which include mentoring, software improvements and direct operating practices. The implementation of this community service activity will be held in the even semester of 2021/2022. In this service, the output achieved is that partners can find out the benefits of the system and can use features to process their financial reports directly. Training participants can use a microsoft excel-based bookkeeping system to journalize every transaction, so that they can get financial reports quickly and efficiently.